REPORT OF SUMMER TRANING CONDUCTED

AT TATA POWER SOLAR

Submitted In Partial Fulfillment of the Requirements

For The Award of the Degree Of

Bachelor of Business Administration (BBA)

TO

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY,

DELHI

GUIDE: SUBMITTED BY:

SEEMA WADHAWAN VANSHIKA CHAUHAN
(Assistant Professor) (463191017171)
ii
 Certificate

I Vanshika Chauhan Enrolment No. 46319101717 certify that the Summer Training
Report (Paper Code BBA-311) entitled “Report on Summer Training conducted at
TATA Power Solar System” is done by me and it is an authentic work carried out by
me at TATA Power Solar Systems Limited, 1st Floor, Shatabdi Bhavan, B-12&13
Sector 4, Noida,Uttar Pradesh- 201301.The matter embodied in this Report has not
been submitted earlier for the award of any degree or diploma to the best of my
knowledge and belief.

Signature of the Student

Date:

Certified that the Summer Training Report (Paper Code MS-311) entitled “Report on
Summer Training conducted at TATA Power Solar System” done by Miss. Vanshika
Chauhan, Enrollment No. 46319101717 , is completed under my guidance.

Signature of the Guide

Date:

Miss SEEMA WADHAWAN

(Assistant Professor)

Countersigned

Director/Summer Training Coordinator

i
 CONTENTS

S NO. TOPIC Page No.

1 Certificate i
2 Acknowledgment ii
3 List of tables iii
4 List of figures iv

5 List of symbols v
6 List of abbreviations vi
7 Summer training directive 1
8 Executive summary 5

9 Chapter -1 Profile of the company 7

10 Chapter 2 – Environmental Analysis 36
11 Chapter 3 – Data Presentation and Analysis 54
12 Chapter 4 – Summary 53
13 References/Bibliography 62
 ACKNOWLEDGEMENT

It is always a pleasure to remind the fine people of Gitarattan International Business

School for their sincere guidance I received to uphold my practical skills in Business

Management.

I would like to convey my sincere gratitude to my honorable teacher Ms. Seema

Wadhawan, assistant professor department of Business Administration. Without her

kind direction and proper guidance this study would have been a little success.

In every phase of the project her supervision and guidance shaped this report to be

completed perfectly. She had supported to me by showing different method of

information collection about the industry. She helped all time when needed and she

gave right direction toward completion of report.

Finally, I want to express my special thanks to Mr. Vikrant Singh Dhankar, Key

Account Manager, TATA Power Solar for guiding me throughout the course of my

BBA internship program, under whom I have completed my two months internship

program. I am also grateful to all other members for their support and assistance.

They helped me through providing various data, guidance and direction.

I would also like to thanks my team mates of TATA Power Solar for helping in doing

field work in Bahadurgarh, Harayan.

ii
 LIST OF TABLES

TABLE TITLE PAGE NO.

NO.
1 Price list of TATA Power Solar products 19
2 Present leadership in TATA Power Solar 24
3 Sources of recruitment 48
4 Brand awareness of TATA Power Solar 49

5 Last 3 years financial turnover of TATA 50

Power Solar

iii
 LIST OF FIGURES

FIGURE TITLE PAGE NO.

NO.
1 Ten business verticals of TATA Power Solar 7
2 Products of TATA Power Solar 16
3 Solar projects installed by TATA Power 19
Solar
4 Rooftop solar solutions 22

5 Eleven types of organizational structure 23

6 Organizational structure of TATA Power 24
Solar
7 SWOT analysis of TATA Power Solar 29
8 Types of marketing mix 36

9 Dimensions of product mix 37

10 Elements of product mix 40
11 Sources of data collection 46
12 Sources of recruitment 48
13 Brand awareness of TATA Power Solar 49

14 Bar Graph showing 3 Years Financial 50

Turnover of Tata Power Solar

iv
 LIST OF SYMBOLS

S NO. SYMBOL NOMENCLATURE & MEANING

1 & And
2 @ At the rate
3 % Percentage

v
 LIST OF ABBREVIATIONS

S NO. ABBREVIATED NAME FULL NAME

1 TPS TATA Power Solar
2 SP Solar Power
3 PV Photo Voltaic
4 HR Human Resource
5 SWOT Strength, Weakness, Opportunities,
Threats
6 IT Information Technology
7 TCS TATA Consultancy Services
8 ISO International Standard for
Organization
9 Bn Billion
10 TUV Technischer Uberwachungs Verein
11 TATA AIG TATA American International
Group
12 UF Ultra Filteration
13 EPC Engineering Procurement &
Construction
14 GW Giga Watt

15 MW Mega Watt

16 KW Kilo Watt
17 W Watt
18 CSR Corporate Social Responsibly
19 RO Reverse Osmosis
20 MNC Multinational Company
21 A Ampere
22 V Volt
23 MM Millimeter
24 NOCT Normal Operating Cell Temperature

vi
 SUMMER TRAINING DIRECTIVES

INTRODUCTION

The Summer Training Program (STP) forms an important component of education. It

is an attempt to bridge the gap between the academic institution and corporate world.

Under this, the students must undertake 8 weeks training at any organization during

the Intervening period between close of Semester IV and commencement of Semester

V. The training, which would be a simulation of real work environment, requires the

students to undergo the rigor of professional environment both in form and substance.

It exposes them to technical skills, and helps them to acquire social skills by drawing

them into contact with real professionals.

For proper coordination and ensuring organized and smooth conduct, each student

will also be guided by Faculty of the institute. A representative of the

industry/organization also guides the student and assists the faculty in monitoring the

student's progress.

OBJECTIVE

STP is a vehicle for introducing students to real-life situation, which cannot be

simulated in the classroom. Therefore, STP assignments must necessarily be those of

direct interest to the host organization. Students are encouraged to take up time bound

multi-disciplinary and goal-oriented assignment involving team work. Solutions to

various problems confronted in the assignment might be open-ended, involving an

element of analytical thinking, processing and decision-making in the face of

insufficient data parameters and uncertain situations.

1
SCOPE

The project study is to be based on the functional area Marketing, Finance, HRM.

Before commencement of project study each student is to develop a synopsis in

consultation with his/her guide in the chosen functional area covering the broad

aspects on which the data is proposed to be collected and analysis is to be conducted.

It may be noted that the chosen functional area is not restrictive. If the student finds

any other area interesting or otherwise, they must explore it and comment on it in his

/her report. Each student is required to carry out the work and submit the report

individually.

Each student is required to carry out the work independently and submit the Summer

Training Report individually fulfilling the laid down objectives. Any previous work or

borrowed report will be summarily rejected and in all cases of rejection the work is to

be repeated afresh. It is mandatory for each student to get the approval of the name of

firm/company from the Industry Institute Partnership Cell (IIPC) of the institute prior

to commencement of training. Once the name of firm/company is approved, it cannot

be changed.

