Scribd Logo
Upload

Welcome to Scribd!

  • 37 views

    Business Overview Repaired

    Uploaded by

    Mavic Peñaloza
    Century Pacific Food Inc. is a leading food producer in the Philippines that became a subsidiary of Century Pacific Group in 2013 and later publicly listed in 2014. It has five market segments - Marine, Meat, Milk, Tuna OEM and Coconut OEM. The major shareholders are CPGI owning 68.68% and Arran Investment owning 7.43% while the remaining 23.89% is publicly floated. CNPF owns 11 subsidiaries corresponding to each market segment and has a global distribution network across key markets like China and Russia. A key strategic initiative is innovating new products to meet consumer demands and pursuing global standards and partnerships to grow its manufacturing and exporting business.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Business Overview Repaired

    Uploaded by

    Mavic Peñaloza
    37 views1 page
    Century Pacific Food Inc. is a leading food producer in the Philippines that became a subsidiary of Century Pacific Group in 2013 and later publicly listed in 2014. It has five market segments - Marine, Meat, Milk, Tuna OEM and Coconut OEM. The major shareholders are CPGI owning 68.68% and Arran Investment owning 7.43% while the remaining 23.89% is publicly floated. CNPF owns 11 subsidiaries corresponding to each market segment and has a global distribution network across key markets like China and Russia. A key strategic initiative is innovating new products to meet consumer demands and pursuing global standards and partnerships to grow its manufacturing and exporting business.

    Original Title

    Business-Overview-Repaired.docx

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Century Pacific Food Inc. is a leading food producer in the Philippines that became a subsidiary of Century Pacific Group in 2013 and later publicly listed in 2014. It has five market segments - Marine, Meat, Milk, Tuna OEM and Coconut OEM. The major shareholders are CPGI owning 68.68% and Arran Investment owning 7.43% while the remaining 23.89% is publicly floated. CNPF owns 11 subsidiaries corresponding to each market segment and has a global distribution network across key markets like China and Russia. A key strategic initiative is innovating new products to meet consumer demands and pursuing global standards and partnerships to grow its manufacturing and exporting business.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    37 views1 page

    Business Overview Repaired

    Uploaded by

    Mavic Peñaloza
    Century Pacific Food Inc. is a leading food producer in the Philippines that became a subsidiary of Century Pacific Group in 2013 and later publicly listed in 2014. It has five market segments - Marine, Meat, Milk, Tuna OEM and Coconut OEM. The major shareholders are CPGI owning 68.68% and Arran Investment owning 7.43% while the remaining 23.89% is publicly floated. CNPF owns 11 subsidiaries corresponding to each market segment and has a global distribution network across key markets like China and Russia. A key strategic initiative is innovating new products to meet consumer demands and pursuing global standards and partnerships to grow its manufacturing and exporting business.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Business Description Fig X: Revenue Mix

