COMPANY PROFILE

NAME :- RAMDEV MASALA

REGISTERED ADDRESS :-

“SPICE WORLD” SARKHEJ–

BAVLA HIGHWAY ,
CHANGODAR – 382213
AHMEDABAD , GUJARAT, INDIA.

SNACKS DIVISION
“FOOD WORLD”
RUPAL-CHIYADA ROAD ,
CHIYADA - 382220 ,TA.BALVA ,
AHMEDABAD , GUJARAT , INDIA.
 HISTORY

FIVE DECADES AGO THE ORIGINS OF ONE OF INDIA’S

LEADING SPICE BRANDS WAS LAUNCHED IN A VERY
GOOD MANNER BY FOUNDER AND CHAIRMAN , LATE
RAMBHAI CHHAGANBHAI PATEL BY CATERING TO
THE PULSES AND SPICES REQUIRED IN HIS
NEIGHBOURHOOB.

IT WAS HIS SON, HASMUKHBHAI PATEL WHO

ESTABLISHED RAMEEV FOOD PRODUCTS PRIVATE
LIMITED AND SCALED UP THE BUSINESS TO
ENCOMPASS THE ENTIRE STATE OF GUJARAT.

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 IT WAS STARTED IN 1965 AND BECAUSE OF THE PURE AND
FRESH QUALITY OF THE PRODUCT IT BECAME FAMOUS ALL
OVER THE COUNTRY.

THE FIRST RAMDEV MASALA FACTORY WAS ESTABLISHED IN

1972 BY HASHMUKHBHAI PATEL THE COMPANY WAS STARTED
IN AHMEDABAD WITH A VERY SMALL UNIT OF PRODUCTS AND
CURRENTLY IT IS A RENOWNED BRAND OF SPICES IN INDIA .

INDIA IS BEING THE QUEEN OF THE SPICES FROM MANY

CENTURIES. SPICES HAVE BEEN FOUND 7000 YEARS AGO THAT
IS IN THE ANCIENT CIVILIZATION OF MESOPOTAMIA, ARABIA,
EGYPT, SUMERIA, AND CHINA. IN THE 90’S , THE COMPANY
PRODUCED ‘READY TO EAT’ TRADITIONAL GUJARATI SNACKS
LIKE KHAMAN, DHOKLA, ETC. AND ALSO SOME POPULAR SOUTH
INDIAN SNACKS LIKE DAHI VADA, IDLI, VADA ETC.

HAVE YOU EVER THOUGHT THAT HOW OUR FOOD WOULD HAVE
TASTED IF THERE WERE NO SPICES? SPICES ARE NOT ONLY
MEANT FOR TASTE AND FLAVOUR BUT HAVE MEDICINAL
VALUES AS WELL. ONE OF THE LEADING SPICE COMPANIES IN
INDIA THAT HAVE PRESERVED INDIAN VALUES IN ITS PRODUCTS
IS RAMDEV MASALA.

BY THE MID 90’S RAMDEV BECAME A RENOWNED BRAND

ACROSS INDIA IN THE WORLD OF SPICES.
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  1965 :- FOUNDER LATE SHRI RAMBHAI PATEL ESTABLISHED THE
BRAND 'RAMDEV' IN BUSINESS OF SPICES IN AHMEDABAD.

 1989 :- RAMDEV LAUNCHED CONSUMER PACKS OF MASALA IN

POLY POCHES.

 1991. :-. RAMDEV 'INSTANT MIX' PACKS LIKE GOTA, KHAMAN,

DALWADA, DOSA, GULABJAMUN INTRODUCED IN MARKET.

 1992. :- RAMDEV LAUNCHED HING POWDER WITH AGMARK

FOR THE FIRST TIME IN INDIA.

 2006. :- RAMDEV BECAME AN ISO 22000 – 2005 CERTIFIED

COMPANY.

 2011. :- AWARDED BY THE NATIONAL AWARD FOR

OUTSTANDING QUALITY OF PRODUCTS.

 2015. :- RAMDEV COMPLETES THE JOURNEY OF 50 YEARS.

 2016 :- RAMDEV LAUNCHED READY MADE SNACKS.

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 MISSION
 To maintain the stronghold of Indian spices across
the world.

 To introduce Indian spices into cuisines hitherto

uninitiated into them.

 To device newer technology and methods to reach

quality spices in the quickest possible time to our
customers.

VISION

Aa be unequivocally known
as the Monarch of Spices
in the Land of Spices,
India.