CONDUCT AND BEHAVIOUR

The students during STP are placed in the role of ambassadors of the institute. The

Institute would always expect students to maintain professional and social imprints of

high standards in the organization. Institute expects the students to abide by the rules

and regulations of the place of work during training. It is particularly important to be

regular, punctual and well mannered at work. During the period of training the student

shall be subject to the leave rules of the STP organization and should ensure strict

adherence to the timings of the organization. Unprofessional behaviour, misconduct,

2
indiscipline, irregularity at work and unsatisfactory performance will lead to

cancellation of STP.

During the period of study, it is imperative that students maintain a diary/ notebook

for recording activities observed & carried out. Gather secondary data by obtaining

company documents, manuals, information booklets/leaflets, product lists, price lists

catalogues, annual reports publicity material etc.

(a) Identify the Business Establishment

(b) Join the organization / get attached as a Trainee

(c) Maintain attendance record & diary

(d) Involve & observe their conduct of activities/ working or execute the assigned

tasks

(e) Procure certificate of attendance and completion of summer project from

concerned authority / officials on satisfactory completion of the Summer

Training.

Along with the data, following general information is to be collected by the student

irrespective of their functional areas/topic etc.

(a) Sales performance for last five years (Product wise if possible) a) In Units b)

in Rupees.

(b) Number of Employees, different section wise with due classification like

skilled, semi-skilled, unskilled workers, officers, managers, etc.

(c) Organizational Charts (with Explanation).

(d) Annual Reports for last 3 years.

(e) List of Competitors.

3
 (f) Other relevant information such as future plans, export strategy, market share

etc.

FACULTY GUIDANCE

Every student is assigned a Faculty Guide at the beginning of the STP. The role of the

Faculty Guide is to enable the student to undertake a meaningful project, provide the

necessary academic guidance, and to facilitate evaluation, along with the aid of the

company guide, while STP is in progress. The Faculty Guide will be involved at all

stages of the project.

During these interactions, the student would be informed about his/her performance,

progress in the project, his/her strengths and weaknesses as observed through various

evaluation components and also ways for improvement. However, the student also has

the responsibility to seek clarification from the respective faculty on all the above

aspects regularly.

4
 EXECUTIVE SUMMARY

This is the internship report based on the two month internship program that I had

successfully completed in TATA Power Solar Limited in Marketing Department from

03.06.2019 to 29.07.2019 as a requirement of my BBA program on Department of

Business Studies, Gitarattan International Business School. As being completely new

to practical, corporate world setting, every hour spent in the MD gave me some

amount of experience all the time. But nevertheless, they were all useful for my

career.

This report includes how an marketing department works, like how to choose target

market, create superior value in market, fulfilling customer requirements, innovations,

advertising, selling, sales promotions, building public relations, conducting customer

and market research and searching for new and helpful marketing tools.

Firstly I start with field work for six weeks at bahadurgarh, Haryana and the next two

weeks at corporate office of TATA Power Solar where I have done data collection

work in which we have to fetch data of target industries who can install solar system.

Marketing department of TATA Power Solar is performing various marketing

functions for the promotion of products and services. These functions include the

market segmentations, target marketing, product planning, development, and

positioning, promotional strategy. Sales department responsibility is to develop sales.

Some of the approval includes introducing new products, skill innovation.

My personal views about the MD, my value addition to the MD are also included in

the report. With limited knowledge and experience I tried my best to make this report

as much understandable as possible and translated the real world experience into a

report. The various boundaries to process improvement and maintaining ethical

5
standards in a corporate environment have also been experienced. But even so, how

those policies and practices are In-Line with the corporate strategy are discussed in

this report.

6
 CHAPTER 1

PROFILE OF TATA GROUP

1.1 Introduction to the Industry:

Founded by Jamsetji Tata in 1868, the Tata group is an Indian

multinational conglomerate global enterprise, headquartered in India, comprising 30

companies across 10 verticals. Tata Group is owned by Tata Sons.

Tata Sons is the principal investment holding company and promoter of Tata

companies. Sixty-six percent of the equity share capital of Tata Sons is held by

philanthropic trusts, which support education, health, livelihood generation and art

and culture.

IT

Trading & Infrastructure

Investment

Travel & Consumer &

Toursim Retail

Telecom & Aerospace &

Media Defence

Financial
Automative
Services

Steel

Figure No-1: Ten business verticals of TATA

7
The group operates in more than 100 countries across six continents, with a mission

'To improve the quality of life of the communities.

Each Tata company operates independently under the guidance and supervision of its

own board of directors and shareholders. Significant Tata companies and subsidiaries

include Tata Steel, Tata Motors, Jaguar Land Rover, Tata Consultancy Services, Tata

Advanced Systems Limited, Tata Power, Tata Chemicals, and The Indian Hotels

Company Limited (Taj Hotels) etc.

The Tata Group's value system directs the growth and business of all sectors.Two-

thirds of the equity of Tata Sons, the Tata group holding company, is held by

philanthropic Trusts that have created national institutions for science and technology,

medical research, social studies and the performing arts. Cutting-edge innovation, a

stringent focus on quality, sustainable operations and business excellence are the

hallmarks of the trust the Tata name is best recognized for.

1.1.1 Its Busines,

(a) Business:

(i) India's only value based corporation —a visionary, a pioneer, a leader,

since 1868.

(ii) As a 29-year-old, Jamsetji Tata set up a trading firm in 1868. Today,

the operating companies of the Tata group lead the nation in ten

business verticals.

8
 (b) Ownership:

66% of Tata Sons is owned by trusts - The Tata Trusts promote education,

health, culture and livelihood initiatives in India.

(c) Values

Leadership with Trust - Integrity, Responsibility, Excellence, Pioneering,

Unity

(d) Financial

$110.7 bn in revenues in 2017-18 - The combined market cap of Tata

companies is $145.3 billion (as on March 31, 2018)

(e) Community

The purpose of existence - Inspired by Jamsetji's words and deeds which have

helped them contribute to society and help build fine institutions.

1.1.2 TATA IN THE COMMUNITY

(a) EDUCATION

Some of the Institutions established by TATA are:

(i) Indian Institute of Science (IISc)

(ii) Tata Institute of Fundamental Research (TIFR)

(iii) National Centre for the Performing Arts (NCPA) etc...

(b) Health

The Tata group’s efforts in the healthcare sector span the spectrum — from

tackling malaria and improving maternal and neonatal health, to constantly

9
 evolving cancer care in the country. Healthcare efforts are especially

concentrated in rural areas and focused on organization communities with

limited or no access to healthcare.

Initiatives – The Lady Tata Memorial Trust, Milk Fortification etc.

(c) Empowerment

Tata companies work towards empowering people by helping them develop

the skills they need to succeed in a global economy. The group equips

communities with information, technology and the capacity to achieve

improved health, education and livelihood outcomes.

Initiatives – Tata Steel Samvaad — A Tribal Conclave, Okhai etc.

(d) Environment

The group’s contribution to conservation falls into two categories: the efforts

of different Tata companies, big and small, to preserve and enrich the

environment in and around their areas of operation, and the philanthropic

thrust of the Tata Trusts, which support a diverse cluster of non-governmental

organizations working in areas such as the management of natural resources,

community development and livelihoods.

Initiatives – The Taj Group’s ‘reef recharge’ project, Tata Chemicals’,

Botanical Reserve etc.

