Money-making scrap market for vendors &

customers.
Our vendors & customers are surprised with the money worth outcomes we
integrating our customized approach to master the world of Kabadiwala some
unique attitude for revolving waste into a mutual benefiting cash cow. customers
are satisfied with curiosity to come back again.

THE COMPANY

Sell My Scrap (SMS) is our startup. A technology driven company working on

SaaS (Software as a Service) based model for the technology platform to make
Smart Waste Management system. Our platform helps to find and map assets that
streamline the collection of post-consumer waste, schedule efficient & cost-
effective pickups and incorporates them into Recycling/vendor network.
Innovative Organisation
The SMS is an Innovative organisation providing the facility for people to sell their
waste online and user get paid for it. We provide the easiest way to people to sell
their waste/scrap at their doorstep for offices, institutions, households and schools
to dispose of their waste and further supply this waste to authorized recycling
centres, ensuring safety and sustainability.
Key Motto
We are providing a platform for our customer to book an order by the call as well
as from our application & website. We have verified agents who arrive at customer
doorstep as per the scheduled time. Our agents will be armed with eco-friendly
carry bags and an electronic weighing machine to give the customer exact weight
as transparency is our key motto.
Solving loopholes
The Kabadiwala enters into online Scrap market to organize the process related to
Buy & Sell of waste from the customers online. As there are many loopholes in the

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existing scrap/kabaad system. We made a wider impact in our flourishing waste
management industry by forming our own team and collaborating with all the
vendors to form a profitable chain management with a hassle-free online pick up
pre-arrangement for our customers through a dedicated Mobile Application & a
vendor purposed mobility solution to crack down nerve free communication
between customers and vendors where we have our dedicated team to monitor all
the web process for a smooth functioning.

Our Concern
Our dedicated teamwork on the request and deliver the best service and solution
for the request. Buying product online is easy, getting rid of them when it becomes
useless/redundant/old is not. We provide the service for the same. We buy old
products junk material. We clean house, apartment, city & world. Our concern is to
take care of people concern i.e. Clean India Digital India.

Our USP (Unique Selling Product)

 High Integrity – In every relationship and within every transaction, Accurate
weights – our scales are calibrated weekly
 Competitive pricing and immediate cashless payment.
 Knowledge of all recyclable materials
 Will help you unload quickly and easily, providing you clean containers
 Modern on-site processing operation capable of processing all grades and
forms of scrap commodities
 Quick service & immediate payment upon receipt
 SECURITY: Our collectors are police-verified persons carrying an ID card
at all times
 TRANSPARENT & QUICK: Pre-decided time for collection; electric
weighing machines for accurate weighing; fixed rates leave no scope for
malpractice
 CASHLESS TRANSACTION: Registered users can accumulate the
monthly deals to encash later; registering with NGOs for scrap donation is
also possible.
 TRACKING WASTE: In the process of implementing a tracking system
where you can track how and where your scrap is disposed
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  There is no proper mechanism to track calculated income from this sector.
 Based on our projection Government may be benefited by Tax generated on
income.

Our Values
 Environmental Sustainability: Our operations reflect how we integrate
environmental sustainability into the business
 Client service: We aim to provide high-quality service to our clients,
serving them consistently for their implied and stated needs
 Innovation: We always want to push back the limits of knowledge,
discovering new ways that are truly different and surprising
 Conducive working environment: Our Recycle the waste cycle offers an
environment where employees have the opportunity to climb the career
ladder and work in a synergetic environment
 Employment opportunities: We aim to develop employment opportunities
for the people which help in boosting the economic growth of the Nation

3
 Product Description
Following is the rate card for our products:-

Aluminium
90/kg
*This is indicative price and is subjected to change on vendor visit.

Automatic Washing Machine

400/piece
Mentioned price is subjected to change on vendor visit.

Bicycle (Large)
150/kg
*This is indicative price and is subjected to change on vendor visit.

Bicycle (Small)
100/piece
*This is an indicative price and is subjected to change on vendor visit.

Big Iron Cooler

300/piece
*This is an indicative price and is subjected to change on vendor visit..

4
 Big Plastic Cooler
200/piece
*This is an indicative price and is subjected to change on vendor visit.

Big Stand Fan

250/piece
*This is indicative price and is subjected to change on vendor visit.

Bike
1500/piece
This is indicative price and is subjected to change according to the condition of your BIKE
starting from 1000.

Books
10/kg
Fixed Price

Brass
250/kg
Fixed Price

5
 CRT TV 14 Inch
150/piece
*This is an indicative price and is subjected to change on vendor visit.

CRT TV 21 Inch
200/piece
*This is indicative price and is subjected to change on vendor visit.

