Trend Concepts A/W 20/21

Colour Evolution
2

Explore how colours are evolving

with tonal comparisons from
WGSN's three seasonal forecasts up
to and including A/W 20/21

1 - 2. Lucy Hardcastle
 Colour Evolution A/W 20/21 *19-1656 TCX *18-1764 TCX *18-1448 TCX
A/W 20/21
Red Reds retain strong commercial appeal,
but also diversify. Velvet Cake (19-1656
TCX/008-31-26) is relevant for party and
Holiday drops, while Cyber Red (18-1764
TCX/008-44-36) adds drama, and
Furnace (18-1448 TCX/ 017-46-31)
^008-31-26 ^008-44-36 ^017-46-31 shows orange's influence.

*19-1532 TCX *18-1763 TCX *18-1346 TCX

S/S 20
The growing importance of
transseasonal colour can be seen in
these reds, with robust and earthy tones
appearing in summer. The focus here is
on enriched levels.
^011-33-19 ^012-39-36 ^016-44-21

*17-1654 TCX *17-1450 TCX *19-1650 TCX

A/W 19/20
A deeper red is noted for A/W 19/20
and feels fresh for the season, in line
with a broader shift among mid-tones
towards more nuanced hues.

^010-47-34 ^015-40-30 ^008-26-26

@agnesvita
* Pantone / ^ Coloro
 Colour Evolution A/W 20/21 *16-1361 TCX *15-1164 TCX *18-1163 TCX
A/W 20/21
Orange Oranges are bold and robust for A/W
20/21. Electric Kumquat (15-1164
TCX/028-67-41) and Marmalade (16-
1361 TCX/020-60-35) have a digital
quality that feels fresh, while Choccy (18-
1163 TCX/028-43-28) is versatile
^020-60-35 ^028-67-41 ^028-43-28 enough to have transseasonal appeal.

S/S 20 *15-1239 TCX *16-1443 TCX *17-1456 TCX

Orange emerges as a key seasonal

colour – and one with gender-neutral
appeal. The milky subdued tone of
Cantaloupe (15-1239 TCX/020-72-30)
and the bright Hot Tigerlily (17-1456
TCX/016-53-33) are especially important
this season. ^020-72-30 ^024-57-26 ^016-53-33

A/W 19/20
*17-1463 TCX *17-1349 TCX *16-1350 TCX

Oranges have a strong presence for A/W

19/20, taking the form of pure, punchy,
truly pigmented tones. These levels fall
in line with a broader shift for the season
towards colours that are bolder and
more energetic.
^016-49-37 ^024-55-38 ^022-57-30
@wework
* Pantone / ^ Coloro
 Colour Evolution A/W 20/21 *15-1045 TCX *12-0825 TCX *13-0739 TCX
A/W 20/21
Yellow Yellows are more mature and mellow,
and work well for single-colour looks.
Lemon Cream (12-0825 TCX/043-89-25)
and Molten Matter (13-0739 TCX/ 042-
70-24) are colder levels, and Maple Leaf
(15-1045 TCX/031-63-34) is more in line
^031-63-34 ^043-89-25 ^042-70-24 with earlier seasons.

S/S 20
*12-0740 TCX *14-0951 TCX *15-1054 TCX

Yellow is well-established as a trend

colour, taking the form of pure and
playful tones, as well as more
defined, clean colours, such as the
soft hue of Lemon Drop (12-0740
TCX/046-87-28).
*046-87-28 ^034-70-33 ^030-67-34

*14-0755 TCX *15-1049 TCX *16-1108 TCX

A/W 19/20
Yellows continue to emerge as a
trend colour, especially for youth, but
become less polarising, and more
relaxed. The focus here is on
balanced brights.
^040-72-34 ^035-64-33 ^038-61-08
Finery London
* Pantone / ^ Coloro
 Colour Evolution A/W 20/21 *19-6311 TCX *13-0117 TCX *13-0550 TCX
A/W 20/21
Green Greens are prevalent for A/W 20/21. Neo
Mint (13-0117 TCX/065-80-23)
continues from S/S 20, and Bio Lime (13-
0550 TCX/053-79-38) highlights the rise
of digital hues, while Amazon (19-6311
TCX/070-28-13) taps into the
^070-28-13 ^065-80-23 ^053-79-38 importance of enriched darks.

S/S 20
*13-0117 TCX *17-5633 TCX *13-0442 TCX

Green becomes one of the most

important colour messages for S/S 20,
particularly with the key tone of Neo
Mint (13-0117 TCX/065-80-23), which is
set to have an impact to rival that of
Millennial Pink.
^065-80-23 ^078-54-30 ^056-75-26

A/W 19/20
*19-0414 TCX *17-0530 TCX *15-5519 TCX

Greens have an authentic and natural

quality, with dark tones such as Soft
Moss (17-0530 TCX/051-49-20) and
Black Ivy (19-0414 TCX/045-30-07), and
paler moonlit hues such as Blue Zircon
(15-5519 TCX/086-69-23).
^045-30-07 ^051-49-20 ^086-69-23
John Grande
* Pantone / ^ Coloro
 Colour Evolution A/W 20/21
A/W 20/21
*16-5127 TCX *18-4231 TCX *18-3932 TCX

Blue Blues continue to transition from core to

fashion colours, as seen in the tone of
Ultra Cyan (16-5127 TCX/091-55-27).
Violet Spectrum (18-3932 TCX/127-40-
25) highlights the growing trend
influence of purples.
^091-55-27 ^107-31-20 ^127-40-25

*18-4334 TCX *14-4814 TCX *17-4023 TCX

S/S 20
The influence of indigo starts to wane,
and sporty and bold hues are revisited.
These blues feel clean, contemporary,
and at times icy, and have broad appeal.

