Xcasdasdas Project-Proposal

Fruity Brownies
08.23.2019
─
Johanna Mae Cagalpin

Lady Ann Olmoguiz
Rossele Cabe
Venancio Olili, Jr.
FBM Group of Companies, Inc.

J. Catolico Sr.,
General Santos City, 9500
Page 1 of 6
Project Proposal for New Product
Development to Commercialization
Overview
Currently, the project team of FBM Group of Companies, Inc. we’re

planning to create a project proposal in addition for our products that we produce.
The name of our new product is “Fruity Brownies” with our tagline “A Sweet
Taste You Can’t Resist”.
Background of the Company
A product will suit the taste of all ages with saleable price. We offer a non-
existed product that made of Potato with chocolate filling inside. It is a sweet
dessert that you cannot be conscious on your health because there’s a lot of
benefits.
Our project is not a typical product what you can see in the market, we
made this product to know all of you our brownies have a unique taste that you
can’t resist and we can surely assure that our product is clean, delicious and its
safe for everyone. Brownies is will be done through a variety of methods and
different flavors which is flavors: banana, jackfruit, ripe mango, Guava, Melon,
avocado, Strawberry/Berries, and Almonds/peanuts. Benefits of our product is
combinations of fruits which benefits of our health.
Page 2 of 6
Project Outline
A. Market Research
Fruity Brownies strategy will be based on communicating value to the

targeted segments. This will be done through a variety of methods. The first
method will be strategically placed advertisements. One place that will be
used for advertisements is weekly, the liberal arts magazine that details all of
the entertainment in the Philippines. This will be the main source of
advertisements because the demographics of their leadership are fairly
similar to company demographics.
Another source of marketing of the project team will be done with
strategic relationships with companies that have similar customer
demographics. One prime example is the Athletic Club. The coupon will be
an economic incentive for the newcomer to try Fruity Brownies. The coupon
also has the added force of a referral from a friend.
B. Business Plan Development
Fruity Brownies is pastry shop located on a busy street of downtown

street JP Laurel Avenue, Dadiangas East, General Santos City. Fruity
Brownies is a start-up shop and has a long-term presence plans in the mall
market. Along with a 30,000 investment by Johanna Mae Cagalpin our project
manager, hopes to initially make a successful effort to secure start up
financing through a combination of investment and debt to establish the
location.
Fruity Brownies is looking to bring healthy pastries, where the product
is currently unavailable; the company’s initial offerings will be a mixture of
rich, brownies made by fruits as main ingredient in a box. Through marketing
effort, we intend to create a loyal customer base that will make our brownies
known for it’s healthy, yet affordable to everyone.
Page 3 of 6
The project manager made this project as an inspiration of her
childhood days because those times she wanted to buy a piece of brownies
on vendor but according to Ms. Johanna, her family cannot afford due to
some reasons instead, to buy their basic needs and other necessities. When
she grew up, among of her dream to become a businesswoman by building
her own pastry shop in the future. She also added that in the next chapter of
her goals, she wants to give a free pastry product to the streets children, to
the less fortunate family as a part of her effort to give back to the society.
She got his capitalization from savings of his 6 years of employment
from abroad and debt financing from a close friend business. Fruity Brownies
is a unique idea for pastry business industry. From The raw materials, and the
1st fruit-made brownies that is very competitive among the other brownies
brands.
We predict our first year sales will reach approximately 15,000 and
climb to over 20,000 by the end of the 2 nd year. Despite an initial loss in year
one, we expect to become profitable by year two without endangering our
cash reserves. According to our marketing research, these sales should be
easily attainable by even a start up shop. Our overall financial model is
conservative and it will emphasize long-term quick returns investment.
Vision
To become the leading pastry business in the market while promoting the
highest standard brands and quality assurance to our loyal customers.
Mission
To create natural fruity brownies with a commitment to incorporating the
freshest, richest and creamiest ingredients into a world class quality product.
Page 4 of 6
Goals & Objectives
 Gain a higher market share in first year of business in that particular area.
 Make long-term relationships and profitable with customers
 Provide eco-friendly environment.
 Make courteous, loyal, and sincere to our service.
 Maintain sales throughout all seasons to ensure consistent returns are
achieved.
C. Resource Required
We need 5 people to operate our project. Who will do their different job
and specialist of their skills and also who entrust in delicate aspects of the
work to professionals to avoid evitable mistakes. In a bid to impress
customers is be realistic. As a project team have place ourselves under
intense pressure to execute new product in industry because we ensure to
carry out costing properly to avoid the risk of a possible loss . Our project
team Our budget approximately is 30 000 to launch. Our product plus the
equipment and the ingredients will have used.
Work Plan
To accomplish the steps outlined above, the work plan is detailed below.
1. Identify existing entities in the market (or in similar markets) and review
their product offering. This will provide insight into how the new product
will compliment existing product offerings.
2. Identify existing users of similar products, and survey these users for their
impression of the concept of the new product, expected demand, value
(pricing), required features, etc. A questionnaire will be developed for this
purpose. Market data of this nature is essential for defining the product
characteristics, and the marketing plan.
3. Identify component suppliers, and discuss with them the concept, potential
features and benefits, technical and regulatory requirements, cost
estimates of the new product. Move forward with formal product
development based on best option/partner.
Page 5 of 6
4. Develop the business case based on projected revenues, costs, growth
projections, market size, target segments, etc.
5. Identify and obtain commitment from key potential customers for testing
and test marketing the new product
6. Develop marketing plan, to include promotions, promotional literature,
product information, etc.
7. Test market the product. Modify and refine the product offering as
required for the final marketing launch.
8. Negotiate agreements for sale with targeted customers
Project Cost
Professional fees to coordinate and complete all steps of this comprehensive

market research and product development project are estimated at …….
Notes:
- Project cost estimate does not include GST, incidental expenses, or
external test costs.
- Fees are based on a daily rate.
- Any incidental expenses over $xx would be discussed for approval in
advance.
- Any significant changes in the project cost, will be discussed with the
client as soon as possible.
Prepared by: RJBergstra

MTN Consulting Associates
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Fruity Brownies

Johanna Mae Cagalpin

FBM Group of Companies, Inc.

Currently, the project team of FBM Group of Companies, Inc. we’re

Background of the Company

Fruity Brownies strategy will be based on communicating value to the

B. Business Plan Development

Fruity Brownies is pastry shop located on a busy street of downtown

 Make long-term relationships and profitable with customers

 Provide eco-friendly environment.

 Make courteous, loyal, and sincere to our service.

 Maintain sales throughout all seasons to ensure consistent returns are

Professional fees to coordinate and complete all steps of this comprehensive

Prepared by: RJBergstra

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