INDUSTRIAL VISIT REPORT

SUBMITTED IN PARTIAL FULFILMENT OF THE

REQUIREMENTS FOR BACHELORS OF BUSINESS
ADMISSION (BBA)

BY
Raja
ROLL NO. 7B1547
BATCH OF 2015-2018

INTERNATIONAL INSTITUTE OF BUSINESS AND

MEDIA, COLLEGE OF COMMERCE,
PUNE
MARCH 2017

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 ACKNOWLEDGEMENT

Writing this industrial visit report happens to be one of the greatest achievements
in this phase of my life. Express my heartiest thanks to those who provided me
tremendous support and making it a useful firsthand experience. I take the
opportunity to thank all of them. I am very thankful to our Principal Dr. Vaman
Naik and Coordinator Mrs. Tripti Sharma ma’am who gave us the excellent
platform of doing something in management field at industrial visit.
I am thankful to KALYANI MAXION WHEEL LTD., where I able to prepare
this project report.
I express great sense of gratitude to person, in KALYANI MAXION WHEEL
LTD. to Mr. MALHARI in KALYANI MAXION WHEEL LTD.,who gave me
the opportunity to learn with his prestigious valuable guidance, helped me to
conceptualize this research work his guidance is precious and unforgettable
experience which will help me in my future.
At last I want to offer my sincere thanks to all my faculties and the staff members
of KALYANI MAXION WHEEL LTD. I also indebted to the respondents for
their valuable support and kind cooperation for purpose of study.

Student’s Name................................................Signature...........................Date………………

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 CERTIFICATE OF ORIGINALITY

I_____________________________________ Roll No __________________of 2017, a full time

bona fide student of second year Bachelors of Business Administration (BBA) Programme of
International School of Business and Media (ISB&M). I hereby certify that this Industry report
made by me. The report submitted in partial fulfilment of the requirements of the Programme is
an original work of mine. It is not based or reproduced from any existing work of any other person
or on any earlier work undertaken at any other time or for any other purpose, and has not been
submitted anywhere else at any time.

(Student's Signature)

Date:

(Faculty's Signature)

Date:

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EXECUTIVE SUMMARY

After this industrial visit I came to understand that how an industry functions, how is the staff or
workers managed, Understanding the day to day operations, their machineries and their
infrastructure.
Being a student of management I came to know the realistic approach towards the management
such as how they plan operations, promotion, staffing, financing and Productions.
A full insight of the industry is what I got from the visit.
From my point of view an industrial visit is the actual learning that any student can acquire from.
Industrial exposure is most required for management students, exposure in different activities
that is conducted in industry gives you an idea about how things work in real life and you get to
apply the theory part of your academics.

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LIST OF CONTENT
Acknowledgement……………………………………………………………….ii
Certificate of originality………………………………………………….………iii
Executive summary………………………………………………………….…...iv

KALYANI MAXION WHEEL LTD

Purpose of the visit……………………………………….…………….……….…1
Objectives of the Visit……………………………………….……….…………....1
Details of the journey…………………………………………….…..…………….2
Company Profile………………………………………………………..……….....3-4
 Product Portfolio…………………………………………………...5
 Goal………………………………………………………………...5
 Objectives…………………………………………………………..5
Board of Directors………………………………………………………………….6-7
History……………………………………………………………………...............8-9
Core Business………………………………………………………………………10
Achievements and Awards…………………………………………………............11
Status……………………………………………………………………………….12
Analysis of competitors…………………………………………………………….12
Financial Position…………………………………………………………………..13
Employee Engagement……………………………………………………………..13
Marketing Structure……………………………………………………...…………14-16
Porter’s Model……………………………………………………………………...17
Group Observation…………………………………………………………………18
Corporate Social Responsibility……………………………………………………19
Conclusion and recommendations………………………………………………….20

LIST OF TABLES & FIGURES

Industrial visit group photo…………………………………………………………2
KalyaniMaxionWheel Ltd. logo…………………………………………………..3
Various types of rim models image at KalyaniMaxionWheel Ltd………………..5
Pics of Board ofdirectors…………………………………………………………..6-7
Drilling holes in rim image…………………………………………………………10
Robotic machinery at KalyaniMaxion Wheel Ltd…………………………………13
Buyers list in the form of their logos pics…………………………………………..14-16
Porters models five forces pic………………………………………………………17
Pics of some stocks at KalyaniMaxion Wheel Ltd………………………………...18
Safety measures image taken at KalyaniMaxion Wheel Ltd………………………19

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 KALYANI MAXION WHEEL LTD.