^111-42-21 ^093-76-17 ^113-51-13

*15-4008 TCX *16-4834 TCX *19-4038 TCX

A/W 19/20
Bright blues continue, but frosted mid-
tones balance these bolder hues. Piercing
cool tones are a highlight this season,
and have an almost phosphorescent
intensity.
^118-69-07 ^097-55-26 ^111-25-17
Vilde Rolfsen
* Pantone / ^ Coloro
 Colour Evolution A/W 20/21
A/W 20/21
*15-1512 TCX *14-3803 TCX

Pink Pink begins to down-trend after seasons of prominence, now

only inhabiting the soft pastel space. These two tones offer
scope for a range of applications, with Plastic Pink (15-1512
TCX/015-64-12) having a warm, vintage appeal, and Pink
Crystal (14-3803 TCX/152-77-09) having a cooler digital look.

^015-64-12 ^152-77-09

*11-1408 TCX *14-1318 TCX *18-2143 TCX

S/S 20
As pink's popularity plateaus, tones
become more saturated, powdery and
pretty, moving away from grey hues of
previous seasons.

^011-87-11 ^016-72-17 ^154-44-33

*14-1310 TCX *16-1509 TCX *18-2043 TCX

A/W 19/20
Pink's breakthrough retail success
begins to slow. Sugary pinks move to
smoky versions, but pop brights retain
their relevance.

^018-77-11 ^152-75-06 ^158-44-32

i-D
* Pantone / ^ Coloro
 Colour Evolution A/W 20/21 *14-3911 TCX *19-2816 TCX *18-3410 TCX
A/W 20/21
Purple Purples are polarised this season. Pale
and icy Lilatech (14-3911 TCX/ 128-74-
16) signals a shift of delicate levels to
punchier pop notes. Damson (19-2816
TCX/156-25-13) and Sloe (18-3410
TXC/139-31-07) enrich perennial berry
^128-74-16 ^156-25-13 ^139-31-07 hues with a blue tint.

*15-4502 TCX *16-3205 TCX *18-3415 TCX

S/S 20
New purples become essential, following
the popularity of pink, and take the form
of red-cast and pastel hues. Insta-
friendly and playful tones feel freshest.

^024-71-03 ^154-62-08 ^144-40-13

*16-3801 TCX *17-3826 TCX *19-3622 TCX

A/W 19/20
As neutrals evolve to become more
sophisticated and nuanced, we see
ashy filters creep into purples. Lilacs
become less youthful and more
mature.
^007-65-02 ^131-52-20 ^142-27-17
Ana Domínguez
* Pantone / ^ Coloro
 Colour Evolution A/W 20/21 *19-1420 TCX *18-1343 TCX *19-1241 TCX
A/W 20/21
Brown Browns move towards warmer and
deeper tones, influenced by the growing
importance of red. Danish Brown (19-
1241 TCX/025-34-20) and Redwood
(18-1343 TCX/020-42-21) are trend-led,
while Truffle (19-1420 TCX/013-27-08)
^013-27-08 ^020-42-21 ^025-34-20 is more accessible.

*16-1326 TCX *17-1342 TCX *18-1154 TCX

S/S 20
Browns shift from the colder blue-cast
tones of past seasons to natural earthy
tones, reflecting the broader up-trend of
fashion neutrals.

^036-61-15 ^024-43-27 ^027-38-24

*19-1518 TCX *19-1228 TCX *19-1110 TCX

A/W 19/20
Tinted neutrals become as
important as fashion tones this
season. This sees the return of
browns, which are updated with a
nuanced, enriched quality.
^012-24-10 ^017-39-12 ^012-22-06
Woodchuck
* Pantone / ^ Coloro
 Colour Evolution A/W 20/21
A/W 20/21
*17-0000 TCX *17-0613 TCX *18 0312

Grey Greys return in a more confident

way, boosted by the rise of
formalwear and the smartening up
of streetwear. These tones also act
as necessary neutrals to balance
maximalist brights.
^010-52-00 ^042-45-01 ^038-50-05

*16-3905 TCX *16-5101 TCX

S/S 20
Greys play a smaller role for S/S 20, as neutral hues move closer
to fashion tones, and become warmer. Blue-greys are present,
but best used for core styles.

^133-61-04 ^021-58-00

*14-4102 TCX *17-4405 TCX *18-4006 TCX

A/W 19/20
This season sees the rise of versatile
neutrals, which sees greys emerge with
more depth and nuance. The focus here
is on flatter, purer levels with less colour.

^120-84-00 ^118-48-03 ^139-43-00

Somewhere I Would Like to Live
* Pantone / ^ Coloro
 Colour Evolution A/W 20/21
A/W 20/21
*13-5305 TCX *14-3803 TCX *14-3911 TCX

Pastels Despite a broader shift towards

hyper-saturated tones this season,
pastels still remain important, and
emerge with stronger inherent colour.
Purple, pink and green tones are key.

^068-78-05 ^152-77-09 ^128-74-16

*14-6007 TCX *12-1403 TCX *15-4502 TCX

S/S 20
Both tinted neutrals and power pastels
emerge as key elements for pales this
season. These hues edge towards more
playful and saturated levels, but still
feel sophisticated.
^064-75-05 ^030-80-06 ^024-71-03

*12-0104 TCX *13-6105 TCX *14-1112 TCX

A/W 19/20
Neutrals become more nuanced and
relevant as fashion colours, which sees
the emergence of mature and subdued
pastels.

^045-90-05 ^052-82-04 ^034-72-10

@shape.something
* Pantone / ^ Coloro

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