10
1.2 Objectives Of Summer Training:

1.2.1 Academic Objectives

(a) Work and gain knowledge of real business environment and corporate culture.

(b) Analyze application of management concepts in real business situations

degree to which applied / not applied.

(c) Understand a business entity from management perspective in different

functional areas.

(d) Develop skills in technical report writing through data collection, data

analysis, data presentations and draw lessons cogently vis-à-vis a given firm or

company.

(e) Enhance analytical abilities of student.

1.3Organisational Objectives

(a) To maintain and develop relationships with customer.

(b) To gain practical knowledge of market.

(c) To study about the various products of the company.

(d) Focus on its large range intensions for operating and its overall business

philosophy.

(e) The main objective of tps is to maximum profit and wealth with limited use

resources.

11
 Profile of

TATA POWER SOLAR

1.3 Introduction to the Organization TATA Power Solar:

Tata Power Solar Systems Limited, formerly Tata BP Solar, is an Indian company

that specializes in solar energy services. The company is India’s largest integrated

solar company Headquartered in Bangalore, committed to enabling solar everywhere.

Tata Power Solar operates in three distinct segments –

(a) Cutting-edge manufacturing,

(b) EPC services and

(c) Creating innovative solar products

In February 2017, Tata Power Solar became the first Indian company to ship over 1

GW solar modules worldwide. The company's manufacturing unit in Bangalore has a

production capacity of 300 MW of modules and 180 MW of cells.

Tata Power is the country's largest integrated power utility and our solutions are

powering change in some of the biggest cities in the world.

Tata Power Solar's solutions have enriched lives for decades and it is our unrelenting

effort in providing feasible and quality solutions that have created a bond of trust with

millions.

(a) 29 years of providing cutting edge solar power solutions.

(b) 700 happy employees changing the world.

(c) 37 million lives brightened via innovative projects.

(d) 10 million tonnes carbon footprint reduced for a greener future.

12
 (e) 1.4 GW modules shipped worldwide.

(f) 1.5 GW of Utility Scale & 200 MW of Rooftop Projects for a brighter India

Tata Solar Providing Solar Solution since last 29 years with best world-class solar

solutions with a legacy of technology innovation manufacturing units, it is recognized

for its efforts driven by quality and reliability in solar panel both within India and

worldwide. Tata Solar panel has his own module manufacturing unit capacity of 400

MW and the cell manufacturing unit with a capacity of 300MW with over 1.7 GW of

modules shipped globally in the past 22 years.

1.3.1 VISION, MISSION & VALUES OF TPS

(a) VISION

To be the most admired and responsible solar power company enabling solar

everywhere with an international footprint, delivering sustainable value to all

stakeholders.

(b) MISSION

(i) Delivering benchmark customer experience and thereby earning

customer affection.

(ii) Executing projects safely and first time correct with predictable

benchmark quality, cost and time.

(iii) Ensuring cost leadership and growing profitability across all segments

in the solar space in focussed geographies.

(iv) Being lead adopter of technology with spirit of pioneering and

calculated risk taking.

13
 (v) Practicing "leadership with care" by pursuing best practices on care for

our environment, community, customers, shareholders, people and

creating a culture that will reinforce our values.

(c) VALUES

(i) Safety:

Safety is a core value over which no business objective can have a

higher priority.

(ii) Agility:

Speed, responsiveness and being proactive, achieved through

collaboration and Empowering Employees.

(iii) Care:

Care for Stakeholders - our Environment, Customer and Shareholders

– both existing and potential, our Community and our People (our

employees and partners).

(iv) Respect:

Treat all stakeholders with respect and dignity.

(v) Ethics:

Achieved the most admired standards of ethics, through Integrity and

mutual trust.

(vi) Diligence:

Do everything (set direction, deploy actions, analyse, review, plan and

Mitigate risk etc) with thoroughness that delivers quality and

Excellence – in all areas and especially in operations, Execution, and

Growth.

14
1.3.2 CORPORATE POLICIES

(a) Health, safety and environmental policy:

(i) Safety Vision

(ii) Safety Principles

(iii) Desired Safety Behaviour

(iv) Ten Commandments on Safety

(v) Contractors Safety Management System (CSM) Implementation

(vi) Tobacco Free Work Place Policy

(b) CSR

(i) CSR Policy

(ii) CSR Strategy

(c) Legal

(i) Tata Code of Conduct

(ii) Whistle Blower Policy

(d) Human Resources

(i) Human Rights Policy

(e) Quality

(i) IMS Policy

1.3.3 PRODUCTS OF TATA Power Solar

15
 TPS Products

Solar Water Customized Solar Modules Solar Rooftop

Pumps Solutions & Cells Solutions

Submersible Solar Off Grid Solar

Water Pump Microgrid

Surface Water Solar RO

Pump System On Grid Solar

Figure No-2: Products Of TATA Power Solar

(a) Solar Water Pumps

With the cost of diesel and electricity rising constantly, solar powered water

pumps are the perfect alternative for rural regions as these have a low

maintenance cost and ensure a long product life.

BENEFITS OF SOLAR WATER PUMPS:

(i) Rugged construction

(ii) Easy installation

(iii) No conventional grid electricity required

(iv) Long operating life

(v) Highly reliable and durable

(vi) Easy to operate and maintain

(vii) Eco-friendly

(viii) No fuel cost

16
(i) Submersible water pumps –

Submersible pumps range from Tata Power Solar supports varied applications

like field irrigation or supplying potable water for your communities, while

drawing water from underground water sources like bore-wells or sumps.

(ii) Surface Water Pumps –

Surface pumps range from Tata Power Solar supports varied applications like

field irrigation or supplying potable water to your communities, while drawing

water from nearby water sources like lakes, ponds, canals or rivers.

(b) Customized solutions

(i) Solar Micro Grids –

Tata Power Solar provides custom solutions to power remote regions

that might be cut off from regular electric grids. Installing microgrids

in such areas ensures access to green power.

(ii) Solar Powered RO System –

A solar powered RO (Reverse Osmosis) and UF (Ultra Filtration) plant

is a boon for rural India since it makes safe drinking water available

without dependency on intermittent / no electricity connectivity. A

solar powered water purifier solution can help provide latest water

cleansing technologies in remote and rural India.

(c) Solar Modules & Cells

(i) Manufacturing – 400 MW module capacity

(ii) Monocrystalline & Multicrystalline wafers of 125mm & 156mm size

(iii) Cell capacity – 300MW

17
 Strength –

(i) Greater low light performance

(ii) Longer product life

(iii) Lower moisture entry

(iv) Higher efficiency & optimized power output

(v) ISO 9001:2008 & 14001:2004 certified integrated cell & module

manufacturing capacity.

(d) SOLAR ROOFTOP SOLUTIONS

TPS, India’s most trusted and dependable rooftop solutions provider.TPS is

India's leading integrated solar player, excelling across the solar value chain

right from the manufacturing of cell/modules and solar products to executing

rooftop and utility-scale solar projects. They are the pioneers in India's rooftop

domain for more than 29 years, having commissioned first solar installation in

1991 and an installed base of more than 270 MW of rooftop systems today.