PURPOSE OF VISIT

Purpose of visit is to know how industry work,how each department of industry work together
for a single goal,to know how they work productively in industry,to knowthe efficient of
working in industry.through these visit,we not only learn about technical knowledge but also to
know about leadership qualities and team building.
Apart from educational purpose may serve as with an opportunity to travel and explore new
cities,culture and people.To minimize the gap between students academic life and the working
environment which students has to face suddenly after their studies.

OBJECTIVES OF VISIT

1. To know things practically through interaction,working methods and employment

pratices.
2. To get exposure from academic point of view.
3. Main aim was to get exposer of practical working environment.
4. Toknow how to build a good relationship with the employes.
5. To know the different ways of working opportunity in different sectors of the company.

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DETAIL OF THE JOURNEY

Our visit to KalyaniMaxionWheel Ltd. was on 04.02.2017 (Saturday),we were 50 students

accompanied by three faculty members,we were provided with two buses from the
college.KalyaniMaxion Wheel Ltd. is located in chakkan which is in Pune.Our source of start
was started from our college and the manufacturing plant was approximately 33KMS from our
college,which took us around one hour twenty minutes to reach their without any stop.We got to
see the manufacturing plant,which was relatively a advanced company that uses Robotic
machines too and a well maintain infrastructure.
Now talking about the visiting the department we were divided into two groups,and my group
was accompanied by Mr.NarendraPatil and Professor Mrs. Tripti Sharma in the processing unit
of the rims in the department.He explained us about the manufacturing of the wheel rims and
shows us from the beginning till the end of the wheel rims manufacturing process.After the we
got a presentation by Mr.Malhari one of the staff of the manufacturing department who was not
so cool but he explained about the KalyaniMaxion Wheel Pvt.Ltd.
We left around 2pm and took a stop for lunch at SaiSagar pure veg restaurant and left by their
around 3:15.We returned to our college around 4:30.
The overall journey was good and enjoying all of us enjoyed the industrial visit and spend our
good time.

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COMPANY PROFILE KALYANI MAXION WHEEL LTD.

Kalyani Group, established in mid 1960s, is an Indian multi-national with high technology, engineering &
manufacturing capability across several critical sectorssuch as Automotive, Oil & Gas, Power,
Locomotive & Marine, Aerospace, Construction& Mining, etc.With end-to-end capability and
manufacturing footprint across Asia, Europe &China,the Group has an annual turnover of 12,000 Crores
and market capitalization of itslisted entities approximately 15000 crores.Guided by visionary leadership
of Mr. B. N. Kalyani, Group Chairman, with strongemphasis on market leadership through technology
and it’s over 13000 strongengineering global workforce, the group today is a market leader in all its
respectivebusiness segments.
The Kalyani group’s business interests are in Specialty Steel, Forgings, AutoComponents, Renewable
Energy & Infrastructure and Specialty chemicals. It has jointventures with leading global companies that
include ArvinMeritor, USA, CarpenterTechnology Corporation, USA, Hayes Lemmerz, USA, FAW
Corporation, China, Alstom,NTPC and David Brown Gear Systems UK.

Bharat Forge Limited (BFL), the flagship company of the Kalyani Group, is a globalforging
conglomerate. It is the largest manufacturer & exporter of automotivecomponents from India and a
leading chassis component manufacturer in the world.Virtually every automobile that is manufactured in
the world carries a “Made byBharat Forge, India” component.

