Project Report

Marriott International Inc.

Course Title: Management Information System

Course Code: IM-416
Instructor: Ms Asfia Farooqui
Submitted By:
 Filza (MG 16)
 Sidra (MG 18)
 Arhama (MG 20)
 Mahnoor (MG 25)
 Maryam (MG 30)
 Ramsha (MG 37)
 Contents
OBJECTIVE OF REPORT ........................................................................................... 2
LETTER OF TRANSMITTAL....................................................................................... 3
SYNOPSIS ............................................................................................................... 4
BUSINESS SECTOR SELECTED.................................................................................. 5
COMPNAY DISCUSSED ........................................................................................... 5
MARRIOTT HOTEL .................................................................................................. 5
MISSION STATEMENT ............................................................................................ 6
VISION STATEMENT ............................................................................................... 6
CORE VALUES ......................................................................................................... 6
THEIR BRANDS ....................................................................................................... 6
Luxury | Premium | Select | Longer Stays | Collections .......................... 6
ACQUISITION ......................................................................................................... 9
MARRIOTT DATA BREACH .................................................................................... 10
MARRIOTT SELECTED NEXT-GENERATION PMS.................................................... 10
NEXT-GENERATION HOTEL PROPERTY MANAGEMENT ........................................ 11
PRODUCT FEATURES ............................................................................................ 12
KEY CAPABILITIES ................................................................................................. 12
KEY BENEFITS ....................................................................................................... 13
ORACLE ................................................................................................................ 13
SYSTEM DEVELOPMENT LIFE-CYCLE ..................................................................... 15
RAD MODEL DESIGN ............................................................................................ 15
CONCLUSION ....................................................................................................... 17

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 OBJECTIVE OF REPORT

The core objective of doing this report project is to get complete understanding of
Management Information System, by studying a company in any business sector.
To increase the ability of students for the purpose to carry out comprehensive
work related project.
Motivate students to study the course content efficiently in a more practical and
professional environment, which also will provide the students an exposure to
corporate world.

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 LETTER OF TRANSMITTAL
To,
Ms. Asfia Farooqui ,
Course Instructor,
NEDUET, Karachi.

Dear Ma’am,
Most respectfully, we, the students of 3rd year Management Sciences, want to
bring in your information that, the given task of report writing for the sessional
project has been completed. We choose from your given options the hoteling
sector, Marriott International Inc., to study the Management Information System
there. We studied the hotel management system as a whole, and not selected any
specific department.

We want to bring in your information that, we contacted to one of our friend who
is employed in Marriott Hotel Karachi, and he guided us about the IT
infrastructure of hotel. Further information regarding the system and software is
taken from google. The material collected was then made into a proper report
format through intense team discussion.

Sincerely,

Group: 09,

Filza Samar
Syeda Sidra Navaid
Arhama Zafar
Maryam Shabbir
Mahnoor Afaq
Ramsha Athar Khan

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 SYNOPSIS

The report consists of detailed study of Management Information System of

Marriott International Inc., which is an American multinational company that
manages a broad portfolio of hotels and lodging facilities. The report covers the
details of their Property Management System, it's vendor, the database they uses,
and the SDLC model they used to develop their system

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 BUSINESS SECTOR SELECTED

Hoteling & Lodging Sector

COMPNAY SELECTED

Marriott International Inc.

ABOUT MARRIOTT INTERNATIONAL INC.

Marriott International Inc., is an American multinational diversified
hospitality company that manages and franchises a broad portfolio of hotels and
related lodging facilities. Founded by J. Willard Marriott, the company is now led
by his son, executive chairman Bill Marriott, and president and chief executive
officer Arne Sorenson. Marriott International is the third largest hotel chain in the
world. It has 30 brands with 7,003 properties in 131 countries and territories
around the world
Marriott is dedicated to growing our footprint by helping our owners and
franchisees maximize the value of their hotel investments. Whether
working on a new build or conversion, or looking for management services
or a franchise affiliation, Marriott provides the brands, tools and resources
owners need to succeed.

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MISSION STATEMENT

"To enhance the lives of our customers by creating and enabling unsurpassed
vacation and leisure experiences.”

VISION STATEMENT

“To become the premier provider and facilitator of leisure & vacation experiences
in the world.”

CORE VALUES

 Put People First.