India's leading Corporate, MNCs and Institutions have chosen to work with

them as their trusted partner in their green energy journey. They are the

partner of choice for over 10,000 residential customers. Their delighted

customers are a testimony to their quality & excellence in execution.

(a) Rooftop Installation in INDIA

(i) Manipur, 0.03 MW

(ii) Rajasthan, 16.66 MW

(iii) Goa, 0.02 MW

(iv) Haryana, 16.26 MW

(v) Karnataka, 30.72 MW etc.

18
1.3.4 Price List of TATA Power Solar Products

MODEL Per watt (Rs) PRICE

Tata solar panel 100 watt 48 4800

Tata solar panel 160 watt 48 7680

Tata solar panel 200 watt 40 8000

Tata solar panel 270 watt 32 8640

Tata solar panel 280 watt 32 8960

Tata solar panel 290 watt 32 9440

Tata solar panel 300 watt 32 9600

Tata solar panel 305 watt 32 9760

Tata solar panel 315 watt 30 9450

Tata solar panel 320 watt 30 9600

Tata solar panel 325 watt 30 9750

Table No-1: Price List of TATA Power Solar Products

1.3.5 TATA POWER SOLAR PROJECTS

TPS
PROJECTS

Large International
Projects Projects

Solution for Operations

Solution For
Power &
Businesses
Products Maintenance

Figure No-3: Solar Projects installed by TPS

19
(a) LARGE PROJECTS

Tata Power Solar can design a fully integrated and customized solar power

plant project. As the operator of the first and largest utility scale solar power

plant in India, TPS have been able to develop and improve operational

expertise with each successive project to enhance output per watt. Combined

with quality and safety principles, this systematic and integrated approach

enables Tata Power Solar to execute utility scale solar power projects in India

as per planned schedule. With a portfolio of more than 2.76 GW utility scales

solar projects in India.

Tata Power Solar possesses extensive experience and expertise in setting up

utility-scale land based solar power plants for government bodies, power

utilities, and large corporate and industrial establishments. Customers also

enjoy the benefits of the advisory services that help them understand and gain

clarity on aspects of financing, policies, land, fiscal benefits, and regulatory

approvals to successfully install utility scale solar projects in India. UTILITY

SCALE SOLAR PROJECTS IN INDIA…..

TOTAL 2.76 GW--

(i) Delhi

(ii) Rajasthan

(iii) Uttar Pradesh

(iv) Gujarat

(v) Madhya Pradesh

(vi) Chhattisgarh

(vii) Jharkhand

(viii) Odisha

20
 (ix) Maharashtra

(x) Telangana

(xi) Andhra Pradesh

(xii) Karnataka

(xiii) Tamil Nadu

(b) INTERNATIONAL PROJECTS

Tata Power Solar's commitment to change the world has led to the

development of internationally acclaimed photovoltaic solar panels which

features high efficiency and best-in-class manufacturing edge.

Our solar solutions are available to multiple customer segments and our

manufacturing expertise provides us the opportunity to build customized

solutions. We follow stringent quality checks and extensive characterization of

materials to ensure highest solar panel performance and reliability

internationally.

Tata Power Solar is recognized as one of the premium Tier-1 bankable solar

panel and module manufacturer internationally. Tata Power Solar's PV

modules are high on efficiency and have high durability. With a range of

configurations, power outputs and module sizes we have worked with large

organizations such as TUV, UL.

OVER 1.4 GW MODULES SHIPPED GLOBALLY….

(i) Bunde, Netherlands

(ii) Labish, Oregon, USA

(iii) Ho Chi Minh City, Vietnam

(iv) Chichester, United Kingdom

21
 (v) Lagness, Chichester, United Kingdom

(vi) Nees, Denmark

(vii) Herzogenrath, Germany

(viii) Horslunde, Denmark

(ix) Herzogenrath, Germany

(x) Awali Oil Field, Bahrain

COMMERCIAL & INSTITUTIONS -

INDUSTRIAL-
RESIDENTIAL - Tata Power Solar
Tata Power Solar provides a range of
Tata Power Solar offers industrial rooftop solution
solar rooftop for home to solutions, even
ensures return on financially, to aide all
save and earn from idle investment by reducing
rooftop space while institutes; schools &
electricity bills & also colleges to learn and
protecting the their carbon footprint
environment by imbibe the spirit of
while making sound sustainable solar power
sustainable energy fiscal sense for
solutions. and conserving the
commercial & planet.
institutional customers.

Examples,
10.8 MW ROOFTOP SOLAR POWER SYSTEM – ANERT, KERALA
820.8 kWp Solar Rooftop Installation – CCI Stadium, Mumbai
146 kW Rooftop Solar Power System – HMR Institute of Technology and
Management

Figure No-4: Rooftop Solar Solutions

1.3.6 KEY CLIENTS OF TPS

(i) national Thermal Power Corporation Limited (NTPC)

(ii) RADHA SOAMI SATSANG BIAS

(iii) BRITISH GAS

(iv) NOKIA SIEMONS NETWORK

(v) ASIAN PAINTS

(vi) International Business Machines Corporation (IBM)

(vii) NPCC

(viii) LARSEN & TOUBRO etc.

22
1.3.7 ORGANISTION STRUCTURE

An organizational structure is a system that outlines how certain activities are directed

in order to achieve the goals of an organization. These activities can include rules,

roles, and responsibilities.

TYPES OF ORGANISATIONAL STRUCTURE:

Pre-
Bureaucratic Post- Functional
bureaucratic
structures bureaucratic structure
structures

Divisional Matrix Organizational

Team
structure structure circle

Hierarchical
Network Virtual
Structure

Figure No-5: Eleven types of Organisational Structure

ORGANISTAION STRUCTURE OF TATA Power Solar

TATA Power Solar had Hierarchical Organization Structure.

Hierarchical Organization Structure:

A hierarchical organization is an organizational structure where every entity in

the organization, except one, is subordinate to a single other entity. This arrangement

is a form of a hierarchy. In an organization, the hierarchy usually consists of a

singular/group of power at the top with subsequent levels of power beneath them.

This is the dominant mode of organization among large organizations;

most corporations, governments, criminal enterprises, and organized religions are

hierarchical organizations with different levels of management, power or authority.

23
 Chairman

Executive Director & CEO

Executive Vice President

Vice President

Chief Financial Officer

Figure No-6: Organisation structure of TPS

PRESENT LEADERSHIP IN TATA POWER SOLAR:

Designations Names

Chairman Anil Sardana

Executive Director & CEO Ashish Khanna

Executive Vice President (Projects) Dr. Arul Shanmugasundrum

Executive Vice President (Consumer Rama Krishna

Business)

Vice President (Products) Gagan Pal

Vice President Rahul Budhwar

(Mft. & Business Development)

Chief Financial Officer Rajesh Daga

Table -2: Present Leadership in Tata Power Solar

24
1.3.8 ORGANISATION CULTURE

Organizational culture is defined as the underlying beliefs, assumptions, values and

ways of interacting that contribute to the unique social and psychological environment

of an organization.

