Annual Report Sports Direct

SPORTS DIRECT INTERNATIONAL PLC
Annual Report 2010

SECTION 1 // OVERVIEW //
01 2010 Highlights
02 Sports Direct at a Glance
04 Chairman’s Statement
SECTION 2 // THE BUSINESS REVIEW //
06 Chief Executive’s Report

26 Financial Review
SECTION 3 // MANAGEMENT AND GOVERNANCE //
36 The Board
38 Directors’ Report
43 Corporate Governance Report
50 Directors’ Remuneration Report
57 Directors’ Responsibilities Statement
58 Corporate Responsibility Report
SECTION 4 // FINANCIAL STATEMENTS AND NOTES //
64 Report of the Independent Auditor to the Members of Sports Direct International plc
65 Consolidated Income Statement
66 Consolidated Statement of Comprehensive Income
67 Consolidated Balance Sheet
68 Consolidated Cash Flow Statement
69 Consolidated Statement of Changes in Equity
70 Notes to the Financial Statements
109 Report of the Independent Auditor to the Members of Sports Direct International plc
111 Company Balance Sheet
112 Notes to the Company Financial Statements
116 Consolidated Five Year Record
SECTION 5 // ADDITIONAL INFORMATION //
117 Shareholder Information

2010 Highlights
• Group revenue up 6.2% to £1,452m • Strengthened our UK market leading

(2009: £1,367m) position
• UK Retail up 11.0% to 1,118m • Successfully expanded UK and
(2009: £1,007m)
International Retail store portfolio
• International Retail up 17.2% to £119.9m
(2009: £102.3) • Strongest ever trading day in
• Brands division down 17.4% to £190.5m
Company history
(2009: £230.5m)
• Growth in Brands licensing - 71
• Underlying EBITDA up 17.3% to licenses signed during the year
£160.4m (2009: £136.8m)
• World’s first retail Training Academy
• Underlying profit before tax up 49.8% created in partnership with Nike
to £102.1m (2009: £68.2m)
• Reported profit before tax up 1,016.8%
to £119.5m (2009: £10.7m)
• Group gross margin decreased by 20
basis points to 40.6% (2009: 40.8%)
• UK Retail gross margin down to 41.3%
(2009: 42.5%)
• Underlying earnings per share up

56.2% to 12.39p (2009: 7.93p)
• UK Retail like-for-like gross
contribution increased by 3.4%
• Substantially reduced net debt by
27.7% to £311.9m (2009: £431.3m)
• Net debt to underlying EBITDA of 1.9 times
• The Board decided not to recommend

a final dividend
sports direct international plc // annual report 2010 // p.1

Sports Direct at a glance
a brief overview of our business
What we do
The Group’s UK stores (other than Field & Trek) supply strengthened following the acquisition of Universal
a wide range of competitively priced sports and leisure Cycles by the introduction of a range of cycle products
equipment, clothing, footwear and accessories, under in both stores and online.
a mix of brands. We stock third party brands including
adidas, Nike, Reebok and Puma. Group owned brands As at 25 April 2010 the Group operated out of 387 stores
include Dunlop, Slazenger and Lonsdale and we also in the United Kingdom (excluding Northern Ireland). The
use licensed in brands. majority of stores trade under the SPORTSDIRECT.com
fascia, although Field & Trek stores trade under their
A significant proportion of the revenue in the stores is own fascia.
derived from the sale of the Group owned and licensed
in branded products, which allows the retail business
to generate higher margins, whilst at the same time Where we are
differentiating the Group’s stores from its competitors,
both in terms of the range of products on sale and the The Group has retail interests outside the UK and has
competitive prices at which they are offered. a flexible approach to entry into new markets. These
interests include wholly owned retail outlets (in Belgium,
Field & Trek operates out of 19 stores in the UK, Holland, Luxembourg and Slovenia trading as Sports
selling a wide range of camping and outdoor equipment, Direct), joint ventures with other retailers (such as in
waterproof clothing and footwear, including leading Heatons stores in Northern Ireland and the Republic of
brands such as Berghaus, Merrell and Salomon. Ireland) stores within another retailer’s store
(as in Cyprus).
The acquisition of Field & Trek gave the Group an entry
into the outdoor market, which had been identified as a
strategic opportunity for the Group, and that has been
Sports Direct is the UK’s leading

sports retailer by revenue and
operating profit, and the owner of a
significant number of internationally
recognised sports and leisure brands.
Our Brands
The Group’s portfolio includes a wide variety of
internationally recognisable sport and fashion brands.
The Group’s Retail division sells products under these
Group brands in its stores, and the Brands division exploits
the brands through its wholesale and licensing businesses.
The Brands division wholesale business sells the

brands’ core products, such as Dunlop tennis rackets
and Slazenger tennis balls, to wholesale customers Retail brands
and distributors throughout the world, obtaining far 87% of Group sales 13% of Group sales
wider distribution for these products than would be
the case if their sale was restricted to Group stores.
The wholesale business also wholesales childrenswear
and other clothing.
The licensing business licenses third parties to apply

Group owned brands to non-core products manufactured
and distributed by those third parties, and third parties
are currently licensed in different product areas in over
100 countries. The Brands division is closely involved in
the development of licensed products and monitors
licensees and their manufacturers to ensure product
quality, presentation and consistency with the appropriate
brand strategy.
The Brands division continue to sponsor a variety of

prestigious events and retain a base of globally recognised,
high profile sports men and women.
In tennis, Slazenger continues to be the official ball

supplier for The Wimbledon Championships and Dunlop’s
professional tour team continues to grow, with the recent
additions of Fernando Verdasco and Nikolay Davydenko,
both ranked in the world’s top 10 tennis players.
Golfers Darren Clarke and in particular Lee Westwood

continue to shine in major tournaments under the
sponsorship of Dunlop.
International cricket captains Paul Collingwood & Michael

Clarke continue to be sponsored by Slazenger whilst other
sports such as badminton and squash continue to provide
brand exposure for Carlton and Dunlop respectively.
The portfolio of boxing brands within the Group remains

strong as Lonsdale celebrates 50 years and Everlast 100
years as specialists in manufacturing combat sports
equipment and apparel. Both brands have a stable of
sponsored boxers and mixed martial arts fighters that
continues to grow.

Chairman’s Statement
In common with other sectors of the economy, market As previously announced, the Board is sorry to lose
conditions in sports retail remained challenging Non-Executive Director Malcolm Dalgleish who has
throughout the period under review. Our focus remained decided to stand down at the next AGM. We thank him
firmly fixed on doing what we do best – providing for his contribution and will miss his wise counsel. We
consumers with the widest possible range of the best are pursuing the appointment of a replacement and will
products at the most competitive prices available. Our update shareholders in due course.
aim is to offer quality footwear, clothing and equipment
for every category of customer from the fashion conscious Management remains determined to provide the best
to serious competitors. The Group has a robust business products at the most competitive price in the market place.
model, whose worth has been proved once again this year We will continue to expand the number of stores, develop
in the delivery of strong results from the Group. further strategic partnerships and enhance our product
range and customer experience. We are determined to
In addition to exceeding our expectations outlined 12 strengthen our position as the UK’s leading sports retailer
months ago in terms of both profit performance and debt and will expand our foothold on mainland Europe.
reduction, we are pleased with our sales performance both
in the stores themselves but also with the increased sales Finally, on behalf of the Board, I would like to thank all our
in our growing internet business. We continued to develop employees whose commitment and expertise have helped
our international store network and were pleased with us to meet our 2010 targets and to deliver a strong set of
progress made in changing the balance of sales mix from results in what continues to be a challenging economic
wholesale to licensing in the Brands division. We made environment. On a personal note, I am delighted to join
significant progress in our debt reduction programme such a talented and hard working team and am confident
during the year, paying down £119m, and intend to that significant further Group success lies ahead.
continue to reduce debt further in the coming year. This
is a key consideration in the decision not to pay a final
Keith Hellawell
dividend this year.
Non-Executive Chairman
Partnerships with world famous suppliers such as Nike
and adidas, to name only two, are critically important 22 July 2010
to our business and we value such relationships highly.
We are delighted to be creating a unique Nike Training
Academy at our Shirebrook headquarters in partnership
with Nike where Sports Direct staff will benefit from
extensive, specialist training in the current Nike range
as well as likely future developments. This is the first
time Nike has joined with a retail partner in such a facility
anywhere in the world. We welcome this innovative
extension of our relationship with a valued third party
supplier as well as the opportunity to take our staff
training standards on to a new, industry leading level.
The announcement in August 2009 of the Competition

Commission’s interest in our acquisition of 31 stores from
JJB Sports PLC and the potential investigation into our
affairs by the Office of Fair Trading and the Serious Fraud
Office caused concern and reflected adversely on our share
price. We were pleased, but not surprised, by our complete
exoneration by the Competition Commission in March 2010
and are doing all that we can to help and facilitate the
other regulatory bodies to reach the same conclusion as
soon as possible.
We have provided the SFO with all the information they

have requested to date and we have reason to hope the
investigation may be concluded in the autumn.
Nike Academy // Shirebrook Training Centre

Chief Executive’s Report
Overview of financial performance

It is good to be able to report on another year of strong Brands division operating costs were down 23.4% to
growth for Sports Direct, achieved by delivering what £54.2m (2009: £70.8m) due to a combination of the
we said we would. The resilience of our business model reduction in costs in line with turnover and operational
continues to add significant value to our operations by efficiencies. Also included within Group operating costs
providing customers with an unrivalled depth and breadth is a £10.8m (2009: Nil) charge in respect of the Employee
of product choice at the best available prices, across all Bonus Share Scheme and Performance Share Plan. This
categories and in all stores for serious sportsmen charge has been taken centrally and, except in note 4
and women. to the accounts, is not reflected in divisional (Retail and
Brands) numbers in this report.
With a number of new stores opened during the year in
the UK and Europe, we are taking our offer to an ever We grew Group underlying EBITDA for the Year by 17.3% to
increasing customer base which is responding positively £160.4m (2009: £136.8m). Within this underlying EBITDA,
to stronger in-store marketing and promotional initiatives. the Retail division increased 27.2% to £151.4m (2009:
We are proud of our reputation for quality and remain as £119.0m) and the Brands division increased 11.2% to
determined as ever to strengthen our position as the clear £19.8m (2009: £17.8m).
market leader in the UK sports retail sector.
Group underlying profit before tax increased 49.8% to
I am especially pleased that our people will benefit from £102.1m (2009: £68.2m), as a result of the £23.6m increase
their contribution to Group success through our meeting in EBITDA together with a £12.8m reduction in interest
the first year’s target for the Employee Bonus Share payable and a £1.8m increase in depreciation.
Scheme introduced last year.
Underlying EPS for the Year increased by 56.2% to 12.39p
(2009: 7.93p).
Group Debt reduction remains a priority for the Group. In
December 2009, we announced a target to reduce net debt
In the 52 weeks ended 25 April 2010 (the Year) we
levels to below £400m by April 2010. In fact, we actually
increased Group revenue 6.2% to a record £1,452m
reduced net debt to £311.9m (2009: £431.3m). This was
compared with revenue of £1,367m for the 52 weeks
achieved by:
ended 26 April 2009. The increase was due to a strong
performance in the Retail division where revenues rose • growing underlying EBITDA from £136.8m to £160.4m
10.9% to £1,261m (2009: £1,137m). The Brand division
revenues decreased as planned,17.4% to £190.5m • reducing inventory levels through the year from £262.3m
(2009: £230.5m). to £218.8.m
• reducing levels of capital expenditure by approximately

£1,452m 50% to £19.4m as targeted last year
Group Revenue
+6.2%
• reducing financing costs by £12.8m as a result of
£1,452m
£1,367m
£1,260m
£1,347m
Retail
Brands ongoing low interest rates and lower level of debt from
£22.5m to £9.7m
2010 2009 2008 2007
• saving the cost of the 2009 final and 2010 dividends
In the current financial year and beyond, we will target to

reduce levels of debt further to a range between one and
1.5 times underlying EBITDA by April 2011.
Group gross margin in the Year fell by 20 basis points
from 40.8% to 40.6%. Retail division margin fell by 50
basis points to 40.8% (2009: 41.3%), while Brands division
margin increased 60 basis points to 38.9% (2009: 38.3%).
Group operating costs increased 1.4% to £431.0m (2009:

£425.0m). Retail division operating costs were well
controlled and increased by only 3.3% in the Year, despite
an increase in floor space of 5.2% and a rise in sales of just
under 11%.
SECTION 2 // the business review

2010 marks Everlast’s 100th Anniversary

continued
Review by business segment

For the financial year ended: In spite of a difficult trading environment, our strategy of
25 April 2010 26 April 2009 Change focusing on our core strengths, increasing efficiencies and
£’m £’m % controlling costs, delivered another strong performance.
Retail Revenue:
UK Retail 1,117.7 1,006.5 11.0
UK Wholesale and other 23.5 28.0 -16.1 UK Retail
International Retail 119.9 102.3 17.2 UK Retail revenues growth was primarily driven by our
Total retail revenue 1,261.1 1,136.8 10.9 retail and logistics skills – providing the best products at
the best prices with universal availability.
Cost of sales (746.1) (667.5) 11.8
UK Retail sales were up 11.0% to £1,118m (2009: £1,007m).
Gross margin 515.0 469.3 9.7 There were no major acquisitions or disposals within UK
Gross margin percentage 40.8% 41.3% Retail during the Year. Sales in the second half of the Year
were up 7.2% to £531.7m (2009: £496.2m) against strong
comparatives. The sales increase in the second half of the
Year was better than expected, but was at the expense of a
£1,261.1m lower than anticipated margin.
Retail Revenue
+10.9%
£1,261.1m
£1,136.8m
£1,066.9m
£1,175.2m
Online revenue continues to grow strongly and we will

UK Retail look at opportunities to develop this revenue stream
International
Retail further. Order fulfilment and state-of-the-art information
Wholesale
2010 2009 2008 2007
technology solutions are developed in-house with full
back-up support from our National Distribution Centre
resources in Shirebrook, Derbyshire. The website has
benefited from the increased recognition of the online
brand with approximately 90% of core store fascias now
branded SPORTSDIRECT.com. Online sales represented
4.5% of total UK Retail sales (2009:1.5%). Between March
For the financial year ended:
and June 2010, we ran our first television advertising
25 April 2010 26 April 2009 Change
£’m £’m % campaign. We saw a subsequent increase in both product-
specific and new customer web traffic. A second campaign
Brands Revenue: is likely to be launched in the autumn.
Wholesale 167.3 203.6 -17.8
Licensing 23.2 26.9 -13.8 Overall UK Retail gross margin for the Year fell by 120
basis points to 41.3% (2009: 42.5%). Margin for the second
Total brands revenue 190.5 230.5 -17.4 half of the Year was 40.9% (2009: 39.6%), impacted by
comprehensive promotions and clearance of stock in
Cost of sales (116.4) (142.2) -18.1 advance of the FIFA 2010 World Cup (“World Cup”).
Gross margin 74.1 88.4 -16.2
At the time of the Group’s interim results in December
Gross margin percentage 38.9 38.3
2009, we expected sales in the second half to be lower than
for the same period in 2009, with margin for the Year as a
whole to be at a similar level to 2009. The actual margin for
the second half was lower than expected (as noted above)
£190.5m
BRANdS Revenue
but this was more than compensated for by higher than

-17.4% expected sales partly arising from the sales generated
ahead of the World Cup.
£190.5m
£230.5m
£192.6m
£171.9m
Wholesale
Licensing
UK Retail like-for-like gross contribution increased by
2010 2009 2008 2007
3.4% over the 12 month period.
Operating costs increased 1.9% to £323.5m (2009:

£317.6m) in spite of the UK minimum wage increase, an
increase in floor space and a rise in sales of just over 11%.
SECTION 2 // the business review //

The Boot Room // Sportsdirect.com store, Shirebrook

continued
UK Retail (continued)
Underlying EBITDA for UK Retail was £138.7m (2009: We continued to work well with our major third party
£107.0m). This increase was driven by a £37.7m increase brand suppliers. Nike, Umbro, adidas, Reebok and Puma
in gross margin (including wholesale), offset by a £5.9m all have their own offices in our Shirebrook head office
increase in operating costs. which enables us to work very closely with them on a day
to day basis.
During the Year, the Office of Fair Trading (OFT)
investigated our acquisition of stores from JJB Sports PLC We were delighted to achieve a notable first with the
(“JJB”), and concluded that in five locations they raised creation of a purpose-built Nike Training Academy at the
some concerns. The OFT subsequently referred the matter Shirebrook site. This is the first time Nike has entered
to the Competition Commission. On 18 March 2010, the into such a partnership with a retail partner anywhere in
Competition Commission cleared the acquisition of the 31 the world. We are proud to host such a magnificent facility
stores from JJB and ruled that there was not a substantial which will have its first open day on 21 July 2010 for up to
lessening of competition as a result of those acquisitions, 300 of our national retail team.
nor any adverse effects on customers. We are still dealing
with the OFT & Serious Fraud Office (SFO) enquiries. While The Academy demonstrates our commitment to develop
we have heard nothing from the OFT, we have provided the our training of staff in close partnership with our key
SFO with all the information they have required to date, third party brands. We plan to have all permanent sales
and we have reason to hope that the investigation may be staff attend a training session in the Academy within 12
concluded in the autumn of this year. months of its opening as part of their on-going training and
personal development. Our goal is to have the best trained
The Group’s retail businesses performed strongly in a very and most knowledgeable staff in UK sports retail.
difficult economic environment. Our retail model, offering
outstanding value to our customers, proved as resilient as We continued to build on our store-in-store concept for
we expected it to be, both in the UK and internationally. certain key categories where we want to develop our role
as the destination of choice for serious sportsmen and
Throughout the Year, we continued to focus on our women. Our approach to the running category typifies how
fundamental approach of offering the customer the most we are doing this, constantly seeking to develop our retail
comprehensive product range and the best availability offer. Since October 2007, we have owned a 25% share in
while reducing our costs wherever possible. As ever, store Brasher Leisure Ltd, trading as “Sweatshop”, one of the
portfolio was constantly under review, the performance leading specialist running retailers in the UK. The strategy
of each store and ways of maximising performance being for the running category within Sports Direct is to develop
closely examined. We continued to develop our store layout with Sweatshop an attractive new sales area branded
and to incentivise our store staff in ways that encourage as “She Runs He Runs” catering to the growing “main
better customer service and performance. Our industry stream” runner. These areas deliver on range, availability,
leading National Distribution Centre at Shirebrook price, clear merchandising and self help (if preferred) and
continued to deliver efficiencies. By way of example of will be further enhanced by the training initiatives being
cost control, in our Corporate Responsibility Report we driven from our National Training Centre.
describe some of the steps successfully taken to reduce
our energy consumption at a time when energy costs were Installation progress has been swift with 50% of our 300
increasing significantly. core stores already having “She Runs He Runs” sections.
The roll-out programme to other stores continues.
During spring 2010, we started construction work on an Additionally, 75% of stores now feature our specialist
extension to our National Training Facility at Shirebrook, football “boot room” display area.
which is located within the on-site store. This exciting
project involved a complete reorganisation of the store The strategy outlined on developing our running category
layout with new attractive specialist areas being refitted. will also be applied to certain other sporting areas, many
Net sales area space increased from 18,000 sq ft to of which are in different stages of development. These
25,000 sq ft. The store is now the blueprint for a roll- include golf, outdoor and cycling.
out programme of updating our core stores across the
On 17 March 2010, the Group made an indicative, non
UK. Capital expenditure for this roll-out is included
binding offer for the entire issued and to be issued share
in the expected Group capital expenditure for FY11 of
capital of Blacks Leisure Group plc (“Blacks”) with a view
approximately £35.0m (2010: £19.4m).
to seeking that company’s recommendation. We were
disappointed that this was not forthcoming.

October 2009 // Dunlop Brand Ambassador Lee Westwood
celebrates winning the Portugal Masters.

continued
UK Retail (continued)
On 29 March 2010, Sports Direct announced that it had In the 12 months to 25 April 2010, 53 rent reviews have
approached the board of Blacks to advise that it was been agreed on stores. The average increase in rent was
seriously considering a material increase in the level 9.9% (1.91% annual equivalent). There are currently 80
of its indicative offer. However, the Group also advised rent reviews outstanding with a further 50 falling due in
that it had become aware of indications that some 2010-11.
key Blacks suppliers would not supply the company if
the Sports Direct offer was successful. Sports Direct For a number of years, our UK Retail division has occupied
requested confirmation of, and the details underlying, 32 stores which are owned by Mike Ashley, the Group’s
any such supplier indications to Blacks. In the event, this major shareholder, under the terms of a five year lease
information was neither provided nor denied. Accordingly, dated March 2007. The management intend to discuss with
Sports Direct determined that it would not be in its shareholders and Mr Ashley the possibility of obtaining
shareholders’ interests formally to submit an offer. a year’s extension to the current term together with an
Blacks subsequently raised additional capital from its option to purchase these properties during the extension
shareholders. period at a price no more than original cost. The option
would require non-related party shareholder approval and
We did not participate in this fundraising, believing it not to would contain terms whereby it would be exercised only if
be the best use of the Group’s funds. it were demonstrably in the Group’s interest to do so.
As of 25 April 2010, we operated 387 stores in the UK In the current financial Year, we are targeting to open
(excluding Northern Ireland), a total retail sales space of between six and ten new core stores in the UK, excluding
circa 3.7m sq ft (2009: circa 3.5m sq ft). Northern Ireland.
During the course of the Year, we opened 34 stores, We will continue to open temporary non-core stores as
including nine core stores, and closed six, one of which suitable opportunities arise and convert as many of these
was core. We have taken advantage of the weaker property as is justified to long term deals.
market during the Year by taking 19 of the 25 new non-core
stores on initial temporary lease/licence arrangements.
This has enabled us to work very closely with landlords International Retail
to exploit opportunities, with a view to converting initial
temporary stores into long term lease agreements where International Retail sales were up 17.2% to £119.9m
appropriate. (2009: £102.3m). On a currency neutral basis, the increase
was 11.0%.
We currently operate 306 SPORTSDIRECT.com fascias,
19 Field & Trek, three Lillywhites and 59 other stores International Retail grew gross margin by 40 basis points
(Gilesports, Hargreaves, etc). due to improved stock control.
Retail stores: Operating costs within International Retail increased by
2010
16.1% to £42.5m (2009: £36.6m). The increase was less
2009
than the £8.1m increase in gross margin and, together with
a £1.5m decrease in income from associates, resulted in
300 an increase in underlying EBITDA of 5.8% to £12.7m
Core Stores: (2009: £12.0m).
292
87
Internationally, as at 25 April 2010 we operated 44 stores
Non-core Stores: in Belgium, 12 in Slovenia, four in Holland, three in Cyprus,
67 one in France and one in Luxembourg. All of these stores
387 are operated by companies wholly owned by the Group.
Total uk stores: We opened seven new stores in Europe, including two
359 relocations in the period including our first store in France.
0 400 We closed four smaller stores during the Year. As at 25
April 2010, International Retail operated from a total retail
sales space of c.650,000 sq ft (2009: c.620,000 sq ft.)

European Golf // Sportsdirect.com store, Shirebrook

continued
International Retail (continued)

The Group increased its shareholding in the Heatons chain Operating costs decreased by 23.4% to £54.2m (2009:
to 50%, up from 42.5%. There are 11 Sports Direct stores £70.8m), partly as a result of the lower revenue. The
in Northern Ireland and 23 sports stores in the Republic consolidation of the Brands division management into
of Ireland. Shirebrook continued and costs were tightly controlled as
systems and working practices were standardised. Payroll
We continue with our strategy to identify partners in new costs in the division reduced significantly.
territories while continuing to expand our operations in the
countries where we currently trade. Our continued aim is to limit costs in the 2011 financial
year such that the wholesale contribution covers operating
costs and all licensing income is retained as profit.
Brands Underlying EBITDA increased 11.2% to £19.8m (2009:
Brands total revenue reduced 17.4% to £190.5m (2009: £17.8m) as the decrease in costs of £16.6m was greater
£230.5.m), driven by our deliberate strategy to change the than the decrease in gross profit of £14.3m.
mix of sales from predominantly wholesale to licensing.
Cash flow in the division was strong with tight working
Wholesale revenues were down 17.8% to £167.3m (2009: capital management resulting in a reduction in stock and
£203.6m), in line with this strategy to focus on contribution debtors of £15.1m and £19.6m respectively.
rather than revenue. This strategy is well illustrated by our
The business continues to sponsor and receive
North America market move from wholesale to licensing in
endorsements from leading players and tournaments
Dunlop Golf.
including Slazenger’s 107th year as the official ball
The market for our Wholesale businesses in the UK, supplier for the Wimbledon championships. We believe
Europe and the US remain challenging and the customer this to be one of the longest continuous sponsorship
base has been restructured to eliminate unprofitable arrangements anywhere in the world. Slazenger continues
business. to sponsor Matt Prior and Paul Collingwood and we
congratulate Paul as England’s captain at the recent ICC
Licensing revenues were down 13.8% to £23.2m (2009: World Twenty20 cricket competition where England
£26.9m) which was in line with our expectations and, in scored a notable victory over Australia to win the
light of our decision to cancel one significant Everlast tournament, who were also captained by Slazenger
licence, with the attendant costs. endorsee Michael Clarke.
Tough market conditions, particularly in North America, Dunlop has recently signed Nikolay Davydenko and
resulted in decreased licensing income during the Year Fernando Verdasco, both ranked in the world’s top 10
with key licensees leading to a fall in the level of income in tennis players. Lee Westwood, number 3 in the world
excess of the licence minimums. We continue, however, to rankings, continues to shine in the world’s top golf
lay the foundations for future growth. During the Year, we tournaments under the sponsorship of Dunlop apparel.
signed new licence agreements with 71 licensees, covering
multiple brands and product categories, with minimum
contracted values of $87m over the terms of
the agreements.
Longer term, we regard licensing as the key driver for the

Brands division profitability and growth of the business.
Our resources have been adjusted in order to focus on this
objective. The main growth areas are expected to be Asia
Pacific and the Americas.
Brands gross margin improved to 38.9% (2009: 38.3%),

reflecting the improved mix of sales and a slight
improvement in wholesale gross margin to 30.4% (2009:
30.2%).

May 2010 // Slazenger Brand Ambassador & England Captain Paul
Collingwood reacts after scoring the winning runs in the Men’s ICC
World Twenty20 final match between Australia and England.

continued
Main trends and factors likely to
Key Performance Indicators affect the future development and
performance of the Group’s businesses
The Board monitors the performance of the Group by The Group’s retail businesses will undoubtedly be affected
reference to a number of key performance indicators by the economic climate and changes therein. Movements
(KPI’s), which are discussed fully in this Chief Executive’s in interest rates and exchange rates affect the businesses
Report, and also in the Financial Review, and in the directly and consumer confidence and spending is affected
Corporate Responsibility Report on pages 26 to 35 and 58 by a wide range of factors including employment, tax and
to 61 respectively. The most important of these KPI’s are: interest rates, house prices and the general ‘feel good
factor’, factors beyond the Group’s influence. We are
For the financial year ended: relieved that the Government has given plenty of warning
25 April 2010 26 April 2009 that the VAT increase to 20% will not take place until 4
January 2011.
Financial KPI’s
Group revenue £1,452m £1,367m All of the above apply equally to our Brands businesses,
Underlying EBITDA (1) £160.4m £136.8m both wholesale and licensing. Reduction in customer
UK Retail gross margin 41.3% 42.5% demand is reflected in the wholesaling and licensing
UK Retail like-for-like stores gross
business, as orders and royalties are affected. Moreover, in
contribution (2) +3.4% +2.5% difficult economic times, suppliers come under increasing
Underlying earnings per share (3) 12.39p 7.93p
pressure to reduce their prices to their customers and all
suppliers run the risk of their customers ceasing to trade,
reducing demand for their products. Difficult economic
Financial KPI’s conditions can also make it difficult for suppliers to obtain
No. of core stores (4) 300 292 credit insurance in respect of some customers, leaving
Customer complaints % change +4.0% -7.5% the supplier with a difficult question of whether or not to
Employee turnover 17.0% 29.0% supply and, if they do, with the attendant risk of bad debts.
Cardboard recycling 5,847 tonnes 6,007 tonnes
Later in this report, we comment on risks and
uncertainties that relate to the Group’s businesses and
The way in which Underlying EBITDA is calculated is set out in the Financial Review. while we manage to reduce risks, where possible, the
(1)
(2)
Like-for-like gross contribution for UK Retail is the percentage change in successive likelihood of their occurring and their impact if they do,
12 month periods. Like-for-like gross contribution is adjusted to eliminate the impact they are factors that could influence the Group or part of it.
of foreign currency movements. A like-for-like store is one that has been trading for the
full 12 months in both periods, and has not been affected by a significant change such as
a refit. Store gross contribution is the excess of sales revenue (net of VAT) over the cost The Group is now applying hedge accounting, which is in
of goods sold. This KPI excludes online sales revenue. The gross contribution would only
be adjusted if a significant promotion affected the comparison.
line with other major retailers. This will reduce an element
of potential volatility in reported profit.
(3)
The way in which Underlying earnings per share is calculated is set out in the
Financial Review.
(4)
A core store is a store acquired and fitted out by the Group or otherwise so designated.
Environmental matters
Contracts essential to the A review of the assessment of the Group’s impact on the
environment is included in the Corporate Responsibility
business of the Group Report on page 58.
The Group has long established relationships with Nike

and adidas, the major suppliers of third party branded
sporting goods, particularly footwear, and considers that Employees
continued supplies from these companies is critical to the In no small measure, the progress we continue to make
business of the Group. is down to the dedication and expertise of over 17,000
staff throughout the business. I am delighted to take
this opportunity to thank everyone in the team for their
outstanding contribution and I look forward to working with
them towards our further growth and success.