Kalyani Group has a strong presence in the steel sector that provides backwardlinkages to its core forging
business. Kalyani Steels, established in 1973 and locatedat Ginigera in Bellary district is engaged in
producing forging and engineering qualitycarbon and alloy steel. Kalyani Carpenter Special Steels,
established in 1999 as ajoint venture with Carpenter Technology Inc., US produces specialty and high
alloy steel.Together, the group is the largest engineering steel producer in India withmarquee customers
across the world.
Other companies within the Kalyani Group include:

Automotive Axles: Established in 1981 and located in Mysore, is the largest rear drive axle assembly
manufacturer in India and serves entire range of commercial vehicles

.Kalyani Hayes Lemmerz, set up in 1996 manufactures wheel rims for heavy-dutyvehicles. It is also a
market leader and top Indian exporter in this category.As a responsible corporate citizen, we believe that
we should reciprocate and giveback to the society that has given us so much. The group is therefore,
morallycommitted and has taken several initiatives in areas such as Education,
Environment,Infrastructure and Community.

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Mr. Kalyani is the Founder Chairman of Pratham Pune Education Foundation, anNGO that is engaged in
providing primary education to children belonging tounder privileged sections of the local community.
Since its inception in 2000,Pratham Pune has made a difference in the lives of over 150,000 children in
Pune society.
The group is steering a unique initiative to empower rural youth at a Taluka in Pune district by providing
free technical and vocational training at agovernment Industrial Training Institute [ITI] that is being run
as a PublicPrivatepartnership. The pioneering model is being replicated in other partsof the country.

The group also supports various other NGOs and charitable institutes engagedin education and in
uplifting quality of lives of the disadvantaged and needy.

The Kalyani Group has also funded a housing project for flood affected familiesat Koppal District. The
project is spread over an area of 41 Acres with 395independent houses.The group has invested in
Renewable Energy Project generating Green Energy, somuch so that 30% of its flagship plant
requirement comes from green energy.In pursuance of the group’s vision to contribute to a clean and
emission freeenvironment,

It has set up a new venture Kenersys Limited to manufacture various energyefficient wind turbines for
domestic and international markets.
It is also engaged in developing solar energy equipment that would contributein further strengthening his
group’s footprint in the non conventional energysector.
In a joint venture with KPIT Cummins, Bharat Forge is developing a uniquehybrid solution that would
contribute in the country being able to meet itsvehicular emission targets.

Infrastructure is another key growth area for the Kalyani Group. The group has tied upwith Alstom of
France to manufacture turbines and generators required for varioussuper critical power plants. The
Bangalore-Mysore Infrastructure Corridor, is one ofthe largest and most ambitious self-contained
infrastructure projects of its kind thatis being set up in the country which will contribute in changing the
economic face ofKarnataka. In addition, the group is setting up the largest multi-product
SpecialEconomic Zone in Pune District of Maharashtra.

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Product Portfolio
Wheel rims range from 5.5 – 16 to 8.5 – 20, and
drop centre wheel rims of 5.5 x 15 and 4.5E x
16 to 8.25 x 22.5 that are designed to reduce
weight. The specially designed disc with a back
bending effect imparts more durability, while
the piece design for HCV‟s give a better grip on
the gutter and are easier for removal and
fitment. The 8 hole design improves cooling of
the brake drum – critical in hilly terrains.

GOAL
To develop and deliver cost-effective,safe,clean and reliable solutions that will maximize
prosperity of our customer.
To invest and partner in development and realization of new ideas recognizing the risks and
working to mitigate them.
Be a socially responsible corporate citizen
Create wealth for our stakeholders.

OBJECTIVES
To encourage and build individuals entrepreneurial abilities for driving better business.It will be
our dedicated endeavor to improve quality of life.
We will constantly seek and build excellence in our offering.We will generate and realize new
ideas to develop sustainable solutions.

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BOARD OF DIRECTORS
Mr B. N.Kalyani , Chairman of the USD 2.5 Billion,
Kalyani Group is theprincipal driving force behind the
growth and success of the Kalyani Group of Companies.

