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    Impact of E-Logistics in Customer Satisfaction

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    Perumal DM
    The document discusses the impact of e-logistics on customer satisfaction. It notes that modern business requires effective information flow throughout the supply chain network. While strategy is important for success, customer relationship management technology helps achieve goals by delighting customers with products and services. Integrating information technology with logistics management is significant for effective logistics, and developing e-logistics enables real-time tracking and on-time delivery, resulting in higher customer satisfaction which supports corporate goals.

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    Impact of E-Logistics in Customer Satisfaction

    Uploaded by

    Perumal DM
    55 views1 page
    The document discusses the impact of e-logistics on customer satisfaction. It notes that modern business requires effective information flow throughout the supply chain network. While strategy is important for success, customer relationship management technology helps achieve goals by delighting customers with products and services. Integrating information technology with logistics management is significant for effective logistics, and developing e-logistics enables real-time tracking and on-time delivery, resulting in higher customer satisfaction which supports corporate goals.

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    Impact of E-logistics in Customer satisfaction

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    Impact of E-logistics in Customer satisfaction

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    The document discusses the impact of e-logistics on customer satisfaction. It notes that modern business requires effective information flow throughout the supply chain network. While strategy is important for success, customer relationship management technology helps achieve goals by delighting customers with products and services. Integrating information technology with logistics management is significant for effective logistics, and developing e-logistics enables real-time tracking and on-time delivery, resulting in higher customer satisfaction which supports corporate goals.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    55 views1 page

    Impact of E-Logistics in Customer Satisfaction

    Uploaded by

    Perumal DM
    The document discusses the impact of e-logistics on customer satisfaction. It notes that modern business requires effective information flow throughout the supply chain network. While strategy is important for success, customer relationship management technology helps achieve goals by delighting customers with products and services. Integrating information technology with logistics management is significant for effective logistics, and developing e-logistics enables real-time tracking and on-time delivery, resulting in higher customer satisfaction which supports corporate goals.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    Impact of E-logistics in Customer satisfaction

    Author – Perumal D

    Modern world evolved in the revolution of internet and technology which is undeniable
    requirement of e-business. At the same time information flow is the key aspect of any point in
    supply chain network. The faster growth of e-business and varying demand on electronic data
    interchange (EDI) system between companies and their stake holders have to determine increasing
    the important of information management in creating effective supply management integration.

    A business unit success depends upon its customer. Product/Service means nothing without its
    potential customer network. Keeping in mind those companies should act to acquire, sustain and
    expand potential customer network to establish or retain market presence. This is accomplish
    through the customer has to delighted by the product or service as the main goal of corporate
    strategy.

    Though strategy is key element for success of an organization but customer relationship
    management (CRM) technology is the way to achieve it.

    Advanced information systems and technology have had a break through on the development of
    supply chain. As a result of upgradation of information system and technology, supply chain partners
    and stake holders should work with high level of coordination and support to optimize the
    performance and efficiency of supply management. Actual realized benefits of return can be shared
    among supply partners and stack holders.

    The era of internet have significant new opportunities for accomplish the international business
    market. In other hand great demand for who wish to achieve these opportunities. At present there
    are several big players who predominate in the market solely via the Internet. Still there are a few
    players making it as profitably. Developing it possible to use the internet as a platform for marketing
    requires new knowledge about how the entire logistics system wants to be developed in various
    aspects and about the consequences this will suggest for other players.

    The incorporation of Information technology (IT) with Logistics management is a significant


    requirement for noteworthy logistics management. An e-Commerce portal can be used as a
    marketing platform in association with existing mediators or through by passing mediators will give
    high influencing opportunities to the logistics function and flexibility of the supply model will
    improve. Thus development of E-logistics essential for success in supply chain management both
    domestic and international markets which enable customer to know the information about their
    product/service which make them happy and peace of mind about their shipment. Finally facility of
    real time tracking, on time delivery and grievance address mechanism to customer results higher
    customer satisfaction which is back bone of corporate strategy to achieve the goal.

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