Nike football // Sportsdirect.com store, Belgium

continued
Risks and uncertainties relating

Employees (continued) to the Group’s business
We intend to incentivise staff further by enabling them to Risks are an inherent part of the business world. The
share in the Group’s success through a new Bonus Share Group has identified the following factors as potential risks
Scheme for which we will seek approval at the AGM. The to, and uncertainties concerning, the successful operation
Bonus Share Scheme is focused on underlying EBITDA. It of its business.
is designed to motivate colleagues, help improve retention
of key employees and to align the interests of employees Supply chain
and shareholders. The share scheme is also aligned with Any disruption or other adverse event affecting the
the Group’s business plan. Group’s relationship with any of its major manufacturers
or suppliers, or a failure to replace any of its major
All permanent UK employees in UK Retail, Brands and manufacturers or suppliers on commercially reasonable
Head Office with at least one year’s service participated in terms, could have an adverse effect on the Group’s
the 2009/10 Bonus Share Scheme. business, operating profit or overall financial condition.
The bonus is in two stages. The first bonus is 25% of base Foreign exchange risk
pay in shares of £1.00 per share. The first bonus target was The Group operates internationally and is exposed to
underlying EBITDA of £155m in 2009-10 and was achieved foreign exchange risk arising from various currency
in the Year. The first bonus will vest in two years’ time and exposures, primarily with respect to the US dollar and
is subject to continuous employment until then. The bonus Euro.
targets are stretch targets and are net of scheme costs.
Foreign exchange risk arises when future commercial
The second bonus is 75% of base pay in shares of £1.25 per transactions or recognised assets or liabilities are
share. The second stage of the bonus is conditional upon denominated in a currency that is not the entity’s
the first bonus target being met in 2009-10, which has functional currency, as exchange rates move.
already been achieved, and the second bonus targets are
underlying EBITDA of £195m in 2010-2011, and underlying As explained previously, in the Group’s case, the majority
EBITDA/Net Debt ratio of two or less at the end of 2010-11. of foreign exchange contracts relating to the sourcing
The shares vest, subject to continuous employment until of Group branded goods are denominated in US dollars,
then, two years after the second bonus targets are met. and a strengthening of the dollar or a weakening of the
pound sterling makes those goods more expensive.
Proposals will be put forward to shareholders at the These expenses are hedged via forward foreign currency
forthcoming AGM to extend and revise the Bonus Share contracts which are designated as cash flow hedges.
Scheme for subsequent periods.
The Group also holds assets overseas in local currency,
and these assets are revalued in accordance with currency
movements. This currency risk is not hedged.
Shirebrook campus
Interest rate risk
The Group continues to invest in infrastructure, and the
The Group has net borrowings, which are principally at
process of consolidating the Brands business, including
floating interest rates linked to bank base rates or LIBOR.
acquired businesses, at Shirebrook continues.
Credit risk
The Group, primarily through its Brands division, could
have a credit risk if credit evaluations were not performed
on all customers requiring credit over a certain amount.
The Group does not require collateral in respect of
financial assets.
Funding and liquidity risk

Funding and liquidity for the Group’s operations are
provided through bank loans, overdrafts and shareholders
funds. The object is to maintain sufficient funding and
liquidity for the Group’s requirements, but the availability
of adequate cash resources from bank facilities and
achieving continuity of funding in the current financial
climate could be a risk to the Group in future years.

Karrimor sponsored climber, Dave Pickford

continued
Risks and uncertainties relating to

the Group’s business (continued)
Investment risk The Group believes that its licensees, suppliers, agents
The Group also holds shares in publicly listed companies and distributors are in material compliance with
and fluctuations in their share prices will have a financial employment, environmental and other laws. The violation,
impact on the business results. or allegations of a violation, of such laws or regulations,
by any of the Group’s licensees, suppliers, agents or
Reliance on non UK manufacturers distributors, could lead to adverse publicity and a decline
The Group is reliant on manufacturers in developing in public demand for the Group’s products, or require
countries as the majority of the Group’s products are the Group to incur expenditure or make changes to its
sourced from outside the UK. The Group is therefore supply chain and other business arrangements to ensure
subject to the risks associated with international trade and compliance.
transport as well as those relating to exposure to different
legal and other standards. Sales
The Group’s retail businesses are subject to seasonal
Pensions peaks. The incidence and participation in major sporting
Some subsidiaries in the Group make contributions to events will have a particular impact on the UK Retail
certain occupational defined benefits pension schemes. business. Prolonged unseasonal weather conditions or
An increase in the Scheme’s funding needs or changes temporary severe weather during peak trading seasons
to obligations in respect of the schemes could have an could also have a material adverse effect on the Group’s
adverse impact on its business. businesses.
Market forces Consumers
The sports retail industry is highly competitive and the The Group’s success and sales are dependent, in part, on
Group currently competes at national and local levels with the strength and reputation of the brands it sells, and are
a wide variety of retailers of varying sizes who may have subject to consumers’ perceptions of the Group and of its
competitive advantages, and new competitors may enter products, which can fall out of favour. Adverse publicity
the market. Such competition continues to place pressure concerning any of the Group brands or manufacturers
on the Group’s pricing strategy, margins and profitability. or suppliers could lead to substantial erosion in the
reputation of, or value associated with, the Group
Operational
Any significant disruption to the operations of the Group, Environmental
divisional head offices and the National Distribution Centre Environmental disasters such as the recent volcanic ash
at Shirebrook, or interruption to the smooth running of cloud have highlighted how it is impossible to predict how
the Group’s fleet of vehicles, might significantly impact its an environmental occurrence will affect businesses.
ability to manage its operations, distribute products to its
stores and maintain its supply chain. The Group constantly updates systems to mitigate any
delay or loss of goods in transit or the absence of any
Any long term interruption of the Group’s IT systems employee or large numbers of employees that they may or
would have a significant impact on the Group’s operation, may not be altered by acts of nature.
particularly in the Retail division.
Business continuity and acts of terrorism

The majority of the Group’s revenue is derived from the Research and development
UK and accordingly any terrorist attacks, armed conflicts
The Group’s success depends on the strength of the Group
or government actions within the UK could result in a
brands and, to a lesser extent, the licensed-in brands. The
significant reduction in consumer confidence, which would
Group’s efforts to continually develop or obtain brands in a
in turn have an adverse affect on sales in stores.
timely manner or at all may be unsuccessful.
Legal
The Group’s trade marks, patents, designs and other
intellectual property rights are central to the value of
the Group brands. Third parties may try to challenge the
ownership or counterfeit the Group’s intellectual property.
The Group may need to resort to litigation in the future to
enforce its intellectual property rights and any litigation
could result in substantial costs and a diversion of
resources.

Nike shoe wall // Sportsdirect.com store, Liverpool

continued
Management and mitigation of risk Our strategy for growth

The identification and management of risk is a continuous We are confident that the Group is well placed to deliver
process, and the Group’s system of internal controls and significant further growth in the future. Our focus remains
the Group’s business continuity programmes are key strongly on growing the core UK Retail business by
elements of that. The Group maintains a system of controls continuing to drive efficiencies and deliver the unrivalled
to manage the business and to protect its assets. We value for money which our growing customer base has
continue to invest in people, systems and in IT to manage come to expect, while developing our offering in specialist
the Group’s operations and its finances effectively and sports categories. We have established an excellent
efficiently. platform for growth which we will build on with our
proposed EBITDA related share bonus scheme.
The Group has a credit policy in place and the exposure to
risk is monitored on an ongoing basis. Credit evaluations Outside the UK, our Brands business will focus on
are performed on all customers requiring credit over licensing opportunities and will continue to restructure
a certain amount, and concentration of credit risk is the wholesale businesses. We will continue to invest in our
managed. Investment of cash surplus, borrowings and brands through advertising and promotion.
derivative investments are made through banks and
companies which have credit ratings and investment We believe that acquisitions and strategic investments in
criteria approved by the Board. other related businesses are beneficial to the Group and
we will continue to evaluate opportunities as they arise
The Group’s follows policies of forging long term while, for the time being, remaining mindful of the priority
relationships with suppliers and of utilising two leading to reduce debt.
supply chain companies to procure much of the Group’s
own branded goods is described on page 61 in the
Corporate Responsibility Report. Current trading/FIFA World Cup 2010
Many risks relating to the supply chain, reliance on non-UK
The build up to the World Cup started during spring 2010
suppliers, and to the reputation of the Group’s brands are
with the launch of the Umbro “Away” red shirt on 3 March.
managed and mitigated by the implementation of those
Trade in this period was as strong as expected culminating
policies.
in the strongest trading day that the Company has ever
Close monitoring of the market, competitors, the economy, experienced on the day of the USA match. We continue to
consumer confidence, participation in major sporting offer the most comprehensive range of England branded
events, the weather, companies in which the Group products including special edition shirts as well as name
holds strategic stakes, the behaviour of licensees, and and number personalisation. Also, this was the first FIFA
of possible infringement of intellectual property, and the World Cup for the online store and both traffic and sales
development of contingency plans and rapid response have grown significantly.
to changing circumstances manages and does much to
Unfortunately, the period during the tournament was less
mitigate the risks caused by these factors.
successful and sales correlated with the poor performance
The Group maintains close contact with its bank and made of the England team and the negative mood this created
contact with other banks so as to begin to address the amongst fans and consumers.
renewal of its facilities during 2010/11. The Group is cash
Our buying team had followed the seedings and we were
generative and taken steps to reduce the level of debt
confident of at least a “last eight” outcome for England,
and has no reason to believe that refinancing will not be
so exiting the tournament before that meant in effect that
available on acceptable terms.
we were one game short (although this was exacerbated
The business continuity programme addresses the risk by the disappointing performance in the four games).
of disruption to the Shirebrook campus. Accordingly the Therefore, the negative impact of clearing the excess stock
Board is confident that as far as is practical the risks and will offset some of the positive pre-tournament trade.
uncertainties that face the Group are being monitored and
Nevertheless, current UK Retail trading remains well
managed and that where required appropriate action is
ahead of the same period last year.
being taken.

April 2010 // Lonsdale Brand Ambassador
Carl Froch knocks down Mikkel Kessler of
Denmark during their Super Six WBC
Super Middleweight title fight

continued
Outlook
Looking ahead, although we shall have to manage the
impact of the announced increase in VAT in January 2011,
we are confident that initiatives we are taking across
all areas of the Group, including improved staff training
and new, specialist in-store merchandising areas, put
us in a strong position for the next phase of our growth.
We believe we are operationally stronger than ever.
Accordingly, and assuming no significant deterioration
in economic conditions, we are targeting FY11 Group
underlying EBITDA of around £195m.
Dave Forsey
Chief Executive
22 July 2010

Puma shoe wall // Sportsdirect.com store, Shirebrook

Financial Review
The financial statements for the Group for the 52 weeks EBITDA PBT
£’m £’m
ended 25 April 2010 are presented in accordance with
International Financial Reporting Standards (IFRS) as Operating profit 58.0
adopted by the EU.
Depreciation 47.5
Amortisation 2.9
Summary of results Exceptional items 10.0
Share of profit of associated undertakings 7.2
For the financial year ended: Excess of fair value over consideration -
25 April 2010 26 April 2009 Change associates (3.9)
£’m £’m %
Fair value adjustment within associated
Revenue: 1,451.6 1,367.3 +6.2 undertakings (1.1)
Underlying EBITDA 160.4 136.8 +17.3 Reported 120.6 119.5
Underlying profit before tax 102.1 68.2 +49.8
Reported profit before taxation 119.5 10.7 +1,016.8 Realised FX loss 39.8 39.8
IAS 39 FX fair value adjustment on
Pence per Pence per forward currency contracts - (37.7)
share share
Other investment income - (24.5)
Basic EPS 15.73 (2.79) +663.9 Exceptional items - 10.0
Underlying EPS 12.39 7.93 +56.2 Excess of consideration over fair value - (3.9)
Fair value adjustment within associates - (1.1)
The directors believe that underlying EBITDA, underlying Underlying 160.4 102.1
profit before tax and underlying earnings per share
provide the more useful information for shareholders
on the underlying performance of the business than the There is a significant difference between underlying
reported numbers and are consistent with how business and the higher reported profit before tax. Underlying
performance is measured internally. They are not profits before tax (and underlying EBITDA) exclude
recognised profit measures under IFRS and may not be exceptional items, which decreased profit by £10.0m,
directly comparable with “adjusted” profit measures used realised exchange profit/loss and IFRS revaluation of
by other companies. foreign currency contracts, which decreased 2010 profits
by £39.8m and increased profit by £37.7m respectively,
EBITDA is earnings before investment income, finance a £3.9m profit arising from fair value exceeding
income and finance costs, tax, depreciation and consideration paid for an associate, and a £1.1m profit on
amortisation and, therefore, includes the Group’s share fair value adjustments within associated undertakings.
of profit of associated undertakings and joint ventures.
Underlying EBITDA is calculated as EBITDA before the
impact of foreign exchange, and any exceptional and other
non-trading items.

In 2010 Dunlop made history by becoming the Official Ball Supplier for the Clay Court Season.
‘Making an Impact’ in Europe’s famous city landmarks.

Financial Review
continued
Revenue and margin Foreign exchange

For the financial year ended: The Group manages the impact of currency movements
25 April 2010 26 April 2009 Change through the use of forward fixed rate currency purchase
£’m £’m % and sales contracts. The Company’s policy has been to
hold or hedge up to four years (with generally a minimum
Retail Revenue:
of one year) on anticipated purchases in foreign currency.
UK Retail 1,117.7 1,006.5 +11.0
UK wholesale and other 23.5 28.0 -16.1 The exchange loss of £39.8m (2009: £14.2m gain) included
International Retail 119.9 102.3 +17.2 in administration costs have arisen from:
Total 1,261.1 1,136.8 +10.9 a) accepting Dollars and Euros at the contracted rate; and
Brands Revenue:
b) the translation of Dollars and Euro denominated
assets and liabilities at the period end rate or date of
Wholesale 167.3 203.6 -17.8
realisation.
Licensing 23.2 26.9 -13.8
The exchange gain of £37.7m (2009: £12.6m gain) included
Total 190.5 230.5 -17.4
in finance income substantially represents the reduction
in the mark-to-market provision made (under IFRS) for
Total Revenue 1,451.6 1,367.3 +6.2 the forward contracts at 26 April 2009. A number of the
forward contracts outstanding at 25 April 2010 qualify
for hedge accounting and the fair value gain on these
Total Group revenue increased by 6.2%.
contracts of £10.9m has been credited to equity through
Retail revenue increased by 10.9%. The UK accounted the Consolidated Statement of Comprehensive Income.
for 90.5% of total retail revenues with the balance in The Group has sufficient US Dollar contracts to cover all
continental European stores. purchases in UK Retail for the 2011 financial year. These
hedged contracts are at an average rate of 1.617.
Retail margins in the UK decreased from 42.5% to 41.3%.
The Sterling exchange rate with the US dollar was $1.471
Our representation in both parts of Ireland is covered at 26 April 2009 and $1.538 at 25 April 2010.
by Heatons, in which we now have a 50.0% interest, the
results of which continue to be reported as an associate.
Brands revenue decreased by 17.4%. Licensing income

Exceptional operating costs and
decreased by 13.8%, with a decrease in wholesale revenue revenues
of 17.8%.
Brands margins increased from 38.3% to 38.9%. 25 April 2010 26 April 2009
£’m £’m
Impairment of intangible assets - 14.8

Selling, distribution and Impairment of freehold property - 15.7
administration costs Provision for legal costs relating to
regulatory enquiries 7.8 -
Selling, distribution and administration costs for the Group Provision for the cost of legal disputes 2.2 -
decreased as a percentage of revenue. This was as a result
of cost and efficiency savings offsetting inflation. 10.0 30.5

he runs she runs // Sportsdirect.com store, Shirebrook

Financial Review
continued
Finance income Earnings

For the financial year ended: For the financial year ended:
25 April 2010 26 April 2009 25 April 2010 26 April 2009 Change
£’m £’m pence per share pence per share %
Bank interest receivable 0.5 1.2 Reported EPS 15.73 (2.79) -663.9
Other interest receivable 0.3 - Underlying EPS 12.39 7.93 +56.2
Expected return on pension plan assets 1.6 2.1 Weighted average number of
Fair value adjustment to forward foreign shares (actual) 568,452,000 568,452,000
exchange contracts 37.7 12.6
40.1 15.9 Basic earnings per share (EPS) is calculated by dividing

the earnings attributable to ordinary shareholders by the
weighted average number of ordinary shares outstanding
The profit on the fair valuing of forward foreign exchange during the actual financial period.
contracts arises under IFRS as a result of marking to
market at the period end those contracts held to hedge the The underlying EPS reflects the underlying performance
Group’s currency risk. of the business compared with the prior year and is
calculated using the weighted average number of shares.
It is not a recognised profit measure under IFRS and may
Finance costs not be directly comparable with “adjusted” profit measures
used by other companies.
The items adjusted for arriving at the underlying profit
25 April 2010 26 April 2009
£’m £’m after tax are as follows:

Interest on bank loans and overdrafts (8.0) (20.0) For the financial year ended:
Interest on other loans (0.2) (1.1) 25 April 2010 26 April 2009
£’m £’m
Interest on retirement benefit obligations (2.3) (2.5)
Fair value adjustment to forward foreign Profit after tax 89.4 (15.8)
exchange contracts - -
Post tax effect of exceptional items:
(10.5) (23.6) Fair value adjustment to forward foreign
exchange contracts (27.1) (8.5)
Realised loss/(profit) on forward foreign
The fall in interest payable is a result of the reduction in exchange contracts 28.6 (9.6)
interest rates and borrowings during the Year. Other investment income (24.1) (1.0)
Cost relating to regulatory enquiries 5.6 -
Excess of fair value of assets acquired
Taxation over consideration (2.8) -
Legal disputes 1.6 -
The effective tax rate on profit before tax for 2010 was
Derecognition of listed investments - 53.2
25.3% (2009: 245.6%). This rate reflects depreciation on
Impairment of freehold property - 15.6
non-qualifying assets and the non-relievable losses in
certain overseas subsidiaries. Impairment of intangible assets - 10.0
Fair value adjustment within associated
Excluding the impact of non-recurring items, the effective undertakings (0.8) 1.2
rate of taxation for the Year would be 31.4% (2009: 32.9%).
Underlying profit after tax 70.4 45.1

2010 marked Slazenger’s 109th partnership year with
The Championships, Wimbledon

Financial Review
continued
Dividends
An interim dividend of 1.22p per share (totalling £6.94m), On 21 February, the Company entered into an agreement
in respect of the year ended 26 April 2009, was paid on 30 with the Administrator of KSF to acquire any rights which
April 2009 to shareholders on the register at 3 April 2009. may be determined they hold.
On 13 May, the judgement of the court proceedings which

commenced on 26 April 2010 was handed down. The court
Capital expenditure determined that the Group acquired a beneficial interest in
Capital expenditure amounted to £19.4m (2009: £37.8m). 12,153,071 ordinary shares in Blacks Leisure and 5,775,255
This included £0.5m (2009: £6.4m) on freehold property. ordinary shares in JD Sports on 8 October 2008. This
The remaining balance includes expenditure on licenses acquisition is reflected in these financial statements. The
which is include in intangible assets. judgement also meant that the Group regained control of
the shares.
The Administrator of KSF has now appealed the decision,

Acquisitions but Sports Direct’s ownership of the shares is no longer in
dispute. Were KSF to be successful in their appeal, then
The Group spent £3.3m on acquisitions during the Year. Sports Direct would be required to pay an amount of
The principal acquisitions were the remaining 22% of share c. £14.7m, which is currently held in escrow and included
capital in Antigua Enterprises that was not previously in other debtors. This amount represents the difference
owned by the Group, and an additional 7.5% stake in in value of the shares between 8 October 2008 and 21
Heatons. February 2010.
The Group also has a claim submitted with the

Strategic investments administration for the shares in Amer Sports, Blacks and
JD that were not in KSF’s possession and also for the
During the Year the Group held investments in Blacks dividends and Group funds held by KSF. This amounts to
Leisure Group plc, JD Sports and Fashion and JJB Sports approximately £9.1m in total and the latest information
plc. Changes in the value of these shares are recognised from the Administrator suggests a distribution of around
directly in equity, while for Contracts for Difference they 70%. This amount is included in other debtors.
are recognised in the Income Statement, in accordance
with IFRS. The respective shareholdings at 25 April 2010 and 26
April 2009 (not reflecting the derecognition for accounting
25 April 2010 purposes) were as follows:
£’m
At 25 April 2010 26 April 2009

Total available-for-sale investments at 26 April 2009 5.5
Shares ‘m Holding Shares ‘m Holding
Additions in the period 22.2
Disposal proceeds in the period (8.1) Blacks Leisure Group 12.153 28.50% 12.728 29.85%
Profit taken to the income statement 18.3 Amer Sports Corporation - - 1.066 1.48%
Revaluation through equity 13.7 JD Sports Fashion 5.775 11.97% 6.475 13.31%
JJB Sports - - 11.944 4.76%
Total available-for-sale investments at 25 April
2010 51.6
On 24 May 2010, Blacks Leisure issued 39,281,011 new
ordinary shares as part of a fundraising in which the Group
We have previously reported that some of our strategic
did not participate. As a result, the Group’s interest in
stakes were held by Kaupthing Singer & Friedlander
12.153m shares now represents 14.5% of Blacks’ share
(KSF) and partly financed by them. On 8 October 2008,
capital.
KSF went into administration and we were in dispute
with the Administrators concerning the ownership of the
shares they held. In the 2009 financial statements we
concluded that we may not directly “control” the shares
for accounting purposes and, therefore, treated them as
having been derecognised.

Umbro ‘Tailored by England’ store graphics

Financial Review
continued
Cash flow and net debt Reconciliation of movement in equity

In addition to the amounts invested in capital expenditure Total equity movement is as follows:
and acquisitions, the Group paid a net £8.3m (a cash
outflow £16.3m and inflow of £8.0m), for the purchase and At 25 April
2010 (£’m)
disposal of strategic investments. Net debt decreased by
£119.4m from £431.3m at 26 April 2009 to £311.9m at 25 Total equity at 26 April 2009 153.7
April 2010.
Profit after tax for the 52 weeks ended 26 April 2009 89.4
The analysis of debt at 25 April 2010 was as follows: Share based payment 10.8
At 25 April At 26 April Items taken directly to equity:

2010 £’m 2009 £’m
Exchange differences on translation of foreign (8.0)
Cash and cash equivalents 25.1 32.4 operations
Borrowings (337.0) (463.7) Exchange differences on hedged contracts 10.9
Actuarial loss on pension (8.2)
Net Debt (311.9) (431.3) Fair value adjustment in respect of available-for-sale 13.7
financial assets
Tax on items taken directly to equity (0.8)
The Group continues to operate comfortably within its
banking facilities and covenants. Our facilities are in place Movement in equity issues:
until April 2011 and we will continue discussions with Movement in minority interests (1.8)
banks during the current financial Year.
Total equity at 25 April 2010 259.7
Cash flow
Pensions
Total movement is as follows:
The Group operates a number of closed defined benefit
At 25 April 2010 At 26 April 2009 schemes in the Dunlop Slazenger companies. The net
£’m £’m
deficit in these schemes increased from £12.3m at 26 April
Underlying EBITDA 160.4 136.8 2009 to £19.7m at 25 April 2010.
Realised profit on forward foreign
exchange contracts (39.8) 14.2
Bob Mellors
Taxes paid (34.7) (25.3)
Finance Director
Free cash flow 85.9 125.7
22 July 2010
Invested in:-
Working capital and other 80.5 (31.5)
Acquisitions (including debt) (3.3) (6.6)
Net (purchase of/proceeds from
investments) (8.3) 8.9
Reduction in KSF debt - 20.3
Net Capital expenditure (18.8) (34.8)
Equity dividend paid (6.9) (25.6)
Finance costs and other financing
activities (9.7) (22.5)
Decrease/(increase) in net debt 119.4 33.9

Dunlop Brand Ambassador Fernando Verdasco

The Board
1 2 3 4
1. Dr Keith Hellawell QPM 2. Mike Ashley

Non-Executive Chairman (aged 68) Executive Deputy Chairman (aged 45)
Dr Hellawell, was appointed to the Board on 24 November Mike Ashley established the business of the Group on
2009 and is also Chairman of the Nomination Committee leaving school in 1982 and was the sole owner of the
and a member of the Remuneration and Audit Committees. business until the Company’s listing in March 2007. Mike
is the Executive Deputy Chairman and is responsible for
Prior to joining Sports Direct International plc, formulating the vision and strategy of the Company.
Dr Hellawell spent over forty years in public sector
management being a former Chief Constable of two
British police forces. Between 1998 and 2002, working
directly for the Prime Minister, he wrote and coordinated
3. Dave Forsey
Chief Executive (aged 44)
the United Kingdom national and international anti
drugs policy. Dave Forsey has been with the business for over 24 years,
during which he has acquired significant knowledge
He has been involved in the private sector since 1998
and experience. He is Chief Executive and has overall
when he joined Evans of Leeds, a fully listed property
responsibility for the business.
company. Since then he has served on the boards of both
Dalkia plc and Sterience Limited, subsidiaries of the
French company Veolina Env. Dr Hellawell is currently
a Non-Executive Director of Mortice plc, a Singapore 4. Bob Mellors
Group Finance Director (aged 60)
based facilities management company and a Director of
Huddersfield Giants Super-League team. He was Non- Bob Mellors has been the Group’s Finance Director
Executive Chairman of Goldshield Group plc, a marketing since 2004. A graduate in Economics, he qualified with
led pharmaceutical and consumer health company, from PriceWaterhouseCoopers in London before joining Eacott
May 2006 to its sale in December 2009. He has held a Worrall, where Sports Direct became a client in 1982. He
number of other Non-Executive board positions in private was managing partner and head of corporate finance at
companies including vehicle manufacturing and IT. Eacott Worrall before joining the business.
He runs his own management and training consultancy
company.

5 6 7
5. Simon Bentley 7. David Singleton

Senior Independent Non-Executive Director (aged 55) Non-Executive Director (aged 59)
Simon Bentley was appointed to the Board on 2 March Dave Singleton joined the Board on 25 October 2007. Dave
2007 and was Acting Chairman from 31 May 2007 to spent 25 years with Reebok International Limited. He
23 November 2009. He is also Chairman of the Audit stepped down in April 2007 having helped to successfully
Committee and a member of the Remuneration and integrate Reebok following its acquisition by adidas Group
Nomination Committee. Simon qualified as a Chartered in January 2006. For eight years he was Vice President
Accountant in 1980 and in 1987 joined Blacks Leisure Northern Europe Region & UK and since 2003 was Senior
Group plc where he was Chairman and Chief Executive Vice President Europe, Middle East & Africa. Dave has an
for 12 years until 2002. Simon chairs and is on the board extensive senior management record and brings valuable
of a range of companies and organisations. Among these, experience of international sports brand operations. He is
he is Chairman of the Swiss Domino’s pizza franchisee, Chairman of the Board’s Remuneration Committee and a
Global Brands SA, and is Deputy Chairman of the country’s member of the Board’s Audit and Nomination Committees.
premier leadership in management organisation, The He is also a Director of Bolton Lads & Girls Club.
Leadership Trust. He is Chairman of the hotelier Maypole
Group plc and is the principal owner and Chairman of the
leading mobile ATM operator, Cash on the Move. He has
lengthy experience of the sporting goods industry and is
a Director of the country’s leading running retailer,
Brasher Leisure.
6. Malcolm Dalgleish
Non-Executive Director (aged 58)
Malcolm Dalgleish joined the Board on 25 October 2007.

Malcolm is currently head of retail in the Europe, Middle
East and Africa area at CB Richard Ellis. In 2005 CBRE
acquired Dalgleish - the leading retail real estate services
specialist in the UK, which Malcolm founded in 1979 and
of which he was the principal shareholder. Malcolm is a
member of the Board’s Audit, Nomination and
Remuneration Committees.

