fashion logistics

Devoted to the fashion and lifestyle

industry.
 Dedicated global fashion team
 Established fashion logistics
competence
 Experienced in handling &
transportation of hanging garments
in airfreight and seafreight
 Unique RFID showroom in Shanghai
 eCommerce with well known
references in H&H fulfillment
Our global network
Global Director
Fashion Logistics

HFL HFL HFL HFL HFL

Product manager Product manager Product manager Product manager Product manager
Europe Americas Sub India Continent Greater China Asean

HFL Spain HFL Germany HFL USA HFL India HFL P.R.China HFL Vietnam

HFL Italy HFL UK HFL Canada HFL Bangladesh HFL HK HFL Indonesia

HFL France HFL Netherland HFL Mexico HFL Pakistan HFL Singapore

HFL Austria HFL Belgium HFL Brazil HFL Sri Lanka

HFL Switzerland HFL Denmark

Interface HFL - CLC

HFL Turkey Interface HFL - CLC
HFL Sweden

HFL Poland
Products & Services

 Flat packed garments

 Hanging garments
 Preparation of goods
 RFID
 Prepackaging
 Pick & pack
 Warehousing
 Quality control
 Distribution to point of sale
Value added services

 Integrative, custom IT tools

 E-Commerce solutions
 Global network
 Competitive rates
 Global operational IT standards
 Global transparency via HWL
eChain
 Quality inspection at source
Transport equipment
Fashion logistics trends

 RFID – Logistics and Retail

Optimization
 Hub – Inspection concept /
Quality
 Prepackaging – direct to
store delivery
 eCommerce
 Recycling of garments
RFID competence center - Shanghai

 Illustrates RFID capabilities from

manufacturing to point of sale
 Goods are tagged with RFID and
monitored along the supply chain
 Shows the role each partner plays
along the supply chain
 Offers numerous possibilities to
adapt to the customer’s
requirements
RFID Showroom
Inspection centre HUB – Dhaka, Bangladesh

 Size of the inspection area : 860 m²

 Size of the warehouse : 6.000 m²
 Operating hours : 06:00 to 20:00
 24/7 security
 Connectivity: land phone, Internet, fax
 3 loading & 3 unloading docks
 Cargo lift : capacity 2000 kgs
 Inspection & repacking tables
 Steam irons, washing machines, dryers
 Other : light box, GSM cutter, GSM weighing balance
Hellmann Fashion Logistics – fashion HUB Asia
Inbound Direct to store Fashion HUB
Warehouse
Seafreight Ecommerce
Airfreight NOS to DC EU
Asia

Direct to dept.
Ecommerce EU Retail

RFID Scanning
store

Consolidation

Prepackaging
Direct to Cross dock EU
RFID Ecommerce DC for stores
Scanning Wholesale
Over to next Cross dock Asia
fashion HUB for stores

Direct to DC
DC EU
Asia & EU Seafreight
Direct to Airfreight &
eCommerce DC ASIA
Quality
Loading for
Asia
Inspection Container
VAS / RFID VAS / RFID
Tagging etc. Tagging etc.

Data
Flow
HFL eChain / HFL Control Tower / Hellogic
Hellmann Fashion Logistics – fashion HUB Asia
Retail
Hellmann Hellmann Hellmann Distribution
Manufacturer Collaborative Sea/Airport Sea/Airport Centre
Warehouse Origin Destination

 Add care  RFID  Link SGTIN  Divide for  RFID

label with scanning with DC and scanning for
RFID tag  Check RFID container Hellmann in and out Retail
 No RFID to be in  Data dross dock
scanning operation transfer to
 Replace customer Hellmann
faulty tags Cross Dock
and rewrite Wholesale
 Quality
inspection
 Prepackagin  RFID
g at store scanning
level and check
correct
 Prepackagin pick/pack
g at
 Direct
wholesale
level distribution
to stores
 Direct
distribution
to wholesale
Hellmann Fashion Logistics – eCommerce
 Multifrontend capable:
Focus on Magneto, Oxid
 Operation of Online Shop
 Content Management
 Technical Set-up
 Order Management Online
Client-ERP
Shop
eCommerce
Other
Transport
Payment Interfaces
Navigator
/ Dispatch
Service
 Data Management WMS Software
Provider