 Pursue Excellence.
 Act with Integrity.
 Embrace Change.
 Serve our World.

THEIR BRANDS

For those who lean towards memorable experiences with a unique perspective,
they offer their family of distinctive brands.
Whatever your preference, they can’t wait to welcome you.
Luxury | Premium | Select | Longer Stays | Collections

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  CLASSIC LUXURY

The Ritz-Carlton
St. Regis
JW Marriott

 DISTINCTIVE LUXURY

Ritz-Carlton Reserve
The Luxury Collection
W Hotels

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  CLASSIC PREMIUM

Marriott Hotels
Sheraton
Delta Hotels
Marriott Vacation Club

 DISTINCTIVE PREMIUM

Le MERIDIEN
Westin
Renaissance Hotels
Gaylord Hotels

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  CLASSIC SELECT

Courtyard Hotels
Four Points
SpringHill Suites
Protea Hotels

ACQUISITION

On November 16, 2015, Marriott announced the acquisition of Starwood Hotels

and Resorts Worldwide for $13 billion. A competing offer for Starwood at $14
billion from a consortium led by China's Anbang Insurance Group was announced
March 3, 2016, moving Starwood to cease the deal with Marriott and pursue the
offer from Anbang Insurance Group. After Marriott raised its bid to $13.6 billion
on March 21, Starwood terminated the Anbang agreement. Following all
necessary regulatory approvals in the United States and around the world over
the course of 2016, Marriott closed the merger with Starwood on September 23,
2016, creating the world's largest hotel company with over 5700 properties, 1.1
million rooms, and a new portfolio of 30 brands.
The Starwood acquisition gave Marriott a larger non-US presence; approximately
75% of Starwood's revenues were from non-US markets. The acquisition was the
largest of its sort since 2007, when Blackstone acquired Hilton for $26 billion.
Executives noted that total transaction and integration expenditures may exceed
$100 million

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 MARRIOTT DATA BREACH

An internal security tool flagged as suspicious attempt to access the internal guest
reservation database for Marriott's Starwood brands, which include the Westin,
Sheraton, St. Regis, and W hotels. This prompted an internal investigation that
found out, that the Starwood network had been compromised sometime in 2014
back when Starwood had been a separate company. Marriott purchased
Starwood in 2016, but nearly two years later, the former Starwood hotels hadn't
been migrated to Marriott's own reservation system and were still using IT
infrastructure inherited from Starwood.
In their investigation, Marriott found data that the attackers had encrypted and
attempted (probably successfully) to remove from the Starwood systems. They
had managed to decrypt that data and discovered that it included information
from up to 500 million guest records, though those undoubtedly include duplicate
records or multiple records pertaining to individual guests. Many of the records
include extremely sensitive information like credit card and passport numbers.
Marriott first became aware that they'd been hacked when a security tool flagged
an unusual database query. (The tool was actually monitored by Accenture, who
had been running IT and info security for Starwood before the merger and
continued to do for the legacy network afterwards.) The database query was
made by a user with administrator privileges, but analysis quickly revealed that
the person to whom that account was assigned was not the one who made the
query; someone else had managed to take control of account.
Investigators began scouring the system for clues, and discovered a Remote
Access Trojan (RAT) along with MimiKatz, a tool for sniffing out
username/password combos in system memory. Together, these two tools could
have given the attackers control of the administrator account.

MARRIOTT INTERNATIONAL SELECTED CLOUD-BASED

MICROS OPERA AS PROPERTY MANAGEMENT SYSTEM

MICROS Systems, Inc. a leading provider of information technology solutions for

the hospitality and retail industries, is pleased to announce that Marriott
International has expanded its partnership with MICROS by selecting the hosted

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MICROS OPERA Property Management System (PMS) to be used in all Marriott
brands worldwide.

ABOUT MICROS SYSTEMS, INC.

Oracle announced that it has entered into an agreement to acquire MICROS

Systems, Inc., a provider of integrated software and hardware solutions to the
Hospitality and Retail industries, and creating three Oracle business units: Oracle
Hospitality, Oracle Food and Beverage, and Oracle Retail.
MICROS offer a range of software, hardware and related services along with
rapidly growing cloud solutions to manage hotels, food & beverage facilities, and
retailers. MICROS' proven and innovative technologies are built and serviced by
more than 6,600 employees with deep domain expertise and are in use across
330,000 customer sites in 180 countries.
The addition of MICROS extends Oracle's offerings in industries by combining
MICROS' industry specific applications with Oracle's business applications,
technologies and cloud portfolio. Together, Oracle and MICROS will help
Hospitality and Retail companies to accelerate innovation, transform their
businesses, and delight customers with complete, open and integrated solutions.