ORGANISATION CULTURE of TPS:

With a vision to change the world for the better, Tata Power Solar provides a platform

for all members to learn and grow while working for a world-class brand in the solar

power industry.

(a) TPS’s work culture harps on being innovative and a responsible citizen

leading to a brighter future for all.

(b) TPS provides employees with the opportunity to implement new ideas as

leaders are unearthed from challenging situations.

(c) TPS’s human resource policies promote diversity and equality in the

workplace, as well as compliance with all local labour laws, while

encouraging the adoption of international best practices.

Tata Power Solar is always on the lookout for innovative, hard-working and change

agents.

Emphasis of TPS:

(a) Serving their customer

(b) Developing people

(c) Contributing to society as responsible citizens

25
1.3.9 CORPORATE SOCIAL RESPONSIBILTY

Corporate social responsibility (CSR) is how companies manage their business

processes to produce an overall positive impact on society. It covers

sustainability, social impact and ethics, and done correctly should be about core

business - how companies make their money - not just add-on extras such as

philanthropy.

CSR by TATA Power Solar

Tata Power has always undertaken various initiatives with an aim to improve quality

of life and ensure holistic development of its surrounding communities.

“TPS COMMUNITY DEVELOPMENT PROJECTS WORK WITH THE CONCEPT

OF ‘LEADERSHIP WITH CARE’ AT OUR HEART, WHICH TRANSLATES AS

‘CARE FOR COMMUNITY”

TPS deploy development initiatives to incubate, implement & multiply diverse

community- based projects and interventions, to help build a better & sustainable

society through TATA power community development trust. The underlying goal of

the interventions is to transform the lives of the community through result oriented

participatory approach. The efforts are directed towards inclusive growth, so as to

reach out to its nearby communities & help them build a sustainable future.

(a) CSR VISION –

To make TATA POWER the NEIGHBOUR of choice communities & earning

the right to co-exit & co-create by working jointly for social well being and

improvement in life.

(b) CSR MISSION –

26
 To work with communities in the vicinity of its operations or as specially

identified, to gain their acceptance of co-existence by addressing salient

development imperatives of…

(i) Education

(ii) Livelihood & Employability Water (drinking & irrigation)

(iii) Health & Sanitation

(iv) Financially inclusivity

INITIATIVES by TPS –

(a) DHAAGA-

Dhaaga is a women enterprise created to facilitate skilling for garment and

handicraft making. Women make products ranging from kurtis and wrap

around to palazzos and hand bags. It will be a partnership model with

sustainable market linkages

(b) ABHA-

ABHA is an ‘EARN with you Learn’ initiative for women in JJ Clusters of

Dehi.

(i) Post becoming literate at TATA POWER DELHI Distribution Limited

Women Literacy Centers, Abhas help JJ cluster communities’ link to

Govt Scheme- accidental, De- Addition Drive.

(ii) ABHAs also facilitate various commercial activities, energy

conservation through the UJJALA Scheme by selling LED & energy

efficient appliances.

(iii) They are involved in facilitating payments of arrears from JJ Cluster

residents & also part of SHGs

27
 CHAPTER 2

ENVIRONMENTAL ANALYSIS

2.1 INTERNAL ANALYSIS

An internal analysis is an exploration of organization’s competency, cost position and

competitive viability in the marketplace. Conducting an internal analysis often

incorporates measures that provide useful information about the organization’s

strengths, weakness, opportunities and threats – a SWOT analysis. The data generated

by an internal analysis is important because you can use it to develop strategic

planning objectives to sustain and grow your business.

(a) SWOT Analysis

(i) STRENGTH –

Describe what an organization excels at and what separates it from the

competition: a strong brand, loyal customer base, a strong balance

sheet, unique technology, and so on.

(ii) WEAKNESS –

Weakness is organization from performing at its optimum level. They

are areas where the business needs to improve to remain competitive:

a weak brand, higher-than-average turnover, high levels of debt, an

inadequate supply chain, or lack of capital.

(iii) OPPURTUNITY –

Refer to favourable external factors that could give an organization a

competitive advantage. For example, if a country cuts tariffs, a car

manufacturer can export its cars into a new market, increasing sales

and market share.

28
 (iv) THREAT –

Refer to factors that have the potential to harm an organization. For

example, a drought is a threat to a wheat-producing company, as it

may destroy or reduce the crop yield

2.1.1 SWOT ANALYSIS OF TATA POWER

WEAKNESS
STRENGTHS
- Dependence on external sources for
- Well established brand. coal.
- TATA Power has invested in - Lack of skilled manpower for
Renewable energy. TATA Power's Renewable energy
initiatives.

OPPURTUNITIES THREATS
- Renewable energy is the future of - Entry of new players such as
power generation. Reliance into the power industrty.
- With improving technology,
sources such as solar energy could be - Pricing wars b/w Reliance & TATA
economically feasible. regarding power tariff in mumbai.

Figure No-7: SWOT analysis of TATA Power Solar

2.2 EXTERNAL ANALYSIS

External analysis means examining the industry environment of the company,

including factors such as competitive structure, competitive position, dynamics, and

history. On a macro scale, external analysis includes macroeconomic, global,

political, social, demographic, and technological analysis. The primary purpose of

29
external analysis is to determine the opportunities and threats in an industry or any

segment that will drive profitability, growth, and volatility.

Enternal Analysis of a firm include –

(a) Political: Issues such as international trade barriers and regulatory

environment change.

(b) Economic: Issues such as interest rates, exchange rates, and inflation.

(c) Socio-demographic (Social): Issues such as population and age cohort

changes.

(d) Technological: Issues such as scientific advances, R&D investment, and

emerging technologies.

(e) Legal : plays an important role in the development of Electric Utilities sector

in any economy.

2.2.1 PESTEL ANALYSIS OF TATA POWER

Tata Power Co. operates in a dynamic environment where it is influenced by –

regulatory framework, technological changes, consumer spending behaviour,

increasing environmental activism among consumers, collective social trends,

increasing regulatory framework for environmental factors, government decisions,

and ever evolving legal system.

(a) Political Factors that Impact Tata Power Co. :

(i) Regulatory Practices-

Tata Power Co. has to manage diverse regulations in the various

markets it is present in. Over the last few years India and other

30
 emerging economies have changed regulations regarding not only

market entry but also how companies in Electric Utilities can operate

in the local market.

(ii) Importance of local governments in India –

Unlike in most other countries, local governments play critical role in

policy making and regulations in India. Tata Power Co. has to closely

follow the states and territories it has presence in rather than devising

nation-wide policies in India.

(iii) Taxation policies-

Over the last two decades Tata Power Co. has benefitted from lower

taxation policies throughout the western hemisphere. It has resulted in

high profits and increasing spending in the research and development.

The increasing inequality in India can lead to changes in the taxation

policies. Secondly local governments are also looking into Electric

Utilities specific taxation policies to contain the carbon footprint of the

Utilities sector.

(iv) Changing policies with new government –

Studying the current trends it seems that there can be a transition of

government in India in next election. Tata Power Co. has to prepare

for this eventuality as it will lead to change in governance priorities of

Utilities sector.