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 PRODUCTS
THE MAIN PRODUCTS OF RAMBEV MASALA
ARE :-

 BASICC SPICES
 PREMIUM BASIC SPICES
 BLENDED SPICES
 PREMIUM BLENDED SPICES
 ASAFOETIDA (HING)
 INSTANT MIX
 PICKLES
 CHUTNEY
 RAW CRISPS (PAPAD)
 NAMKEEN
 WAFFERS
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 ORGANIZATION STRUCTURE

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 AWARDS & ACHIEVEMENTS

RAAMDEV WAS AWARDED BY THE NATIONAL AWARD In 2010 FROM

THE GOVERNMENT OF INDIA, MINISTRY OF MICRO, SMALLMEDIUM
ENTERPRISES, NEW DELHI IN THE CATEGORY OF QUALITY PRODUCTS
IN “READY TO EAT / INSTANT MIX FOOD”. THEY WERE AWARDED THE
FIRST PRIZE IN RECOGNITION OF MANUFACTURING OUTSTANDING
QUALITY PRODUCTS FROM THE THEN PRESIDENT OF INDIA – SMT.
PRATIBHA PATIL.

 RAMDEV RECEIVED THE STATE AWARD IN 2011 FOR “INNOVATION

IN TECHNOLOGY”, AWARDED BY THE GOVERNMENT OF GUJARAT
(CATEGORY M.S.M.E.)

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  THEY HAVE OBTAINED THE “OUTSTANDING EXPORT
PERFORMANCE” Award IN THE YEAR 2006-07 from THE
GOVERNMENT OF GUJARAT (CATEGORY M.S.M.E.).

 THEY HAVE ALSO OBTAINED THE PRESTIGIOUS AWARD FROM

THE GOVERNMENT OF GUJARAT FOR “QUALITY & ENVIRONMENT
PROTECTION MEASURES” IN THE FOOD PRODUCTS CATEGORY.

ISO 22000-2005. P.F.A LICENSE APEDA,NEW DELHI

AGMARK. U.S. FOOD N DRUG

ADMINISTRATION
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 PRODUCTION
THE LIST OF ENTIRE RANGE OF RAMDEV PRODUCTS

 BASIC SPICES

 CHILLI POWDER
 RED GOLD KASHMIRI CHILLI POWDER
 TURMERIC POWDER
 YELLOW GOLD TURMERIC POWDER
 CORIANDER PPOWDER
 CORIANDER CUMIN POWDER
 CUMIN POWDER
 CUMIN WHOLE
 GREEN GOLD CORIANDER CUMIN POWDER

 MOSTLY AVAILABLE In
Rs 5/-
Rs 10/-
100g
200g
500g
1kg
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  BLENDED SPICES

 SUPER GARAM MASALA

 SUPER MEAT MASALA
 SUPER CHICKEN MASALA
 ACHAR MASALA
 SWEET ACHAR MASALA
 KANDA LASOON MASALA

 Mostly Available in
100g
200g
500g
1kg

 ASAFOETIDA ( HING )

MOSTLY AVAILABLE
IN
 SUPER HING. 10g
 STRONG HING 25g
 GILD HING. 50g

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 100g
 PREMIUM BLENDED SPICES

 GARAM MASALA
 TEA MASALA
 PAV – BHAJI MASALA
 CHHOLE MASALA
 PANI PURI MASALA
 SAMBHAR MASALA
 CHAT MASALA
 JALJIRA MASALA
 KITCHEN KING MASALA
 AMCHUR MASALA
 BLACK PEPPER MASALA
 WHITE PEPPER POWDER
 BIRYANI PULLAV MASALA
 KASURI METHI
 MEAT MASALA
 CHICKEN MASALA.
 SABJI MASALA
 DRY GINGER POWDER
 PUDINA POWDER
 PUNJABI GARAM MASALA
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  GOLD GARAM MASALA
 INSTANT MIX

 GOTA MIX
 KHAMAN MIX
 DALWADA MIX
 DHAIWADA MIX
 IDLI MIX
 DHOKLA MIX
 DHOSA MIX
 PIZZA MIX
 GULAB JAMUN MIX
 METHE GOTA MIX
 HANDVO MIX
 BHAJIYA MIX

 MOSTLY AVAILABLE IN
400g

 PAPAD

 UDAD PAPAD
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  MATHIYA
 INSTITUTIONAL PACKS

 CHILLI POWDER
 TURMERIC POWDER
 CORIANDER POWDER
 CORIANDER CUMIN POWDER
 RED GOLD KASHMIRI CHILLI POWDER
 SUPER HING POWDER
 GARAM MASALA
 PAV – BHAJI MASALA
 CHOLLE MASALA
 SAMBHAR MASALA
 CHAT MASALA
 CHICKEN KING MASALA
 KASURI METHI
 CUMIN WHOLE
 MIX PICKLE
 UDAD PAPAD
 MINI PAPAD

 MOSTLY AVAILABLE IN
500g
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 1kg
 RAMDEV SNACKS