Directors’ Report
Results for the Year

The Directors of Sports Direct International plc present The trading results for the Year and the Group’s financial
their annual report to shareholders, together with the position as at the end of the Year are shown in the attached
audited consolidated financial statements for the Company Financial Statements, and discussed further in the Chief
and its subsidiaries for the 52 weeks ended 25 April 2010 Executive’s Report and Business Review and in the
(the Year). Financial Review on pages 6 to 24 and 26 to 34 respectively.
This document contains a number of forward-looking

statements relating to the Company and its subsidiaries
(the Group) with respect to, amongst others, the
Business review and future
following: financial conditions; results of operations; developments
economic conditions in which the Group operates; the
business of the Group; and future benefits of the current The statutory Business Review required by the Companies
management plans and objectives. The Group considers Act 2006 (the 2006 Act) is included in the Chief Executive’s
any statements that are not historical facts as “forward- Report and Business Review, and in the Corporate
looking statements”. They relate to events and trends that Responsibility Report on pages 6 to 24 and 58 to 63
are subject to risks and uncertainties that could cause the respectively. A review of Group activities during the
actual results and financial position of the Group to differ Year, together with the factors likely to affect its future
materially from the information presented in the relevant development, performance and conditions, is included in
forward-looking statement. When used in this document the Chief Executive’s Report and Business Review on pages
the words “estimate”, “project”, “intend”, “aim”, “believe”, 6 to 24. The financial position of the Group, its cash flow,
“expect”, “should”, and similar expressions, as they relate liquidity position and borrowing facilities are described
to the Group and the management of it, are intended to in the Financial Review on page 34. The Chief Executive’s
identify such forward-looking statements. Readers are Report and Business Review also describes on page 18
cautioned not to place undue reliance on the forward- to 22 the principal risks and uncertainties that face the
looking statements which speak only as at the date of Group, and note 3 to the Financial Statements includes the
this document. Neither the Directors nor any member of Group’s objectives, policies and processes for managing its
the Group undertake any obligation publicly to update or capital, its principal financial risk management objectives,
revise any of the forward-looking statements, whether as a details of its financial instruments and hedging activities
result of new information, future events or otherwise, save and its exposure to credit risk and liquidity risk. Details
in respect of any requirement under applicable laws, the of the Group’s Key Performance Indicators by reference
Listing Rules, and other regulations. to which the development, performance and position of
the business can be measured effectively are stated in the
Chief Executive’s Report and Business Review on page 16.
Principal activities The Corporate Responsibility Report on pages 58 to 63
reports on environmental matters, including the impact of
The principal activities of the Group during the Year were:
the Group’s businesses on the environment, the Group’s
• Retailing of sports and leisure clothing, footwear and employees, and on social and community issues.
equipment;
• Wholesale distribution and sale of sports and leisure Going concern

clothing, footwear and equipment under Group owned or
licensed brands; and As highlighted in note 22 to the Financial Statements, the
Group finances its day to day working capital requirements
• Licensing of Group brands. and has made investments and conducted a share
buy-back programme in the past, using a facility with
Further information on the Group’s principal activities
the Bank of Scotland that is due for renewal in April
is set out in the front of this document and in the Chief
2011. The current economic conditions however, create
Executive’s Report and Business Review on pages 6 to 24.
some uncertainty in the economy and particularly in
respect of the exchange rate between Sterling and the US
dollar which impacts on the cost of the Group’s products
manufactured in the Far East and the availability of bank
finance in the foreseeable future.

The Group’s forecast and projections, taking account of The ordinary shares have all the rights that usually attach
reasonably possible changes in trading performance, to such ordinary shares, including the right to receive
show that the Group should be able to operate within dividends (if paid or declared), to receive notice and attend
the level of the current facility. The Group has opened and vote at meetings of shareholders and (subject to
negotiations with bankers and at this stage has not sought what is said concerning redeemable preference shares)
any written commitments. No matter has been drawn to to receive a share of the assets of the Company on any
its attention to suggest that a facility would not be made winding up.
available to the Group on acceptable terms. Indeed, the
Directors expect an adequate facility to be made available The redeemable preference shares do not carry any right
on acceptable terms. to receive a dividend or to participate in any distribution of
the profits or assets of the Company, or to vote at meetings
The Directors have thoroughly reviewed the Group’s of shareholders, but holders of redeemable preference
performance and position relating to historical results, shares have the right to receive notice and attend meetings
current trading, forecast performance, cash reserves of shareholders and on any winding up of the Company
and financing arrangements. Additionally, the Directors the redeemable preference shares are redeemed at par
have also considered the Group’s reliance upon its key in priority to any distribution to the holders of ordinary
stakeholders including customers and suppliers and shares. No redeemable preference shares are in issue.
found no over reliance on any particular stakeholder.
The Directors are therefore confident that the Group will There are no specific restrictions on the transfer of shares
continue in operational existence for the foreseeable which are governed by the provisions of the Articles of
future. On this basis, the Directors continue to adopt the Association and prevailing legislation.
going concern basis for the preparation of the financial
During the Year the Group increased the issued share
statements.
capital by 50,000, so that 640,502,369 ordinary shares of
10p are in issue and fully paid of which 64,000,000 are
currently held in Treasury.
Appropriations
The Directors are not aware of any agreements between
The Group has agreed not to recommend a final dividend holders of the Company’s shares that may result in
this Year. restrictions on the transfer of securities or on voting
rights.
Group structure and operations Details of executive and employee share schemes are set
out on page 51 to 53. No votes are cast in respect of the
During the Year the Group acquired the remaining minority shares held in the Employee Benefit Trust and dividends
interest of Antigua Enterprises Inc. the USA golf, sporting are waived.
and leisure goods wholesaler and delisted it from the
Toronto stock exchange. It also acquired a further 7%
interest in Warrnambool, the parent company of the Irish Powers to issue shares
retail chain Heatons to take the Company shareholding to
50%. At the Company’s Annual General Meeting on 9 September
2009 the Director’s were generally and unconditionally
authorised to allot relevant securities (in the Capital
Share capital of the Company) up to an aggregate nominal amount
of £19,215,078 (being approximately one third of the
The authorised share capital of the Company is then issued share capital) for the period expiring at
£100,000,000 divided into 999,500,010 ordinary shares of the conclusion of the next Annual General Meeting
10p each and 499,990 redeemable preference shares of of the Company. A further authority to allot shares
10p each. up to a maximum nominal value of £2,882,618 (being
approximately 5% of the then issued share capital) as
if statutory pre-emption rights did not apply, was also
approved.

Directors’ Report
continued
Powers to issue shares (continued)

The authorities expire at the close of the next Annual • other than through his interest in the Company, not have
General Meeting of the Company, but a contract to allot any interest in any business which sell sports apparel
shares under these authorities may be made prior to the and equipment subject to certain rights, after notification
expiry of the authority and concluded in whole or part after to the Company, to acquire any such interest of less than
the Annual General Meeting, and at that meeting similar 20% of the business concerned, and certain other limited
authorities will be sought from shareholders. exceptions, without receiving the prior approval of the
Non-Executive Directors; and not solicit for employment
In line with guidance from the Association of British or employ any senior employee of the Company.
Insurers the Company proposes at the next AGM to
request authority to issue a further third of the issued As at 22 July 2010, the following party had a significant
share capital to a nominal amount of £38,433,491 (being direct or indirect share holding in the shares of the
approximately 35% of the issued share capital). Further Company:
details will be provided in the Circular to shareholders.
Percentage of issued
Number of ordinary share capital Nature
shares held with voting rights held of holding
The Company’s power to purchase MASH Holdings

shares Limited 410,400,000 71.2% Direct
At the Company’s Annual General Meeting on 9 September

2009 the Company was generally and unconditionally MASH Holdings Limited is wholly owned by Mike Ashley.
authorised to make market purchases of ordinary shares
of 10p each in the Company of up to a maximum aggregate
number 57,645,236, representing 10% of the Company’s Suppliers
issued ordinary share capital.
It is the policy of the Group to agree appropriate terms
The above authority expires at the close of the next Annual and conditions for its transactions with suppliers (ranging
General Meeting of the Company, and at that meeting a from standard written terms to individually negotiated
similar authority will be sought from shareholders. No contracts) and for payment to be made in accordance with
shares were purchased during the Year. these terms, provided the supplier has complied with its
obligations.
The number of days purchases outstanding for the Group’s

Shareholders UK operations as at 25 April 2010 was 37 days (2009: 36
No shareholder enjoys any special control rights, and, days).
except as set out below, there are no restrictions in the
transfer of shares or of voting rights.
Contracts essential to the business of
Mike Ashley and the Company have entered into a
Relationship Agreement, pursuant to which Mike Ashley the Company
undertook to the Company that, for so long as he is entitled
to exercise, or to control the exercise of, 15% or more of The Chief Executive’s Report sets out on page 16
the rights to vote at general meetings of the Company, he information about persons with whom the Company has
will; contractual or other arrangements which are essential or
material to the business of the Group.
• conduct all transactions and relationships with any
member of the Group on arm’s length terms and on a
normal commercial basis and with the approval of the Takeovers
Non-Executive Directors;
The Directors do not believe there are any significant
• exercise his voting rights or other rights in support of the contracts that may change in the event of a successful
Company being managed in accordance with the Listing takeover of the Company. Details of the impact of any
Rules and the principles of good governance set out in successful takeover of the Company on Directors’
the Combined Code and not exercise any of his voting or bonus and share schemes are set out in the Directors’
other rights and powers to procure any amendment to Remuneration Report on page 53.
the Articles of Association of the Company;

Equal opportunities
Executive Directors’ service contracts and Non-Executive The Group’s policy for its employees and for all applicants
Directors’ appointment letters contain no specific for employment is to fit the abilities and aptitude of each
provisions relating to any takeover of the Company. individual to an appropriate job, irrespective of gender,
race, religion or belief, sexual orientation, age, disability
or ethnic origin. The Company and other Group companies
Employee share schemes will not tolerate discrimination in any form. Applications
for employment by disabled persons are given full and
Details of the Performance Share Plan and Bonus Share fair consideration for all vacancies in accordance with
Scheme are set out in the Directors’ Remuneration their particular aptitudes and abilities. The Group does
Report on pages 51 to 53. The 2007 Performance Share all that is practicable to meet its responsibilities towards
Plan period has been completed and as the EPS and TSR the training and employment of disabled people, and to
targets were not met, these awards lapsed. ensure that training, career development and promotion
opportunities are available to all employees.
At the next Annual General Meeting of the Company the
Company intends to seek approval of the establishment of The Group makes every effort to provide continuity of
the Executive Bonus Share Scheme and the 2011 Employee employment in the same or similar job where an employee
Bonus Share Scheme, full details are set out in the becomes disabled including offering retraining in order
Circular to Shareholders. that the employees’ employment within the Group may
continue.
Employee involvement
Research and development
The Group employs 17,360 employees. Those employees
are fundamental to the future success of the Group. The The Group designs clothing and some footwear for sale
Group communicates with its people through a wide in stores and has arrangements with suppliers for the
variety of channels, including briefings held at Head research and development of goods for the Brands
Office, information transmitted through line managers division.
and an Employee Forum at the Head Office and National
Distribution Centre at Shirebrook. The Company’s open
management style encourages employees to develop and Charitable and political donations
to contribute to the development of the business.
During the Year, the Group made charitable donations
All UK permanent employees of the Group in UK Retail, of £4,000 (2009: £50,000) to the Children’s Trust
Brands and Head Office participate in the Bonus Share additional non cash items are contained in the Corporate
Scheme. The scheme is intended to motivate and provide Responsibility Report. No political donations were made
those employees with a direct and substantial link (2009: nil).
between Group performance and their remuneration, and
encourage employee participation in the Group. The Bonus
Share Scheme will operate in addition to the current
workplace bonus schemes, which are directly related to
Directors
specific workplace performance. Directors who served during the Year were:
The Group has entered into an agreement with the trade
Date of appointment
union Unite in respect of collective bargaining of the pay,
hours and holidays of certain groups of employees at the Mike Ashley 21 December 2006
Group’s National Distribution Centre at Shirebrook. Simon Bentley 02 March 2007
Further information on relationships with employees can Malcolm Dalgleish 25 October 2008
be found in the Corporate Responsibility Report on page Dave Forsey 08 February 2007
58 to 59.
Keith Hellawell 24 November 2009
Bob Mellors 21 December 2006
Dave Singleton 25 October 2007

Directors’ Report
continued
Directors (continued) Deeds of indemnity

Details of Directors, their roles, responsibilities, The Company has entered into deeds of indemnity for
achievements and significant external commitments are the benefit of each Director of the Company and for the
set out on pages 36 and 37 and, in respect of Directors benefit of each person who was a Director during the Year,
standing for reappointment, in the Annual General Meeting in respect of liabilities to which they may become liable
Notice, which is sent to shareholders with this report. in their capacity as Director of the Company and of any
company in the Group. These indemnities are qualifying
The appointment, retirement and reappointment of third party indemnity provisions within the meaning given
Directors are governed by the Company’s Articles of to that term by Sections 234 and 235 of the 2006 Act, and
Association, the Combined Code, the Companies Act all these indemnities remain in force.
and related legislation. The Articles may be amended
by Special Resolution of the shareholders. The powers
of Directors are described in the Board’s Terms of
Reference and in the Corporate Governance Statement
Annual General Meeting
on pages 43 to 46. The Annual General Meeting of the Company will be
held on 7 September 2010 at Unit D, Brook Park East,
The Board believes that each Director standing for
Shirebrook, NG20 8RY. The meeting will commence at
reappointment continues to demonstrate commitment, is
3.00 pm. The Board encourages shareholders to attend
an effective member of the Board, and contributes to the
and participate in the meeting.
balance of skills, knowledge and experience identified by
the Board as being required. The Board is satisfied that
the Chairman is not precluded from devoting sufficient
time to his duties to the Company by reason of his other Auditors
commitments. The Board recommends reappointment of
the Directors standing for reappointment. Grant Thornton UK LLP has expressed a willingness
to continue in office. In accordance with section 489 (4)
Information on service contracts and details of the of the Companies Act 2006, resolutions to reappoint
interests of the Directors and their families in the share Grant Thornton UK LLP as auditors and to authorise
capital of the Company at 25 April 2010 and at the date of the Directors to determine their remuneration will be
this report is shown in the Directors’ Remuneration Report proposed at the Annual General Meeting.
on pages 53 and 56 respectively. Copies of the service
contracts of Executive Directors and of the appointment
letters of the Chairman and Non-Executive Directors are By Order of the Board
available for inspection at the Company’s registered office
Bob Mellors
during normal business hours and at the Annual General
Company Secretary
Meeting.
No Director has a Directorship in common or other 22 July 2010

significant links with any other Director (except in the case
of Executive Directors holding Directorships of subsidiary
companies of the Company).
Directors conflicts of interest

The Board has put in place procedures to deal with
Directors’ conflicts of interest. During the Year the Board
reviewed and, where appropriate, approved certain
situational conflicts of interest that were reported to it by
Directors, and a register of those situational conflicts is
maintained and reviewed. Also during the Year the Board
noted any transactional conflicts of interest concerning
Directors that arose and were declared. No Director took
part in the discussion or determination of any matter in
respect of which he had disclosed a transactional conflict
of interest.

Corporate Governance Report
Corporate Governance
The Board of Directors of the Company is committed to The Company has in the past used recruitment consultants
maintaining high standards of corporate governance and to search for a Chairman and for additional independent
to managing the affairs of the Group in accordance with Non-Executive Directors and the Nomination Committee
the provisions of the Listing Rules and of the Combined has approved job descriptions for those roles.
Code on Corporate Governance, issued by the Financial
Reporting Council in June 2008 (the “Combined Code”). During the Year the Company appointed Dr Keith Hellawell
A copy of the Combined Code is available on the Financial as Non-Executive Chairman. A search for a new Chairman
Reporting Council’s website at www.frc.org.uk. The through recruitment consultants had previously been
Board has reviewed the Company’s corporate governance unsuccessful. Upon the recommendation of an institutional
processes and policies, and has concluded that during the shareholder, Dr Hellawell was interviewed and appointed
52 weeks ended 25 April 2010 (the “Year”) the Company to the Board.
complied with the provisions of the Combined Code except
Following the departure of Malcolm Dalgleish at the 2010
as set out below.
Annual General Meeting, the Company will continue
The Combined Code (code provision A3.2) recommends to seek his replacement based on the job description
that at least half of the Board of Directors of a UK listed approved by the Remuneration Committee.
company, excluding the Chairman, should be comprised
The Board currently believes, however, that the Board and
of Non-Executive Directors determined by the Board to be
its committees as currently constituted are working well,
independent in character and judgement and free from
and that in a period of challenging economic conditions it
relationships or circumstances which may affect, or could
may be difficult to recruit an appropriate person to be an
appear to affect, the Director’s judgment. Prior to the
independent Non-Executive Director of the Company. The
appointment of the Non-Executive Chairman, Dr Hellawell,
Nomination Committee and the Board will, continue to
the Company did not comply with this provision of the
actively look to fill this appointment.
Combined Code. The Board is currently made up of the
Non-Executive Chairman, three Executive Directors and
three independent Non-Executive Directors. The Company
will continue to remain compliant until the retirement of The Board
Malcolm Dalgleish at the AGM in September 2010.
During the Year the Board comprised a Non-Executive
The Combined Code also provides (code provisions Chairman, three Executive Directors, and three Non-
B2.1 and C3.1) that each of the Remuneration and Audit Executive Directors. The names and short biographies of
Committees of the Board should comprise of at least the Non-Executive Chairman and other Directors are set
three independent Non-Executive Directors. The Code out on pages 36 and 37.
also provides that, in respect of the Remuneration
Committee, the Company Chairman may also be a The Non-Executive Chairman, Keith Hellawell and the
member, but not chair the Committee if he or she was Non-Executive Directors are considered by the Board to
considered independent on appointment as Chairman. be independent. The Board considers that an independent
Until 23 November 2009 these committees comprised Director is one who is independent in character and
two independent Non-Executive Directors and the Acting judgment, and where there are no circumstances that
Chairman and as such did not comply with the Code. are likely to affect, or could appear to affect, his or her
From 24 November 2009 and the appointment of the judgement. Relationships or circumstances that could
Non-Executive Chairman the Acting Chairman reverted to affect judgement include having been an employee of
Non-Executive Director and the Company complied with the Company or of any Group company during the past
the Code. five years, having had a material business relationship
or having been a partner, shareholder, Director or senior
The Combined Code provides (code provision A.4.1) that employee of a body with a material business relationship
the majority of the members of the Nomination Committee with the Company or any Group company in the past three
should be independent Non-Executive Directors. Until years, receiving remuneration from the Company other
23 November 2009 the Committee comprised the Acting than Directors’ fees, participating in any share option or
Chairman and two Non-Executive Directors and did not bonus schemes or in a Company pension scheme, having
comply with the Code. The committee is now compliant had close family ties with any of the Company’s advisors,
with the provisions of the Code due to the appointment of Directors or senior employees, having cross Directorships
the Non-Executive Chairman. or significant links with any other Director, representing a
significant shareholder, or serving on the Board for more
than nine years.

continued
The Board (continued)

Simon Bentley resumed his position as Senior Independent Retiring Directors may seek reappointment if willing and
Non-Executive Director and is available to shareholders eligible to do so and if so recommended by the Nomination
if they have concerns which have failed to be resolved Committee. The Chairman will, when proposing the
through the normal channels of Chairman, Executive reappointment of a Director, confirm that following formal
Deputy Chairman, Chief Executive, or Group Finance performance evaluation, the Director’s performance
Director, or for which such channels are inappropriate. continues to be effective and he or she continues to
demonstrate commitment to the role.
The Company has entered into a Relationship Agreement
with Mike Ashley, the Executive Deputy Chairman, whose Malcolm Dalgleish will retire at this year’s AGM and will
wholly owned company, MASH Holdings Ltd currently not put himself forward for re-election. Having been
holds approximately 71.2% of the issued share capital of appointed since the last Annual General Meeting, Keith
the Company (excluding treasury shares), this agreement Hellawell will retire from the Board and being eligible
is described in the Directors’ Report on page 40. will offer himself for election. Mike Ashley will retire by
rotation, and being eligible will seek reappointment.
Given the structure of the Board and the terms of the
Relationship Agreement, the Board believes that no The Board has adopted a formal process for the
individual or small group of individuals can dominate the performance evaluation of the Board, its committees
Board’s decision making. and individual Directors. Every year each Director has an
opportunity to express his or her views on the organisation
The Board has established a Nomination Committee to and operation of the Board and its committees, their
ensure a formal, rigorous and transparent procedure effectiveness and contribution to the business, and on
for the appointment of new Directors to the Board. The any other matter they consider relevant. These views are
composition of that Committee and a description of its expressed in response to a questionnaire prepared and
terms of reference are set out on page 48. circulated by the Secretary, who holds the comments of
individual Directors in confidence. The results of these
Details of Executive Directors’ service contracts and of the
questionnaires are consolidated and reported to the
Chairman’s and the Non-Executive Directors’ appointment
Chairman and, in so far as they relate to the Chairman, to
letters are given on page 53. Copies of service contracts
the Senior Independent Non-Executive Director, and, in so
and of appointment letters are available for inspection at
far as they relate to the Board as a whole or to any of its
the Company’s registered office during normal business
committees to the Board as a whole. The Chairman has
hours and at the Annual General Meeting.
begun a process of evaluation which he will complete in
Executive Directors normally retire on reaching the the next financial year.
age determined by the Board from time to time as the
Given the current small size of the Board, the Board
retirement age for Executive Directors.
does not consider the use of independent consultants
Non-Executive Directors are appointed for an initial appropriate or useful.
term of three years from the Annual General Meeting
In addition the Chairman will meet with individual
following their joining of the Board, and, subject to
Directors privately at least once in every year, to review
performance, there is an expectation of reappointment
the contribution of that Director to the Board and his or
for a further period of three years. Exceptionally a Non-
her development needs. The Chairman has completed his
Executive Director may be invited to serve for a further
evaluation for the 09/10 financial year. The Chairman will
and final three year term. Non-Executive Directors’ fees
meet with the Non-Executive Directors as a group and
are determined by the Board in the absence of the Non-
in the absence of any Executive Directors at least twice a
Executive Directors other than the Chairman.
year, and as part of the Board Evaluation Programme the
All Directors appointed by the Board are appointed after Non-Executive Directors, led by the Senior Independent
consideration of the recommendations of the Nomination Non-Executive Director, will review the performance
Committee, and those so appointed must stand for of the Chairman, having taken account of the views of
reappointment at the following Annual General Meeting. the Executive Directors. The Senior Independent Non-
Every Director must retire at least once every three Executive Director will undertake his first review of the
years, and in addition at least one third of the continuing Chairman in the coming year.
members of the Board must retire by rotation each year.

The Board and the Nomination Committee will consider For regular meetings the agenda will include reports
the output from the evaluation programme in their from the Chief Executive and the Group Finance Director,
evaluation of the skills, knowledge and experience of the reports on the performance of the business and current
Board, and in formulating development plans. trading, reports on meetings with investors, reports
from Committees of the Board and specific proposals
The Board provides corporate governance training for where the approval of the Board is sought. Presentations
those Directors appointed to the Board for whom it is are also given on business or strategic issues where
their first appointment to a listed company board, and appropriate, and the Board will consider at least annually
provides a tailored induction programme for all Directors the strategy for the Group. Minutes of the meetings of
on appointment. In addition the Board is made aware committees of the Board are circulated to all members of
of material changes to laws and regulations affecting the Board, unless a conflict of interest arises, to enable all
the Group’s business from time to time. All Directors Directors to have oversight of those matters delegated to
have access to the advice and services of the Company committees, and copies of analysts’ reports and brokers’
Secretary, and each Director and each Board committee notes are provided to Directors.
may take independent professional advice at the
Company’s expense, subject to prior notification to the Attendance by Directors at Board and Committee meetings
other Non-Executive Directors and the Company Secretary. during the Year and the total number of meetings that
The Company maintains appropriate Directors and officers they could have attended are set out in the table below.
insurance. All Directors attended all meetings of the Board and of
Committees of the Board of which they were members
The division of responsibilities between the Non-Executive unless prevented from doing so by prior commitments.
Chairman, the Executive Deputy Chairman and the Chief
Executive is in writing and has been agreed by the Board.
The Chairman is responsible for leadership of the Board, Audit Remuneration Nomination
for ensuring its effectiveness, and for ensuring that all Board Committee Committee Committee
Meetings Meetings Meetings Meetings
Directors are able to play a full part in the activities of
the Company. He ensures effective communication with Keith Hellawell 2/2 2/2 3/3 2/2
shareholders, and that the Board has an understanding of
Mike Ashley 9/9 - - -
the views of major investors. The Chairman is available to
Simon Bentley 9/9 4/4 5/5 3/3
provide advice and support to members of the executive
team. The Executive Deputy Chairman is an ambassador Malcolm Dalgleish 7/9 3/4 4/5 3/3
for the Company, and takes the lead in the strategic Dave Forsey 9/9 - - -
development of the Company, formulating the vision and Bob Mellors 9/9 - - -
strategy in conjunction with the Chief Executive. The Chief Dave Singleton 9/9 4/4 5/5 3/3
Executive is responsible for leading the management team,
the running of the Group’s business, for the delivery of
the strategy approved by the Board, and for implementing The Board has a formal schedule of matters reserved for
specific decisions made by the Board. No one individual decision by it. Matters so reserved include the approval
has unfettered power of decision. of the strategic plan and long-term objectives of the
Group, the annual budget and the allocation of resources
The Board currently plans to meet on a formal pre-planned to achieve that budget, decisions relating to unbudgeted
basis six times during each year with up to four additional expenditure over certain limits, significant acquisitions,
strategy meetings at convenient time throughout the year disposals and joint ventures, other material contracts,
when broader issues concerning the strategic future of the changes to the corporate structure of the Group, the
Company will be discussed. The Board will meet on other appointment and removal of the Company Secretary,
occasions as and when the business demands. During the approval of accounting policies and practices and approval
Year the Board met on nine occasions. of the annual report. The Board delegates management of
the businesses of the Group to the executive management,
The Board is collectively responsible for the success of the and delegates specific responsibilities to Board
Company, and has a programme to enable it to discharge committees.
its responsibility of providing effective and entrepreneurial
leadership to the Company within a framework of prudent
and effective controls. An agenda is established for each
meeting, and appropriate documentation is provided to
Directors in advance of them.

continued
The Board (continued) Audit Committee

The Board believes that the appointment of Executive Directors who served on the Committee during the Year
Directors to be Non-Executive Directors of other listed were:
companies benefits the Group, through the additional
experience and knowledge gained by such an appointment, Simon Bentley (Chairman)
and accordingly, Executive Directors are permitted to Malcolm Dalgleish
accept one such appointment where no conflict of interest Keith Hellawell
arises, and to retain the fees received. Currently none of Dave Singleton
the Executive Directors holds such an appointment.
The Chairman of the Committee is a Chartered Accountant,
All Non-Executive Directors disclose to the Board prior to and has recent and relevant financial experience.
appointment their significant other commitments and they
The Committee met on four occasions during the Year.
are required to notify and have notified any changes to or
additional commitments from time to time. Simon Bentley The Committee’s programme is pre-planned to ensure that
is Chairman of Global Brands SN, Maypole Group plc and each aspect of its responsibilities is discharged as part of
Deputy Chairman of the Leadership Trust. He is also a an annual cycle during the Company’s financial year. The
Director of Brasher Leisure and Chairman of Cash on the main responsibilities of the Audit Committee are:
Move. Dr Hellawell is currently Non-Executive Director
of Mortice Plc, a Singapore based facilities management • Assisting the Board with the discharge of its
company. The Board is satisfied that Dr Hellawell and responsibilities in relation to internal and external audits
Simon Bentley meet their obligations to the Company. All and controls.
Non-Executive Directors are available to meet with major
investors. • Monitoring the financial reporting process and the
integrity and clarity of the Group’s financial statements,
including making recommendations on judgments they
Board Committees contain and the financial reporting process.
There are three principal Board Committees, all of which • Agreeing the scope of the annual audit and the annual
have written terms of reference. Summaries of the terms audit plan and monitoring the same.
of reference and details of the membership of committees • Reviewing and monitoring the independence of the
are set out below. Copies of the terms of reference external auditors and relationships with them and in
are available from the Company Secretary and on the particular agreeing and monitoring the extent of the
Company’s website. Only members of each Committee are non-audit work that may be undertaken by external
entitled to attend the meetings of committees, although auditors.
each Committee may invite other Directors, managers
and advisors to attend and have done so. Membership of • Advising on the appointment, reappointment and
Board Committees will be regularly reviewed. Given the removal of external auditors.
current size of the Board, and the terms of reference, all
Non-Executive Directors are members of every Board • Reviewing accounting and financial reporting policies,
Committee. terms of engagement and remuneration of the external
auditors, and any changes thereto and the method of
It is, however, the Board’s intention that, when the number accounting for unusual transactions.
of independent Non-Executive Directors appointed to the
Board permits, the Chairman of the Remuneration Reviewing and monitoring the effectiveness of the internal
Committee will not serve on the Audit Committee, and vice control and risk management policies and systems in
versa. The Board is satisfied that currently no one Director place within the Group and ensuring that appropriate
exercises a disproportionate influence. arrangements are in place under which employees
can raise concerns about possible financial or other
Attendance at meetings of Committees is set out on the impropriety which are then appropriately investigated.
previous page.
During the Year the Committee considered the matters
that fell within its area of responsibility above and in
particular the arrangements for monitoring the
effectiveness of internal controls, and also considered
the current economic climate and its likely impact on
the Group.