CRT TV 29 Inch
250/piece
*This is an indicative price and is subjected to change on vendor visit.

Car
9000/piece
*This is indicative price and is subjected to change according to the condition of your CAR
starting from 5000

Carton
6/kg

6
Fixed Price

Copper
350/kg
Price ranges from ₹70 - ₹330

E-Waste
25/kg
Fixed Price

Glass Bottle
1/piece
*This is indicative price and is subjected to change on vendor visit.

Inverter Battery
60/kg
*This is an indicative price and is subjected to change on vendor visit.

Iron
21/kg

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Fixed Price

Iron Chair
20/kg
*This is an indicative price and is subjected to change on vendor visit.

Newspaper
11/kg
Fixed Price

Plastic
9/kg
Fixed Price

Revolving Chair
20/kg
*This is an indicative price only for iron and is subjected to change on vendor visit.

Scooter
1500/piece
This is indicative price and is subjected to change according to the condition of your
SCOOTER starting from 1000 to 10,000

8
 Semi-Auto. Washing Machine
300/piece
*This is an indicative price and is subjected to change on vendor visit.

Small Iron Cooler

150/piece
Mentioned price is subjected to change on vendor visit.

Small Plastic Cooler

100/piece
Mentioned price is subjected to change on vendor visit.

Small Stand Fan

150/piece
Mentioned price is subjected to change on vendor visit.

Steel
28/kg
Fixed Price

Tin
6/kg

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Fixed Price

Tyre
2/kg
Some area's vendor do not accept this item

UPS Battery small

40/kg
*This is indicative price and is subjected to change on vendor visit.

Marketing Plan
• The marketing plan section of the business plan will explain how am I going
to get my customers to but my service.

• It consists of 4 Sections : Service and Unique selling proposition, Pricing

Strategy, Sales/Distribution Plan, Advertising and promotions plan.

Services and Unique selling proposition

• The Features are book your scrap, check online prices through our
applications and websites, convert Normal scrap into renewable and non
renewable sources.
• The Benefits are Track your scrap, provide nearby locations, offers on
weekends and on holidays.
• This service is Intangible as we can't touch.
• The Targeted customers are Adults, Corporate and kabadiwalas those who
wants to sell their scrap.
• Selling propositions- Your scrap, our treasure
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Pricing and positioning strategy:
1. The pricing is done through measurements in kilograms, the price totally
depends on the products for scrap irrespective of competitiveness as it
should be reliable to position in the market. The profit could be provided to
the customers according to the quantity of scrap the larger the quantity the
price would be jolt down to reasonable price.
2. The measuring systems will help us to get the perfect price for the product.
3. We need a website, and application and domain for providing this service
and some bunch of people to work on these. Adding the offers and profits
we need exact value of that product.
4. We organise the price keeping facility with respect to the customers needs.

Sales and distribution plan:

Primary goal to get people buy my service can be configured out into 3 parts as
follows :

1. Distribution - Our service would be provided to the customer through

website and an application on playstore, through mail, through sales
representative and through home delivery.
2. Transaction - For processing order, shipping and payment we are gonna use
our application or website. And for credit terms we will offer discounts for
early payments and penalties for late payment.Service guarantee would be
given and for any queries u need to call our calling department, the toll free
number would be provided on our website and application.
3. Sales strategy- There will be 3 types of salespeople involved Telephone
solicitors, product demonstrators and commissioned salespeople. We will
provide them sales training program. We will provide them incentives as
well.

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Advertising and Promotion Plan:
• We will invest our Annual advertising budget on the following methods
such as: the Internet (including business website, email, social media
campaigns, etc.), direct mail, door to door flyer delivery.
• Not only the cost of the advertising but our projections about the business
advertising will bring more awareness to the customers about our service
and that would be done through.
• Sales promotions like : offering free samples, coupons, the point of
purchase, displays, product demonstrations, product launches, Social Media
special events, including community involvement, writing articles, getting
and using testimonials.
• Once we get a good profit we will be thinking of building a corporate and
for that the advertising would be done through:radio, newspapers,
magazines, directories, billboards, bench/bus/subway ads, television.

COMPETITIVE ANALYSIS

SALE MY SCARP COMPITITORS

 Junkart
 Raddiman
 Scrapos
 extra carbon

While we pay the local market rate for newspapers, plastic and metal, we decide
the price of e-waste based on the product,” says Pagare, whose startup is built on
the premise that there is a big gap in the supply chain between recyclers and
users.