An able entrepreneur and technocrat, MrKalyani has enriched the group with his vision of sound
business governance and value driven management practices. He is the driving force behind the
group's spirit and commitment to deliver products and services of uncompromising quality and
integrity consistent with the Kalyani brand and image.
With a business experience of over three decades, Group Chairman, Mr B N Kalyani believes
that the ability to innovate and change is critical to the ongoing success of any business.
Anticipating what the future may bring and predicting the needs of customers in a fast changing
marketplace can be extremely difficult; yet that really is the basis of any strategy.
Mr. Kalyani has set the group on its growth path and is credited with the extraordinary vision for
its entry into the fast emerging infrastructure development arena in India.
The group has tied up with Alstom, France to manufacture turbines and generators required for
various super critical power plants. The Bangalore-Mysore Infrastructure Corridor, is one of the
largest and most ambitious self-contained infrastructure projects of its kind that is being set up in
the country which will contribute in changing the economic face of Karnataka. In addition, the
group is setting up the largest multi-product Special Economic Zone in Pune District of
Maharashtra.

Managing Director

Mr.PrakashVishweshwarKodlikeri
Appointed on 28 of august 1998

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Directors ( NON-EXECUTIVE )

Mr.BABASAHEB NEELKANTH KALYANI

Appointed on 18 of January 1996

Mr.PETRUS WHILHELMUS KLINKERS

Appointed on 11 of November 2009

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HISTORY

Since designing the first wooden-spoke wheels for the Model T, Maxion Wheels has been responsible for
nearly every major wheel innovation in automotive history. Over the course of the last 100 years, we've
grown to serve a worldwide customer base with a diverse and comprehensive product offering. Today, we
continue to innovate and add to our core product offerings, while strategically expanding our
manufacturing capabilities to match the growth of our customers.

1908 Clarence Hayes establishes Hayes Wheels and begins Production of Wooden Wheels for the Ford
Model T.
1909 John Kelsey and John Herbert establish K.H. Wheel Company.
1919 Lemmerz begins producing wheels in Königswinter, Germany.
1926 First Riveted Spoke Type Wheel - Wire Wheel.

1927 K.H. Wheel and Hayes Wheels Merge to Form Kelsey-Hayes Wheel Company Goodyear Tire
Company opens steel wheel plant in Akron, OH (Maxion Akron Plant).
1939 Lemmerz begins producing wheels square profile wheel discs.

1940 Kelsey-Hayes produces machine guns and equipment for tanks during World War 2 Kelsey-Hayes
develops die cast of Magnesium Wheel for U.S. Military.

1956 Lemmerz establishes a mill in Konigswinter, Germany for the manufacture of sheet steel, becoming
the 1st automotive wheel manufacturer in the world with its own steel supply.
1958 FNV starts wheel production in Cruzeiro, Brazil plant.

1959 Kelsey-Hayes establishes its headquarters at Romulus, MI (former military jet engine plant) and
consolidates steel wheel production at new location.Lemmerz begins production of automotive wheels
using the "rivetless" riveting method.

1960 Lemmerz establishes Lemmerz Espanola S.A. (Manresa Plant) Kelsey-Hayes introduces the Integral
Aluminum Wheel Hub and Rim - Cast Aluminum Wheel.

1962 Kelsey-Hayes supplies Chrome Plated Wire Wheels for Ford Thunderbird Lemmerz establishes
Lemmerz de Mexico (Tlainepantla, Mexico).

1963 Motor Wheel introduces Chrome Plated "Hollywood" Construction Wheel Kelsey-Hayes introduces
full cast aluminum Knock-Off Wheel – Corvette.
1964 Goodyear acquires Motor Wheel Corporation.
1966 Kelsey-Hayes acquires 30% interest in K-H Venezuela, steel wheel manufacturer (Rudeveca).

1968 Lemmerz establishes Borlem S.A. EmpriendimentosIndustriais, a joint venture established to

manufacture steel wheels in Brazil.

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1973 Rockwell International acquires Fumagalli Fruehauf Trailer purchases Kelsey-Hayes Lemmerz
begins production of commercial vehicle disc wheels with single piece rims.

1978 Kelsey-Hayes introduces first Fabricated Aluminum Wheel - Dodge Monaco Kelsey-Hayes opens a
steel wheel plant in Sedalia, MO, USA.

