Beer Game Strategy
Beer Game Strategy
Beer Game Strategy
As a wholesaler, the model chosen is the Continuous Review Model (QROP) with
optimal quantity ordered to keep the cost of supply chain as low as possible. It is
mentioned that the cost of each beer in the system is $0.5, therefore if safety stock is kept
high, that would lead to high inventory costs.
The aim of the beer game strategy is to keep the cost of supply chain as low as possible.
This would lead to a trade off between high inventory cost and meeting the demand of the
customers. But as cost efficiency holds a higher ground, considerations are required to be
made. This brings us to the cost of backorder. For any demand that is not met, or for lower
service level, a cost is to be paid. It is going to cost about -$1 for every demand of beer
placed by the retailer that is not satisfied as a wholesaler.Therefore, though service level
is not priority, it is important to maintain the process such that there is a middle ground
between high risk (no safety stock) and low risk (lowest unsold stock). The approach of
calculating the target inventory for every weekly order by considering incoming supply and
outgoing supply should be implemented. If there’s any historical data from the previous
weekly demand by the customer to the retailer, that data can be used to make an estimate
of the mean demand. It is to be also considered that the demand can be unequal every
week and hence a new analysis would be required every week before an order is placed
with the distributor. We have to take into account the condition in which each chainer in
the supply chain, utilizes the target inventory model to place order with their immediate
chainer. In this case, there’s going to eb a bullish whiplash and there could be issues like
high inventory, shortage of stock, mismatch between supply and demand etc. The need
to encounter delay times for shipping and processing of each placed order needs to be
done to make sure that even with a low risk approach, there is a careful mitigation to try
and meet the service level or the demand of the retailer.
Q = √(2RK/H), we need to know the holding cost, the ordering cost and the demand to
calculate the optimal quantity that we need to order to be able to meet the demand of the
retailer. The holding cost is already known along with the ordering cost but the mean
demand needs to be known to be able to calculate Q, quantity.
Cost efficiency is well maintained in a QROP model as the holding cost , i.e., inventory
costs are low. It brings into account the optimal quantity that needs to be ordered to be
able to meet a high service level. This also reduces the ordering cost, the safety stock is
low in this case and there is probability of no stockout during lead time. There could be a
shortage of inventory, but that needs to be balanced by calculating the ROP to be able to
realise when to order.