The Kabadiwala is a doorstep service intends to help out people to sell their
household junks like Newspaper, iron, plastic books, copies, metal etc. and get

12
paid for it. It is intended to recycle, reuse, reduce up-cycle and resell the scrap.

It is a platform for the residents to participate in responsible waste management

and is best in class technology, logistics to process the scrap.
The Kabadiwala is a doorstep service intends to help out people to sell their
household junks like Newspaper, iron, plastic books, copies, metal etc. and get
paid for it. It is intended to recycle, reuse, reduce up-cycle and resell the scrap.

It is a platform for the residents to participate in responsible waste management

and is best in class technology, logistics to process the scrap.

Why Use online services

 Raddiwala Home provide free pickup service & gives best rate for it.
 Raddiwala Home help environment by collecting all kind of waste.
 Support clean India & Green India with Raddiwala Home.
 Don’t waste your waste just give it to us and earn good money.

 The Kabadiwala is a doorstep service intends to help out people to sell their
household junks like Newspaper, iron, plastic books, copies, metal etc. and
get paid for it. It is intended to recycle, reuse, reduce up-cycle and resell
the scrap.

It is a platform for the residents to participate in responsible waste

management and is best in class technology, logistics to process the scrap.

Key Motto
We are providing a platform for our customer to book an order by the call as well
as from our application & website. We have verified agents who arrive at
customer doorstep as per the scheduled time. Our agents will be armed with eco-

13
friendly carry bags and an electronic weighing machine to give the customer exact
weight as transparency is our key motto.

Our USP (Unique Selling Product)

 High Integrity – In every relationship and within every transaction, Accurate
weights – our scales are calibrated weekly
 Competitive pricing and immediate cashless payment.
 Knowledge of all recyclable materials
 Will help you unload quickly and easily, providing you clean containers
 Modern on-site processing operation capable of processing all grades and
forms of scrap commodities
 Quick service & immediate payment upon receipt
 SECURITY: Our collectors are police-verified persons carrying an ID card at
all times
 TRANSPARENT & QUICK: Pre-decided time for collection; electric weighing
machines for accurate weighing; fixed rates leave no scope for malpractice
 CASHLESS TRANSACTION: Registered users can accumulate the monthly
deals to encash later; registering with NGOs for scrap donation is also
possible.
 TRACKING WASTE: In the process of implementing a tracking system where
you can track how and where your scrap is disposed
 There is no proper mechanism to track calculated income from this sector.
 Based on our projection Government may be benefited by Tax generated
on income.

14
 SWOT ANALYSIS

STRENGTH-
 Good Market mix
 Very huge market share
 Limited competition in India
 Limited start up risk

WEAKNESSES-
 Competitors can offer similar services quickly
 Limited start up cost
 Less profit margin
 High transportation cost
OPPPORTUNITIES-
 Continued expansion for online sale
 Acquisition of additional rounds of capital
 Develoment of services
THREATS-
 Changes in regulation can impact the business
 Services are already provided by major competitors
 Insurance costs are continuously increasing
 Increase in price inputs can cause upward pricing

15
 OPERATION
 We will make an attempt to accurately forecast potential profits or losses,
capital requirements, equipment needs and business expenses. A complete
business plan also includes information pertinent to the future growth of the
company, including forecasts regarding adding additional employees and costs
associated with expansion. In the scrap metal business, expansion can include
the need for additional trucks and loading equipment.We will contact the State
Government for additional help with developing and executing our business
plan.

 We will tie up with 300 kabadiwalas in Mumbai and Navi Mumbai. We will
train them to use our mobile application and get connected with customers.Also
we will set up a call centre of 2 people for those kabadiwalas who are illiterate
and cannot use the mobile application.this call centre will help them to take the
requests from the customers and reach there to collect the scrap.

 Also we will tie up with few metal & plastic recycle units to get the scrap
recycled and earn profit out of it.The scrap will include scrap from industries
and also from households.

 The organic scrap will be sold to agricultural companies to produce manure.

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 Financial Planning

 We are Total 6 members in this start up. Initially we are going to finance our
start up by our personal savings and loans from friends and family.
 We will require an initial capital approximately of Rs. 6 lakhs. For this we
will contribute 1 lakh each.
 We will neet to develop 2 applications for this start up, one for customer to
drop the request and other for the kabadiwalas.
 The costs that will incur for the start up are as follows-
 Rent for the room per month Rs. 5000 & deposit Rs.30000
 Applications developing cost Rs. 275000
 Toll free number Rs. 13000
 Phone 10000
 Computer 30000

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