HISTORY OF VIVO

Vivo smart phone company is started by BBK which is a Music Phone company.

Vivo is a China based smart phone company which founded in 2009 by Shen wei. The Headquarter is situated at

Dongguan, Guangdong, China. The parent company of vivo is BBK electronics.

Registered in 2009 and listed in 2011, vivo's brand has been verified in more than 100 countries and regions around the

world until 2015. The year of 2015 marks the full launch of international exploration. The first group of overseas markets

includes India, Thai, Malaysia and Indonesia.

It is a 50-50 joint venture between Petugal telecom and Telephonica Mobiles. It is a premium brand in China. It has 40%

of market share in china.

 CORPORATE HISTORY OF VIVO:

1995~1996:
 In September, 1995, Guangdong BBK Electronics Industry Co., Ltd was founded.

 In October, 1996, the Company obtained ISO9002 International Quality System Approval.

 In November, 1996, BBK Electronics had its commercial ads played during prime time on CCTV.

1997~1998:
 In November, 1997, BBK Electronics won the bid for commercial ads during prime time on CCTV as top bidder.

 In 1997, BBK cordless phones were recommended “Consumer Trustworthy Products” by China Consumer

Protection Foundation.

 In August, 1998, Beijing Sino Marketing Research Co., Ltd worked out a ranking for retail sales of main brand

phone sets and conducted a survey of their market share, indicating that BBK phone sets hold the largest

domestic market share.

 In October, 1998, BBK phones was on the exhibition for “Scientific and Technological Achievements over the

Past 20 Years of Reform and Opening up to the Outside World” as the only modern phone brand, and collected

by the Museum of the Chinese Revolution.

1999:
 In May 1999, BBK phone set plant successfully passed ISO9001 certification.

 In June 1999, Mr. Duan Yongping, GM of BBK Electronics was awarded as one of 20 “Millennium Leaders” in

the commercial and financial circle in Asia by Asian Weekly.

 In October 1999, the Company title-sponsored the BBK World Cup Men’s Table Tennis Tournament‘99.

2007~2013:
 In July, 2007, we had the honor to invite Ms. Song Hye Kyo a Korean star to speak for BBK music phones.

 In April, 2010, we exclusively title-sponsored “If You Are the One” reality dating show on Jiangsu TV in the

name of BBK Music Phones.

 In July, 2010, BBK Music Phones established strategic partnership with MTV for global music TV broadcasting.

 In May, 2011, we exclusively title-sponsored “Super Girls 2011” singing contest on Hunan TV in the name of

BBK Music Phones.

 In November, 2012, we held a press conference at the Water Cube in Beijing and witnessed the bird of vivo X1.

 In January, 2013, we exclusively title-sponsored “Happy Camp” reality show on Hunan TV in the name of Vivo

Phones.
 INDIAN HISTORY OF vivo:

 It enters into India in 2014 December 24 with the name of world slimmest phone X5 MAX. Its head office is in

Delhi.

 Very soon vivo will be manufactured in India as the construction is already started in Gurgaon Delhi.

 vivo launch its product in Bhubaneswar in 12th of March 2015.With in three months it achieve 6% of the market

share in Bhubaneswar and it is targeting acquire 6 to 7 % of Indian market with in the year of 2017 .
 MISSION:

 FOR CONSUMER: TO Provide quality product and services.

 FOR EMPLOYEE: Create a harmonious working atmosphere of mutual respect.

 FOR BUSINESS PARTNER: Provide fair, reasonable and mutually beneficial Cooperation platform.

 FOR SHAREHOLDERS: Use their invested capital to have higher than average Social return.

CORPORATE VESION:
 To become a healthy world–class enterprise for long.

CORE VALUE:
 Obligation, integrity, team spirit, superior quality, sustained learning and customer orientation.
 ADVANCED R&D SYSTEM:
We have taken independent research and development, and technical innovation as key approaches to enhance our core

corporate competitiveness since establishment, with considerable investment in building up R&D centers to specialize in

research and development of electronic information products.

We have established R&D centers in Meilin, Shenzhen and Changan, Dongguan, Guangdong, China, responsible for

research and development of mobile phone products. Currently, the R&D centers provide jobs to 800 R&D and designing

personnel, and have become medium-scale full-time mobile communication R&D institutes.
 STRICT QUALITY CONTROL SYSTEM:
We believe that the product quality is guaranteed by design instead of management. We manufacture and operate up to

international standards for quality assurance, and have passed the International Quality System Authentication of

ISO9001. Our tens of inspection procedures add to the strict quality assurance system and help vivo communications

products to be known as superior-quality products.

Modernized manufacturing system:

We own computerized SMT workshops and modernized assembly workshops, which consist of around 30 production

lines, with monthly production capacity of more than 1 million units. vivo manufacturing also features a complete and

advanced testing and manufacturing process control, which are operated by a professional technological development

and testing team.