The Audit Committee will normally meet not less than The Audit Committee currently consists of three
three times a year. independent Non-Executive Directors and the
Non-Executive Chairman. Upon the resignation of
The external auditors attend meetings of the Committee, Malcolm Dalgleish the Company intends to appoint
other than when their appointment is being reviewed. The another independent Non-Executive Director to the Board.
Group Finance Director also attends as appropriate. The
Committee will meet with the auditors in the absence of
executive management at least twice a year.
Remuneration Committee
The Audit Committee considers annually the
reappointment of the auditors and their remuneration, and Directors who served on the Committee during the Year
makes recommendations to the Board, and the auditors were:
are reappointed each year at the Annual General Meeting.
The Committee will consider the level of service provided Dave Singleton (Chairman)
by the auditors and their independence annually. Simon Bentley
Malcolm Dalgleish
The Committee has approved a policy on the engagement Keith Hellawell
of the external auditors for non-audit work, in order to
ensure that the objectivity of the auditor’s opinion on the The main responsibilities of the Remuneration Committee
Group’s financial statements is not or may not be seen are to:
to be impaired, and has established a process to monitor
compliance with that policy. • Determine the Company’s policy on executive
remuneration, including the design of bonus schemes,
The policy identified three categories of potential work. and targets and payments made thereunder.
Firstly, those tasks that the auditors may not provide, as
to do so would represent a real threat to independence. • Determine the levels of remuneration for the Chairman
That work includes the preparation of accounting and each of the Executive Directors.
entries or financial statements, IT systems design and
• Monitor the remuneration of senior management and
implementation, management of projects and tax planning
make recommendations in respect of thereof.
where the outcome would have a material impact on the
financial statements or where the outcome is dependent • Agree any compensation for loss of office of any
upon accounting treatment. Executive Director.
Secondly, types of work that the auditors may undertake • The Committee met on five occasions during the Year.
with the consent of the Chairman of the Audit Committee.
Included in this category are certain corporate finance During the Year the Committee reviewed Directors and
services, acquisition due diligence, management senior manager’s remuneration arrangements, and
consultancy and secondment of staff other than for the considered bonus schemes, in particular the Bonus Share
preparation of accounting entries or financial statements. Scheme and the proposed Executive Bonus Share Scheme,
approval of which will be sought at the Annual General
Thirdly, there are services that the auditors may provide as Meeting of the Company in September.
the work is clearly audit related and there is no potential
threat to independence, including regulatory reporting and The Committee considered Directors’ salaries and
acting as reporting accountants. The Company is satisfied determined not to increase them. The Committee decided
that its policy falls within the requirements of the Auditing whether any payments were due to Executive Directors
Practices Board. under the 2007-08 Annual Bonus Scheme, and decided
not to operate an Annual Bonus Scheme for Executive
Every engagement of the auditors for non-audit work is to Directors for 2010-11 due to the participation in the Bonus
be reported to the next meeting of the Committee. Share Scheme.
The Combined Code recommends that the Audit The Committee also reviewed the Performance Share Plan
Committee is made up of at least three Non-Executive and resolved to terminate it upon approval of the Executive
Directors, independent in character and judgement and Bonus Share Scheme.
free from any relationship or circumstance which may,
could or would be likely to, or appear to, affect their
judgement.

continued
Remuneration Committee (continued)

A report on the remuneration of Directors appears on The Nomination Committee will meet at least once a year
pages 50 to 56. The Combined Code recommends that and will also meet when appropriate.
the Remuneration Committee is made up of at least three
Non-Executive Directors, independent in character and During the Year the Committee considered the
judgement and free from any relationship or circumstance appointment of the Non-Executive Chairman and a further
which may, could or would be likely to, or appear to, Non-Executive Director or Directors, and also considered
affect their judgement. The Committee currently consists the standing for reappointment of Directors retiring by
of three independent Non-Executive Directors and the rotation.
Chairman and complies with the recommendations set out
Dave Forsey, as Chief Executive, will normally attend
in the Combined Code.
meetings of the Nomination Committee, save where the
Upon the resignation of Malcolm Dalgleish the Company Nomination Committee is dealing with matters relating to
intends to appoint an additional independent him or with the appointment of his successor.
Non-Executive Director to the Board who will also be
The Combined Code recommends that a majority of the
appointed a member of the Remuneration Committee.
Nomination Committee be Non-Executive Directors,
independent in character and judgement and free from any
relationship or circumstance which may, could or would be
Nomination Committee likely to, or appear to, affect their judgement.
Members of the Nomination Committee during the Year Upon the retirement of Malcolm Dalgleish the Company
were: intends to appoint an additional independent
Non-Executive Director to the Board who will also be
Keith Hellawell (Chairman)
appointed a member of the Nomination Committee.
Simon Bentley
Malcolm Dalgleish
Dave Singleton
Share dealing code
The Committee met on three occasions during the Year.
The Company has a code of securities dealings in relation
The main responsibilities of the Nomination Committee to its shares and other securities which is based on, and
are to: is at least as rigorous as, the Model Code as published in
the Listing Rules. The code applies to the Directors and to
• Review the Board’s structure. other appropriate employees of the Group.
• Review the composition and make up of the Board,
including evaluating the balance of skills, knowledge and
experience of the members of the Board. Internal controls and risk
• Give consideration to succession planning for Directors.
management
The Directors have overall responsibility for the Group’s
• Prepare a description of the role and capabilities
system of internal control and risk management and for
required for any Board appointment.
reviewing their effectiveness. The systems of internal
• Make recommendations to the Board concerning the control and risk management are designed to manage,
standing for reappointment of Directors. rather than eliminate, the risk of failing to achieve
business objectives.
• Identify potential candidates to be appointed as
Directors, and make recommendations to the Board as Such a system can, however, provide only reasonable, and
the need may arise. not absolute, assurance against material misstatement or
loss.
The Nomination Committee also determines succession
plans for the Chairman and the Chief Executive, who will Members of the Board have responsibility for monitoring
not be present at meetings when such matters are being the conduct and operations of individual businesses
discussed. within the Group. This includes the review and approval of
business strategies and plans, the setting of key business
performance targets and the analysis of risk.

The executive management responsible for each business With the exception of Heatons, the Group’s only material
is accountable for the conduct and performance of their associate, the Group’s system of internal control and
business within agreed strategies. risk management and its effectiveness is monitored
and reviewed by the Board, the Audit Committee and
Business plans and budgets for each business include management, and the Board believes that the Group has
financial and strategic targets against which performance maintained throughout the Year and up to the date of
is monitored. Monitoring includes the examination of approval of the annual report and accounts an effective
and changes to rolling annual and quarterly forecasts, embedded system of internal control and has complied
monthly measurement of actual achievement against key with the Turnbull guidance.
performance targets and plans, and weekly reviews of
performance.
The Group has clear procedures for the approval and Social, environmental and ethical
control of expenditure. Strategic investment decisions
involving both capital and revenue expenditure are subject matters
to formal detailed appraisal and review according to
approval levels set by the Board. Operating expenditure The Group has for many years, recognised the benefits that
is controlled within each business with approval levels accrue from responsible employment, environmental and
for such expenditure being determined by the individual community policies. Details of the Group’s activities in this
businesses. area are set out in the Corporate Responsibility Report on
pages 58 to 63.
The Group has a formal whistle blowing policy for
employees who wish to raise any issues or concerns
relating to the Company’s or Group’s activities on a
confidential basis.
Executive management is responsible for the identification,

evaluation and management of the significant risks
applicable to their areas of business and for the
development of a disaster mitigation and recovery
programme.
The Group operates a Retail Support Unit which provides

strong operational internal audit services in the Retail
division, and there are procedures in place in the Brands
division to monitor and control licensees.
The Audit Committee assists the Board in fulfilling its

oversight responsibilities, reviewing the reporting of
financial and non-financial information to shareholders
and the audit process, satisfying itself that appropriate
systems of internal control and risk management are in
place and are serving to identify and manage risk.
The auditors attend all meetings of the Audit Committee,

save for those parts of any meeting when the Committee
reviews the performance of the auditors and when the
Committee is having separate discussions with the Group
Finance Director.

Directors’ Remuneration Report
This report has been prepared in accordance with the The Group operates in a highly competitive retail
requirements of Regulation II and Schedule 8 of the Large environment, and the Committee seeks to ensure that
and Medium-sized Companies and Groups (Accounts the level and form of remuneration is sufficient to attract,
and Reports) Regulations 2008 (the Regulations) and of retain and motivate Directors and senior managers of the
the Combined Code on Corporate Governance 2008 (“the quality and talent required to run the Group successfully.
Combined Code”). In order to maintain the Group’s historic focus on growth,
the Committee has adopted a strongly performance based
UNAUDITED INFORMATION remuneration policy for Executive Directors, under which
a large proportion of their remuneration will be dependent
upon the Group’s performance, and be paid in shares.
The Remuneration Committee
Accordingly, for Executive Directors other than Mike
During the 52 weeks ended 25 April 2010 (the Year), Ashley, basic salaries have been set at a level below the
the members of the Remuneration Committee (the lower quartile for a business of the size and complexity
Committee), were: of the Group. During the Year the performance related
elements of the remuneration packages consisted of
Dave Singleton (Chairman)
participation in the Bonus Share Scheme and Performance
Simon Bentley
Share Plan.
Malcolm Dalgleish
Keith Hellawell Executive Directors do not participate in a company
pension arrangement in respect of which the Company
Simon Bentley, Dave Singleton and Malcolm Dalgleish are
makes a financial contribution, and do not have the use of
independent Non-Executive Directors, Keith Hellawell is
a company car or other similar benefits often available to
Non-Executive Chairman.
Executive Directors.
The main responsibilities of the Committee are
The Committee has reviewed the current incentive
summarised in the Corporate Governance Report on
arrangements and in support of the above policy is
pages 47 and 48.
recommending the establishment of a new Executive
Bonus Share Scheme. The Executive Bonus Share Scheme
has been designed to incentivise and reward Executive
Advisers Directors in a way that is consistent with the Group’s
strategy of earnings growth and long term shareholder
The Committee has sought the advice and services of value.
Freshfields LLP when drafting the 2009 Bonus Share
Scheme in which the Executives currently participate Full details of the proposed new Executive Bonus Share
and Charles Russell LLP and Deloittes in relation to the Scheme are contained in the Circular to shareholders
proposed new Executive Bonus Share Scheme. accompanying this Report and shareholders will be invited
to approve the new Executive Share Bonus Scheme at the
Dave Forsey, the Chief Executive, Bob Mellors, the Group forthcoming Annual General Meeting.
Finance Director, and Mike Ashley, the Executive Deputy
Chairman, have also advised or materially assisted the If the establishment of the Executive Bonus Share Scheme
Committee when requested. is approved then it will replace the Performance Share
Plan and Bonus Share Scheme. In addition, a condition
of participation in the proposed Executive Bonus Share
Scheme will be that the Bonus Share Scheme awards
Remuneration policy for Executive Directors for 2009-10 and 2010-11 will
not be made; and all subsisting awards held under the
The Committee has endorsed the provisions of Section 1B
Performance Share Plan by the Executive Directors will
of the Combined Code, and has had those provisions in
lapse.
mind when determining remuneration policies for the past,
current and future years. Policies and practice in respect If the Committee were to change its policy on basic
of remuneration inevitably evolve over time and, while it is salaries and bonus strategy, then the Committee’s
currently believed that the policies described in this report remuneration policy as set out above will not necessarily
will apply in future years, they will be subject to regular apply to any new appointment to the Board, or the existing
review. Board going forward.

Mike Ashley has agreed that he will not receive a salary Mike Ashley did not participate in the Annual Bonus
for his role as Executive Deputy Chairman, nor does Scheme for the Year, and will not participate in the Bonus
he participate in the Bonus Share Scheme, and he will Share Scheme or proposed new Executive Bonus Share
not participate in the Executive Bonus Share Scheme if Scheme.
approved.
The Committee intends to establish and thereafter

maintain contact with major shareholders and
Bonus Share Scheme
representative groups where appropriate concerning The Bonus Share Scheme was approved at the Company’s
remuneration matters. Annual General Meeting in September 2009 to motivate
and help improve the retention of employees, to encourage
The Committee is at all times mindful of the Company’s
employee participation in the shares of the Company, to
social, ethical and environmental responsibilities, and is
align the interests of employees and shareholders, and to
satisfied that current remuneration arrangements do not
drive Underlying EBITDA in line with Company strategy.
inadvertently encourage irresponsible behaviour.
All permanent UK employees in UK Retail, Brands and
The Committee has reviewed the salaries, other Head Office with not less than one year of service at the
remuneration and other employment conditions of senior beginning 2009-10 participated, irrespective of seniority.
and middle managers throughout the Group, and has taken
The bonus was structured in two stages. The first bonus is
them into account in considering Directors salaries and
25% of base pay in shares at a notional share price of £1.00
the creation of new incentive schemes in order to create
per share. The bonus target for 2009-10 was Underlying
a sense of common purpose and sharing of success. The
EBITDA of £155m (Net of the cost of the scheme) and will
proposed Executive Bonus Share Scheme targets mirror
vest after two years subject to continuous employment
that of the Bonus Share Scheme which applies to all
until then.
UK permanent employees of the Group in the UK Retail,
Brands and Head Office on the same basis, including The second bonus is 75% of base pay in shares at a
applying the same performance conditions, irrespective of notional share price of £1.25 per share. The second stage
seniority. of the bonus is conditional upon the first bonus target
being met in 2009-10, and the second bonus targets are:
The Committee’s remuneration policy in respect of the
Non-Executive Directors is to pay annual fees which reflect • Underlying EBITDA of £195m (Net of the cost of the
the responsibilities and duties placed upon them, whilst scheme) in 2010-2011, and
also having regard to market practice.
• Underlying EBITDA/Net Debt ratio of 2 or less at the end
of 2010-11
Basic salary The second bonus will vest, subject to continuous

employment until then, 2 years after the second bonus
Basic salaries are reviewed annually. There was no target is met.
increase in Executive Directors’ salaries in the review in
2009 and in April 2010 the Committee decided again not The Committee will adjust reported underlying Group
to alter Executive Directors’ salaries. Executive Directors’ EBITDA each year during which the scheme is running
salaries have now been at the same level since 2002. for the purpose of the scheme to ensure consistency in
the calculation of underlying EBITDA and to ensure that
underlying EBITDA is a fair comparison year by year, for
example, by eliminating the impact of acquisitions where
Annual Bonus Scheme the cost of acquisitions is not reflected in underlying
EBITDA.
The Committee has determined that no Annual Bonus
Scheme will be operated for Executive Directors while the Underlying EBITDA is as defined on page 26 and is not at
Bonus Share Scheme or proposed new Executive Bonus constant foreign currency exchange rates.
Share Scheme is being operated.

continued
Bonus Share Scheme (continued)

As outlined previously, the Committee has determined The percentage of the shares comprised in the TSR
that, if the proposed Executive Bonus Share Scheme tranche that vest will be determined by reference to the
is approved at the Company’s Annual General Meeting Company’s TSR ranking within the comparator group at
in September 2010 and implemented with effect from the end of the performance period as follows:
the beginning of the current financial year, then this
will replace the Bonus Share Scheme for the Executive Percentage of
shares in TSR
Directors. In this case, the Bonus Share Scheme awards TSR Ranking tranche that vest
for Executive Directors for 2009-10 and 2010-11 will not be
made. Upper quartile 100
Median 25
Below median 0
The Performance Share Plan
The Performance Share Plan was adopted at the time of Shares comprised in the TSR tranche will vest on a
the Admission of the Company to the official list and to straight-line basis for performance between median and
trading on the London Stock Exchange in 2007. upper quartile.
The maximum number of shares that an Executive Director The initial comparator group comprised the following
may acquire pursuant to share awards granted to him companies
in any financial year may not have an aggregate market
• Marks & Spencer plc
value, as measured at the date of grant, exceeding 400% of
his annual basic salary. • Kingfisher plc
• Next Group plc
There are currently three grants of awards in respect of
• Home Retail Group plc
the periods 2007 to 2010, 2008 to 2011 and 2009 to 2012
under the Performance Share Plan. The vesting of 50% of • DSG International plc
the awards is subject to a performance target based on the • The Carphone Warehouse Group plc
earnings per share (“EPS”) growth of the Company over a • Signet Group plc
three year performance period. The remaining 50% of the
• Kesa Electrical plc
awards are subject to a performance target based on the
Company’s total shareholder return (“TSR”) over the same • Debenhams plc
performance period when compared against a group of • N Brown Group plc
comparator companies. • Galiform plc
The number of shares that will vest under the EPS tranche • Carpetright plc
of each award will be determined as follows: • Halfords Group plc
• W H Smith plc
Percentage of
shares in EPS • JJB Sports plc
EPS Growth tranche that vest
• HMV Group plc
Below 19% per annum 0 • JD Sports Fashion Plc
19% per annum 25 • Blacks Leisure Group plc
(“Threshold”)
• Mothercare plc
24% per annum (“Target”) 50
29% per annum (“Stretch”) 100
Mothercare plc has replaced Umbro plc in the comparator
group following its acquisition by Nike and subsequent
Shares comprised in the EPS tranche will vest on a delisting.
straight-line basis for performance between Threshold and
Target and between Target and Stretch. Subject to satisfaction of applicable performance
conditions and continued employment, awards will vest
at the end of the performance period and vested share
awards will be released to participants automatically as
soon as practicable after the date the shares vest.

The Committee determined that, upon the vesting of These contracts reflect the Committee’s policy on the
any award, a participant will receive additional shares duration of Executive Directors service contracts and on
representing the gross value of dividends as if they had notice periods and termination payments.
been paid on those shares and reinvested during the
performance period. Each Executive Director’s employment is terminable by
either party on 12 months’ written notice. The Company
In the event of a takeover, scheme of arrangement (other may elect to terminate the employment of Dave Forsey
than a scheme to create a new holding company for the and/or Bob Mellors by making a payment in lieu of notice
Company having substantially the same shareholders as equal to the basic salary that the Director would have
the Company) or voluntary winding-up of the Company, received during the notice period or, if notice has already
share awards will vest following such an event to the been given, during the remainder thereof.
extent the performance conditions have been met but
on a time pro-rated basis. Share awards may also by The Company may elect to pay any payment in lieu of
agreement, be exchanged for equivalent share awards or notice by monthly instalments during the outstanding
options over shares in the acquiring company. notice periods, and if the Director obtains alternative
employment or provides services pursuant to a
As outlined previously, the Committee has determined consultancy agreement while such payments are being
that, if the proposed Executive Bonus Share Scheme is made (the Director being obliged to use his best efforts
approved at the Company’s Annual General Meeting in to obtain such employment), each instalment falling due
September 2010 and implemented with effect from the after the commencement of such employment or provision
beginning of the current financial year, then this will of services is reduced by one twelfth of the annual
replace the Performance Share Plan. In this case, all remuneration or fees received by the Director in respect of
subsisting awards held under the Performance Share Plan that alternative employment or consultancy.
by the Executive Directors will lapse.
Any entitlement to benefits under any share related
incentive scheme are determined in accordance with the
rules of that scheme.
Pension
Each Executive Director’s service contract automatically
Executive directors are entitled to participate in a
terminates on the date that the Director reaches such age
stakeholder pension scheme under which the Company
as is determined by the Board from time to time as the
makes no contribution.
retirement age for Executive Directors.
The Non-Executive Directors have each entered into a

Share ownership policy letter of appointment with the Company, which became
effective in the case of Simon Bentley, on Admission, and
The Committee believes it to be important that Executive in the case of Malcolm Dalgleish, Dave Singleton and
Directors have a significant holding in the capital of the Keith Hellawell on execution. Details of the letters of
Company. appointment are set out below:
The Executive Directors’ currently each own 1 million Annual fee Date of letter of
shares in the Company. In order to participate in the Position £’000 appointment
proposed Executive Share Bonus Plan, the Executive

Keith Hellawell Chairman 155 24/11/2009
Directors will be required to maintain a level of
shareholding in the Company equivalent to one year’s Non-Executive
Simon Bentley (1) Director 50 11/02/2007
salary while they remain employed by the Company.
Non-Executive
Malcolm Dalgleish Director 50 25/10/2007
Non-Executive
Contracts of service Dave Singleton Director 50 25/10/2007
On 11 February 2007, each Executive Director entered

into a new service agreement with the Company. The Simon Bentley received an annual fee of £144,000 as
(1)
agreements became effective on Admission. Acting Chairman. As from 24/11/2009 receives £50,000 as
a Non-Executive Director.

continued
Contracts of service (continued) Performance graph

Non-Executive Directors do not and are not entitled to The following graph, required by the Regulations,
participate in any bonus or share scheme. shows the Company’s total shareholder return since
Admission against that of the FTSE 250 index (excluding
Each Non-Executive Director’s appointment (other than investment trusts). The Committee considered this an
the Chairman) is for an initial period that expires on appropriate index against which to compare the Company’s
the date of the Company’s first Annual General Meeting performance as it is widely accepted as a national measure
after appointment. The appointment of Simon Bentley and includes the companies that investors are likely to
was renewed at the AGM on 9 September 2009 and will consider alternative investments.
continue for a term of three years from then and then
terminate unless renewed prior to the expiry of that term. Historical TSR Performance
FTSE 250 ex Investment Trusts
Malcolm Dalgleish, who is scheduled to retire at the next
Sports Direct
AGM has made it known that he does not intend to seek
reappointment. £140
Notwithstanding renewal for a three year term, the

£120
appointment of each of Simon Bentley, Malcolm Dalgleish
and Dave Singleton may be terminated at any time by
value of hypothetical £100 holding
either party on one months’ written notice. £100
Each of the appointments of the Non-Executive Directors

£80
may also be terminated in accordance with the Articles of
Association of the Company, and immediately in certain
prescribed circumstances (including the bankruptcy of the £60
Non-Executive Director).
£40
Non-Executive Directors are subject to confidentiality
undertakings without limitation in time. Non-Executive
Directors are not entitled to receive any compensation on £20
the termination of their appointment.
£0
27-Feb-07 30-Apr-07 30-Apr-08 29-Apr-09 26-Apr-10
Non-Executive directorships
The Board recognises that Executive Directors may be Growth in the value of a hypothetical £100 invested in Sports Direct International plc
compared with £100 invested in the FTSE 250 index.
invited to become Non-Executive Directors of other
companies, and that the experience and knowledge
gained as a result of such appointments are of benefit to
the Company. Accordingly, the Board has agreed that the
Service contracts
Executive Directors may accept one such appointment, The Executive Directors’ service contracts are summarised
and retain any fees payable in respect thereof, subject to in the following table
there being no conflict of interest. No Executive Director
currently holds any such appointment. Unexpired term/
Name Contract date notice period Proper law
Mike Ashley 11/02/2007 12 Months England & Wales

Dave Forsey 11/02/2007 12 Months England & Wales
Bob Mellors 11/02/2007 12 Months England & Wales

AUDITED INFORMATION
Auditors’ report Annual Bonus Scheme
The auditors are required to report on the information The Annual Bonus Scheme was not awarded to the
contained in the following section of this report, other than Executive Directors during the Year due to the operation of
in respect of Non-Executive Directors’ shareholding. the Bonus Share Scheme.
Directors’ remuneration 2010 Bonus Share Scheme

The following pages set out an analysis of Directors’ Under the Bonus Share Scheme, the bonus target of
emoluments and annual bonus, entitlements under Underlying EBITDA of £155m for 2009-10 was met.
the Performance Share Plan, Bonus Share Plan and
shareholdings. Market
Maximum Value
Shares Shares shares per
Date of Shares vested lapsed receivable share
bonus granted during during at 25 April on Earliest
Directors’ emoluments award
(1)
during
the year
the
Year
the
Year
2010
(2)
date of
award
date of
vesting
An analysis of Directors’ emoluments relating to salary Dave

Forsey 14/10/2009 37,500 37,500 100p 22/07/2012
and Directors fees, annual bonus and other benefits (other
14/10/2009 90,000 90,000 100p 22/07/2013
than entitlements under the Performance Share Plan,
TOTAL 127,500 127,500
Bonus Share Plan and in respect of pensions) for the 52
weeks to 25 April 2010 (the Year) is set out below:
Bob
Mellors 14/10/2009 37,500 37,500 100p 22/07/2012
Salaries Other
and fees Bonus benefits Total 2010 Total 2009 14/10/2009 90,000 90,000 100p 22/07/2013
£000 £000 £000 £000 £000 TOTAL 127,500 127,500

Mike Ashley - - - - -
(1)
Shares granted under the Bonus Share Scheme were structured in two stages. Both
Simon Bentley 50 - - 106 144 bonus awards were subject to the achievement of EBITDA performance targets and
Malcolm continuous employment. The Board has determined that the EBITDA target in respect of
the first bonus of 37,500 shares was met during the year therefore these shares will vest
Dalgleish 50 - - 50 50 in July 2012 subject to the continuous employment with the Group.
Dave Forsey 150 - - 150 150
(2)
The number of shares is the maximum number of shares that could be receivable by
Keith Hellawell 67 - - 67 0 the director if the performance conditions, outlined on page 51, are fully met.
Bob Mellors 150 - - 150 150
Dave Singleton 50 - - 50 60 As outlined above, the Committee has determined that, if
the proposed Executive Bonus Share Scheme is approved
Total 487 573 554
at the Company’s Annual General Meeting in September
2010 and implemented with effect from the beginning
The aggregate of Directors’ emoluments in the Year was of the current financial year, the Bonus Share Scheme
£573,554: (2008-09: £554,000). awards for Executive Directors for 2009-10 and 2010-11
will not be made.
Basic salary
The basic salaries of Executive Directors at the Year end
and at 22 July 2010 (the latest practicable date before the
printing of this report) were as shown below:
At 25 April 2010 at 22 July 2010
At 25 April 2010 At 22 July 2010
Mike Ashley - -
Dave Forsey £150,000 £150,000
Bob Mellors £150,000 £150,000

continued
Performance Share Plan Directors’ shareholdings

Share awards under the Performance Share Plan were The beneficial interests of the Directors in office on 25
made to certain of the Executive Directors as shown below: April 2010 and of their families in both cases at the
beginning of the Year, or at the date of appointment if
Market
Value later, and at the end of the Year in the share capital of the
Maximum
shares Shares
Shares
vested
Shares
lapsed
Maximum
shares
per
share
Company are shown below:
receivable awarded during during receivable on Earliest
Date of at 27 April during the the at 25 April date of date of
award 2009 (1) the Year Year Year (2) 2010 award vesting (3) Ordinary Shares Ordinary Shares
26 April 2009 25 April 2010
Dave
Forsey 05/04/2007 223,256 223,256 268.75p 25/04/2010
Mike Ashley 410,400,000 410,400,000
16/07/2008 987,654 987,654 60.75p 24/04/2011
Malcolm Dalgleish 80,694 82,092
13/08/2009 674,157 674,157 89p 29/04/2012
Dave Forsey 1,000,000 1,000,000
TOTAL 1,661,811
Keith Hellawell - 50,000
Bob Bob Mellors 1,000,000 1,000,000
Mellors 05/04/2007 223,256 223,256 268.75p 25/04/2010
Dave Singleton 153,621 153,621
16/07/2008 987,654 987,654 60.75p 24/04/2011
Simon Bentley 250,000 50,000
13/08/2009 674,157 674,157 89p 29/04/2012
TOTAL 1,661,811

(1)
The number of shares is the maximum number of shares that could be receivable by
Pension contributions
the Director if the performance conditions, outlined on page 52 are fully met.
The Company made no contributions to Directors’ money
(2)
The EPS and TSR conditions were not met and the awards lapsed on 25 April 2010. purchase pension schemes during the year.
(3)
The “Earliest Date of Vesting” is the end of the relevant performance period. The
outcome for that period and the number of awards that vest will not be known until July
of the appropriate year. Dave Singleton
No share awards were made in 2007/08 as awards Chairman of the Remuneration Committee
under the Performance Share Plan were made in April 22 July 2010
2007 (during the 42 days following Admission) and the
performance period for those awards ends at the same
time as the performance period for any awards that may
have been made during that Year.
As outlined above, the Committee has determined that, if

the proposed Executive Bonus Share Scheme is approved
at the Company’s Annual General Meeting in September
2010 and implemented with effect from the beginning
of the current financial year, then all subsisting awards
held under the Performance Share Plan by the Executive
Directors will lapse.