1984 Kelsey-Hayes acquires the Western Wheel aluminum wheel business from Rockwell International
Kelsey-Hayes acquires the K-H de Espana, a Spanish aluminum wheel manufacturer (Barcelona) Kelsey-
Hayes introduces first Stamped/Spun Disc Aluminum Wheel - Corvette Spare Wheel.
1985 Kelsey-Hayes acquires the Huntington, IN aluminum wheel plant from CMI.

1986 Kelsey-Hayes, Chou Seiki, and Toyota establish joint venture Central Motor Wheel in Paris KY to
produce steel wheels Kelsey-Hayes introduces first Fabricated Aluminum Bead Seat Attached Wheel
Motor Wheel introduces 1st Full Face Steel Wheel – Chrysler.
1989 Varity acquires Kelsey-Hayes.
1995 Hayes Wheels introduces first Full Face Fabricated Aluminum Wheel - Ford F-150 .Hayes Wheels
acquires 40% interest in a joint venture to produce steel and aluminum wheels in Mexico with DESC.
Lemmerz acquires an interest in JantasJantSanayi A.S., a Turkish steel wheel joint venture.

1996 Hayes Wheels sells ownership in Central Motor Wheel Corp. Rockwell Fumagalli launches San
Luis Potosi, MX plant JL&L Holdings acquires Hayes Wheels and merges operations with Motor Wheel
Corporation.Hayes Wheels introduces first Chrome Clad Cast Aluminum Wheel - Ford Taurus .Hayes
Wheels offers fully Polished Cast Aluminum Wheel - Ford Windstar / Dodge Viper.

2000 Meritor Group merges with Arvin group to form ArvinMeritor.Hayes Lemmerz introduces "Super
Single" Wide Base Truck Wheels.Fumagalli develops "Integrated" wheel as competition to full face
wheels.
2001 Hayes Lemmerz introduction of "Gemtech" UltrabrightFinish.Hayes Lemmerz sells agriculture and
off-road wheel business in Borlem, Brazil plant to Iochpe-Maxion.
2006 Hayes Lemmerz sells its Southfield, MI ductile iron components machining facility to a group of
private investors.Hayes Lemmerz enters into a technical license agreement with
TolyatinskiyZavodStalnihKolyos (TZSK) of Togliatti, Russia, a manufacturer of steel wheels.
2008Iochpe-Maxion announces new commercial vehicle steel wheel plant in Nantong, China

2009Iochpe-Maxion acquires Fumagalli from ArvinMeritor.Hayes Lemmerz introduction of RRT

Technology for Aluminum Wheels

2010 Iochpe-Maxion acquires steel wheel manufacturing facility outside Mexico City from Nugar Hayes
Lemmerz develops the 4 Bolt/5 Spoke VersaStyle Wheel.

2012Iochpe-Maxion acquires Hayes Lemmerz and creates Maxion Wheels from Hayes Lemmerz,
Maxion, and Fumagalli.

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CORE BUSINESS

Other companies within the Kalyani Group include:Kalyani Group also has a strong presence in
the steel sector that also provides backward linkages to its core forging business.Kalyani Steels ,
established in 1973 and located at Ginigera in Bellary district is engaged in producing forging
and engineering quality carbon and alloy steel.Kalyani Carpenter Special Steels, established in
1999 as a joint venture with Carpenter Technology Inc., US produces specialty and high alloy
steel.Together, the group is the largest engineering steel producer in India with customers all
over the world.