 3C Report
(Company, Competitors & Customer)

Company profile:
Vivo is a China based Smartphone Company which is established in 2009.The headquarters is situated at

Dongguan, Gaungdong, China .It has 40% of market share in china. It has its business over many countries

like Indonesia, Thailand, India, Malaysia, Myanmar and China. It enters into India in 2014 and launches its

product in Bhubaneswar in 12th of March 2015.With in three months it achieve 6% of the market share in

Bhubaneswar.

The immediate operation team is promotion team and we have Mr. Satyakam Panda the Event manager of the

company as our company guide.

The departmental heads of vivo are as follows

CEO-Mr. Jacky Leo (India)

GM-Mr. Tommy Lan

DGM-Mr.Pradeep Pattnaik

Marketing head-Mr. Aminoor Rahman

HR head-Mrs. Upani Das

 CUSTOMER:

PRODUCT:- Currently vivo provided two categories of product i.e. ‘x’ category and ‘y’ category. ’x’ category
product names are x3s,xshot,X5Max Pro and x5max.’y’ category product names are y11,y15,y22 and y28.

Price chart

‘x’ series ‘y’ series

NAME MRP MOP NAME MRP MOP

X3S 15990 14990 Y11 6990 5990

XSHOT 20990 19990 Y15 8990 7990

X5MAX 30990 29990 Y22 9990 8990

X5MAX PRO 29980 28980 Y28 10990 9990

SEGMENTATION:-
DEMOGRAPHIC SEGMENTATION

On the basis of age And income

AGE OCCUPATION MODEL

18-30Yr Below 10,000 Y11,Y15,Y22,Y28

22-30Yr 10k-20k Y28,X3S

26-35 15k-25k X3S,XSHOT

30-40 25k-40k XSHOT,X5MAX,X5MAX PRO

GEOGRAPHIC SAGEMENTATION:-
Urban cities like Bhubaneswar, Cuttack, Puri, Rourkela and Berahampur etc.

PSYCHOGRAPHIC SEGEMENTATION:-
Social class - Middle class, lower-middle, upper-middle, upper-class, lower-upper, Upper- Upper.

Life style - Students, Corporate People, Office Persons etc.

Personality - Ambitious, Smart and Stylist people.

BEHAVIORAL SEGEMENTATION:
Loyalty status-

o Split loyal-buy 2or 3 brands

o Shifting loyal-shift one brand to another

o Switcher-no loyalty to any brand

User status - Potential user, first time user, regular users.

Usage rate - Medium, heavy product users.

Benefit-Easy access and new features.

Attitude- Positive, Enthusiastic, Indifferent.

PRODUCT POSITIONING:-
Vivo creates smart products that have excellent appearance, professional acoustic fidelity, extreme video display, and

joyful experience for vigorous, young and fashionable urban main stream groups. vivo dare to pursue perfection and

constantly create surprise.

Currently in Bhubaneswar vivo dividethe total market into 5 zones.

Zone-1: Bapuji Nagar

Zone-2: Sahid Nagar

Zone-3:CRP

Zone-4: Damana

Zone-5: Old town

Every zone have one promotion team consist of some promotional executive and one TL(team leader).On the

other hand every zone have some outlets. Where vivo position it’s product with the help of promotion team and many

promotional tools like Arc gate, Movable mascot, Fixed mascot and Canopy etc .As a whole vivo position its products in

big malls and colleges of 5 zones (CRP, Sahid Nagar, Bapuji Nagar, Damana and Old town) in Bhubaneswar and also other

district like Puri, Cuttack, Barahampur and Rourkela.

 DISTRIBUTION CHANNEL OF vivo
Distribution:-Distribution is the process of moving a product from its manufacturing source to the customers with the

help of intermediaries.

Distribution channel:-It is the set of interdependent organizations involved in the process of making a product or

service available for use or consumption. It is the way products and services get to the end-user, the customer. For every

company distribution channel plays very important role. A stronger the distribution channel increases the sales, attracting

customer, increase company goodwill on the other hand avoid channel conflict.

 vivo has a very strong distribution channel. vivo uses a Three-level channel that consists of Regional office,

Distributer and Retailor.

(Distribution process of vivo)

Company Stock

Regional Office(Warehouse)

Distributer

Retailor

Customer

After sale service(if required)

 COMPETETIORS

COMPETETIORS: The major competitors of vivo smart phones are Micromax, Samsung, Sony, HTC, LG etc.

SWOT ANALYSIS-

SWOT ANALYSIS OF VIVO SMART PHONE

STRENGTH WEAKNESS

o Innovative features o Limited product line

o Fun touch operating system o Less credibility
o Better sale service o High range price
o Better promotion and sales team o New to the industry
OPPORTUNITY THREATS

o More no. of potential customer o Strong competition

o Huge market o Perception of the customer
o Other smart phone companys