Directors’ Responsibilities
and Responsibility Statement
Directors responsibilities
The Directors are responsible for preparing the Annual Under applicable law and regulations, the Directors
Report and the Company and Group financial statements in are also responsible for preparing a Directors’ Report,
accordance with applicable law and regulations. Directors’ Remuneration Report and Corporate
Governance Report that comply with that law and those
Company law requires the Directors to prepare financial regulations.
statements for each financial year which give a true and
fair view of the state of affairs of the Company and the In so far as each of the Directors are aware:
Group as at the end of the financial period and of the
profits or loss of the Group for that period. Under that law • there is no relevant audit information of which the
the Directors are required to prepare the Group financial Company’s auditors are unaware; and
statements in accordance with International Financial
• the Directors have taken all steps that they ought to have
Reporting Standards as adopted by the European Union
taken to make themselves aware of any relevant audit
(IFRSs)
information and to establish that the auditors are aware
The Directors have elected to prepare the Company of that information.
financial statements in accordance with United Kingdom
The Directors are responsible for the maintenance and
Generally Accepted Accounting Practices (UK GAAP).
integrity of the corporate and financial information
In preparing each of the Company and Group financial included on the Company’s website. Legislation in the
statements, the Directors are required to: UK governing the preparation and dissemination of
financial statements may differ from legislation in other
• select suitable accounting policies and then apply them jurisdictions.
consistently;
• make judgements and estimates that are reasonable and

prudent; Responsibility statement
• for the Group financial statements, state whether To the best of our knowledge:
applicable IFRSs have been followed, subject to any
material departures disclosed and explained in the (a) the financial statements, prepared in accordance with
financial statement; the applicable set of accounting standards, give a true
and fair view of the assets, liabilities, financial position
• for the Company financial statements, state whether and profit of the Company and of the undertakings
applicable UK Accounting Standards have been followed, included in the consolidation taken as a whole;
subject to any material departures disclosed and
explained in the financial statements; and and
• prepare the financial statements on the going concerns (b) the management report includes a fair review of the
basis unless it is inappropriate to presume that the development and performance of the business and the
Company and Group will continue in business. position of the Company and the undertakings included
in the consolidation taken as a whole, together with a
The Directors are responsible for keeping proper description of the principal risks and uncertainties that
accounting records that disclose with reasonable accuracy they face.
the financial position of the Company and the Group and
enable them to ensure that the financial statements
comply with the Companies Act 2006 and Article 4 of On behalf of the Board
the IAS Regulation. They have general responsibility for
the system of internal control, taking such steps as are Dave Forsey Bob Mellors
reasonably open to them to safeguard the assets of the Chief Executive Group Finance Director
Company and the Group and to prevent and detect fraud
22 July 2010
and other irregularities.

Corporate Responsibility Report
The Board recognises the importance of balancing the The Bonus Share Scheme, described in the Directors’
interests of all its key stakeholders, including customers, Remuneration Report on page 51, is intended to motivate
employees, shareholders, suppliers and the communities further the Group’s UK permanent employees in UK Retail,
in which it operates. A formal Corporate Responsibility Brands and Head Office, provide them with a direct and
policy was adopted last year and the Board is committed substantial link between Group performance and their
to applying and developing this policy at every level of the remuneration, and encourage employee participation in
business. the shares of the Group.
Last year we reported that the focus of our Corporate There is continuation of the Staff Forum that was
Responsibility activities were in five key areas, Employees, established in Shirebrook, comprising elected
Health and Safety, Customers, the Environment and the representatives from across departments and
Community, and this remains the case. The Group has representatives of management. The Forum meets
developed Key Performance Indicators (KPIs) in respect of monthly and discussions cover issues ranging from pay,
these areas, which are further discussed in this report and holidays, hours, health and safety, working conditions,
in the Chief Executive’s Report and Business Review on equipment needs and developments in and the
Page 8. These KPIs are based solely on our UK operations. performance of the business. The Forum encourages open
discussion and a Board member will attend at least once a
This report examines each key area in turn, reviewing the year. Minutes of the Forum’s meetings are posted on notice
current situation, the facts, figures and our successes to boards and representatives are encouraged to seek and
date, and the opportunities for the present year and for the reflect the views of their constituents.
future.
The Group recognises the right of employees to
membership of a trade union and has entered into an
Employees agreement with the trade union Unite in respect of
collective bargaining of pay, hours of work and holidays of
The Group currently employ 16,017 in the UK and 1,343 certain groups of employees in the National Distribution
elsewhere in the world. As the business continues to grow Centre.
it is the skill and enthusiasm of these employees that are
key to its success. The Group is committed to the equal treatment of its
employees and has formal policies in place that are
In the UK, 94% of our employees work in our stores and in reviewed on a regular basis. The Equal Opportunity and
store management. 5.9% of the UK workforce work at our Diversity policies ensure that employees are treated as
Shirebrook campus, of which 3.0% work in our National individuals, fairly and with respect providing fair and
Distribution Centre, and 2.0% in the Group Head Office, equal opportunities to employees regardless of age,
Finance, Buying, Brands, Retail and IT departments. Of our gender, ethnicity, social background, religion, disability or
UK Workforce 58% are male and 42% female. sexuality.
Employee retention is one of our key KPIs. This Year 17.0% Every effort is made to provide disabled people with
of our UK employees left the business; the vast majority of equal opportunities for work, training and promotion.
them were from our stores. Applications for employment by disabled persons are given
full and fair consideration for all vacancies in accordance
Retention of employees is extremely important both with their particular aptitudes. Where an existing employee
in terms of retaining expertise, and as a measure of becomes disabled the business makes every effort to
employee satisfaction. The Board receives a monthly provide continued employment in the same or similar
report on the turnover of employees. job or by offering retraining in order that the employee’s
employment within the Group may continue.
The Group believes in rewarding employees with fair
salaries together with the opportunity to earn additional We continually review and update all our policies and
pay in the form of bonuses. We monitor our rates of pay procedures. A new employee handbook that has been
against national statistics on an annual basis. We believe tailored for each department continues to be rolled out
that performance based rewards are beneficial to the during 2010.
business and foster greater employee involvement in it,
and this policy starts at the Board and flows down to all
levels of the business.

The Group places great importance in the training and All National Distribution Centre employees are given
development of employees. We want them to be able to appropriate training upon joining the Group, on health and
perform their duties to the best of their abilities while safety matters, communication and relevant aspects of
wanting to retain these skills within the business. employment law. English is not the first language of many
of these employees, and the Group acknowledges that as
2010 will see the International Training Centre at it recruits from a diverse talent pool the needs of these
Shirebrook extended. The aim of the Staff Training and employees must be addressed. Accordingly, training often
Development Department is to use the Training Centre involves the use of interpreters, and training materials,
to provide the best, state of the art facilities for our team policy documents and building signage are usually in
to achieve their best. Our goal is to give every employee multiple languages.
the opportunity to be inspired, stimulated, motivated and
empowered to do a better job. The Group promotes and fosters a culture of personal
development for all. The Group’s policy is to always look for
Comprehensive induction training for managers and area internal promotion before external recruitment.
managers takes place at Shirebrook covering health and
safety, environmental awareness, customer service and
the day to day running of a retail unit. During 2009, 172
managers and assistant managers attended this training
Health and Safety
and the beginning of 2010 has seen 52 attendees. The Group is committed to appropriate standards of
health and safety performance. The Board has ultimate
Each retail unit ensures that all its employees receive
responsibility for Group health and safety performance,
induction training. The Group’s training strategy is to
and receives updates on incidents from the Head of Retail
train managers who are then tasked to ensure that all
Operations on these matters.
their employees receive training that is tailored to the
circumstances of their own business unit. We monitor how There were no environmental prosecutions or work
well training is being filtered down into the workplace by related fatalities in the business during 2009/10. During
undertaking surveys of our store employees. the Year 1,428 (2009: 1,397) accidents across the Group
were reported to Head Office, and of these 59 (2009:45)
The management training programme that was introduced
were reportable to the Health and Safety Executive. 94%
in 2008 has continued. The programme covers interview
of accidents were slips, trips and minor lacerations that
skills, communication, people skills and this year it has
occurred within the stores. The increase in accident figures
focused on employment law at work. During the Year 175
has coincided with an increase in the store portfolio but
employees attended the programme compared to 113 last
the number of accidents per store has decreased by 5%.
year.
The continued emphasis on health and safety training
The Group, as reported last year, has introduced refresher within the business has improved awareness of reporting
training as part of a rolling programme, to ensure that all procedures and recording of incidents under health and
employees reinforce their existing skills and update their safety legislation.
knowledge and practices.
During the Year the stores have had an electronic reminder
The specialist training programme has continued during system introduced. This ensures that amongst other things
the year. Areas covered by our specialist training are Health and Safety checks are carried out before the store
footwear, rackets, cricket and golf. Since inception the can physically close at the end of the working day. This
footwear master class has seen 178 employees attend. will, again, increase the profile of Health and Safety while
improving the recording of such checks and procedures.
Brand training was launched in October 2009 it saw 410
employees attend a one day product training session Training is undertaken in house by a team of qualified
regarding Nike merchandise over 13 separate days. Again and experienced health and safety officers. Going forward
in March 2010, 365 employees attended training where the health and safety team will continue to train store
particular focus was on the FIFA World Cup. The training employees and monitor health and safety standards, and
days allow our business partners to promote the features, the Group is committed to maintaining these standards.
advantages and benefits of their product to the public
through our employees.

continued
Customers
The Group aims to ensure that all its customers enjoy a During the Year the Group has made positive steps to
quality customer service and that they are provided with ensure that the good results achieved in the previous year
products that are safe and fit for purpose. The business were built upon and the monitoring of the stores energy
recognises that customers have diverse needs and works performance was bought in house, to allow a greater level
constantly towards meeting them. of management focus.
Monitoring customer satisfaction and responding to ‘Smart meters’ have been rolled out to almost all smaller
correspondence is a continuous process. Customer Service stores during the Year which has increased the number of
teams collate management information on service levels stores being constantly and remotely monitored from 188
and this is circulated to the Board on a monthly basis. All to 358.
written complaints are recorded, including an analysis of
the nature of the complaint so that trends can be assessed Investments have been made in the majority of the least
and appropriate action taken. This Year 5,020 complaints efficient stores to bring their performance up to the
were logged with our customer service team, an increase expected standard. This has contributed to a pro rata
of 4% on last year. Last year we reported that we were saving across the largest 189 stores of 8.7%. This saved
implementing an online customer contact form, which the equivalent of 3,607 Tonnes CO2.
was successfully rolled out during the Year. The online
When compared with the base year of FY08 the total
contact form reduces the time it takes for our customers
reduction in energy usage across the largest 189 stores is
to contact us and has increased the volume of contact from
15.6%.
our customers. Online communication reduces the amount
of time it takes for us to respond to their queries thereby
increasing our service levels, whilst reducing the print and Improvements in Energy Efficiency (Largest 189 stores)
postage costs for both the Group and customers.
The Group is constantly working on ways to improve 100.0%

FY08
customer service at all levels within the Company from
the retail stores, head office and through our website.
95.0%
Environment 90.0%
FY09
As a Group we are aware that our operations impact

the environment in a number of ways and it is our
responsibility to manage effectively the areas we have 85.0%
direct control over while attempting to influence the
actions of other areas that are outside of our control. We FY10
seek to reduce the negative impact the Group has on the 80.0%
environment while working towards compliance with the
Government’s Carbon Reduction Commitment. Building
upon investigations last year we have identified property, in
75.0%
particular energy usage in our stores, transport and waste
management at both our Shirebrook facility and in stores Kwh/sqft day
as areas, where we can make a difference.
During the Year the Group was awarded the Carbon

Trust Standard in recognition of progress made in the The emphasis continues to be on good housekeeping,
management of the carbon footprint of the Group. supported with targeted investment to ensure that high
standards are maintained. Energy consumption reduction
As reported last year, the single most significant element continues to be a key performance measurement.
of the carbon footprint of the Group is the usage of
electricity. Electricity usage contributes to approx 85% of
the footprint.

The second biggest contributor to our CO2 emission is the The Group has a Code of Ethics that it requires every
fleet of vehicles that service the stores. Transport fuel supplier to adhere to. Amongst other matters the Code
accounts for approximately 14% of the carbon footprint. provides for fair treatment of workers ensuring products
We continue to drive down our emissions in this area by are made in a safe environment and in accordance with
adjusting the frequency of re-supply to shops according to all the relevant local and national laws, by workers who
size and seasonality, monitoring vehicle load factors, and are treated with respect and are paid fairly for what they
ensuring that the fleet is regularly updated with the most do. It ensures there is no child labour and no use of illegal
modern fuel efficient vehicles. means or materials in the production of goods.
The business has made further progress with its recycling The Group has worked for many years with two leading
and reducing the amount of waste that is put into landfill. supply chain companies in Singapore and in South Korea to
procure much of its own brand goods.
During the Year the Group increased the quantity of
recyclable materials collected from shops, and diverted The Group believes that using their local knowledge,
waste streams from the Head Office and central expertise and experience, benefits the business and
warehouse operations from using landfill to a local waste the communities in which they operate more effectively
to power scheme. than would be the case if the Group carried on its own
procurement activities in those countries. Both companies
Where possible we recycle electrical waste, ink toners, have the highest social and business ethics codes which
redundant IT equipment and light bulbs. This Year we match our Code of Ethics, the BSCI Code of Conduct (which
recycled 1,539 (2009:1,148) units of electrical equipment. is based upon the United Nations Universal Declaration of
Human Rights), ISO9001 and the Social Accountability 8000
The Group recycles waste paper, cardboard, metal, and
(SA8000) Code.
plastic. During the Year 33 tonnes of waste paper, 5,847
tonnes of cardboard, 124 tonnes of metal and 385 tonnes of The Group relies on those supply chain companies to
plastic were recycled. 90% of the recycled plastic had been inspect all suppliers and manufacturers premises.
back filled from stores. Where possible we also recycle Frequent inspections are carried out randomly at short
the wood that we collect at our distribution centre. In the notice to ensure that the goods meet the Groups’ quality
past all wood was sold for recycling, but it has now been standards as well as assessing continued compliance
determined to be cost effective to repair pallets, and a with SA8000 and the Group’s Code of Ethics. We cease
programme of repair began in 2009/10. immediately to work with suppliers who do not meet our
criteria.
The Group has always kept its transit packaging to a
minimum by the use of metal roll cages. Where it is The Group complies with an internationally recognised list
necessary to send transit packaging to shops e.g. to of chemicals that are banned for use in fabrics. The supply
ensure cleanliness of clothing, it is returned to the centre chain companies conduct random tests on fabric which are
for re-use or recycling as appropriate. then taken to a recognised laboratory for quality testing
and to check that these banned chemicals are not being
As reported last year all stores now use biodegradable
used.
carrier bags and provide the option of a bag for life.
The Group has forged long term relationships with
Our aim for the coming years are to further implement
suppliers who have demonstrated that their work practices
utility smart metering, improve energy efficiency across
are consistent with the Group’s standards. Approximately
the stores and to continue to minimise waste.
40% of the Group’s current suppliers have been working
with Group companies for 10 years or more.
Community The Group endeavours to promote the participation in a

wide range of sporting activities primarily for children
We recognise that consumers and stakeholders are that would not normally have access to the expertise or
becoming increasingly interested in where we source our equipment needed for the sport.
products.
The Group continues to procure merchandise from

manufacturers who can show that they uphold ethical
employment and trading practices.

continued
Community (continued)
Slazenger are the exclusive cricket equipment supplier One million children have now been involved in ‘Chance to
to the country’s most recognised grassroots cricket Shine’ since its introduction 5 years ago.
development programme, ‘Chance to Shine’, which is
run through the English Cricket Board’s charitable arm, In addition, Dunlop’s global “D Squad” talent support
the Cricket Foundation. ‘Chance to Shine’ is a national programme continues to increase participation and
campaign delivered through individual projects throughout performance levels of the most talented juniors in tennis
England and Wales. Each project provides a structured from around the world.
coaching and competition programme for a group of
schools that would not normally have the chance to
participate in the sport. The schools are supported by
professional qualified coaches, who are specifically trained
to work in a school environment, as well as providing
equipment and training for teachers.
Dunlop Brand Ambassador Fernando Verdasco with members of Dunlop’s

D Squad.
Over 800 children are continuing to benefit from the

programme as a result of sporting equipment provided by
Dunlop. Dunlop has supported the development of its most
talented junior players through the provision of £27,000
worth of tennis equipment in the past year.
The Group also continues to supply the International

Tennis Federation with tennis equipment to their Junior
Development programme which promotes tournaments
for young people aged between 14-18 years old in Central
America, the Caribbean, South America, Eastern Europe,
Africa, Asia and the Pacific regions. Dunlop donated in the
Slazenger Brand Ambassador Michael Clarke during a ‘Chance to Shine’ region of £5,000 of equipment during the Year.
coaching session.
In the United States, Everlast one of the Group’s specialist

In 2009, ‘Chance to Shine’ benefitted 384,105 children and boxing brands supports numerous initiatives. Everlast
3,343 schools. It provided over 109,332 hours of coaching assists in running the New York Golden Gloves, the most
along with cricket equipment to the value of £130,000, prestigious amateur boxing tournament in the country by
supplied by Slazenger, to enable the programme to run providing products such as gloves and personal protective
successfully. equipment.

This is a grassroots initiative that benefits men and women
age 16-34 as they compete in amateur boxing and around
900 boxers compete each year. Everlast supported this
programme by supplying $20,000 worth of equipment.
Everlast donated $7,300 to the American Red Cross for

Haiti Relief through its sponsorship of professional boxer
and WBC Welter Weight champion Andre Berto who
originates from Haiti.
Everlast is an official Breast Cancer Research Foundation

Licensee. The Breast Cancer Research Foundation (BCRF)
is dedicated to finding a cure for breast cancer by funding
clinical and genetic research. The foundation benefits
women of all ages who have been affected by the disease
as well as women who may be at risk in their lifetime.
Everlast makes donations to BCRF based on the sale of
related training gloves, hand wraps and key chains. Each
year Everlast donates a minimum of $15,000 to BCRF.
USA Boxing is the national governing body of amateur,

Olympic-style boxing, and is the United States’ member
organisation of the International Amateur Boxing
Association (AIBA). As a national governing body
recognised by the United States Olympic Committee, USA
Boxing is responsible for the administration, development
and promotion of Olympic-style boxing and is a non-profit
organisation.
Everlast assists USA Boxing with a mixture of boxing

related product anually to the value of $60,000. This
helps the mens, womens, and junior Olympic boxing
programmes whose primary ages are 14-34 years, as well
as coaches and officials.

Report of the Independent Auditor
to the members of Sports Direct International plc
Opinion on other matters prescribed by

the Companies Act 2006
We have audited the Group financial statements of Sports Direct In our opinion:
International plc for the 52 week period to 25 April 2010 which
comprise, the consolidated income statement, the consolidated • the information given in the Directors’ Report for the 52 week
statement of comprehensive income, the consolidated balance period to 25 April 2010 for which the financial statements are
sheet, the consolidated cash flow statement, the consolidated prepared is consistent with the financial statements, and
statement of changes in equity and notes 1 to 36. The financial
reporting framework that has been applied in their preparation is • the information given in the Corporate Governance Statement
applicable law and International Financial Reporting Standards set out on pages 41 to 47 with respect to internal control and
(IFRSs) as adopted by the European Union. risk management systems in relation to financial reporting
processes and about share capital structures is consistent with
This report is made solely to the Company’s members, as a body, the financial statements.
in accordance with Chapter 3 of Part I of the Companies Act 2006.
Our audit work has been undertaken so that we might state to the
Company’s members those matters we are required to state to
them in an auditor’s report and for no other purpose. To the fullest
Matters on which we are required to
extent permitted by law, we do not accept or assume responsibility
to anyone other than the Company and the Company’s members
report by exception
as a body, for our audit work, for this report, or for the opinions we We have nothing to report in respect of the following:
have formed.
Under the Companies Act 2006 we are required to report to you if,
in our opinion:
Respective responsibilities of • certain disclosures of directors’ remuneration specified by law
directors and auditors are not made; or
• we have not received all the information and explanations we

As explained more fully in the Directors’ Responsibilities
require for our audit; or
Statement, the directors are responsible for the preparation of the
Group financial statements and for being satisfied that they give a
• a Corporate Governance Statement has not been prepared by
true and fair view. Our responsibility is to audit the Group financial
the Company
statements in accordance with applicable law and International
Standards on Auditing (UK and Ireland). Those standards require Under the Listing Rules we are required to review:
us to comply with the Auditing Practices Board’s (APB’s) Ethical
Standards for Auditors. • the directors’ statement, in relation to going concern; and
• the part of the Corporate Governance Statement relating to

Scope of the audit of the financial the Company’s compliance with the nine provisions of the 2006
Combined Code specified for our review.
statements
A description of the scope of an audit of financial statements is
provided on the APB’s web-site at www.frc.org.uk/apb/scope/UKP.
Other matters
We have reported separately on the parent company financial
statements of Sports Direct International plc for the 52 week
Opinion on financial statements period to 25 April 2010 and the information in the Directors’
Remuneration Report that is described as having been audited.
In our opinion the Group financial statements:
• give a true and fair view of the state of the Group’s affairs as at
25 April 2010 and of its profit for the 52 week period then ended; Paul Etherington
Senior Statutory Auditor
• have been properly prepared in accordance with IFRSs as For and on behalf of Grant Thornton UK LLP,
adopted by the European Union; and Statutory Auditor, Chartered Accountants
London
• have been prepared in accordance with the requirements of the
Companies Act 2006 and Article 4 of the IAS Regulation. 22 July 2010
SECTION 4 // FINANCIAL STATEMENTS //

Consolidated Income Statement
for the 52 weeks ended 25 April 2010

25 April 2010 26 April 2009
Notes £’000 £’000
Revenue 1,4 1,451,621 1,367,321

Cost of sales (862,490) (809,685)
Gross profit 589,131 557,636

Selling, distribution and administrative expenses (524,611) (463,297)
Other operating income 5 3,493 4,004
Exceptional items 6 (9,986) (30,514)
Operating profit 4, 7 58,027 67,829

Transfer of historic losses on available-for-sale financial assets 17 - (53,156)
Other investment income 9 24,513 1,035
Dividend income from investments 140 172
Finance income 10 40,150 15,927
Finance costs 11 (10,528) (23,633)
Share of profit of associated undertakings and joint ventures 16 7,200 2,482
Profit before taxation 119,502 10,656

Taxation 12 (30,286) (26,164)
Profit/(loss) for the period 4 89,216 (15,508)
Attributable to:
Equity holders of the Group 89,433 (15,838)
Minority interests (217) 330
Earnings per share from total and continuing operations attributable to the equity shareholders
Pence per Pence per
share share
Basic earnings per share 13 15.73 (2.79)

Diluted earnings per share 13 14.76 (2.79)
The consolidated income statement has been prepared on the basis that all operations are continuing.
The accompanying accounting policies and notes form part of these financial statements.

Consolidated Statement of Comprehensive Income

25 April 2010 26 April 2009
Notes £’000 £’000
Other comprehensive income

Exchange differences on translation of foreign operations (7,947) 44,654
Exchange differences on hedged contracts 27 10,942 -
Actuarial losses on defined benefit pension schemes 24 (8,184) (449)
Fair value adjustment in respect of available-for-sale financial assets 17 13,704 (28,586)
Transfer of historic losses on available-for-sale financial assets 17 - 53,156
Taxation on items taken directly to equity 25 (838) (6,849)
Total comprehensive income for the period 96,893 46,418
Attributable to:
Equity holders of the Group 97,110 46,088
Minority interests (217) 330
96,893 46,418

Consolidated Balance Sheet
as at 25 April 2010

25 April 2010 26 April 2009
Notes £’000 £’000
ASSETS
Non-current assets
Property, plant and equipment 14 270,918 295,795
Intangible assets 15 216,944 221,958
Investments in associated undertakings and joint ventures 16 38,742 32,379
Available-for-sale financial assets 17 51,566 5,467
Deferred tax assets 25 10,101 15,468
588,271 571,067
Current assets
Inventories 18 218,803 262,263
Trade and other receivables 19 114,533 111,932
Derivative financial assets 27 13,648 -
Cash and cash equivalents 20 25,121 32,358
372,105 406,553
TOTAL ASSETS 960,376 977,620
EQUITY AND LIABILITIES

Share capital 21 64,050 64,045
Share premium 874,300 874,300
Treasury shares reserve (85,088) (85,088)
Permanent contribution to capital 50 50
Capital redemption reserve 8,005 8,005
Foreign currency translation reserve 40,633 48,580
Reverse combination reserve (987,312) (987,312)
Own share reserve (6,094) (6,094)
Retained earnings 349,788 233,964
258,332 150,450
Minority interests 1,383 3,232
Total equity 259,715 153,682
Non-current liabilities
Other payables 2,345 2,656
Borrowings 23 3,352 4,713
Retirement benefit obligations 24 19,739 12,324
Deferred tax liabilities 25 35,946 33,490
Provisions 26 45,598 36,419
106,980 89,602
Current liabilities
Derivative financial liabilities 27 - 34,993
Trade and other payables 28 240,664 209,739
Borrowings 23 333,659 458,899
Current tax liabilities 19,358 30,705
593,681 734,336
Total liabilities 700,661 823,938
TOTAL EQUITY AND LIABILITIES 960,376 977,620
The accompanying accounting policies and notes form part of these financial statements. The financial statements were approved by the
Board on 22 July 2010 and were signed on its behalf by:
Bob Mellors
Director

Consolidated Cash Flow Statement

25 April 2010 26 April 2009
Notes £’000 £’000
Cash inflow from operating activities 29 199,476 117,470

Income taxes paid (34,838) (25,305)
Net cash inflow from operating activities 164,638 92,165
Cash flow from investing activities

Proceeds on disposal of property, plant and equipment 624 3,002
Proceeds on disposal of listed investments 8,040 13,807
Derecognition of listed investments - 20,298
Purchase of subsidiaries, net of cash acquired (3,330) (6,608)
Purchase of intangible assets (2,586) (3,958)
Purchase of property, plant and equipment (16,792) (33,872)
Purchase of listed investments (16,301) (4,887)
Investment income received 1,723 2,088
Net cash outflow from investing activities (28,622) (10,130)
Cash flow from financing activities

Finance income received 806 1,161
Finance costs paid (10,528) (23,633)
(Repayments of)/increase in borrowings (14,303) 1,745
Proceeds from share issues 5 -
Equity dividend paid (6,935) (25,580)
Net cash outflow from financing activities (30,955) (46,307)
Net increase in cash and cash equivalents including overdrafts 105,061 35,728
Cash and cash equivalents including overdrafts at beginning of period (410,325) (446,053)
Cash and cash equivalents including overdrafts at the period end 20 (305,264) (410,325)

Consolidated Statement of Changes in Equity
Foreign Own
Treasury currency share Retained Other Minority
shares translation reserve earnings reserves Sub total interests Total
£’000 £’000 £’000 £’000 £’000 £’000 £’000 £’000
At 27 April 2008 (201, 483) 3,926 - 363,636 (40,912) 125,167 3,242 128,409
Dividends - - - (20,805) - (20,805) - (20,805)

Treasury shares cancelled 105,759 - - (105,759) - - - -
Market value of shares transferred to EBT 6,094 - (6,094) - - - - -
Difference between original cost and market
value of shares transferred to EBT 4,542 - - (4,542) - - - -
Minority interests - acquisitions - - - - - - (340) (340)
Transactions with owners 116,395 - (6,094) (131,106) - (20,805) (340) (21,145)
Loss for the financial period - - - (15,838) - (15,838) 330 (15,508)

Translation differences - Group - 41,293 - - - 41,293 - 41,293
Translation differences - associates - 3,361 - - - 3,361 - 3,361
Income recognised directly in equity - - - 17,272 - 17,272 - 17,272
Total comprehensive income for the period - 44,654 - 1,434 - 46,088 330 46,418
At 26 April 2009 (85,088) 48,580 (6,094) 233,964 (40,912) 150,450 3,232 153,682
Issue of ordinary shares - - - - 5 5 - 5

Share-based payments - - - 10,767 - 10,767 - 10,767
Minority interests - acquisitions - - - - - - (1,632) (1,632)
Transactions with owners - - - 10,767 5 10,772 (1,632) 9,140
Profit for the financial period - - - 89,433 - 89,433 (217) 89,216

Income recognised directly in equity - - - 15,624 - 15,624 - 15,624
Translation differences - Group - (7,860) - - - (7,860) - (7,860)
Translation differences - associates - (87) - - - (87) - (87)
Total comprehensive income for the period - (7,947) - 105,057 - 97,110 (217) 96,893
At 25 April 2010 (85,088) 40,633 (6,094) 349,788 (40,907) 258,332 1,383 259,715
The Company holds 64,000,000 ordinary shares in Treasury.
The foreign currency translation reserve is used to record exchange differences arising from the translation of the financial statements
of foreign subsidiaries and associates.
The final dividend for 2008 of £13,870,000 (2.44p) was paid on 31 October 2008 and the interim dividend for 2009 of £6,935,000 (1.22p)
was paid on 30 April 2009.

