DATASHEET

MARTJACK ECOMMERCE PLATFORM –

THE ONE-STOP SOLUTION TO SET UP
AND SCALE YOUR OMNICHANNEL BUSINESS

Today’s consumers demand a seamless brand and shopping experience across physical stores, mobile, web, and social channels.
While mobile is primarily used for research, web and offline stores are the key purchase touchpoints. With growing real estate and
marketing costs, staff attrition, and lack of skilled manpower, retailers are exploring new ways for expanding their business.
OmniChannel Commerce enables brands to reach customers without any physical boundaries and engage with them across the
buying cycle. Additionally, it reduces customer acquisition costs and provides ways to measure ROI.

Capillary’s MartJack eCommerce Platform is a pre-packaged enterprise OmniChannel commerce solution that helps large
retailers/global brands make the digital transformation with ease. The platform is agile, flexible, and encompasses all the features
that a business requires to run an eCommerce store successfully.

CORE PLATFORM

APP STORES MASTER DATA MANAGEMENT OMNI CHANNEL EXPERIENCE

LOYALTY APPS CATALOG MANAGEMENT

CONSUMER PLATFORM

CUSTOMERS
MARKETING APPS DESIGN MANAGEMENT LOYALTY
PRODUCT SEARCH APPS
API PLATFORM

ANALYTICS APPS
COUPONS & PROMOTIONS
PRODUCT DISCOVERY
CUSTOMER ENGAGEMENT MOBILE
ORDER MANAGEMENT STORE
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Ò CHECKOUT Ò
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INTEGRATED SERVICES CUSTOMER MANAGEMENT
PAYMENTS FACEBOOK
POS DATA PIPE & REPORTING STORE

ORDER TRACKING
ERP PERSONALIZATION
IN-STORE
CRM FULFILLMENT COMMERCE

ACCOUNTING MARKETING MANAGEMENT

MARTJACK CLOUD PLATFORM

Customer Platform Central / Core Platform

MartJack delivers a fully functional, aesthetic, and seamless The central platform covers turnkey eCommerce operations –
user experience across all digital channels. The design team from creating master data to managing orders till last mile
works with brands to build a fully customizable user delivery. The key modules include Master Data Management,
experience – Web Store, Mobile Store, Mobile App, and Social Catalog Management, Content Management, Marketing
Store – based on global best practices and design guidelines. Management, Store / Location Commerce, Order
The platform maps the entire purchase process – product Management, Customer Management, and Analytics and
search, catalog and offer discovery, checkout, payment, and Reports. All the key modules are linked with the customer
order management with a focus on converting visitors to platform to make the management of the site and
customers. eCommerce operations quick, easy, and seamless.

API Platform
The MartJack platform offers a simplified enterprise integration layer with REST (Representational State Transfer) based APIs for
integration with third party back end systems such as ERP, POS, SAP systems, Google Analytics, etc.

1
 KEY DIFFERENTIATORS

• Comprehensive OmniChannel solution suite with 1500+ rich features

• Agile and flexible platform for quick time to market
• Co-innovation led delivery model: The product team co-innovates with select customers to build specific
features/innovations based on requirements
• Greater control to business stakeholders for managing design, promotions, and operations
• Extensible API platform for third party system integrations
• Scalable, secure, and reliable platform hosted on Microsoft Azure Cloud
• Pre-integrated eCommerce ecosystem (40+ payment gateways and 10+ logistics providers)

FUNCTIONAL MODULES

MASTER DATA MANAGEMENT CATALOG MANAGEMENT CONTENT MANAGEMENT

• Provides facility to create master data, • Provides capability to build and • Allows users to manage marketing and
category tree structure, category manage centralized digital catalog of product content and promotional
specific and product attributes pricing, inventory, variants, content, banners
images, and rich media
• Supports multiple pricing options for • Enables the creation of landing pages
products including current retail price, • Enables routine operations such as and product groups on the fly
token price, volume and location level adding / editing product or price
pricing details at store level through ready-to
use bulk management tools

MARKETING MANAGEMENT STORE / LOCATION COMMERCE ORDER MANAGEMENT

• Facilitates new customer acquisition • Supports location / store based • Manages and tracks orders through
through comprehensive rule-based Products, Inventory, Pricing, and the entire customer purchase journey
promotions engine Promotions – right from placing the order to last
mile delivery
• Creates search-engine friendly • Facilitates Click-Collect-Deliver –
eCommerce site through SEO enables customers to select the • Enables customers to track their
management module preferred store and have the order orders online
either door delivered or scheduled for
• Provides cross-sell and upsell
store pickup
opportunities to engage customers

• Provides product bundles based on

customer purchase affinity to increase
average basket size

CUSTOMER MANAGEMENT ANALYTICS AND REPORTS

• Helps segment customers, analyze purchase preferences, and • Provides access to reports (sales data, click-stream data)
send relevant offers and promotions through Google Analytics

• Provides access to dashboards and applies filters to derive • Integrates eCommerce site with third party reporting / dash
actionable insights boarding / Business Intelligence tools

For More Information Corporate Headquarters Global Offices

Talk to an omni-channel 25-01, OCBC Center, Chulia Street India +91 80 49074600
expert today. Send an Singapore – 049513 Singapore +65 31576448
e-mail to: [email protected] Phone: +65 31576448 Dubai +971-55-6207668
www.capillarytech.com

Capillary provides OmniChannel Engagement and Commerce solutions that help consumer brands increase customer reach, engagement, and sales. The solution suite includes CRM, Customer Analytics,
Marketing Cloud, MartJack ECommerce Platform, and O2O Commerce. Capillary connects 150 million consumers and enables 20,000+ stores and 250+ enterprise e-commerce implementations globally.
Leading brands such as Unilever, Walmart, Puma, Calvin Klein, Redtag, Pizza Hut, Lulu, and KFC trust Capillary. Founded in 2008, Capillary is backed by Warburg Pincus, Sequoia Capital, Qualcomm
Ventures, Norwest Venture Partners, and American Express Ventures. For more information, visit www.capillarytech.com