Automotive Axles : Established in 1981 and located in Mysore, is the largest rear drive axle
assembly manufacturer in India and serves entire range of commercial vehicles.
Kalyani Hayes Lemmerz , set up in 1996 manufactures wheel rims for heavy-duty vehicles. It is
also a market leader and top Indian exporter in this category.The group has invested in
Renewable Energy Project generating Green Energy, so much so that 30% of its flagship plant
requirement comes from green energy.
In pursuance of our vision to contribute to a clean and emission free environment, the group has
set up a wind energy company - KENERSYS to manufacture various energy efficient wind
turbines for domestic and international markets. The company also has its own wind turbines in
Maharashtra which generate "green energy" for the group's manufacturing operations.
Infrastructure is another key growth area for the Kalyani Group. The group has tied up with
Alstom, France to manufacture turbines and generators required for various super critica l power
plants. The Bangalore-Mysore Infrastructure Corridor, is one of the largest and most ambitious
self-contained infrastructure projects of its kind that is being set up in the country which will
contribute in changing the economic face of Karnataka. In addition, the group is setting up the
largest multi-product Special Economic Zone in Pune District of Maharashtra.
10

15
ACHIEVEMENT AND AWARDS

Mr. Kalyani’s significant contributions to industry and the community, at large have been
recognized through various prestigious awards that he has received. Notable among these are:
* PADMA BHUSHAN, one of the most distinguished civilian awards by Governmentof India
for his contributions to Trade and Industry.
* BUSINESSMAN OF THE YEAR-2006 by Business India Magazine,
* ENTREPRENEUR OF THE YEAR 2005 FOR MANUFACTURING by Ernst & Young
* CEO OF THE YEAR 2004 by the Business Standard group
* GLOBAL ECONOMY PRIZE 2009 FOR BUSINESS by Kiel Institute, Germany.
* COMMANDER FIRST CLASS” OF THE “ROYAL ORDER OF THE POLAR STAR by
hisExcellency, The King of Sweden for outstanding entrepreneurship and immensecontribution
in increasing Trade and Business cooperation between Sweden andIndia
* KNIGHT IN THE ORDER OF THE LEGION OF HONOUR by his Excellency thePresident
of the French Republic. Highest French civilian award in recognitionof his outstanding
contribution in cementing the Indo-French ties.
* FORGE MASTER award conferred at 20th International Forging Convention heldat
Hyderabad on 14/11/11 in recognition of the contribution made to theforging industry.
* BITS-PILANI DISTINGUISHED ALUMNI AWARD 2011 in recognition of significant
&outstanding contribution to “Entrepreneurship” 28.8.11
* DOCTOR OF SCIENCE [honoriscausa] by IIT-Kharagpur at the hands of his Excellency
President of India Shri Pranab Mukherjee on 15.9.2012, inconsideration of his outstanding
contribution to entrepreneurship and in makingBharat Forge the world leader in forging.
* CROSS OF THE ORDER OF MERIT by President of the Federal Republic ofGermany at the
Hands of the Ambassador H.E. Michael Steiner in Mumbai on7.11.12 for playing major role in
strengthening the Business & Economic Tiesbetween India & Germany.
* LIFETIME ACHIEVEMENT award by Asian Business Leadership Forum Awards 2012at
Abu Dhabi on 27/11/12.
The group has also received the India Shining Star CSR Award and the Golden peacockAward
for its several initiatives in Safety &CSR.The group takes pride in being at the forefront of a
globalizing India and to contributein making “Made in India’ a global high tech brand in the
manufacturing industry.

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STATUS
With an international network of strategically located engineering, technology and production
facilities, KalyaniMaxion Wheels Ltd.is the one of the only wheel manufacturers who can supply
locally nearly anywhere in the world. We're committed to growing along side our customers,
ensuring that we continue to efficiently and effectively meet their needs as they expand into new
and emerging markets.
KalyaniMaxionWheel Ltd. stand at number 1 position all over the world.
It’s the only rim wheel company which had a colour code that changes every year,chakkan plant
had a colour code of GREEN in the year of 2014,SAFFRON in the year of 2015,PINK in the
year of 2016,NEON in the year of 2017 and ORANGE will be their on 2018.It’s the only wheel
rim manufacturing company whuch has the lowest defect rate of 2%

ANALYSIS OF COMPETITORS
Analyses of Domestic and International market for wheel products KalyaniMaxionWheel Ltd.
faces through competitors from rivalries like Bajaj Motors Ltd.,ShriRamadas Motor Transport
Ltd.,Tml Drivelines Ltd.,BoschChasis India Pvt.Ltd.,etc.
The laughing competitor is Tata Motors which uses the KalyaniMaxion wheels product for their
own Vehicles.
• Wheels India Ltd. –TVS Group.
• Asia Motors Works Ltd.
• Steel Strips Wheels Ltd. –Tata Group.