31
(b) Economic Factors that Impact Tata Power Comp.:

(i) Government intervention in the Utilities sector and in particular

Electric Utilities industry can impact the fortunes of the Tata Power

Co. in the India.

(ii) Efficiency of financial markets in India –

Tata Power Co. can access vibrant financial markets and easy

availability of liquidity in the equity market of India to expand further

globally.

(iii) Exchange rate –

The volatile exchange rate of India can impact Tata Power Co.

investment plans not only in the short term but also in the long run.

(iv) Economic Performance of India –

The economic performance of India in the near future 5-10 years will

remain stable given – government expenditure, stable demand because

of disposable income, and increasing investment into new industries.

(c) Social Factors that Impact Tata Power Co.:

(i) Demographics –

For the Utilities products, Tata Power Co. has demographics on its

side. India is a young country and growing. Tata Power Co. can use

this trend to cater to various segments of the population.

(ii) Societal norms and hierarchy –

The society of India is different from the home market of Tata Power

Co.. It should strive to build a local team that understands the societal

norms and attitudes better to serve the customers in India.

32
 (iii) Media outlets play a critical role in influencing the public opinion

India. Both traditional media and social media are rapidly growing in

India. Tata Power Co. can leverage this trend to better market and

position its products.

(iv) Migration -

The broader attitude towards migration is negative in India. This can

impact Tata Power Co. ability to bring international leaders and

managers to manage operations in the country.

(d) Technological Factors that Impact Tata Power Co.

(i) Technology transfer and licensing issues for Tata Power Co. –

In the Utilities sector there is no strong culture of technology transfer

and companies often are reluctant to transfer or license technologies

for the fear of creating competitors out of collaborators.

(ii) Research and development investment at both macro level and micro

level in India. If there is an environment of creative disruption and

both government and private players are spending resources on

developing new solutions.

(iii) Empowerment of supply chain partners –

Technology has shortened the product life cycle and it has enabled

suppliers to quickly develop new products. This has put pressure on

Tata Power Co. marketing department to keep the suppliers happy by

promoting diverse range of products. It has added to the cost of

operations of the Tata Power Company.

33
 (iv) Lowering cost of production - The latest technology is fast lowering

production and servicing cost in the Utilities sector. Tata Power Co.

has to restructure its supply chain to bring in more flexibility to meet

both customer needs and cost structures.

(e) Environmental Factors that Impact Tata Power Co..

(i) Waste management especially for units close to the urban cities has

taken increasing importance for players such as Tata Power Co. India

government has come up with strict norms for waste management in

the urban areas.

(ii) Renewable technology is also another interesting area for Tata Power

Co. It can leverage the trends in this sector. India is providing subsidies

to invest in the renewable sector.

(iii) Customer activism –

Greater awareness among customers have also put environmental

factors at the center of Tata Power Co. strategy. Customers expect Tata

Power Co. to adhere to not only legal standards but also to exceed

them to become responsible stakeholder in the community.

(iv) Extreme weather is also adding to the cost of operations of the Tata

Power Co. as it has to invest in making its supply chain more flexible.

(v) Recycling is fast emerging as a norm rather than a good thing to do in

India economy. Tata Power Co. has to make plans to adhere to

regulations and expectations in the Utilities sector.

(f) Legal Factors that Impact Tata Power Co.

34
 (i) Legal protection of intellectual property, patents, copyrights, and other

IPR rights in India. How Tata Power Co. will be impacted if there are

not enough protection.

(ii) Environment Laws and guides –

The level of environmental laws in the India and what Tata Power Co.

needs to do to meet those laws and regulations.

(iii) Business Laws –

The business laws procedure that India follows. Are these norms

consistent with international institutions such as World Trading

Organization, European Union etc.

2.3 Unique Selling Proposition (USP)

A unique selling proposition is a factor that differentiates a product from its

competitors, such as the lowest cost, the highest quality or the first-ever product of its

kind.

A USP could be thought of as “what you have that competitors don’t.”

2.3.1 Best Practices/USP’s that TATA Power follows in Marketing Area:

‘India’s Largest Integrated Private Power Utility’

Tata Power Solar has been commissioned by number organizations under the

Government of India to design and deploy solar power solutions for specific

needs. The world’s highest telescope at Hanle (Indian Institute of Astrophysics)

runs on a Tata Power Solar's power plant. Whether it is solar streetlights for

border areas for the Indian Armed Forces, a unique solution to power signalling

35
systems for the Indian Railways or solar heating for the swimming pool at

Rashtrapati Bhavan.

2.3.2 USP of TPS Products

(a) Tier 1 bankable module manufacturer with 27 year history.

(b) Torsion and corrosion resistant with anodized aluminum frame.

(c) Cells sorted by power and current to minimize losses in the modules.

(d) High fill factor for improved energy conversion efficiency.

(e) Electroluminescence tested for microcracks.

2.4 MARKETING MIX

The marketing mix is putting the right product or a combination thereof in the place,

at the right time, and at the right price. It is the tactical or operational part of a

marketing plan. The marketing mix is also called the 4Ps and the 7Ps. The 4Ps are

price, place, product and promotion and 7Ps and includes process, people and

physical evidence.

The 7Ps of marketing mix are:

PRODUCT

PRICE

PLACE

Marketing Mix PROMOTION

PEOPLE

PROCESS
PHYSICAL
EVIDENCE

Figure No-8: Types of Marketing Mix

36
2.4.1 PRODUCT MIX

Product mix, also known as product assortment, refers to the total number of product

lines a company offers to its customers. The four dimensions to a company's product

mix include width, length, depth and consistency

WIDTH

CONSIST PRODUCT
LENGTH
ENCY MIX

DEPTH

Figure No-9: Dimensions of product mix

(a) Width: Number of Product Lines

(b) Length: Total Products

(c) Depth: Product Variations

(d) Consistency is Relationship

Product Mix of TATA Power Solar:

Depending on the need and the customers there are no. of solar cells. Mainly

crystalline and thin-film solar cell is used. Detailed information on Panels,

transformers, inverters, Batteries & necessary construction equipment should be

included in the proposal to inform the client of what they are buying. This forms the

37
quality of solar pv cells and the reliability which customers look into before making a

purchase. The product attributes and reliability has to be captured.

2.4.2 PRICE MIX

Price is the amount of money that your customers have to pay in exchange for your

product or service. A pricing strategy should base on the product itself, competitive

environment, customer demand, and other products that will be offered.

Factors affecting Pricing strategy:

(a) Payment period

(b) Allowance

(c) Seasonal allowances

(d) Product/Services Bundles

(e) Trade Discounts

(f) Price Flexibility

(g) Volume Discounts

(h) Credit Terms

Price Mix of TATA Power Solar:

One of the important barriers in the growing solar market is pricing. The various price

mechanism policies by local/state government, financing options by the government

are making it possible for the new customers make a purchase. Every state has a

different pricing policy when it comes to solar pv. The primary goal is to promote

green energy among customers. Giving tax exemptions and reducing other duties are

few of the measures.

