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    Thurstone Likert Semantic Differencesd

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    Nicky Burst Uy Segura
    The document discusses three different types of scales used in surveys and evaluations: 1. The Likert scale assigns numerical values to qualitative responses to allow for statistical analysis. It commonly uses a 5-point scale and takes the average of responses. 2. The Thurstone scale was an early method developed by Thurstone to create a one-dimensional scale. It used methods like equal-appearing intervals or paired comparisons. 3. Semantic differential scales, developed by Osgood, measure connotative meanings through word pairs like "good-bad" or "powerful-weak" along three universal affective dimensions: evaluation, potency, and activity. They provide insights into attitudes

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    Thurstone Likert Semantic Differencesd

    Uploaded by

    Nicky Burst Uy Segura
    316 views2 pages
    The document discusses three different types of scales used in surveys and evaluations: 1. The Likert scale assigns numerical values to qualitative responses to allow for statistical analysis. It commonly uses a 5-point scale and takes the average of responses. 2. The Thurstone scale was an early method developed by Thurstone to create a one-dimensional scale. It used methods like equal-appearing intervals or paired comparisons. 3. Semantic differential scales, developed by Osgood, measure connotative meanings through word pairs like "good-bad" or "powerful-weak" along three universal affective dimensions: evaluation, potency, and activity. They provide insights into attitudes

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    Thurstone Likert Semantic differencesd

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    The document discusses three different types of scales used in surveys and evaluations: 1. The Likert scale assigns numerical values to qualitative responses to allow for statistical analysis. It commonly uses a 5-point scale and takes the average of responses. 2. The Thurstone scale was an early method developed by Thurstone to create a one-dimensional scale. It used methods like equal-appearing intervals or paired comparisons. 3. Semantic differential scales, developed by Osgood, measure connotative meanings through word pairs like "good-bad" or "powerful-weak" along three universal affective dimensions: evaluation, potency, and activity. They provide insights into attitudes

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    316 views2 pages

    Thurstone Likert Semantic Differencesd

    Uploaded by

    Nicky Burst Uy Segura
    The document discusses three different types of scales used in surveys and evaluations: 1. The Likert scale assigns numerical values to qualitative responses to allow for statistical analysis. It commonly uses a 5-point scale and takes the average of responses. 2. The Thurstone scale was an early method developed by Thurstone to create a one-dimensional scale. It used methods like equal-appearing intervals or paired comparisons. 3. Semantic differential scales, developed by Osgood, measure connotative meanings through word pairs like "good-bad" or "powerful-weak" along three universal affective dimensions: evaluation, potency, and activity. They provide insights into attitudes

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    of 2

    A.

    The Difference Between Likert and Thurstone Scale


    Likert Scale: It is a method of ascribing quantitative value to qualitative data, to make it
    amenable to statistical analysis. A numerical value is assigned to each potential choice and a
    mean figure for all the responses is computed at the end of the evaluation or survey and is used
    mainly in training course evaluations and market surveys, Likert scales usually have five
    potential choices (strongly agree, agree, neutral, disagree, strongly disagree) but sometimes go
    up to ten or more. The final average score represents overall level of accomplishment or
    attitude towards the subject-matter.

    Thurstone Scale: It was one of the first and most productive scaling theorists. He actually
    invented three different methods for developing a one dimensional scale, the method of equal-
    appearing intervals the method of successive intervals and, the method of paired comparisons.
    The three methods differed in how the scale values for items were constructed, but in all three
    cases, the resulting scale was rated the same way by respondents. To illustrate Thurston’s
    approach, I’ll show you the easiest method of the three to implement, the method of equal
    appearing intervals.

    B. Semantic Differential Scale

    Semantic Differential questions were developed by C.E. Osgood in 1957 precisely to measure the
    connotative meaning of cultural objects. The use of semantic differential questions have been seen
    in various social sciences, market research, and therapy.

    Osgood performed research on large collections of semantic differential scales and found that three
    dimensions of affective meaning were universal across cultures, despite those cultures’ linguistic
    differences:

    Evaluation: pairs like ‘good-bad.’

    Potency: pairs such as ‘powerful-weak.’

    Activity: includes pairs like ‘active-passive.’

    When you employ semantic differential questions the data gathered can give you a powerful picture
    of the respondent’s attitude toward the subject being studies

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