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FINANCIALPOSITION

KalyaniMaxion Wheels Private Limited is a Private incorporated on 18 January 1996. It is

classified as Non-govtcompany and is registered at Registrar of Companies, Pune. Its authorized
share capital is Rs. 550,000,000 and its paid up capital is Rs. 360,000,000.It is inolved in
Manufacture of domestic appliances, n.e.c.

KalyaniMaxion Wheels Private Limited's Annual General Meeting (AGM) was last held on 08
June 2016 and as per records from Ministry of Corporate Affairs (MCA), its balance sheet was
last filed on 31 December 2015.

EMPLOYMENT ENGAGEMENT

They have good employment facilities.

They provide bonus to their employes at every occasion.
They programe a two day adventure trip every year.
They do some sports and cultural events for employees.
For motivating their employees company organises the family get together.

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MARKETING STRUCTURE
KalyaniMaxion Wheels serves every major automotive market in the world, and is proud to have
partnered with the most recognizable and respected names in the industry. We are proud to
include the following organizations in our list of partners:

PASSENGER/LIGHT VEHICLE

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COMMERCIAL VEHICLE

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AGRICULTURE/OFF-ROAD VEHICLE

16

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PORTER’S MODEL

This model helps marketers and business managers to look at the ‘balance of power’ in a market
between different types of organisations, and to analyse the attractiveness and potential
profitability of an industry sector.
It’s a strategic tool designed to give a global overview, rather than a detailed business analysis
technique. It helps review the strengths of a market position, based on five key forces.

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GROUP OBSERVATION

SOME STOCKS AS ON 04.03.2017

 The welcome session was organized and we were being introduced

to the plant engineer/supervisor.

 Firstly we went to production department and see how the

production and manufacturing of alloy wheels take place.

 On that day production of Tata motors was going on.

 Single Day production Capacity in one Shift is 1800 units there are
3 shifts in a day but they achieve 1500 units approximately per
shift.

 They get Raw material from Essar and Tata.

 Quality is 99%, where as rejection is 1.3% - 1.7%

 While Re-work is 0.7% - 1.3%

 Hydraulic pressure is 31.22 - 31.24

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 Use of Zinc, Copper and Aluminium as Raw material

 Thickness of wheels is compressed to increase the height of the

wheels.

 As per the instruction of plant Supervisor, he told us that minimum

cost of 1 volvo rem Maxion Ltd is @ 21000.

 For fully completion of 1 wheel, it approximately takes 3-4 hours.

 After that supervisor told us that if there is any rejection after Re-
work then they dumb it and whole lot is not being used.

 As far as safety is concerned they have a good safety measures as

they have achieved no accidents in last 70 days
 .
 In whole last year only 1 accident took place and preventives
measures were taken immediately.

 After that we were being taken by supervisor to address the

presentation.

 The presentation in conference hall which mentioned each and

everything about Kalyani-MAxion Pvt. LTD.

 In between we asked them about the production system &

problems faced by them which they answered very efficiently.

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 CORPORATE SOCIAL RESPONSIBILITY
As the Corporate Social Responsibility (CSR) activity they do events,workshops for IT
colleges,Industrial Visit for students.They spend for the safety of employees and for the staff.
Their were no accident incident from 81 days till 12.03.2017.

CONCLUSION AND RECOMMENDATION

 Moreover the visit was quite knowledgeable and interesting, a new

beginning or a platform to know an industry.
 The premises of factory should be stretched even more.
 More employment of workers, if possible.

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 More of safety measures to be taken to avoid incidents.
 Marketing strategy should be improved.
 They should opt for more capital by issuing shares by transforming
company from private sector to public sector.
 Above all, what I feel is I stand nowhere to comment on the
company as it is doing well in its field.
 Lastly, the way they treated us was just remarkable.

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THANKING YOU….!!

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