38
2.4.3 PLACE MIX

Place refers to distribution or the methods and location used for products or services

to be easily accessible to the target customers. The product or service dictates how it

should be distributed.

Factors affecting Place mix are:

(a) Selling Directly

(b) Selling Through a Reseller

(c) Market Coverage

(d) Intensive distribution

(e) Selective distribution

(f) Exclusive distribution

(g) Other Factors to Consider

Place Mix of TATA Power Solar:

Channels through which solar is sold, also is an area where solar programs have an

important role through their work with installers, developers, and suppliers. Building

a strong supplier network is critical in keeping up with rising demand. There are

umpteen developers who directly involve in selling and distribution. The goal should

be to ensure that customers will be able to access the services in an easier way without

much transacts delay.

2.4.4 PROMOTION MIX

The Promotion Mix refers to the blend of several promotional tools used by the

business to create, maintain and increase the demand for goods and services.

39
 Sales
Promotion
Personal Public
Selling Reltions

Promotion Direct
Advertising Mix Marketing

Figure No-10: Elements of Product Mix

Elements of Product Mix

(a) Advertising

(b) Personal Selling

(c) Sales Promotion

(d) Public Relations

(e) Direct Marketing

Promotion Mix of TATA Power Solar:

Promotion is yet to take up in this field. But in future we may see a lot of promotional

strategies coming up. There is a lot of personal selling and direct marketing happening

now. . Using communications and promotional strategies to favourably present solar

in the marketplace and ensuring that the right messages are presented to the public

will help build a stronger market for solar technologies.

2.4.5 PEOPLE

People are the most important element of any service or experience. Services tend to

be produced and consumed at the same moment, and aspects of the customer

experience are altered to meet the individual needs of the person consuming it

40
Companies are reliant on the people who run them from front line Sales staff to the

Managing Director. Having the right people is essential because they are as much a

part of your business offering as the products/services you are offering.

People in TATA Power Solar:

With a vision to change the world for the better, Tata Power Solar provides a platform

for all members to learn and grow while working for a world-class brand in the solar

power industry.

TPS human resource policies promote diversity and equality in the workplace, as well

as compliance with all local labour laws, while encouraging the adoption of

international best practices.

2.4.6 PROCESS

The delivery of your service is usually done with the customer present so how the

service is delivered is once again part of what the consumer is paying for.

it is about the customer interface between the business and consumer and how they

deal with each other in a series of steps in stages, i.e. throughout the process.

Process of TATA Power Solar:

The process of TATA Power Solar is very simple. The company manufactures it’s

products itself and sell directly to the customers.

Firstly, order is confirmed from the customer side then technical team does a site visit

of the area where customer wants to install the plant. Secondly, after site visit finally,

TATA team workers install the system as per the directions of the technical team.

41
2.4.7 PHYSICAL EVIDENCE

Physical Evidence is the material part of a service. There are no physical attributes to

a service, so a consumer tends to rely on material cues. There are many examples of

physical evidence, including some of the following buildings, equipment, signs and

logos, annual accounts and business reports, brochures, your website, and even your

business cards.

Physical evidence of TATA Power Solar

Physical evidence of TATA Power Solar are their products i.e; solar system. TPS

provides or sells solar panels which the company manufactures itself. Their products

includes:

(a) Solar Water Pumps

(b) Customized Solutions

(c) Solar Modules & Cells etc.

2.5 COMPETITORS OF TPS:

(a) WAREE Energies -

Waaree Energies is seen as one of Tata Power Solar's top competitors. Waaree

Energies was founded in Mumbai, Maharashtra} in 1989. Waaree Energies is

in the Renewable Energy industry. Compared to Tata Power Solar, Waaree

Energies generates $320.9M less revenue.

(b) Vikram Solar -

Vikram Solar is Tata Power Solar's #2 competitors. Vikram Solar was founded

in 2006, and its headquarters is in Kolkata, West Bengal. Vikram Solar is in

42
 the Renewable Energy Equipment & Services field. Vikram Solar has 423

fewer employees than Tata Power Solar.

(c) Azure Power -

Azure Power is Tata Power Solar's #3 rival. Azure Power is headquartered in

New Delhi, Delhi, and was founded in 2007. Like Tata Power Solar, Azure

Power also competes in the Renewable Energy industry. Azure Power

generates 41% the revenue of Tata Power Solar.

(d) Hero Future Energies -

Hero Future Energies is one of ReNew Power's top competitors. Hero Future

Energies is headquartered in New Delhi, Delhi, and was founded in 2012.

Hero Future Energies competes in the Renewable Energy Equipment &

Services field. Hero Future Energies generates 14% the revenue of ReNew

Power.

(e) Harsha-Abakus -

Solar Private Limited is a complete turnkey solution provider in the Solar

Photovoltaic industry, offering comprehensive solar power plant execution

experience, innovative design philosophy and superior project monitoring

system. Since 2010, they have successfully completed projects of over 110

MW capacity spread across Gujarat, Rajasthan, Haryana, etc

2.6 LIBERALIZATION

Liberalization (or liberalisation) is any process whereby a state lifts restrictions on

some private individual activities i.e; the government limitations on trade and

business internationally are reduced to a certain extent. Liberalization occurs when

something which used to be banned is no longer banned, or

43
when government regulations are relaxed. Economic liberalization is the reduction of

state involvement in the economy.

The major elements of Liberalization in India include the followings:

(a) De-licensing of industries

(b) Liberalization of foreign investment

(c) Liberalization of foreign technology imports

(d) Liberalisation of industrial location

(e) Liberal taxation

2.6.1 LIBERALIZATION IN TATA Power Solar -

Optimal plant performance in the expert hands of Tata Power Solar.The fast growing

utility-scale PV industry in India demands well managed operation & maintenance

(O&M) services to keep plant performance at par with the needed expectations as

well as applicable regulations. As utilities embrace and rely on solar PV grid-

connected plants for both commercial and industrial applications, Tata Power Solar

has the capabilities as well as experience in all aspects of solar plant O&M to help

deliver optimal power.

Tata Power Solar has unmatched experience in operating and maintaining large utility

scale projects and solar rooftops for the last five years. We also offer monitoring of

hardware and services, based on the solar-log data logger platform from Germany

TPS flagship projects, under the O&M cover:

(a) Bunde, Netherlands

(b) Labish, Oregon, USA

(c) Ho Chi Minh City, Vietnam

44
 (d) Chichester, United Kingdom

(e) Lagness, Chichester, United Kingdom

(f) Nees, Denmark

(g) Herzogenrath, Germany

(h) Horslunde, Denmark

(i) Herzogenrath, Germany

(j) Awali Oil Field, Bahrain etc.

Name of the Company: TATA Power Solar

Corporate Office: TATA Power Solar Systems Limited, 1st Floor, Shatabdi Bhavan,

B-12&13 Sector 4, Noida,Uttar Pradesh- 201301

Registered Office: TATA Power Solar Systems Limited, B-12&13 Shatabdi Bhavan,

Amaltash Marg, Sector 4, Noida, Uttar Pradesh 201301

Contact No. : +91 1206102000

E-Mail Address: [email protected]

Website: www.tatapowersolar.com

45
 Chapter 3

Data Presentation & Analysis

3.1 DATA

Data is a set of values of subjects with respect to qualitative or quantitative variables.