NEXT-GENERATION HOTEL PROPERTY MANAGEMENT

ABOUT SYSTEM

Oracle Hospitality OPERA Cloud Services are a cloud-based, mobile-enabled

platform for next-generation hotel management. Based on OPERA, the leading
enterprise solution suite for the hospitality industry, OPERA Cloud offers an
intuitive user interface, comprehensive functionality for all areas of hotel
management, secure data storage and hundreds of key partner interfaces to meet
the needs of hotels of all types and sizes. By moving property management
technology to the cloud, OPERA Cloud simplifies the IT infrastructure in
properties, allowing hotel management and staff to focus on delivering
exceptional guest experiences.

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PRODUCT FEATURES

 THE DASHBOARD
The dashboard is configurable, giving users the operational data needed for every
role.

 THE GUEST PROFILE

The guest profile view allows you to see all information related to the guest,
including communication, past stays, membership details, and guest preferences.

 THE LOOK TO BOOK

The Look to Book view provides powerful rate query options for single and multi-
property reservations.

 REAL-TIME BUSINESS INSIGHTS

OPERA Property Cloud provides a variety of standard reports, giving real-time
business insights for informed decision-making about your daily operations

KEY PLATFORM FEATURES

 Modern user interface

 User-defined dashboard
 Single and multi-property
 Multi-language, multi-currency
 Cloud-based
 Mobile-enabled
 Highly customizable
 Web services integration

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KEY CAPABILITIES

 Reservations management
 Group management
 Profile management
 Rooms management
 Guest loyalty
 Front desk
 Cashiering
 Accounts receivable
 Agent commissions
 Reporting and analytics
 Back-office export
 General export

KEY BENEFITS

 Faster innovation expedites bringing new properties online

 Enhanced guest experiences, improved operating efficiency and increased
employee productivity
 Lower upfront capital expenditure on software and hardware
 Reduced IT complexity
 Increased RevPAR and ADR
 Comprehensive guest profiles allow for experience personalization and
differentiation, contributing to enhanced customer lifetime value
 Enhanced data security, scalability and reliability

ORACLE

Marriott International uses Oracle. It is a proprietary multi-model relational

database management system (RDBMS) produced and marketed by Oracle
Corporation .It is commonly used for running online transaction processing, data
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warehousing and mixed database workloads. It is written in assembly language, C,
C++.

ORACLE RDBMS FEATURES

 Oracle Database allows you to quickly and safely store and retrieve data.
Here are the integration benefits of the Oracle Database:
 Oracle Database is cross-platform. It can run on various hardware across
operating systems including Windows Server, Unix, and various
distributions of GNU/Linux.
 Oracle Database has its networking stack that allows application from a
different platform to communicate with the Oracle Database smoothly. For
example, applications running on Windows can connect to the Oracle
Database running on Unix.
 ACID-compliant – Oracle is ACID-compliant Database that helps maintain
data integrity and reliability.
 Commitment to open technologies – Oracle is one of the first Database that
supported GNU/Linux in the late 1990s before GNU/Linux become a
commerce product. It has been supporting this open platform since then.

Oracle Database has several structural features that make it popular:

 Logical data structure – Oracle uses the logical data structure to store data
so that you can interact with the database without knowing where the data
is stored physically.
 Partitioning – is a high-performance feature that allows you to divide a
large table into different pieces and store each piece across storage
devices.
 Memory caching – the memory caching architecture allows you to scale up
a very large database that still can perform at a high speed.
 Backup and recovery – ensure the integrity of the data in case of system
failure. Oracle includes a powerful tool called Recovery Manager (RMAN) –
allows DBA to perform cold, hot, and incremental database backups and
point-in-time recoveries.

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  Clustering – Oracle Real Application Clusters (RAC) – Oracle enables high
availability that enables the system is up and running without interruption
of services in case one or more server in a cluster fails.