    Century Pacific Food Inc. (“CNPF” or “The Corporation”) became a wholly owned subsidiary
    of its parent corporation “Century Pacific Group Inc.” on the year 2013. CNPF continues to be the
    leading household product, private tuna exporter and coconut product producer in the
    Philippines, expanding its territories international (Figure with the global distribution) with its
    well diversified portfolio. CNPF became a publicly listed corporation on May 6, 2014 at the PSE
    Stock Exchange.
    Commented [RP2]: Which ones are the key strategic
    Business Segment iniative there? Should be at least 4.
    CNPF is currently running 5 market segments. The branded business 3Ms (Marine, Meat and
    Milk) and Tuna OEM and Coconut OEM. Their branded business is categorized into Value for
    Money, Mass Market and Affordable Premium.
    Marine: The marine segment has continued to be the main driver for CNPF as it constitutes to
    32% of the total revenue. It focuses on canning and manufacturing canned seafood here in the
    Philippines and internationally. Source: Company Data 2018
    Meat: This segment is the second revenue driver for CNPF. It constitutes to 25% of the revenue.
    Just this year they had expanded their portfolio with a newly launched product Argentina Corned Fig X: CNPF Ownership Structure
    Chicken.
    Milk: The Milk Segment of CNPF via its subsidiary Snow Mountain Dairy Corp. accounts for the
    17% of the revenue for the company. This year they have launched a new product, the Birch Tree
    Fortified Choco increasing portfolio diversification and strengthening their market position. 24%
    Tuna OEM: General Tuna Corp. a subsidiary of CNPF focuses on the exporting business for
    “Frozen Loins” “Pouched Tuna” “Canned Tuna” and “Fish Meal” for international firms accounting 7%
    for the 17% of the revenue.
    69%
    Coconut OEM: CNPF decided to take advantage of the Philippines supply and health benefits of
    the coconut through exporting and producing products for private capitals. Through their
    subsidiary Century Pacific Agricultural Ventures, Inc. it became the is the final contributor to
    CPGI
    CNPF’s revenue with 9%. Arran Investments
    Public Float
    Ownership and Corporate Structure Source: Company Data 2018
    The major shareholders of CNPF are CPGI owning 68.68% shares, Arran Investment Pte. Ltd Fig X: CNPF’s Corporate Structure
    (a Singaporean wealth fund) owning 7.43% shares while the remaining shares of 23.89% is
    owned by the Public float. CNPF currently owns 100% of its 11 subsidiaries that caters to CNPF
    packaging, manufacturing, canning and distributing, with each subsidiary corresponding to its
    specific market segment
    MARINE MEAT COCONUT OEM MILK TUNA OEM
    Key Strategic Initiative
    100% 100% 100% 100% 100% 100%

    CNPF continues to dominate their respective business segments through its key strategic CPSI AWI CRL CPAVI SMDC GTC
    initiatives. Being one of the first few corporations who started to sell the idea of tuna as a healthy
    affordable premium, they continue to innovate and generate new products that would satisfy the 100% 100% 100% 100% 100%

    ongoing demands of the consumers. CNPF moves towards global standards by pursuing extensive Century CGC CPFPVI CPNA Century
    International (Shanghai)
    development for its manufacturing and exporting business, consequently yielding to further Trading
    (China)
    partnerships with foreign countries. Company Company

    Recent News and Development Source: Company Data 2018


    Fig X: Global Distribution Network
    CNPF takes advantage of the strengthening relationship between the Philippines and Russia as
    it signs a contract with over four Russian food firms that have agreed to export CNPF’s marine and
    coconut products. Russia is the sixth largest economy with a population of 146 million, through
    this CNPF is provided with an opportunity to solidify their global presence and increase their
    consumer market
    CNPF alongside Shakey’s Pizza Asia Ventues and Republic Cement has signed a contract vowing
    that they would be plastic neutral in 2020. They will be using the energy from the disposal of
    plastic as an alternative fuel to help operate their machineries.

    Source: Company Data 2018


    Table X: Product Mix
    Market Subsidiaries Value for Money Mass Market Affordable
    Segment Premium
    Marine Under Parent Company: Lucky 7 Sardine and Fresca Tuna Blue Bay Tuna and Kamayan Century and
    Century Pacific Food Shrimp Paste Century Bangus
    Meat Incorporated Lucky 7 Carnet Norte and Wow! 555 Carne Norte, Shanghai Hunts Pork and
    Ulam Luncheon Meat and Argentina Beans & Swift
    Corned Beef Corned Beef
    Milk Snow Mountain Dairy Home Pride Sinigang Miz and Angel Kremedensada and Birch Birch Tree Full
    Corporation KDO Sticks Tree Fortified Cream Milk
    Tuna OEM General Tuna Corporation Frozen Tuna Loins, Pouched Tuna, Canned Tuna and Fish Meal
    Coconut OEM Century Pacific Agricultural Coconut Water, Virgin Coconut Oil, Desiccated Coconut, Coconut Flour and Coconut
    Ventures, Inc. Milk/Cream
    Source: Company Data 2018

    You might also like