Data and information or knowledge is often used interchangeably. Data is collected

by a huge range of organizations and institutions, including businesses (e.g., sales

data, revenue, profits, stock price), governments (e.g., crime rates, unemployment

rates, literacy rates) and non-governmental organizations (e.g., censuses of the

number of homeless people by non-profit organizations).

3.1.1 Sources of DATA Collection:

Sources of DATA

Primary Source of Secondary Source

Data of Data

Figure No-11: Sources of data

(a) Primary resources:

Primary resources contain first-hand information. Primary sources such as

research articles often do not explain terminology and theoretical principles in

46
 detail. Thus, readers of primary scholarly research should have foundational

knowledge of the subject area. Primary source of data is used to obtain a first-

hand account to an actual event and identify original research done in a field.

Examples of primary resources include scholarly research articles, books, and

diaries.

Primary Sources of Data from TPS:

(i) Diary maintained on regular basis.

(ii) PPTs provided by our guide.

(iii) Recordings of conference meetings.

(iv) Personal observation

(v) Field experimentation

(b) Secondary sources:

Secondary sources describe, summarize, or discuss information or details

originally presented in another source; meaning the author, in most cases, did

not participate in the event. This type of source is written for a broad audience

and will include definitions of discipline specific terms, history relating to the

topic, significant theories and principles, and summaries of major

studies/events as related to the topic Secondary sources are good for gaining a

full overview of your topic and understanding how other researchers have

approached it.

Secondary Sources of Data from TPS:

(i) Publications such as textbooks, magazine articles, almanacs.

(ii) Company’s website

(iii) Brochures of the comp.

47
 (iv) Policies & procedures of the company

(v) Previous records of the company.

3.2 Recruitment in TATA Power Solar

Sources of recruitment:

Sources %

Internal sources 65%

External sources 35%

Table No-3: Sources of recruitment

Chart Title
External
sources
35%

Internal
sources
0%
65%

Figure-12: Sources of recruitment

Interpretation:

From the above diagram it depicts that TATA Power Solar Systems Ltd, direct target

internal sources, and the people from external sources are given lesser priorities, for

the recruitment in the organization.

48
3.3 Brand awareness:

Response %

YES 93%

NO 7%

Table No-4: Brand awareness of TATA Power Solar

Chart Title

no
7%

yes
93%

Figure No-13: Brand awareness of TATA Power Solar

Interpretation:

From the above diagram it depicts that TATA Power Solar Systems Ltd. Is most

popular brand among the solar power sector, a major priority knows the brand name

and using its services accordingly.

3.4 Financial Data of TPS

Table No-1is showing last three years turnover, net worth, profit after tax PAT of

TATA Power Solar .

49
 S NO. Financial Turnover Net worth PAT Average

Year (In Cr.) (In Cr.) Growth

1 2016-17 2,261.31 324.35 77.99 0.52

2 2017-18 2,748.96 428.06 100.42 0.22

3 2018-19 3,175.31 473.83 90.44 0.16

Table No-5: Last 3 Years Financial Turnover of Tata Power Solar

5
4.5
4
3.5
3 FY 2016-17
2.5
FY 2017-18
2
FY 2018-19
1.5
1
0.5
0
Turnover(in Networth(in PAT Average
CR.) CR.) Growth

Figure No-14: Bar Graph showing 3 Years Financial Turnover of TPS

Interpretation:

From the above diagram it depicts that TATA Power Solar Systems Ltd financial turnover will

increasing in 2018-2019 as compared to other financial years.

50
 Chapter 4
4.1 Recommendations / Suggestions

(a) Findings:

(i) The Training session conducted in the entire department should be well

planned .

(ii) The trainees should be given ample time to conceive all the training

that he had gained for the session conducted.

(iii) Attending of the training session should be made compulsory for all

the employees.

(iv) The programs conducted were not periodically evaluated.

(v) To make the training more effective most of the managers feel that the

duration of training should be less.

(vi) No trainee received any reward for performing well during the training

programme

Employees want trainer from inside as well as outside from Tata Power. The

management of Tata Power should take the immediate action to design the training

calendar as area identified in this report, apart from that Tata Power should utilize

internal talents from the company to provide the training.

(b) Suggestions:

(i) All the departments should maintain course material and care should

be taken to make the trainees understand the need of the training

programme.

51
(ii) There should be interactive session among the employees to

understand the strengths and weaknesses of each other.

(iii) Most of the employees need training on internet Lan Make the training

more effective most of the managers feel that the duration of training

should be less.

(iv) The training programmes were not well planned. There were no

manuals & any study material available.

(v) Training in the area of communication, negotiation skills, and

presentation skills, identified with total 30-40 %.\ xv. 51 % employees

wants to have training in the area of career plan.

52
4.2 Summary

I am happy to complete my internship in TATA Power Solar limited under Marketing

department. To my own experience the working environment of the organization is

very inspiring. The organization is always keen to implement new rules and actions

for improvement. Market Development Department is really working hard and every

day they are coming up with new unique and innovative ideas to wide spread their

business. If this effort goes on than they can able to cover the untapped markets,

increase their distribution reach and which will also ensure future source of business.

Writing this experience report has helped me discover my skills, and shortcomings. It

helped me to focus in my shortcomings and take in more lessons so that I can

strengthen my skills and knowledge. All the learning from Market Sales &

Distribution TATA Power Solar Limited has given me in-depth knowledge about the

distribution business in solar power generation.

During this time, I faced few road blocks, but I learnt to overcome them by

organizing my works and minimizing mistakes on the way. Internship at TATA

Power Solar really delivered what I expected. I achieved everything which I expected

of and the Golden Store project made me experience more than just the usual learning

of internship.

53
4.3 Refrences & Bibliography

4.3.1 Books:

(a) Rudani R.B. (2010) .Basics of Marketing. Chandigarh, punjab: S Chand &

Company.

(b) Pawan Thakur.( 2014). Fundamentals of Marketing. DARYA GANJ, New

Delhi:Laxmi Publications Pvt. Ltd .

4.3.2 Wesites:

(a) TATA POWER SOLAR SYSTEM LIMITED.

https://www.tatapowersolar.com/

(b) Tata Power's Competitors, Revenue, Number of Employees, Funding and

Acquisitions.

https://www.owler.com/company/tatapower

(c) Tata Power Solar's Competitors, Revenue, Number of Employees, Funding

and Acquisitions .

https://www.owler.com/company/tatapowersolar

(d) Solar Rooftop Overview.

https://www.tatapowerddl.com/solarrooftop/overview

(e) Tata Solar Panel Price in India.

https://solarexpertsindia.com/solar-panels-price-100w-150w-160w-250w-

260w-270w-325w-335w/tata-solar

(f) About Tata Power. https://www.tatapower.com/

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 (g) Tata power solar products.

https://dir.indiamart.com/search.mp?ss=tata%20power%20solar&src=mcat-

rlt-srch

4.3.3 Corporate power point presentations

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