SYSTEM DEVELOPMENT LIFE-CYCLE

The Oracle Application Express development environment enables developers to

take a more iterative approach to development. It uses Rapid Application
Development (RAD) model of SDLC to develop the software.
The RAD (Rapid Application Development) model is based on prototyping and
iterative development with no specific planning involved. The process of writing
the software itself involves the planning required for developing the product.
Rapid Application Development focuses on gathering customer requirements
through workshops or focus groups, early testing of the prototypes by the
customer using iterative concept, reuse of the existing prototypes (components),
continuous integration and rapid delivery.

ITERATIVE APPROACH:

The iterative approach consists of implementing a realization cycle in which the

activities are conducted in a predetermined sequence. This sequence shall be
reproduced in the same manner as many times as necessary.

RAD MODEL DESIGN

RAD model distributes the analysis, design, build and test phases into a series of
short, iterative development cycles.
Following are the various phases of the RAD Model:

 REQUIREMENTS PLANNING
During this stage, developers, clients (software users), and team members
communicate to determine the goals and expectations for the project as well as
current and potential issues that would need to be addressed during the build.
A basic breakdown of this stage involves:

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  Researching the current problem
 Defining the requirements for the project
 Finalizing the requirements with each stakeholder’s approval
It is important that everyone has the opportunity to evaluate the goals and
expectations for the project and weigh in. By getting approval from each key
stakeholder and developer, teams can avoid miscommunications and costly
change orders down the road.

 USER DESIGN
Once the project is scoped out, it’s time to jump right into development, building
out the user design through various prototype iterations. During this phase,
clients work hand in hand with developers to ensure their needs are being met at
every step in the design process. It’s almost like customizable software
development where the users can test each prototype of the product, at each
stage, to ensure it meets their expectations. Both the software developers and
the clients learn from the experience to make sure there is no potential for
something to slip through the cracks.

 RAPID DEVELOPMENT
Phase 3 takes the prototypes and beta systems from the design phase and
converts them into the working model. Because the majority of the problems and
changes were addressed during the thorough iterative design phase, developers
can construct the final working model more quickly. The phase breaks down into
several smaller steps:
 Preparation for rapid construction
 Program and application development
 Coding
 Unit, integration, and system testing

 CUTOVER
This is the implementation phase where the finished product goes to launch. It
includes data conversion, testing, and changeover to the new system, as well as
user training.

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The following illustration describes the RAD Model in a nutshell.

CONCLUSION
The way enterprises manage their operations has been changed, in fundamental
ways, by the information age, and these new approaches are applied by
corporations to strategically manage operations and diverse portfolios with
virtually every new initiative, whether it is internal transformation, where direct
control of risk factors is very high but technology is new; with partners, where
direct control over risk factors is shared; or with other stakeholders where direct
control over risk factors is often very low. As such, it is important that diverse,
multinational operators, such as Marriott International, have solid, manageable
information systems in place, to better enable them to manage their diverse
operations and investments.
Marriott International uses Oracle Hospitality OPERA Property Management
Cloud Services as their Property Management System (PMS).They uses Oracle
RDBMS as their software. Marriott International along with Oracle Corporation
developed their system through Rapid Application Development (RAD) model of
SDLC by following iterative approach. With the span of time Marriott
International is continuously improving their framework in order to keep the pace
up with the technological changes, and to counter technological threats to them.

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 REFERENCES
https://en.wikipedia.org/wiki/Marriott_International
https://www.csoonline.com/article/3441220/marriott-data-breach-faq-how-did-
it-happen-and-what-was-the-impact.html?fbclid=IwAR085GgXmpNdLpQ-
e8hHGYalpKykFct2WBnr0FDCzTvSrS3zWCXkF2h7SIc
https://www.prnewswire.com/news-releases/marriott-international-selects-
cloud-based-micros-opera-as-its-next-generation-property-management-system-
for-all-north-america-properties-
204731811.html?fbclid=IwAR2BqO8TwoaqlFlZpVovQlYEW5aikO0NyjLeAb_a1Vha
oiqV7p6QTsKKDsM
https://www.oracle.com/industries/hospitality/products/opera-cloud-
services.html
https://www.oracletutorial.com/getting-started/what-is-oracle-database/
https://www.lucidchart.com/blog/rapid-application-development-methodology

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