Notes to the Financial Statements
1. Accounting policies
The consolidated financial statements of Sports Direct International plc (the “Company”) and its subsidiaries (together the “Group”) have
been prepared in accordance with International Financial Reporting Standards as adopted by the European Union (“IFRS”).
The Group has adopted IAS1 (revised 2007) and IFRS 8 during the year. The adoption of IAS 1 (revised 2007) does not affect the financial
position or profits of the Group but does give rise to additional disclosures. The measurement and recognition of the Group’s income and
expenditure is unchanged. A third balance sheet has not been presented on the adoption of IAS 1 (revised 2007) because the information
is unchanged from previously published financial statements. IFRS 8 has been adopted and segments are identified based on the
internal management reports used by the Board.
No other IFRSs, International Reporting Interpretations Committee (IFRIC) interpretations and amendments have been adopted in the
financial statements.
Basis of preparation
The consolidated financial statements have been prepared in accordance with IFRS as adopted for use in the European Union (including
International Accounting Standards (“IAS”) and International Financial Reporting Interpretations Committee (“IFRIC”) interpretations)
and with those parts of the Companies Act 2006 applicable to companies reporting under IFRS as adopted for use in the European Union.
The consolidated financial statements have been prepared under the historical cost convention, as modified to include fair valuation of
financial assets and derivative financial instruments.
Consolidation
The consolidated financial statements consolidate the revenues, costs, assets, liabilities and cash flows of the Company and its
subsidiaries, being those entities in relation to which the Company has the power to govern the financial and operating policies,
generally achieved by a share of more than 50% of the voting rights.
On acquisition, the assets and liabilities and contingent liabilities of a subsidiary are measured at their fair values at the date of
acquisition. Any excess of the cost of acquisition over the fair values of the identifiable net assets acquired is recognised as goodwill. Any
deficiency of the cost of acquisition below the fair values of the identifiable net assets acquired is credited to the consolidated income
statement in the period of acquisition. The interest of minority shareholders is stated at the minority’s proportion of the fair values of the
assets and liabilities and contingent liabilities recognised.
The results of subsidiaries acquired or disposed of during the year are included in the consolidated income statement from the effective
date of acquisition or up to the effective date of disposal, as appropriate.
Inter-company transactions, balances and unrealised gains and losses on transactions between Group companies are eliminated.
Associates and joint ventures

Associates are entities over which the Group has significant influence but not control, generally accompanied by a share of between 20%
and 50% of the voting rights.
A joint venture is an entity in which the Group holds an interest on a long term basis and which is jointly controlled by the Group and one
or more other ventures under a contractual agreement.
The Group’s share of the results of associates and joint ventures is included in the Group’s consolidated income statement using the
equity method of accounting. Investments in associates and joint ventures are carried in the Group’s consolidated balance sheet at cost
plus post acquisition changes in the Group’s share of the net assets of the associates, less any impairment in value. The carrying values
of investments in associates and joint ventures include acquired goodwill.
If the Group’s share of losses in an associate or joint venture equals or exceeds its investment in the associate or joint venture, the
Group does not recognise further losses, unless it has incurred obligations to do so or made payments on behalf of the associate or joint
venture.
Unrealised gains arising from transactions with associates and joint ventures are eliminated to the extent of the Group’s interest in the
entity.
Investments
Available-for-sale investments are initially recognised at fair value. Where fair value is different to cost, this is recognised in the income
statement on initial recognition. Subsequent gains and losses arising from changes in fair value are recognised directly in equity through
the statement of comprehensive income, until the security is disposed or de-recognised at which time the cumulative gain or loss
previously recognised in equity is included in the consolidated income statement for the period.

If an available-for-sale investment is determined to be impaired, the cumulative loss previously recognised in equity is included in the
income statement for the period.
Contracts for difference are a type of financial instrument and therefore gains and losses arising from changes in fair value of these
investments are recognised directly in the income statement.
Goodwill
Goodwill arising on consolidation is recognised as an asset and reviewed for impairment at least annually or when a change in
circumstances or situation indicates that the goodwill has suffered an impairment loss. Any impairment is recognised immediately in the
income statement. Gains and losses on the disposal of a business include the amount of goodwill relating to that business.
When the minority interests of an existing subsidiary are acquired the carrying value of the minority interests in the balance sheet is
eliminated. The excess of consideration over the carrying value of the minority interests is recognised in the balance sheet as goodwill
and is not amortised.
Other intangible assets

Brands, trade marks and licences that are internally generated are not recorded on the balance sheet. Acquired brands, trade marks
and licences are initially carried on the balance sheet at cost. The fair value of brands, trade marks and licences that are acquired by
virtue of a business combination is determined at the date of acquisition and is subsequently assessed as being the deemed cost to the
Group.
No amortisation is charged on brands, trade marks or perpetual/renewable licences with an indefinite life as the Group believes that
the value of these brands and trade marks can be maintained indefinitely. The Group carries out an impairment review of indefinite
life intangibles, at least annually, or when a change in circumstances or situation indicates that those intangibles have suffered an
impairment loss. Impairment is measured by comparing the carrying amount of the intangible asset as part of the cash generating unit
(CGU) with the recoverable amount of the CGU, that is, the higher of its fair value less costs to sell and its value in use. Value in use is
calculated by discounting the expected future cash flows, using a discount rate based on an estimate of the rate that the market would
expect on an investment of comparable risk.
Amortisation is provided on brands, trade marks and licences with a definite life over their useful economic lives of 10 to 15 years and is
accounted for within the selling, distribution and administrative expenses category within the income statement.
Property, plant and equipment

Property, plant and equipment are stated at historical cost less depreciation less any recognised impairment losses. Cost includes
expenditure that is directly attributable to the acquisition or construction of these items. Subsequent costs are included in the asset’s
carrying amount only when it is probable that future economic benefits associated with the item will flow to the Group and the costs can
be measured reliably. All other costs, including repairs and maintenance costs, are charged to the income statement in the period in
which they are incurred.
Depreciation is provided on all property, plant and equipment other than freehold land and is calculated on a reducing balance basis or
straight-line basis, whichever is deemed by the directors to be more appropriate, to allocate cost less assessed residual value, other
than assets in the course of construction, over the estimated useful lives, as follows:
Freehold buildings 2% per annum

Leasehold property over the term of the lease
Plant and equipment between 5% and 33% per annum
The assets’ useful lives and residual values are reviewed and, if appropriate, adjusted at each balance sheet date.
The gain or loss arising on disposal or scrapping of an asset is determined as the difference between the sales proceeds, net of selling
costs, and the carrying amount of the asset and is recognised in the income statement.

continued
1. Accounting policies (continued)

Impairment of assets other than goodwill and intangible assets with an indefinite life
At each balance sheet date, the directors review the carrying amounts of the Group’s tangible and intangible assets, other than goodwill
and intangible assets with an indefinite life, to determine whether there is any indication that those assets have suffered an impairment
loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment
loss, if any. Where the asset does not generate cash flows that are independent from other assets, the Group estimates the recoverable
amount of the cash-generating unit to which the asset belongs.
Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cash
flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of
money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.
If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount
of the asset (cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised as an expense immediately,
unless the relevant asset is carried at a revalued amount, in which case the impairment loss is treated as a revaluation decrease.
Impairment losses recognised for cash-generating units, to which goodwill has been allocated, are credited initially to the carrying
amount of goodwill. Any remaining impairment loss is charged pro rata to the other assets in the cash-generating unit.
Where an impairment loss subsequently reverses, the carrying amount of the asset (cash-generating unit) is increased to the revised
estimate of its recoverable amount, but so that the increased carrying amount does not exceed the carrying amount that would have
been determined had no impairment loss been recognised for the asset (cash-generating unit) in prior periods. A reversal of an
impairment loss is recognised in the income statement immediately.
Revenue recognition
Revenue is measured at the fair value of the consideration received or receivable and represents amounts receivable for goods and
services provided in the normal course of business, net of discounts and sales related taxes.
In the case of goods sold through retail stores, revenue is recognised when goods are sold to the customer, less provision for returns.
Accumulated experience is used to estimate and provide for such returns at the time of the sale. Retail sales are usually in cash, by debit
card or by credit card.
In the case of income generated from trade marks and licences, revenue is recognised on an accruals basis in accordance with the
relevant agreements or on a transactional basis when revenue is linked to sale or purchase volumes.
Revenue from property related transactions is recognised when the relevant service is provided.
Exceptional items
The Group presents as exceptional items on the face of the income statement those significant items of income and expense which,
because of their size, nature and infrequency of the events giving rise to them, merit separate presentation to allow shareholders to
understand better the elements of financial performance in the year, so as to facilitate comparison with prior periods to assess trends in
financial performance more readily.
Interest income
Interest income is accrued on a time basis, by reference to the principal outstanding and at the effective interest rate applicable, which is
the rate that exactly discounts estimated future cash receipts through the expected life of the financial asset to that asset’s net carrying
amount.
Government grants and similar income

Income from government grants and similar income such as landlord contributions and inducements that compensate the Group for
the cost of an asset are recognised in the balance sheet as a deduction in arriving at the carrying amount of the related asset. This
is considered to reflect the true cost of the asset to the Group. The amount is recognised in the consolidated income statement over
the life of the depreciable asset by way of a reduced depreciation charge. To date the Group has not received government grants in
compensation for expenses charged in the consolidated income statement.

Foreign currencies
The presentational currency of the Group is Sterling. Foreign currency transactions are translated into Sterling using the exchange
rates prevailing on the dates of the transactions. Exchange differences arising on the settlement of monetary items, and on the
retranslation of monetary items, are included in the income statement for the period. Exchange differences arising on the retranslation
of non-monetary items carried at fair value are included in the income statement for the period except for differences arising on the
retranslation of non-monetary items in respect of which gains and losses are recognised directly in equity. For such non-monetary
items, any exchange component of that gain or loss is also recognised directly in equity. Monetary assets and liabilities denominated
in foreign currencies are translated at the rate of exchange ruling at the balance sheet date. All differences are taken to the income
statement.
On consolidation, the assets and liabilities of foreign operations which have a functional currency other than Sterling are translated
into Sterling at foreign exchange rates ruling at the balance sheet date. The revenues and expenses of these subsidiary undertakings
are translated at average rates applicable in the period. All resulting exchange differences are recognised as a separate component of
equity.
When a foreign operation is sold, combined exchange differences that have been recognised as a separate component of equity are
recognised in the income statement as part of the gain or loss on disposal.
In order to mitigate its exposure to certain foreign exchange risks, the Group enters into forward contracts (See Chief Executive’s report
and cash flow hedging accounting policy on page 18).
Inventories
Inventories are valued at lower of cost and net realisable value. Cost includes the purchase price of the manufactured products,
materials, direct labour, transport costs and a proportion of applicable overheads. Cost is calculated using FIFO (first in, first out). Net
realisable value is based on the estimated selling price less all estimated selling costs.
Loans and receivables

Loans and receivables are recognised initially at fair value plus transaction costs and subsequently measured at amortised cost under
the effective interest method less provision for impairment. Provision for impairment is established when there is objective evidence
that the Group will not be able to collect amounts due according to the original terms of the receivable. The amount of the impairment is
the difference between the asset’s carrying amount and the present value of the estimated future cash flows, discounted at the original
effective interest rate.
Cash and cash equivalents

Cash and cash equivalents include cash in hand and deposits held on call, together with other short term highly liquid investments.
Trade and other payables

Trade and other payables are initially measured at fair value, and are subsequently measured at amortised cost, using the effective
interest method.
Deferred taxation
Deferred taxation is calculated using the liability method, on temporary differences arising between the tax bases of assets and
liabilities and their carrying amounts in the consolidated financial statements. However, if the deferred tax arises from the initial
recognition of goodwill or initial recognition of an asset or liability in a transaction other than a business combination that at the time
of the transaction affects neither accounting nor taxable profit or loss, it is not accounted for. Deferred tax on temporary differences
associated with shares in subsidiaries and joint ventures is not provided if reversal of these temporary differences can be controlled by
the Group and it is probable that reversal will not occur in the foreseeable future. In addition, tax losses available to be carried forward
as well as other income tax credits to the Group are assessed for recognition as deferred tax assets. Deferred tax is determined using
tax rates and laws that have been enacted (or substantially enacted) by the balance sheet date and are expected to apply when the
related deferred tax asset is realised or the deferred tax liability is settled.
Deferred tax liabilities are provided in full.
Deferred tax assets are recognised to the extent that it is probable that future taxable profits will be available against which the
temporary differences can be utilised.

continued

Changes in deferred tax assets or liabilities are recognised as a component of tax expense in the income statement, except where they
relate to items that are charged or credited directly to equity in which case the related deferred tax is also charged or credited directly to
equity.
Pensions
The Group operates pension plans for the benefit of certain employees, including both defined contribution and defined benefit plans.
In relation to its defined contribution plans, the Group makes contributions to independently administered plans, the contributions being
recognised as an expense when they fall due. The Group has no legal or constructive obligation to make any further payments to the
plans other than the contributions due.
In relation to its defined benefit schemes, the Group recognises in its balance sheet the present value of its defined benefit obligations
less the fair value of plan assets. The current service cost is charged against operating profit. Interest on the scheme liabilities is
included in finance costs and the expected return on scheme assets is included in finance income.
The defined benefit obligation is calculated at each period end by independent actuaries using the projected unit credit method. The
present value of the obligation is determined by discounting the estimated future cash outflows using interest rates of high quality
corporate bonds that are denominated in the currency in which the benefits will be paid and which have terms to maturity approximating
the terms of the related pension liabilities. Actuarial gains and losses arising from experience adjustments and changes in actuarial
assumptions are reflected in the statement of recognised income and expense in the period in which they arise.
Borrowings and borrowing costs

Borrowings are recognised initially at fair value, net of transaction costs incurred, and subsequently at amortised cost. Any difference
between the proceeds (net of transaction costs) and the redemption value is recognised in the income statement over the period of the
borrowings using the effective interest method.
Borrowings are classified as current liabilities unless the Group has an unconditional right to defer settlement of the liability for at least
12 months from the balance sheet date.
Borrowing costs, being interest and other costs incurred in connection with the servicing of borrowings, are recognised as an expense
when incurred.
Provisions
A provision is recognised when the Group has a present legal or constructive obligation as a result of a past event, it is probable that an
outflow of resources will be required to settle the obligation and a reliable estimate can be made of the amount of the obligation.
The Group provides for dilapidations costs following advice from chartered surveyors and previous experience of exit costs. The
estimated cost of fulfilling the leasehold dilapidations obligations is discounted to present value and analysed between non-capital
and capital components. The capital element is recognised as a decommissioning cost and depreciated over the life of the asset. The
non-capital element is taken to the income statement in the first year of the lease where the cost it represents is of no lasting benefit
to the Group or its landlord. ‘Wear and tear’ costs are expensed to the income statement. Provisions for onerous lease contracts are
recognised when the Group believes the unavoidable costs of meeting the lease obligations exceed the economic benefits expected to be
received under the lease.
Leases
Leases of property, plant and equipment where the Group has substantially all the risks and rewards of ownership are classified as
finance leases. Finance leases are capitalised at the lease’s inception at the lower of the fair value of the leased asset and the present
value of the minimum lease payments. Each lease payment is allocated between the liability and finance charges so as to achieve a
constant rate on the finance balance outstanding. The asset subject to the finance lease is depreciated over the shorter of its useful life
and the lease term. The corresponding rental obligations, net of finance charges, are included as a liability.
Leases of property, plant and equipment where the Group does not have substantially all the risks and rewards of ownership are
classified as operating leases. Payments made under operating leases are charged to the income statement on a straight-line basis over
the lease term. Incentives provided by the lessor are credited to the income statement on a straight-line basis over the minimum lease
term.

Rental income from operating leases where the Group acts as a lessor is recognised on a straight-line basis over the term of the
relevant lease.
Benefits received and receivable as an incentive to enter into an operating lease are also spread on a straight-line basis over the lease
term.
Derivative financial instruments and hedge accounting

The most significant exposure to foreign exchange fluctuations relates to purchases made in foreign currencies, principally the US
dollar. The Group’s policy is to reduce substantially the risk associated with purchases denominated in foreign currencies by using
forward fixed rate currency purchase contracts, taking into account any foreign currency cash flows.
Derivative financial instruments are measured at fair value. Where derivatives do not qualify for hedge accounting, any gains or losses
on remeasurement are immediately recognised in the Group income statement. Where derivatives qualify for hedge accounting,
recognition of any resultant gain or loss depends on the nature of the hedge relationship and the item being hedged.
In order to qualify for hedge accounting, the Group is required to document from inception the relationship between the item being
hedged and the hedging instrument. The Group is also required to document and demonstrate an assessment of the relationship
between the hedged item and the hedging instrument, which shows that the hedge will be highly effective on an ongoing basis. This
effectiveness testing is performed at each period end to ensure that the hedge remains highly effective.
Cash flow hedging

Derivative financial instruments are classified as cash flow hedges when they hedge the Group’s exposure to variability in cash flows
that are either attributable to a particular risk associated with a recognised asset or liability, or highly probable forecast purchases.
The effective element of any gain or loss from remeasuring the derivative instrument is recognised directly in equity.
The associated cumulative gain or loss is removed from equity and recognised in the Group income statement in the same period
or periods during which the hedged transaction affects the Group income statement. The classification of the effective portion
when recognised in the Group income statement is the same as the classification of the hedged transaction. Any element of the
remeasurement of the derivative instrument which does not meet the criteria for an effective hedge is recognised immediately in the
Group income statement within finance income or costs.
Hedge accounting is discontinued when the hedging instrument expires or is sold, terminated or exercised, or no longer qualifies
for hedge accounting. At that point in time, any cumulative gain or loss on the hedging instrument recognised in equity is retained in
equity until the forecasted transaction occurs. If a hedged transaction is no longer expected to occur, the net cumulative gain or loss
recognised in equity is transferred to the Group income statement.
Treasury Shares
The purchase price of the Group’s own shares that it acquires is recognised as ‘Treasury Shares’ within equity. The difference between
the market value and the average purchase price of shares sold out of Treasury is transferred to retained earnings.
Employee Benefit Trust

The cost of shares acquired by the Sports Direct Employee Benefit Trust is recognised within ‘Own share reserve’ in equity.
Share based payments

The Group issues equity-settled share-based payments to certain directors and employees. These are measured at fair value at the date
of grant which is expensed to the consolidated income statement on a straight-line basis over the vesting period, with the corresponding
credit going to equity.
Fair value is based on the market share price on the grant date, the likelihood of meeting the vesting targets and the expected number
of staff who will leave the Company prior to the vesting date. The expected staff numbers used in the model has been adjusted, based on
management’s best estimate, for the effects of non-transferability, exercise restrictions, and behavioural considerations. A share based
payment charge of £10,767,000 was recognised in selling, distribution and administrative expenses for the 52 weeks ended 25
April 2010.

continued

Equity instruments
An equity instrument is any contract that evidences a residual interest in the assets of the Group after deducting all of its liabilities.
Equity instruments issued by the Group are recorded at the proceeds received, net of any direct issue costs.
Dividends
Dividends are recognised as a liability in the Group’s financial statements and as a deduction from equity in the period in which the
dividends are declared. Where such dividends are proposed subject to the approval of shareholders, the dividends are regarded as
declared once shareholder approval has been obtained.
International Financial Reporting Standards (“Standards”) in issue but not yet effective
At the date of authorisation of these consolidated financial statements, the International Accounting Standards Board (“IASB”) and
International Financial Reporting Interpretations Committee (“IFRIC”) have issued the following standards and interpretations which
are effective for annual accounting periods beginning on or after the stated effective date. These standards and interpretations are not
effective for and have not been applied in the preparation of the consolidated financial statements:
• IFRS 9 Financial Instruments (effective 1 January 2013)
• IAS 24 (Revised 2009) Related Party Disclosures (effective 1 January 2011)
• IAS 27 Consolidated and Separate Financial Statements (Revised 2008) (effective 1 July 2009)
• Amendment to IAS 39 Financial Instruments: Recognition and Measurement - Eligible Hedged Items (effective 1 July 2009)
• Group Cash-settled Share-based Payment Transactions - Amendment to IFRS 2 (effective 1 January 2010)
• Improvements to IFRSs 2009 (various effective dates, earliest of which is 1 July 2009, but mostly 2010)
• IFRS 3 Business Combinations (Revised 2008) (effective 1 July 2009)
• IFRIC 17 Distributions of Non-cash Assets to Owners (effective 1 July 2009)
• IFRIC 18 Transfers of Assets from Customers (effective prospectively for transfers on or after 1 July 2009)
• IFRIC 19 Extinguishing Financial Liabilities with Equity Instruments (effective 1 July 2010)
• Prepayments of a Minimum Funding Requirement - Amendments to IFRIC 14 (effective 1 January 2011)
• Amendment to IFRS 1 Additional Exemptions for First-time Adopters (effective 1 January 2010)
• Amendment to IAS 32 Classification of Rights Issues (effective 1 February 2010)
• Improvements to IFRS issued May 2010 (some changes effective 1 July 2010, others effective 1 January 2011)
The directors anticipate that the adoption of these Standard and Interpretations in future periods will have no material impact on the
financial statements of the Group except for the treatment of the acquisition of subsidiaries in future accounting periods.

2. Critical accounting estimates and judgements
The critical accounting estimates and judgements made by the Group regarding the future or other key sources of estimation,
uncertainty and judgement that may have a significant risk of giving rise to a material adjustment to the carrying values of assets and
liabilities within the next financial year are:
Impairment of goodwill
The calculation for considering the impairment of the carrying amount of goodwill requires a comparison of the present value of the
cash-generating units to which the goodwill has been allocated, to the value of goodwill and associated assets in the balance sheet. The
calculation of present values requires an estimation of the future cash flows expected to arise from the cash-generating units and the
selection of a suitable discount rate. The key assumptions made in relation to the impairment review of goodwill are set out in Note 15.
Impairment of other intangible assets

The calculation for considering the impairment of the carrying amount of other intangible assets with an indefinite life, specifically
brands, trade marks and licences, requires a comparison of the present value of the related cash flows to the value of the other
intangible assets in the balance sheet. The calculation of present value requires an estimation of the future cash flows expected to arise
from the other intangible assets and the selection of a suitable discount rate. The key assumptions made in relation to the impairment
review of other intangible assets are set out in Note 15.
Useful economic life of intangible assets

For intangible assets which have a finite life, the directors revisit their estimate of useful economic life at each period end and revise
accordingly. Licences and trade marks typically have a life of between 10 and 12 years.
Identification and valuation of acquired intangible assets

On acquisition, each material separable intangible asset is identified and valued by the directors with assistance from a professional
third party. Any such calculation is judgmental in nature as it is based on a valuation methodology.
Brand valuations are typically valued using the relief from royalty valuation methodology.
The nature and carrying amounts of these assets are set out in Note 15.
Provision for obsolete, slow moving or defective inventories

The directors have applied their knowledge and experience of the sports retail industry in determining the level and rates of provisioning
required in calculating the appropriate inventory carrying values. The nature and carrying amounts are set out in Note 18.
Financial position of retirement benefit plans

The net defined benefit pension plan assets or liabilities are recognised in the Group’s balance sheet. The determination of the financial
position requires assumptions to be made regarding inter alia future salary increases, mortality, discount rates and inflation. The key
assumptions made in relation to the pension plan are set out in Note 23.
Provision for dilapidations and onerous lease contracts

The basis of the estimation of the provisioning for dilapidations and onerous lease contracts is detailed in the provision accounting policy
and Note 25.
Estimates and judgments are continually evaluated and are based on historical experience, external advice and other factors, including
expectations of future events that are believed to be reasonable under the circumstances.
Provision for costs relating to regulatory enquiries

Provision has been made for legal costs incurred in the period relating to ongoing regulatory enquiries.
legal dispute surrounding available-for-sale financial assets

No provision has been made against the recoverable of £14.7m which is detailed in Note 17.

continued
3. Financial risk management

The Group’s current activities result in the following financial risks and set out below are management’s responses to those risks in
order to minimise any resulting adverse effects on the Group’s financial performance.
Foreign exchange risk

The Group is exposed to foreign exchange risk principally via:
a) Transactional exposure from the cost of future purchases of goods for resale, where those purchases are denominated in a currency
other than the functional currency of the purchasing company. Transactional exposures that could significantly impact the income
statement are hedged. These exposures are hedged via forward foreign currency contracts which are designated as cash flow
hedges. The notional and fair value of these contracts is shown in note 27.
b) Net investment exposure, from the fair value of net investments outside the UK. We hedge our investments in our international via
foreign currency transactions and borrowings in matching currencies.
c) Loans to non-UK subsidiaries. These are hedged via foreign currency transactions and borrowings in matching currencies, which
are not formally designated as hedges, as gains and losses on hedges and hedged loans will naturally offset.
Interest rate risk

The Group has net borrowings, which are principally at floating interest rates linked to bank base rates or LIBOR. The Group does not
use interest rate financial instruments to hedge its exposure to interest rate movements. The Group regularly monitors and reacts
accordingly to any exposure to fluctuations in interest rates and the impact on its monetary assets and liabilities.
Credit risk
The directors have a credit policy in place and the exposure to credit risk is monitored on an ongoing basis. Credit evaluations are
performed on all customers requiring credit over a certain amount. The Group does not require collateral in respect of financial assets.
At each balance sheet date, there were no significant concentrations of credit risk. The maximum exposure to credit risk is represented
by the carrying amount of each financial asset in the balance sheet.
Investments of cash surpluses, borrowings and derivative instruments are made through banks and companies which must fulfil credit
rating and investment criteria approved by the Board.
Liquidity risk
The availability of adequate cash resources is managed by the Group through utilisation of its revolving bank and other facilities together
with equity and retained profits thereby achieving continuity of funding and short-term flexibility.
Capital management
A description of the Group’s objectives, policies and processes for managing capital are included in the financial review on page 18 of
this report.

4. Segmental analysis
Operating segments
For management purposes, the Group is organised into, and reports its performance between, two business segments; Retail and
Brands. The Retail business segment comprises the retail network of stores and the Brands business segment comprises the
identification, acquisition, development and trading of a portfolio of internationally recognised sports and leisure brands.
Segment information about the business segments is presented below:
Segmental information for the 52 weeks ended 25 April 2010:
Retail Brands Eliminations Total

UK
wholesale International
UK retail and other UK total retail Total Wholesale Licensing Total
£’000 £’000 £’000 £’000 £’000 £’000 £’000 £’000 £’000 £’000
Sales to external customers 1,117,674 23,519 1,141,193 119,918 1,261,111 167,292 23,218 190,510 - 1,451,621
Sales to other segments - 2,274 2,274 136 2,410 3,673 - 3,673 (6,083) -
Revenue 1,117,674 25,793 1,143,467 120,054 1,263,521 170,965 23,218 194,183 (6,083) 1,451,621
Gross profit 462,365 52,716 515,081 74,050 - 589,131
Operating profit before foreign

exchange and exceptional items 88,998 3,535 92,533 15,227 - 107,760
Operating profit 41,722 3,472 45,194 12,833 58,027

Other investment income 24,513
Dividend income from investments 140
Finance income 40,150
Finance costs (10,528)
Share of profits of associated undertakings and joint ventures 7,200
Profit before taxation 119,502

Taxation (30,286)
Profit for the period 89,216
Sales to other segments are priced at cost plus a 10% mark-up.
Other segment items included in the income statement for the 52 weeks ended 25 April 2010:
Retail Brands Total

£’000 £’000 £’000
Depreciation 45,208 2,240 47,448

Amortisation 434 2,463 2,897

continued
4. Segmental analysis (continued)

Information regarding segment assets and liabilities as at 25 April 2010 and capital expenditure for the 52 weeks then ended:

£’000 £’000 £’000 £’000
Investments in associated undertakings and joint ventures 31,445 7,297 - 38,742

Other assets 784,056 245,392 (107,814) 921,634
Total assets 815,501 252,689 (107,814) 960,376
Total liabilities (604,785) (203,690) 107,814 (700,661)
Tangible asset additions 16,572 220 - 16,792

Intangible asset additions 837 1,749 - 2,586
Total capital expenditure 17,409 1,969 - 19,378

UK
wholesale International
UK retail and other UK total retail Total Wholesale Licensing Total
£’000 £’000 £’000 £’000 £’000 £’000 £’000 £’000 £’000 £’000
Sales to external customers 1,006,462 28,019 1,034,481 102,329 1,136,810 203,566 26,945 230,511 - 1,367,321
Sales to other segments - 2,274 2,274 361 2,635 18,248 - 18,248 (20,883) -
Revenue 1,006,462 30,293 1,036,755 102,690 1,139,445 221,814 26,945 248,759 (20,883) 1,367,321
Gross profit 424,677 44,625 469,302 88,334 - 557,636
Operating profit before foreign

exchange and exceptional items 69,810 2,098 71,908 12,194 - 84,102
Operating profit 58,186 2,521 60,707 7,122 - 67,829

Other investment income 1,035
Transfer of historic losses on available-for-sale financial assets (53,156)
Dividend income from investments 172
Finance income 15,927

Finance costs (23,633)
Share of profits of associated undertakings and joint ventures 2,482
Profit before taxation 10,656

Taxation (26,164)
Loss for the period (15,508)
Sales to other segments are priced at cost plus a 10% mark-up.