 POTATO WAFER SALTED

 POTATO WAFER TOMATO
 POTATO WAFER CREAM N ONION
 POTATO WAFER MASALA
 BANANA WAFER BLACK PERRER
 MUNG DAL
 CHANA DAL
 SING BHAJIYA
 CHANA CHOR GARAM
 RATLAMI SEV
 BIKANI SEV
 AALO SEV
 GATHIYA BHAVNAGRI
 NADYADI MIX
 KHATA METHA MIX
 FARARI CHEVDA SWEET
 FARARI CHEVDA THEEKHA
 SEV MAMRA
 SEV MAMRA MASALA
 MOON CHIPS
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  WHEELS MASALA

PRODUCTION CAPACITY
RAMDEV HAS SPACIOUS, SOPHISTICATED AND ULTRA
HYGIENIC PLANTS SPREAD OVER A SPAN OF 56400 sq.
YARDS. THE FINEST OF INDIAN MACHINES WITH a
CLEANING AND PROCESSING CAPACITY OF MORE THAN
60,000 kilograms EVERY DAY , WORK to MEET THE
GLOBAL SPICE MARKET DEMANDS.

WAYS TO HANDLE
INDUSTRIAL WASTE
AS SUCH IN RAMDEV MASALA THEY DON’T HAVE
MUCH INDUSTRIAL WASTE BUT THE ONLY WASTE IS
CREATED BY TURMERIC POWDER .
THE OUTER LAYER OF TURMERIC POWER IS WASTED
WHICH IS USED TO MAKE OIL FROM IT.

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 QUALITY CONTROL
A TECHNICAL TEAM OF QUALITY CONTROL EXPERTS
HANDLES THE ENTIRE PROCESS OF MANUFACTURING.
THEY BOUGHT WORLD CLASS QUALITY CONTROL
EXPERTS FOR OBTAINING THE PROCESS. A STRICT
HYGIENE PROCESS IS USED FOR PERFECT PACKAGING OF
THE PRODUCTS AND EVERY PACK UNDERGOES WITH
MULTIPLE QUALITY CHECKS BEFORE REACHING THE
MARKET.

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 PLANT LAYOUT

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 MARKETING
PROMOTION
RAMDEV IS CONNECTED WITH THE MILLIONS OF PEOPLE THROUGH
TELEVISION, PRINT, RADIO, SOCIAL MEDIA AND DIGITAL MEDIA. THE
SOCIAL MEDIA INCLUDES TWITTER, FACEBOOK, LINKEDIN, YOUTUBE,
ETC. THEY ALSO PUBLISH NEWS AND EVENTS RELATED TO THE
COMPANY ON THE NEWSLETTER.

KIRAN KHER USED TO BE IS THE BRAND AMBASSADOR O,F RAMDEV

MASALA. IN ONE OF THE CAMPAIGN OF RAMDEV MASALAS, KIRAN
KHER IS INTRODUCING RAMDEV TURMERIC MASALA AND SHOWING
HOW TURMERIC CAN BE USED IN VARIOUS WAYS.

RAMDEV ‘TADKE KI DIBIYA’ IS INTRODUCING ‘STRONG HING’

(ASAFOETIDA). THIS CAMPAIGN SHOWCASES THAT RAMDEV HING
CAN ATTRACT PEOPLE EASILY. IT IS SHOWING HOW A FAMILY IS
GETTING ATTRACTED TO THE FOOD THAT IS MADE BY THEIR
NEIGHBOUR.

THIS CAMPAIGN INCLUDES SOME MASALA RANGE THAT TURNS

EVERY DISH INTO DELICIOUS FOOD. THE RANGE INCLUDES
SAMBAHAR MASALA, PAVBHAJI MASALA, CHOLE MASALA, CHAT
MASALA, KITCHEN KING AND GRAM MASALA. THE MAIN THING of
THESE SPICES IS THEY ARE INSTANT MIX SPICES, WHICH CAN BE
ADDED AFTER COOKING THE DISH TO MAKE IT MORE TASTY
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 COMPETITORS
THE COMPETITORS OF RAMDEV MASALA IN INDIA
ARE :-

 EVEREST
 BADSHAH
 MDH
 CATCH
 MOTHERS RECIPE
 COOKME
 PRIYA
 PUSHP
 NILON'S

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 HUMAN RESOURCE

RECRUITMENT
THEY ARE CURRENTLY LOOKING FOR FOLLOWING
POSITIONS: SALES OFFICER/SALES SUPERVISOR. CANDIDATE
PROFILE: CANDIDATE SHOULD BE A GRADUATE AND
PROFICIENT IN ENGLISH AND REGIONAL LANGUAGE.
EXPERIENCE RANGE: 3 – 4 YEARS. JOB LOCATION: MUMBAI,
AMBALA, BHUBANESWAR, CHANDIGARH, DELHI,
GHAZIABAD, INDORE, JAIPUR, NAGPUR, PUNE, RAIPUR,
RANCHI.
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 FINANCE

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