 Interface Management
 Debitors Management
 Pick & Pack
 Returns Management
 Carrier Management B2C
 Document Management
 2-Man Handling
Recycling of garments – I:CO business
model
 Buy and resell used clothing
 2nd hand (reuse)
 Insulation material (recycle)
 New clothing made from old (Upcycle)
 80% of clothing worldwide is thrown into the garbage  vast
untapped market
 Use retail network to capture this market
 Financed by its mother company: Soex which started in the 50s
by buying from charity (e.g. Red-Cross containers)
Facts and figures
 Storage space: 11.000m² in Cuautitlan
Izcalli, Mexico
 Articles: 30,000 Different SKU’s

 Product Types: Footwear, apparel and

accessories

 Details:
Avg. inventory level: 1 mil units
Avg. inbound of ca. 400,000 units
Avg. outbound of ca. 450,000 units

 Domestic distribution to 500 POS

 Service level (1st sem. 2011):99,48%

 Additional 12.500 m² warehouse built in

Santiago de Chile in 2012
Process flow
 Goods receipt
 Receipt confirmation into WMS
 Automated put-away
 Stock management – automated cycle
counting
 Automatic order receipts (EDI)
 Order picking (multi-order picking and
bulking in parallel) and sorting
 Order packing / value added services
 Transportation / distribution
 POD (proof of delivery)
Value added services
Packaging:
 Dedicated packaging according to customers requirements
 Weight of product
Labeling:
 Tags for Pricing, RFID
 Security Sensors

Special requirements:
 Hangers
 Ironing
Product nationalization:
 Bonded Warehouse
 Clothing requirements:
 Sewed labels
 Ironing
Customer profile

 Active in 18 countries as Hunkemöller or Bodique

 More than 550 stores
 Product type: lingerie and related products
 Market leader in the Netherlands, Belgium and
Germany
 Largest lingerie chain in Germany
 eCommerce launched in the Netherlands,
Germany, Belgium and Luxembourg dessous-diary.com
Our services

 Shop setup and management

 Content management
 Customer care
 Debtors management, finance, and risk management
 Warehousing, returns and distribution
 Reporting
 EDI to customers ERP system
 02/2010 Shop in the Netherlands and Belgium;
 2012: creation of a multi-channel strategy
fashionstreet-berlin.de
Project s.Oliver

 Global inbound transportation airfreight, seafreight and sea-air

 Hanging garments from; Shanghai, Hong Kong, Indonesia
 Order management:
 Online booking using HIT portal for upcoming shipments
 Vendor management:
 Measuring suppliers’ KPI ‘s for booking and scheduled hand overs
 Service level agreements with 98% KPI accurate delivery to s.Oliver
 Part of the s.Oliver strategy 2012 to achieve leaner processes
The global s.Oliver project

Ship and
Suppliers Type of Receipt of
Shipment Cargo & doc’s Information
booking shipment goods at
booking delivery - s.Oliver
notice defined by s.Oliver
by Hellmann by supplier management
SBN s.Oliver

Supplier Based on SBN Hellmann Supplier Hellmann Hellmann s.Oliver check

booking in web-portal, booking with delivers cargo provides departs and and receipt
order; AF/SF- s.Oliver check nominated and shipping delivers cargo cargo/goods
shipment to and define fix carrier. documents details to to s.Oliver sorted by
Hellmann in house day Booking ready for s.Oliver and warehouse in article
HIT-portal and type of information to carriage to scanned doc agreed time
AF-service supplier and Hellmann dispatch frame
(flash/A/B/C) S.Oliver to origin (fix in house
and fix in s.Oliver- day)
Lock file house day agencies
SBN-booking to Hellmann Lock file
G&D receipt
Day & time

Within agreed Within agreed Within agreed Within agreed

cut off time time on same time on same cut off time Same day as Fix in house
for SBN working day working day for goods & cargo take off day Fix in house
docs receipt to Germany day

Timeframe defined pull logistics principal

Project CBR Group

 Longtime partnership with the airfreight import division

 Increase in partnership since mid-2010
 Strategic logistic partner - Asia inbound
 Custom owned transportation control system
 System cooperation for electronic shipment dates
 Replication of all inbound shipments since March 2011
 Proactive support of rapidity and flexibility justifies the
business type for the CBR Group
Your Contact: Torsten Katzor

Hellmann Fashion Logistics

Industriestraße 100
21107 Hamburg
Germany

+49 40 7537 2083

[email protected]
How can we be of services to you?
www.hellmann.com