Other segment items included in the income statement for the 52 weeks ended 26 April 2009:
Retail Brands Total

£’000 £’000 £’000
Depreciation 43,230 2,312 45,542

Amortisation 388 2,556 2,944
Impairment 21,262 9,252 30,514
Information regarding segment assets and liabilities as at 26 April 2009 and capital expenditure for the 52 weeks then ended:

£’000 £’000 £’000 £’000
Investments in associated undertakings and joint ventures 24,970 7,409 - 32,379

Other assets 780,938 481,001 (316,698) 945,241
Total assets 805,908 488,410 (316,698) 977,620
Total liabilities (734,906) (405,730) 316,698 (823,938)
Tangible asset additions 33,343 529 - 33,872

Intangible asset additions 2,837 1,121 - 3,958
Geographic segments
The Group operates in two geographic segments, UK and Non-UK. These geographic segments are presented below:
UK Non-UK Eliminations Total

£’000 £’000 £’000 £’000
Segmental revenue from external customers 1,182,650 268,971 - 1,451,621
Segmental assets 823,204 244,986 (107,814) 960,376
UK Non-UK Eliminations Total

£’000 £’000 £’000 £’000
Segmental revenue from external customers 1,101,960 265,361 - 1,367,321
Segmental assets 1,011,497 282,821 (316,698) 977,620

continued
5. Other operating income

25 April 2010 26 April 2009
£’000 £’000
Rent receivable 2,242 3,157

Other 1,251 847
3,493 4,004
6. Exceptional items
25 April 2010 26 April 2009
£’000 £’000
Impairment of intangible assets (note 15) - 14,832

Impairment of intangible assets (note 14) - 15,682
Provision for costs relating to regulatory enquiries 7,800 -
Provision for cost of legal dispute 2,186 -
9,986 30,514
Provision has been made for legal costs incurred in the period relating to ongoing regulatory enquiries.
7. Operating profit
Operating profit for the period is stated after charging/(crediting):

25 April 2010 26 April 2009
£’000 £’000
Foreign exchange losses/(gains) 39,747 (14,241)

Depreciation of property, plant and equipment
- Owned assets 47,448 45,533
- Assets held on financial leases - 9
Amortisation of intangible assets 2,897 2,944
Operating lease rentals
- Land and buildings 95,756 97,954
- Other 730 679

Services provided by the Group’s auditor
For the 52 weeks ended 25 April 2010 the remuneration of the auditors, Grant Thornton UK LLP and associated firms, was as detailed
below:

25 April 2010 26 April 2009
£’000 £’000
Audit of the Company’s and the consolidated financial statements 150 140
Audit of subsidiary companies’ financial statements 476 710
Other services relating to taxation 200 228
All other services 35 32
8. Employee costs
The average monthly number of employees, including Executive Directors, employed by the Group during the period was:

25 April 2010 26 April 2009
(Number) (Number)
Retail stores 8,415 7,791

Distribution, administration and other 2,504 2,609
10,919 10,400
The aggregate payroll costs of the employees, including Executive Directors, were as follows:

25 April 2010 26 April 2009
£’000 £’000
Wages and salaries 147,463 144,317

Social security costs 11,085 10,874
Pension costs 386 531
158,934 155,722
Aggregate emoluments of the directors of the Company are summarised below.

25 April 2010 26 April 2009
£’000 £’000
Aggregate emoluments 573 554
Further details of directors’ remuneration are given in the Directors Remuneration report on page 55.
Details of certain key management remuneration are given in note 33.

continued
9. Other investment income

25 April 2010 26 April 2009
£’000 £’000
Fair value gain on financial assets (Note 17) 16,858 -

Fair value of additional claim in administration of KSF (Note 17) 6,300 -
Profit on disposal of available-for-sale financial assets (Note 17) 1,355 1,035
24,513 1,035
10. Finance income

25 April 2010 26 April 2009
£’000 £’000
Bank interest receivable 502 1,161

Other interest receivable 304 -
Expected return on pension plan assets (Note 24) 1,645 2,121
Fair value adjustment to forward foreign exchange contracts (1) 37,699 12,645
40,150 15,927
(1)
The fair value adjustment to forward foreign exchange contracts relates to differences between the fair value of forward foreign currency contracts from one period end to the next.
11. Finance costs

25 April 2010 26 April 2009
£’000 £’000
Interest on bank loans and overdrafts 8,056 19,980

Interest on other loans and finance leases 169 1,147
Interest on retirement benefit obligations (Note 24) 2,303 2,506
10,528 23,633

12. Taxation
25 April 2010 26 April 2009
£’000 £’000
Current tax 26,758 31,280

Adjustment in respect of prior periods (3,267) (6,844)
23,491 24,436
Deferred tax (Note 25) 6,795 1,728
30,286 26,164
Tax reconciliation
Taxation at the standard rate of tax in the UK of 28% (2009: 28%) 33,461 2,983
Tax effects of:
Expenses not deductible for tax purposes 4,390 8,156
Impact of tax losses and other short-term temporary differences not recognised in deferred tax 651 1,050
Deferred tax recognised in respect of unremitted earnings from an associate (3,070) -
Unrelieved foreign tax 183 536
(Profit on)/De-recognition of listed investments (6,484) 14,884
Other tax adjustments 675 267
Adjustments in respect of prior periods - Current tax (3,267) (6,844)
Adjustments in respect of prior periods - Deferred tax 3,747 5,132
30,286 26,164
13. Earnings per share from total and continuing operations attributable to
the equity shareholders
Basic earnings per share is calculated by dividing the earnings attributable to ordinary shareholders by the weighted average number of
ordinary shares outstanding during the year.
For diluted earnings per share, the weighted average number of shares, 568,455,000 (2009: 568,452,000), is adjusted to assume
conversion of all dilutive potential ordinary shares under the Group’s bonus share schemes, being 37,348,000 (2009:Nil), to give the
diluted weighted average number of shares of 605,803,000 (2009:568,452,000).
Basic and diluted earnings per share

25 April 2010 25 April 2010 26 April 2009 26 April 2009
Basic £’000 Diluted £’000 Basic £’000 Diluted £’000
Profit/(loss) for the period 89,433 89,433 (15,838) (15,838)
Number in thousands Number in thousands
Weighted average number of shares 568,455 605,803 568,452 568,452
Pence per share Pence per share
Earnings per share 15.73 14.76 (2.79) (2.79)

continued
13. Earnings per share from total and continuing operations attributable to
the equity shareholders (continued)
Underlying earnings per share
The underlying earnings per share reflects the underlying performance of the business compared with the prior year and is calculated
by dividing underlying earnings by the weighted average number of shares for the period. Underlying earnings is used by management
as a measure of profitability within the Group. Underlying earnings is defined as profit for the period attributable to equity holders of the
parent for each financial period but excluding the post tax effect of certain exceptional items.
The directors believe that the underlying earnings before exceptional items and underlying earnings per share measures provide
additional useful information for shareholders on the underlying performance of the business, and are consistent with how business
performance is measured internally. Underlying earnings is not a recognised profit measure under IFRS and may not be directly
comparable with “adjusted” profit measures used by other companies.

Basic £’000 Diluted £’000 Basic £’000 Diluted £’000
Profit/(loss) for the period 89,433 89,433 (15,838) (15,838)
Post tax adjustments to profit for the period for the following exceptional items:
Realised loss/(gain) on forward exchange contracts 28,618 28,618 (9,556) (9,556)
Fair value adjustment to forward foreign exchange contracts (27,143) (27,143) (8,485) (8,485)
Other investment income (24,133) (24,133) (1,035) (1,035)
Provision for costs incurred relating to regulatory enquiries 5,616 5,616 - -
Excess of fair value of assets acquired over consideration (2,774) (2,774) - -
Provision for legal disputes 1,574 1,574 - -
De-recognition of listen investments (Not tax deductible) - - 53,156 53,156
Impairment of freehold property (Not tax deductible) - - 15,682 15,682
Impairment of intangible assets - - 9,952 9,952
Fair value adjustments within associated undertakings (769) (769) 1,194 1,194
Underlying profit for the period 70,422 70,422 45,070 45,070
Number in thousands Number in thousands
Weighted average number of shares 568,455 605,803 568,452 568,452
Pence per share Pence per share
Earnings per share 12.39 11.62 7.93 7.93

14. Property, plant and equipment
Freehold land Long leasehold Short leasehold Plant and
and buildings property property equipment Total
£’000 £’000 £’000 £’000 £’000
Cost
At 27 April 2008 117,235 10,940 100,970 271,574 500,719
Exchange differences 157 95 1,803 3,685 5,740
Additions 6,675 27 7,687 19,483 33,872
Eliminated on disposals (470) (2) (2,239) (2,519) (5,230)
At 26 April 2009 123,597 11,060 108,221 292,223 535,101

Exchange differences 230 65 24 6,787 7,106
Additions 541 203 1,237 14,811 16,792
Eliminated on disposals - - (583) (599) (1,182)
At 25 April 2010 124,368 11,328 108,899 313,222 557,817
Accumulated depreciation and impairment

At 27 April 2008 (8,014) (3,641) (33,617) (132,655) (177,927)
Exchange differences (56) - (374) (1,953) (2,383)
Charge for the period (2,994) (309) (8,577) (33,662) (45,542)
Eliminated on disposals 35 - 2,193 - 2,228
Impairment charge (15,682) - - - (15,682)
At 26 April 2009 (26,711) (3,950) (40,375) (168,270) (239,306)

Exchange differences (40) 14 197 (874) (703)
Charge for the period (2,682) (596) (11,491) (32,679) (47,448)
Eliminated on disposals - - 558 - 558
At 25 April 2010 (29,433) (4,532) (51,111) (201,823) (286,899)
Net book amount

At 25 April 2010 94,935 6,796 57,788 111,399 270,918
At 26 April 2009 96,886 7,110 67,846 123,953 295,795
Assets held under finance leases have a Net book amount of Nil (2009:Nil)
Capital grants received from the East Midlands Development Agency of £1,363,000 (2009: £1,488,000) have been deducted from the cost
of freehold land and buildings as at 25 April 2010. The Group is subject to the following principal conditions of the grant being met for a
period, which is at the discretion of the East Midlands Development Agency, of five years after the first grant instalment was made on 26
April 2006 or 18 months after the last grant instalment was made on 29 April 2007 (“conditional period”):
• The Group remains solvent.
• The Group does not cease to own, or for a period of at least three months does not cease to use the relevant premises for which the
grant was provided or its related assets.
• The Group employs at least 507 permanent full-time employees or equivalent at the relevant premises.
• The Group employs in total at least 1,171 employees at the relevant premises.
If the Group fails to adhere to any of the above conditions during the conditional period the East Midlands Development Agency may
demand full repayment of the grant.

continued
15. Intangible assets

Trademarks
Goodwill and licences Brands Total
£’000 £’000 £’000 £’000
Cost
At 27 April 2008 104,099 21,934 66,946 192,979
Arising on business combinations 11,908 - - 11,908

Additions through business combinations - - 440 440
Other additions - 3,404 554 3,958
Disposals (5,410) (2,892) - (8,302)
Exchange adjustment 17,620 1,024 20,006 38,650
At 26 April 2009 128,217 23,470 87,946 239,633

Arising on business combinations 344 - - 344
Additions through business combinations 521 - - 521
Other additions - 2,586 - 2,586
Disposals - (769) - (769)
Exchange adjustment (2,874) 5,353 (7,410) (4,931)
At 25 April 2010 126,208 30,640 80,536 237,384
Amortisation and impairment

At 27 April 2008 (1,394) (5,175) (1,400) (7,969)
Amortisation Charge - (2,944) - (2,944)
Impairment Charge (13,932) - (900) (14,832)
Disposals 5,409 2,697 - 8,106
Exchange adjustment - (36) - (36)
At 26 April 2009 (9,917) (5,458) (2,300) (17,675)

Amortisation Charge - (2,897) - (2,897)
Disposals - 585 - 585
Exchange adjustment - (453) - (453)
At 25 April 2010 (9,917) (8,223) (2,300) (20,440)
Net book amount

At 25 April 2010 116,291 22,417 78,236 216,944
At 26 April 2009 118,300 18,012 85,646 221,958
Amortisation is charged to selling, distribution and administrative expenses in the Consolidated Income Statement. In the prior year the
impairment charge was recognised in exceptional items in the Consolidated Income Statement.
The carrying value of goodwill and brands that are considered to have an indefinite life are allocated to cash-generating units as follows:
Goodwill Brands
£’000 £’000
Retail 14,330 855

Brands 101,961 77,381
116,291 78,236

The Group tests the carrying amount of goodwill and assets with an indefinite life annually for impairment or more frequently if there are
indications that their carrying value might be impaired. The carrying amounts of other intangible assets are reviewed for impairment if
there is an indication of impairment.
Impairment is calculated by comparing the carrying amounts to the value in use derived from discounted cash flow projections for the
cash generating units (CGU) to which the intangible assets are allocated.
Value in use calculations are based on 5 year management forecasts with a terminal growth rate applied thereafter, representing
management’s estimate of the long term growth rate of the sector served by the CGU’s.
The key assumptions, which are equally applicable to each CGU, in the cash flow projections used to support the carrying amount of
goodwill and intangibles with indefinite lives as at 25 April 2010 were as follows:
Retail and Brands
• Annual sales growth for the first five years of between 0% and 7% depending on the constituent elements of the CGU, followed by
terminal sales growth of 2-4%.
• Gross margin of between 30% and 47% depending on the constituent elements of the CGU.
• Annual maintenance expenditure of between £Nil and £1.0m per annum depending on the individual entity’s circumstances.
• Discount rates are estimated at a risk adjusted pre-tax weighted average cost of capital of between 12.6% and 17.3%.
The key assumptions are based on management’s historical experience and future plans for each CGU.
A reasonably possible change in any key assumption would not cause the carrying value of any CGU to exceed its recoverable amount.
The intangible assets that have an indefinite life are brands and trading names and are considered to have an indefinite life on the
grounds of the proven longevity of the brands and trading names and the Group’s commitment to maintaining those brands.
In 2009 an impairment charge £14,832,000 was recognised, mainly due to an increase in discount rates to reflect specific risk factors and
a decrease in forecast sales growth as a result of the tough economic climate. No impairment charge was recognised in 2010.
16. Investments in associated undertakings and joint ventures

The Group uses the equity method of accounting for associates and joint ventures. The following table shows the aggregate movement in
the Group’s investment in associates and joint ventures:
Associates Joint ventures Total

£’000 £’000 £’000
At 27 April 2008 21,233 7,219 28,452
Exchange differences 3,361 - 3,361

Share of profit 2,235 247 2,482
Dividend paid (1,666) (250) (1,916)
At 26 April 2009 25,163 7,216 32,379
Exchange differences (87) - (87)

Additions 833 - 833
Excess of fair value over consideration 3,853 - 3,853
Fair value adjustments to financial instruments 1,068 - 1,068
Share of profit/(loss) 2,391 (112) 2,279
Dividend paid (1,583) - (1,583)
At 25 April 2010 31,638 7,104 38,742


continued
16. Investments in associated undertakings and joint ventures (continued)

Associates
On 16 April 2010, the Group acquired a further 7.5% of Warrnambool, a private unlimited company incorporated in the Republic of
Ireland which is the ultimate parent undertaking of Heatons, a private unlimited company. The excess of fair value acquired over
consideration paid has been credited to the income statement as shown above.
This takes the Group’s interest in Warrnambool to 50%. The business activity of Heatons is that of household, sporting and leisure goods
retail. Heatons operates in the Republic of Ireland and Northern Ireland. The directors do not consider that they have control over the
financial and operating policies of Warrnambool and so will continue to account for the Company as an associate.
The Group’s share of associates’ assets, liabilities and income statement, which is included in the consolidated financial statements, is
as follows:
25 April 2010 26 April 2009

£’000 £’000
Share of non-current assets 50,491 44,555

Share of current assets 18,036 18,686
Share of non-current liabilities (25,105) (13,954)
Share of current liabilities (11,784) (24,124)
31,638 25,163

25 April 2010 26 April 2009
£’000 £’000
Income 81,137 77,610

Expenses (78,124) (74,553)
Profit before tax 3,013 3,057

Taxation (622) (822)
Profit for the period 2,391 2,235
Heatons has a coterminous year end with the Group. There are no significant restrictions on the ability of associated undertakings to
transfer funds to the parent, other than those imposed by legal requirements.
Joint Ventures
The Group’s joint ventures are:
Percentage of
Country of issued share
Name incorporation capital held Nature of business
No Fear International Limited* England 50 Brand licensing
PBF International Limited* England 50 Brand licensing
*Held by an immediate subsidiary.
All joint venture undertakings operate in their country of incorporation.

The Group’s share of its joint ventures’ assets, liabilities and income statement, which is included in the consolidated financial
statements, is as follows:
25 April 2010 26 April 2009

£’000 £’000
Share of non-current assets 5,916 5,860

Share of current assets 2,622 3,048
Share of non-current liabilities - -
Share of current liabilities (1,434) (1,692)
7,104 7,216

25 April 2010 26 April 2009
£’000 £’000
Income 3,695 3,290

Expenses (3,800) (3,141)
(Loss)/profit before taxation (105) 149

Taxation (7) 98
(Loss)/profit for the period (112) 247
17. Available-for-sale financial assets

25 April 2010 26 April 2009
£’000 £’000
Available-for-sale financial assets 51,566 5,467
The fair value of the available-for-sale investments is based on bid quoted market prices at the balance sheet date.
The following table shows the aggregate movement in the Group’s financial assets during the year:
25 April 2010 26 April 2009

£’000 £’000
At beginning of period 5,467 65,714

Additions 22,222 4,887
Disposals (6,685) (12,772)
Derecognition of investments held with KSF - (26,219)
Revaluation through the income statement 16,858 2,443
Revaluation through equity 13,704 (28,586)
At end of period 51,566 5,467
We have previously reported that some of our strategic stakes were held by Kaupthing Singer & Friedlander (KSF) and partly financed
by them. On 8 October 2008, KSF went into administration and we ware in dispute with the administrators concerning the ownership
of the shares they held. In the 2009 the financial statements we concluded that we may not directly “control” the shares for accounting
purposes and therefore treated them as having been derecognised. This derecognition resulted in the trasfer of historic losses,
previously recognised in the statement of recognised income and expense, of £53,156,000 into the income statement in the year ended
26 April 2009.

continued
17. Available-for-sale financial assets (continued)

On 21 February 2010 the Company entered into an agreement with Administrator of KSF to acquire any rights which may be determined
that they hold.
On 13 May 2010 the judgement of the court proceedings which commenced on 26 April 2010 was handed down. The court determined
that the Group had acquired beneficial interest in 12,153,071 ordinary shares in Blacks Leisure and 5,775,255 in JD Sports on 8 October
2008. This acquisition is reflected in these financial statements. The judgement also resulted in the Group regaining control of the
shares.
The administrator of KSF has now appealed the decision. SDI’s ownership of the shares is no longer in dispute, but were KSF to be
successful in an appeal then SDI would be required to pay an amount of c£14.7m, which is currently held in escrow and included in other
debtors. This amount represents the difference in value of the shares between 8 October 2008 and 21 February 2010.
The Group has also submitted a claim to the administrators for the shares that are claimed to be owned by the Group in Amer Sports,
Blacks Leisure Group plc and JD Sports and Fashion plc, but were not in KSF possession. The Group is also claiming for the dividends
on the these shares and Group funds held KSF. This amounts to approximately £9.1m in total and the latest information from the
administrator suggests a pay out of around 70%. Accordinly, a receivable of £6.3m has been recognised.
The financial assets at 25 April 2010 relate to strategic investments held of between 12.0% and 28.5% in share capital. The directors do
not consider that they have significant influence over the financial and operating policies of the investees as they have no representation
on the Board of directors, have no participation in policy-making processes, including participation in decisions about dividends or other
distributions, have no material transactions with the investees and do not interchange any managerial personnel.
On 25 April 2010 the Group had one investment in excess of 20% of share capital, that being 28.5% (2009: 29.9%) of the ordinary share
capital of Blacks Leisure Group plc, a company incorporated in England and Wales. The aggregate of its share capital and reserves and
loss for the years ended 27 February 2010 and 28 February 2009 are as follows:
27 February 2010 28 February 2009

£’000 £’000
Aggregate share capital and reserves 20,435 68,971
Loss after taxation (49,432) (14,761)
On 24 May 2010 Blacks Leisure Group plc issued 39,281,011 new ordinary shares, which reduced the Group’s interest in Blacks share
capital to 14.5%.
18. Inventories
25 April 2010 26 April 2009
£’000 £’000
Raw materials 3,773 4,238

Work in progress 1,129 828
Goods for resale 213,901 257,197
218,803 262,263
The following inventory costs have been recognised in cost of sales:
25 April 2010 26 April 2009

£’000 £’000
Cost of inventories recognised as an expense 857,724 805,589

19. Trade and other receivables
25 April 2010 26 April 2009
£’000 £’000
Trade receivables 45,359 60,985

Amounts owed by related undertakings 2,481 534
Other debtors 36,782 17,958
Prepayments and accrued income 29,911 32,455
114,533 111,932
The Directors consider that the carrying amount of trade and other receivables approximates to their fair value. The maximum exposure
to credit risk at the reporting date is the carrying value of each class of asset above.
Ageing of trade receivables:
25 April 2010 26 April 2009

£’000 £’000
Current 30,120 47,875

0-30 days past due 8,606 4,569
30-60 days past due 1,785 1,805
60-90 days past due 383 1,084
Over 90 days past due 4,465 5,652
45,359 60,985
The movement in the bad debt provision can be analysed as follows:
25 April 2010 26 April 2009

£’000 £’000
Opening position 7,295 4,483

Amounts charged to the income statement 2,386 3,071
Amounts written off as uncollectible (3,923) (245)
Amounts recovered during the year (2,122) (14)
Closing position 3,636 7,295
The Group has no significant concentration of credit risk, with exposure spread over a large number of customers. These bad debt
provisions/charges have been determined by reference to past default experience and knowledge of the individual circumstances of
certain receivables.
The other classes within trade and other receivables do not include impaired assets.

continued
20. Cash and cash equivalents

25 April 2010 26 April 2009
£’000 £’000
Cash in bank and in hand - Sterling 5,579 12,287

Cash in bank and in hand - US dollars 7,599 10,812
Cash in bank and in hand - Euros 8,506 9,040
Cash in bank and in hand - other 3,437 219
25,121 32,358
Bank overdraft (Note 23) (330,385) (442,683)
Cash and cash equivalents including overdrafts at period end (305,264) (410,325)
21. Share capital

25 April 2010 26 April 2009
£’000 £’000
Authorised
999,500,010 ordinary shares of 10p each 99,950 99,950
499,990 redeemable preference shares of 10p each 50 50
100,000 100,000
Allotted, called up and fully paid

640,502,369 (2009: 640,452,369) ordinary shares of 10p each 64,050 64,045
Share Capital
At 26 April 2009 64,045 64,045
Issue of shares 5 -
At 25 April 2010 64,050 64,045
Contingent share awards
The Bonus Share Scheme

Under the terms of the Bonus Share Scheme, which was approved by the shareholders on 9 September 2009, the Board may make share
awards in respect of the ordinary shares in the Company to employees based on a percentage of salary and subject to performance
conditions. The extent to which the awards vest is based on the whether the Group meets underlying EBITDA targets for the 2010 and
2011 financial years. Further details are set out in the Remuneration Report on page 51.
The first awards of 34,898,000 shares were granted on 14 October 2009 at an average price of 99.50p. These shares will only vest if the
performance conditions are met over the next three years.
A share-based payment charge of £9,484,000 was recognised in respect of these share awards for the 52 weeks ended 25 April 2010,
based on the directors’ best estimate of the number of shares that will vest.
The Performance Share Plan

Under the terms of the Performance Share Plan, which was approved by the shareholders on 11 February 2007, the Board may make
share awards in respect of the ordinary shares in the Company to executive directors based on a percentage of salary and subject to
performance conditions. The extent to which the awards vest is based on earnings per share growth and total shareholders return over a
period of three financial years. Further details are set out in the Remuneration Report on page 50.
The first awards of 446,512 shares were granted on 5 April 2007 at an average price of 268.75p.
The second awards of 1,975,308 shares were granted on 16 July 2008 at an average price of 60.75p
The third awards of 2,696,628 shares were granted on 13 August 2009 at an average price of 89.00p

A share-based payment charge of £1,283,000 was recognised in respect of these share awards for the 52 weeks ended 25 April 2010,
based on the directors’ best estimate of the number of shares that will vest.
22. Other reserves

Permanent Capital Reserve
Share Share contribution redemption combination Other
capital premium to capital reserve reserve reserves
£’000 £’000 £’000 £’000 £’000 £’000
At 27 April 2008, 26 April 2009 and 25 April 2010 64,045 874,300 50 8,005 (987,312) (40,912)
The share premium account is used to record the excess proceeds over nominal value on the issue of shares.
MJW Ashley made a £50,000 cash payment to the Company as a permanent contribution to capital on 8 February 2007 under a deed of
capital contribution.
The capital redemption reserve arose on the redemption of the Company’s redeemable preference shares of 10p each at par on 2 March
2007.
Between 5 October 2007 and 11 March 2008 the Group cancelled 79,547,631 of shares acquired as part of the share buy back
programme.
The reverse combination reserve exists as a result of the adoption of the principles of reserve acquisition accounting in accounting for
the Group restructuring which occurred on 2 March 2007 and 29 March 2007 between the Company and Sports World International
Limited, Brands Holdings Limited, International Brand Management Limited and CDS Holdings SA with Sports World International
Limited as the acquirer.
23. Borrowings
25 April 2010 26 April 2009
£’000 £’000
Non-current:
Bank and other loans 2,789 4,090
Obligations under finance leases 563 623
3,352 4,713
Current:
Bank overdrafts 330,385 442,683
333,659 458,899
Total borrowings:
Bank overdrafts 330,385 442,683
Obligations under finance leases 563 623
337,011 463,612

continued
23. Borrowings (continued)

The maturity of the Group’s total borrowings other than bank overdrafts is as follows:
25 April 2010 26 April 2009

£’000 £’000
Borrowings are repayable as follows:

Within one year 3,274 19,629
Between one and two years 2,976 354
Between two and five years 188 613
After five years 188 333
6,626 20,929
Borrowings — Sterling 1,890 2,580

Borrowings — Other 4,736 18,349
6,626 20,929
Loans are all on commercial variable rates of interest ranging between 0.6% and 1.5% over the base rate of the country within which the
borrowing entity resides.
On 25 October 2007, Sports Direct International plc and certain subsidiaries (the “Borrowers”) entered into a committed working
capital facility agreement with The Governor and Company of the Bank of Scotland (the “Working Capital Facility”). The Working Capital
Facility is available to any of the Borrowers and may be drawn to an aggregate limit of £500 million. It is capable of being utilised by
way of cash advances, letters of credit, guarantees, bonds and/or currency borrowings. The Working Capital Facility is available until 30
April 2011. The Group is required to observe certain covenants, including undertakings relating to delivery of financial statements, and
certain negative covenants, including in relation to creation of security and disposal of assets. The Working Capital Facility is secured
by a debenture from each of the Borrowers and a composite guarantee from each of the non-dormant subsidiaries of SportsDirect.com
Retail Limited.
On 27 April 2010 the aggregate limit of the working capital facility was reduced to £400 million at the request of the Group.
The Group continues to operate comfortably within it’s banking facilities and covenants. Our facilities are in place until April 2011 and we
will continue discussions with our banks during the 2010-11 financial year.
The Group has a £50m working capital facility with Mike Ashley which can be drawn down on request.
The carrying amounts and fair value of the borrowings are not materially different.
Net debt at 25 April 2010 was £311.9m.

24. Retirement benefit obligations
The Group’s defined benefit pension obligations relate to Dunlop Slazenger Group Holdings Limited (“DSGHL”), which was acquired on
28 January 2004. DSGHL operates a number of plans worldwide, the largest of which is of the funded defined benefit type. The Scheme
is closed to new members.
The amounts for the current and previous four periods following the acquisition of DSGHL are as follows:
25 April 2010 26 April 2009 27 April 2008 29 April 2007 30 April 2006
£’000 £’000 £’000 £’000 £’000
Total fair value of plan assets 33,149 27,440 32,706 36,419 32,829
Present value of plan liabilities (52,888) (39,764) (44,411) (50,451) (48,008)
Net plan obligations (19,739) (12,324) (11,705) (14,032) (15,179)
Experience adjustments on plan liabilities (12,645) 5,887 4,652 (1,620) (1,354)

Experience adjustments on plan assets 4,461 (6,336) (2,969) 1,164 257
The cumulative amount of actuarial gains and losses recognised in the statement of comprehensive income as at 25 April 2010 was an
actuarial loss of £7,277,000 (2009: actuarial gain of £907,000).
There were no unrecognised actuarial gains or losses or past service costs as at 26 April 2009 or 25 April 2010.
Amounts recognised in the income statement are as follows:
25 April 2010 26 April 2009

£’000 £’000
Current service cost 12 19

Interest on retirement benefit obligations 2,303 2,506
Expected return on plan assets (1,645) (2,121)
670 404
The current service cost is included within cost of sales. The interest on retirement benefit obligations and the expected return on plan
assets are included within finance costs and finance income, respectively.
Amounts recognised in the statement of comprehensive income and is as follows:
25 April 2010 26 April 2009

£’000 £’000
Actual less expected return on assets 4,461 (6,336)

Actuarial (losses)/gains relating to plan liabilities (12,645) 5,887
(8,184) (449)
The actual return on plan assets for the 52 weeks ended 25 April 2010 was a gain of £6,106,000 (2009: loss of £4,215,000).

continued
24. Retirement benefit obligations (continued)

The movements in the fair value of plan assets are as follows:
25 April 2010 26 April 2009

£’000 £’000
At the start of the period 27,440 32,706

Expected return on plan assets 1,645 2,121
Actuarial gain/(losses) 4,461 (6,336)
Employer contributions 1,216 1,382
Employee contributions 15 118
Benefits paid out (1,628) (2,551)
At the end of the period 33,149 27,440

The Group expects to contribute £1,210,000 to its defined benefit pension plans for the 52 weeks ended 24 April 2011.
The assumptions used to determine the expected return on assets reflects the underlying asset allocation at each period end. The plan
asset mix and the expected returns on the assets are as follows:
25 April 2010 26 April 2009

£’000 £’000
Equities 19,760 14,974

Bonds 13,210 12,249
Cash and other 179 217
33,149 27,440
Equities 7.3% 7.8%
Bonds 5.1% 4.8%
Cash and other 4.0% 5.0%
The overall expected rate of return on the Scheme’s assets has been derived by considering the expected rate of return on each major
asset class of investments at the start of the year and weighting these rates of return by the proportion of the total investments that the
class represents at the start of the year.
The principal assumptions underlying the actuarial assessments of the present value of the plan liabilities are:
25 April 2010 26 April 2009

% %
Inflation rate 3.6 2.9

Future salary increases n/a n/a
Future pension increases 3.4 2.8
Discount rate 5.5 6.9
Mortality assumptions:
25 April 2010 26 April 2009
Life expectancy at 65 at period end:

Future pensioners – male 87.4 87.2
Future pensioners – female 90.2 90.0
Current pensioners – male 86.4 86.4
Current pensioners – female 89.2 89.4

The movements in the present value of the plan liabilities are as follows:
25 April 2010 26 April 2009

£’000 £’000
At the start of the period (39,764) (44,411)

Current service cost (12) (19)
Interest cost (2,303) (2,506)
Actuarial (loss)/gain (12,645) 5,887
Employee contributions (15) (118)
Benefits paid out 1,628 2,551
Exchange gain/(loss) 223 (1,148)
At the end of the period (52,888) (39,764)
The net movements in the net present value of the plan liabilities were as follows:
25 April 2010 26 April 2009

£’000 £’000
Net liability at the start of the period (12,324) (11,705)

Movement in fair value of plan assets 5,709 (5,266)
Movements in the present value of the plan liabilities (13,124) 4,647
Net liability at the end of the period (19,739) (12,324)
In addition to the amounts recognised in relation to the defined benefit retirement plans, amounts of £121,000 have been recognised in
the income statement in the periods ended 26 April 2009 and 25 April 2010 in relation to defined contribution retirement benefit plans.
25. Deferred tax asset and liabilities

Accounts
depreciation Unremitted
exceeding tax Tax losses Pension plan earnings from Other temporary
depreciation recoverable liabilities an associate differences Total
£’000 £’000 £’000 £’000 £’000 £’000
At 27 April 2008 (5,646) 1,602 4,209 (3,279) 5,802 2,688

Credited/(Charged) to the income statement 1,364 (127) 108 - (3,073) (1,728)
Credited to the statement of comprehensive
income - - - - (6,849) (6,849)
Foreign exchange adjustments - - - - (5,731) (5,731)
Acquisitions - - - - (6,402) (6,402)
At 26 April 2009 (4,282) 1,475 4,317 (3,279) (16,253) (18,022)

(Charged)/credited to the income statement (1,922) - (1,016) 3,279 (7,136) (6,795)
(Charged)/credited to the statement of
comprehensive income - - 2,226 - (3,064) (838)
Foreign exchange adjustments - - - - (190) (190)
At 25 April 2010 (6,204) 1,475 5,527 - (26,643) (25,845)


continued
25. Deferred tax asset and liabilities (continued)

25 April 2010 26 April 2009
£’000 £’000
Deferred tax assets 10,101 15,468

Deferred tax liabilities (35,946) (33,490)
Net deferred tax balance (25,845) (18,022)
Deferred tax assets are recognised for tax losses recoverable and pension plan liabilities to the extent that realisation of the related tax
benefit is probable on the basis of the Group’s current expectations of future taxable profits.
26. Provisions
Dilapidations Onerous contracts Total
£’000 £’000 £’000
At 26 April 2009 21,867 14,552 36,419

Amounts provided 2,726 11,559 14,285
Amounts utilised - (5,106) (5,106)
At 25 April 2010 24,593 21,005 45,598
The dilapidations provision is the best estimate of the present value of expenditure expected to be incurred by the Group in order to
restore its leasehold premises to the condition required under the lease agreements at the end of the lease discounted at 7% per
annum. The provision is expected to be utilised over the period to the end of each specific lease.
The provision in respect of onerous lease contracts represents the net cost of fulfilling the Group’s obligations over the terms of these
contracts discounted at 7% per annum. The provision is expected to be utilised over the period to the end of each specific lease. A
number of leases previously assigned to third party tenants have reverted to the Group this year as the tough economic conditions have
led to those third party tenants being unable to meet their commitments.
The unwinding of the discount on provision passes through the income statement.
SECTION 4 // FINANCIAL STATEMENTs //

27. Financial Instruments
(a) Financial assets and liabilities by category
The carrying values of financial assets and liabilities, which are principally denominated in Sterling or US dollars, were as follows:
Assets at fair value

Loans and through profit and Available for sale Non-financial
receivables loss financial assets assets Total
£’000 £’000 £’000 £’000 £’000
Assets – 2010
Property, plant and equipment - - - 270,918 270,918
Intangible assets - - - 216,944 216,944
Investments in associated undertakings and joint
ventures - - - 38,742 38,742
Available-for-sale financial assets - - 51,566 - 51,566
Deferred tax assets - - - 10,101 10,101
Inventories - - - 218,803 218,803
Derivative financial assets - 13,648 - - 13,648
Trade and other receivables 45,359 - - 69,174 114,533
Cash and cash equivalents 25,121 - - - 25,121
70,480 13,648 51,566 824,682 960,376
Assets - 2009
Property, plant and equipment - - - 295,795 295,795
Intangible assets - - - 221,958 221,958
Investments in associated undertakings and joint
ventures - - - 32,379 32,379
Available-for-sale financial assets - - 5,467 - 5,467
Deferred tax assets - - - 15,468 15,468
Inventories - - - 262,263 262,263
Trade and other receivables 60,985 - - 50,947 111,932
Cash and cash equivalents 32,358 - - - 32,358
93,343 - 5,467 878,810 977,620


continued
27. Financial instruments (continued)

Liabilities at fair
value through profit Non-financial
Loans and payables and loss liabilities Total
£’000 £’000 £’000 £’000
Liabilities – 2010
Other payables 2,345 - - 2,345
Non-current borrowings 3,352 - - 3,352
Retirement benefit obligations - - 19,739 19,739
Deferred tax liabilities - - 35,946 35,946
Provisions - - 45,598 45,598
Trade and other payables 133,451 - 107,213 240,664
Current borrowings 333,659 - - 333,659
Current tax liabilities - - 19,358 19,358
472,807 - 227,854 700,661
Liabilities - 2009
Other payables 2,656 - - 2,656
Non-current borrowings 4,713 - - 4,713
Retirement benefit obligations - - 12,324 12,324
Deferred tax liabilities - - 33,490 33,490
Provisions - - 36,419 36,419
Derivative financial liabilities (Current) - 34,993 - 34,993
Trade and other payables 106,962 - 102,777 209,739
Current borrowings 458,899 - - 458,899
Current tax liabilities - - 30,705 30,705
573,230 34,993 215,715 823,938
Carrying values do not materially differ from fair value.
Fair value hierarchy
The Group uses the following hierarchy for determining and disclosing the fair value of financial instruments by valuation technique:
• Level 1: quoted (unadjusted) prices in active markets for identical assets or liabilities;
• Level 2: other techniques for which all inputs which have a significant effect on the recorded fair value are observable, either directly
or indirectly; and
• Level 3: techniques which use inputs which have a significant effect on the recorded fair value that are not based on observable
market data. Unlisted equity investments are included in Level 3. The fair value of the embedded derivative is determined using the
present value of the estimated future cash flows based on financial forecasts.
As at 25 April 2010, the only financial instruments measured at fair value were Derivative financial assets and Available-for-sale
financial assets and these are classified as Level 1.
(b) Derivatives: foreign currency forward purchase contracts

The most significant exposure to foreign exchange fluctuations relates to purchases made in foreign currencies, principally the US
dollar. The Group’s policy is to reduce substantionally the risk associated with purchases denominated in foreign currencies by using
forward fixed rate currency purchase contracts, taking into account any foreign currency cash flows. The Group does not hold or issue
derivative financial instruments for trading purposes, however if derivatives do not qualify for hedge accounting they are accounted for
as such and accordingly any gain or loss is recognised immediately in the income statement.

The carrying values of forward foreign currency purchase contracts were as follows:
25 April 2010 26 April 2009

£’000 £’000
Fair value of derivative financial instruments - assets/(liabilities) 13,648 (34,993)
The sterling principal amounts of forward foreign currency purchase contracts and contracted forward rates were as follows:
25 April 2010 26 April 2009

£’000 £’000
US dollar purchases 210,000 350,000

Contracted rates 1.53-1.68 1.46-1.88
US dollar sales (50,000) (250,000)

Contracted rates 1.54 1.92-1.94
Euro sales (36,319) (202,179)

Contracted rates 1.09-1.14 1.08-1.40
Euro purchases - 223,662

Contracted rates - 1.12-1.12
At 25 April 2010 £210m of forward US dollar purchase contracts qualified for hedge accounting and the gain on fair valuation of these
contracts of £10,942,000 has therefore been taken straight to equity through the statement of comprehensive income.
Forward foreign currency purchase and sale contracts generally have a maturity at inception of approximately 12 months. At 25 April
2010 no purchase contracts and no sale contracts had a maturity at inception of greater than 12 months (2009: £Nil million of purchase
contracts).
(c) Sensitivity analysis
Foreign currency sensitivity analysis
The Group’s principal foreign currency exposures are to US dollars and the Euro. The table below illustrates the hypothetical sensitivity
of the Group’s reported profit and equity to a 5% increase and decrease in the US dollar/Sterling and Euro/Sterling exchange rates at
the year end date, assuming all other variables remain unchanged. The figures have been calculated by comparing the fair values of
outstanding foreign currency contracts at the current exchange rate to those if exchange rates moved as illustrated.
Positive figures represent an increase in profit or equity:
Income statement Equity

£’000 £’000 £’000 £’000
Sterling strengthens by 5%
US dollar 3,137 11,044 3,137 11,044
Euro 1,401 1,335 1,401 1,335
Sterling weakens by 5%
US dollar (3,294) (11,596) (3,294) (11,596)
Euro (1,471) (1,402) (1,471) (1,402)

continued
27. Financial instruments (continued)

Interest rate sensitivity analysis
The table below illustrates the hypothetical sensitivity of the Group’s reported profit and equity to a 0.5% increase or decrease in interest
rates, assuming all other variables were unchanged.
The analysis has been prepared using the following assumptions:
• For floating rate assets and liabilities, the amount of asset or liability outstanding at the balance sheet date is assumed to have been
outstanding for the whole year.
• Fixed rate financial instruments that are carried at amortised cost are not subject to interest rate risk for the purpose of this analysis.
Positive figures represent an increase in profit or equity.
Income statement Equity

£’000 £’000 £’000 £’000
Interest rate increase of 0.5% (1,798) (2,420) (1,798) (2,240)
Interest rate decrease of 0.5% 1,798 2,420 1,798 2,240
(d) Liquidity risk

The table below shows the maturity analysis of the undiscounted remaining contractual cash flows of the Group’s financial liabilities:
Less than 1 year 1 to 2 years 2 to 5 years Over 5 years Total
2010
Bank loans and overdrafts 331,471 5,126 - - 336,597
Obligations under finance leases - 193 194 194 581
Trade and other payables 133,451 - - - 133,451
Derivative financial liabilities
Cash inflows (140,526) - - - (140,526)
Cash outflows 127,992 - - - 127,992
452,388 5,319 194 194 458,095
2009
Bank loans and overdrafts 462,312 151 417 129 463,009
Obligations under finance leases - 207 214 214 635
Trade and other payables 106,962 - - - 106,962
Derivative financial liabilities
Cash inflows (86,460) - - - (86,460)
Cash outflows 121,482 - - - 121,482
604,296 358 631 343 605,628

28. Trade and other payables
25 April 2010 26 April 2009
£’000 £’000
Trade payables 133,451 106,962

Amounts owed to related undertakings 4,044 3,029
Other taxes including social security costs 7,241 5,055
Other payables 30,454 39,640
Accruals and deferred income 65,474 55,053
240,664 209,739
The directors consider that the carrying amount of trade and other payables approximates to their fair value.
29. Cash inflow from operating activities

25 April 2010 26 April 2009

£’000 £’000

Net finance costs (29,622) 7,706
Derecognition of available-for-sale financial assets - 53,156
Other investment income (24,513) (1,035)
Dividend income from investments (140) (172)
Share of profit of associated undertakings and joint ventures (7,200) (2,482)
Operating profit 58,027 67,829

Depreciation 47,448 45,542
Amortisation charge 2,897 2,944
Impairment charge - 30,514
Loss on disposal of intangibles 184 195
Loss on disposal of subsidiary undertakings - 1
Defined benefit pension plan current service cost 670 395
Defined benefit pension plan employer contributions (1,216) (1,225)
Share based payments 10,767 -
Operating cash inflow before changes in working capital 118,777 146,195

Increase in receivables (2,222) (9,788)
Decrease/(increase) in inventories 43,460 (43,500)
Increase in payables 39,461 24,563
Cash inflows from operating activities 199,476 117,470

continued
30. Operating lease arrangements

As at 25 April 2010 the Group had outstanding commitments for future minimum lease payments under non-cancellable operating
leases, which fall due as follows:

25 April 2010 26 April 2009
£’000 £’000
Land and buildings

In the second to fifth years inclusive 267,060 271,461
After five years 312,487 364,245
657,417 710,703
The Group sub-lets certain stand-alone retail stores which are no longer operated by the Group. The property rental income earned
during the 52 weeks ended 25 April 2010 was £2,242,000 (2009: £3,157,000).
As at 25 April 2010, the Group had contracts with sub-tenants for the following future minimum lease rentals:
25 April 2010 26 April 2009

£’000 £’000
Land and buildings

In the second to fifth years inclusive 17,298 17,991
After five years 21,011 24,240
43,475 48,538
31. Capital commitments

The Group had no capital commitments as at 25 April 2010 (2009: £Nil).
32. Contingent assets and liabilities

As a matter of course the Group undertakes action in numerous parts of the world to protect its trade mark registrations and in
connection with the Group’s licensees. Such actions are usually resolved in the ordinary course of business. The Group is, however, party
to a dispute and since 2007 has provided for an amount representing the financial estimation of the potential loss if the outcome was not
to be in its favour. The Group believes that to provide further information would be seriously prejudicial to the case.

33. Related party transactions
The Group entered into the following material transactions with related parties:
The Group has taken advantage of the exemptions contained within IAS 24 - Related Party Disclosures from the requirement to disclose
transactions between Group companies as these have been eliminated on consolidation.
52 weeks ended 26 April 2009
Trade and other Trade and other

Sales Purchases receivables payables
Related party Relationship £’000 £’000 £’000 £’000
Common
Pan World Brands Limited Control - - 3 (17)
Heatons Associate 15,829 - 1,942 -
No Fear International Limited Joint venture - - 316 (1,468)
PBF International Limited Joint Venture 189 (465) 910 -
Mike Ashley Director - - - (590)
Sopotnik Trade Doo Associate 23 - 83 -
Mike Ashley leases certain properties to various companies in the Group which are operated as retail and distribution premises. A
commercial rent is charged in respect of these leases.
During the period Mike Ashley loaned the Group £50million on arm’s length commercial terms and this amount was repaid in full on 17
April 2009.
Compensation paid to key management of the Group was £939,505, including pension contributions of £9,085.
52 weeks ended 25 April 2010
Trade and other Trade and other

Sales Purchases receivables payables
Related party Relationship £’000 £’000 £’000 £’000
Heatons Associate 22,901 - 3,411 -

No Fear International Limited Joint venture - - - (1,775)
PBF International Limited Joint venture - - 2,279 -
Mike Ashley Director - - - (653)
Mike Ashley leases certain properties to various companies in the Group which are operated as retail and distribution premises. A
commercial rent is charged in respect of these leases.
During the period Mike Ashley loaned the Group £40million on arm’s length commercial terms and this amount was repaid in full on 14
October 2009.
Compensation paid to key management of the Group was £821,584, including pension contributions of £7,973.

continued
34. Principal subsidiary undertakings

The principal subsidiary undertakings of the Company at 25 April 2010 were as follows:
Percentage of
Country of issued share
Name incorporation capital held Nature of business
Antigua Enterprises Inc* USA 100 Sporting and leisure goods wholesale and brand licensing
Brands & Fashion NV* Belgium 100 Brand management and licensing
Brands Inc Limited* England 100 Brand management and licensing
Brands Holdings Limited England 100 Brand management and licensing
CDS Holdings SA Belgium 100 Sporting and leisure goods retail
Donnay International SA* Belgium 100 Sporting and leisure goods wholesale and brand licensing
Dunlop Slazenger Group Limited* England 100 Sporting and leisure goods wholesale and brand licensing
Everlast Worldwide Inc.* USA 100 Sporting and leisure goods wholesale and brand licensing
Field and Trek (UK) Limited* England 100 Sporting and leisure goods retail
International Brand Management Limited England 100 Brand management
Kangol Holdings Limited* England 100 Fashion and leisure goods wholesale and brand licensing
Karrimor Limited* England 100 Fashion and leisure goods wholesale and brand licensing
Lillywhites Limited* England 100 Sporting and leisure goods retail
Lonsdale Boxing Limited* England 100 Fashion and leisure goods wholesale and brand licensing
Lonsdale Sports Limited* England 100 Sporting and leisure goods wholesale and brand licensing
Smith and Brooks Holdings Limited* England 100 Sporting and leisure goods wholesale and brand licensing
Sports Essentials Limited* England 100 Sporting and leisure goods wholesale and brand licensing
Sportsdirect.com Retail Limited* England 100 Sporting and leisure goods retail
Sports 2000 Sportne Trogovine Slovenia 100 Sporting and leisure goods retail
The Trademark Licensing Company
Limited* England 100 Brand licensing
Universal Cycles Limited* England 86 Bicycle wholesaler
* Held by an intermediate subsidiary.
All subsidiaries have coterminous year ends. All principal subsidiary undertakings operate in their country of incorporation.
A full list of the Group’s operating subsidiary undertakings will be annexed to the next Annual Return filed at Companies House.
There are no significant restrictions on the ability of the subsidiary undertakings to transfer funds to the parent, other than those
imposed by the legal requirements.
On 18 February 2010 the Group announced a takeover bid for all of the outstanding common shares of Antigua Enterprises Inc (Antigua)
not already owned. The purchase of these shares was completed on 23 April 2010 and Antigua was de-listed from the TSX exchange on
30 April 2010.
35. Ultimate controlling party

The Group is controlled by Mike Ashley through his 100% shareholding in MASH Holdings Limited, which has a 71% shareholding in the
Company.
36. Post balance sheet events

No material post balance sheet events occurred after 25 April 2010 to the date of this Annual Report.

We have audited the parent company financial statements of Sports Direct International plc for the 52 week period to 25 April 2010 which
comprise the balance sheet and related notes. The financial reporting framework that has been applied in their preparation is applicable
law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice).
This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part I of the Companies Act 2006. Our
audit work has been undertaken so that we might state to the Company’s members those matters we are required to state to them in
an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone
other than the Company and the Company’s members as a body, for our audit work, for this report, or for the opinions we have formed.
Respective responsibilities of directors and auditors

As explained more fully in the Directors’ Responsibilities Statement, the directors are responsible for the preparation of the parent
company financial statements and for being satisfied that they give a true and fair view. Our responsibility is to audit the parent company
financial statements in accordance with applicable law and International Standards on Auditing (UK and Ireland). Those standards
require us to comply with the Auditing Practices Board’s (APB’s) Ethical Standards for Auditors.
Scope of the audit of the financial statements

A description of the scope of an audit of financial statements is provided on the APB’s web-site at www.frc.org.uk/apb/scope/UKP.
Opinion on financial statements

In our opinion the parent company financial statements:
• give a true and fair view of the state of the Company’s affairs as at 25 April 2010;
• have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
• have been prepared in accordance with the requirements of the Companies Act 2006.
Opinion on other matterS prescribed by the Companies Act 2006

In our opinion:
• the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the Companies Act 2006;
and
• the information given in the Directors’ Report for the financial year for which the financial statements are prepared is consistent with
the parent company financial statements.
Matters on which we are required to report by exception

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our
opinion:
• adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received
from branches not visited by us; or
• the parent company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with
the accounting records and returns; or
• certain disclosures of directors’ remuneration specified by law are not made; or
• we have not received all the information and explanations we require for our audit.

continued
Other matters
We have reported separately on the Group financial statements of Sports Direct International plc for the 52 week period to 25 April 2010.
Paul Etherington
Senior Statutory Auditor,
For and on behalf of Grant Thornton UK LLP,
Statutory Auditor, Chartered Accountants
London
22 July 2010

Company Balance Sheet
as at 25 April 2010
2010 2009
Notes £’000 £’000
Fixed assets
Investments 2 1,000,811 996,808
Current assets
Debtors 3 3,610 1,871
3,610 1,871
Creditors: amounts falling due within one year. 4 (28,266) (22,932)
Net current liabilities (24,656) (21,061)
Net assets 976,155 975,747
Capital and reserves

Called up share capital 5 64,050 64,045
Share premium 6 874,300 874,300
Treasury shares reserve 6 (85,088) (85,088)
Permanent contribution to capital 6 50 50
Capital redemption reserve 6 8,005 8,005
Own share reserve 6 (6,094) (6,094)
Profit and loss account 6 120,932 120,529
Shareholders’ funds 7 976,155 975,747
The financial statements were approved by the Board on 22 July 2010 and were signed on its behalf by:
Bob Mellors
Director

Notes to the Company Financial Statements
1. Accounting policies
These accounts have been prepared in accordance with applicable United Kingdom accounting standards. A summary of the more
important accounting policies adopted are described below.
Basis of accounting
The accounts have been prepared under the historical cost convention.
As permitted by Section 408 of the Companies Act 2006, a profit and loss account of the Company is not presented. The Company’s loss
after taxation for the 52 week period 25 April 2010 was £10,364,000 (2009 £27,694,000 profit).
Investments
Fixed asset investments are stated at cost less any provision for impairment.
Cost represents cash consideration or the amount of ordinary shares issued by the Company at nominal value after taking account of
merger relief available under s612 of the Companies Act 2006 plus related acquisition costs capitalised at fair value.
Deferred taxation
Deferred tax is provided for on a full provision basis on all timing differences, which have arisen but not reversed at the balance
sheet date. No timing differences are recognised in respect of gains on sale of assets where those gains have been rolled over into
replacement assets. A deferred tax asset is not recognised to the extent that the transfer of economic benefit in future is uncertain.
Deferred tax is calculated on a non-discounted basis at the tax rates that are expected to apply in the periods in which timing differences
reverse, based on tax rates and laws enacted or substantively enacted at the balance sheet date.
Foreign currencies
Items arising from transactions denominated in foreign currencies are translated at the rate of exchange ruling at the date of the
transaction. At the balance sheet date all monetary assets and liabilities denominated in foreign currencies are translated at the closing
rate or at the rate of exchange at which the transaction is contracted to be settled in the future. All exchange differences are dealt with
in the profit and loss account.
Dividends
Dividends on the Company’s ordinary shares are recognised as a liability in the Company’s financial statements, and as a deduction from
equity, in the period in which the dividends are declared. Where such dividends are proposed subject to the approval of the Company’s
shareholders, the dividends are only declared once shareholder approval has been obtained.
Equity instruments
An equity instrument is any contract that evidences a residual interest in the assets of the Company after deducting all of its liabilities.
Equity instruments issued by the Company, with the exception of those accounted for via merger relief available under s612 of the
Companies Act 2006, are recorded at the proceeds received, net of any direct issue costs.
Income from Group undertakings

Income from Group undertakings is recognised when qualifying consideration is received from the Group undertaking.
Related party transactions

The Company has taken advantage of the exemption contained in FRS 8 and has therefore not disclosed transactions or balances with
wholly owned subsidiaries which form part of the Group.
Share based payments

The Company has applied the requirements of FRS 20, “Share based Payment”. The Company issues equity-settled share based
payments to certain directors and employees of the Company and its subsidiaries. These are measured at fair value at the date of grant
which is expensed to the consolidated income statement on a straight-line basis over the vesting period, based on the Group’s estimate
of shares that will eventually vest.

Fair value is measured by use of a Monte Carlo method. The expected life used in the model has been adjusted, based on management’s
best estimate, for the effects of non-transferability, exercise restrictions, and behavioural considerations. A share based payment charge
of £10,767,000 was recognised for the 52 weeks ended 25 April 2010 based on the directors’ best estimate of the number of shares that
will vest. £10,446,000 of this share based payment was recharged to subsidiary undertakings of the Company.
2. Investments
2010
£’000
Shares in Group undertakings:

As at 26 April 2009 996,808
Additions: 4,003
As at 25 April 2010 1,000,811
None of the Company’s investments are listed.
The Company is the principal holding company of the Group. The principal subsidiary undertakings of the Company are set out in note 34
to the Group financial statements.
3. Debtors
2010 2009
£’000 £’000
Amounts owed by Group undertakings 1,560 598

Other debtors 473 1,273
Prepayments 1,577 -
3,610 1,871
4. Creditors: amounts falling due within one year

2010 2009
£’000 £’000
Bank overdraft 2,182 164

Trade creditors 431 519
Amounts owed to Group undertakings 21,631 14,429
Accurals 4,022 155
Other creditors - 7,665
28,266 22,932

Notes to the Company Financial Statements
continued
5. Called up share capital

2010 2009
£’000 £’000
Authorised
999,500,010 ordinary shares of 10p each 99,950 99,950
499,990 redeemable preference shares of 10p each 50 50
100,000 100,000
Called up and fully paid

640,502,369 (2009: 640,452,369) ordinary shares of 10p each 64,050 64,045
2010 2009
£’000 £’000
Share capital
At 26 April 2009 64,045 64,045
Issue of shares 5 -
At 25 April 2010 64,050 64,045
6. Reserves
Permanent
Share premium Treasury share contribution to Capital redemption Profit and loss
account reserve capital reserve Own share reserve account
£’000 £’000 £’000 £’000 £’000 £’000
At 26 April 2009 874,300 (85,088) 50 8,005 (6,094) 120,529
Loss for the financial period - - - - - (10,364)

Share based payments - - - - - 10,767
At 25 April 2010 874,300 (85,088) 50 8,005 (6,094) 120,932
The Company holds 64,000,000 ordinary shares in Treasury.
The final dividend for 2008 of £13,870,000 (2.44p) was paid on 31 October 2009 and the interim dividend for 2009 of £6,935,000 (1.22p)
was paid on 30 April 2009.
7. Reconciliation of movement on shareholders’ funds

2010
£’000
Opening shareholders’ funds 975,747
Issue of shares 5
Loss for the financial period (10,364)
Share based payments 10,767
Closing shareholders’ funds 976,155


8. Post balance sheet events
No material post balance sheet events occured after 25 April 2010 to the date of this Annual Report.

Consolidated Five Year Record
Unaudited Income Statement
IFRS IFRS IFRS IFRS IFRS

25 April 2010 26 April 2009 27 April 2008 29 April 2007 30 April 2006
£’000 £’000 £’000 £’000 £’000
Continuing operations:
Revenue 1,451,621 1,367,321 1,259,510 1,347,144 1,194,736
Cost of sales (862.490) (809,685) (709,809) (751,003) (738,057)
Gross profit 589,131 557,636 549,701 596,141 456,679

Selling, distribution and administrative expenses (524,611) (463,297) (444,109) (445,198) (351,622)
Other operating income 3,493 4,004 4,023 1,783 3,044
Costs of admission to the London Stock Exchange - - - (586) -

Past performance bonuses - - - (56,400) -
Profit on disposal of certain retail concessions - - - 4,160 -
Leofelis legal claim - - - (6,000) -
Reorganisation costs - - - - (3,368)
Regulatory enquiries 7,800 - - - -
Legal dispute 2,186 - - - -
Impairment of intangible fixed assets - (14,832) - - -
Impairment of Freehold property - (15,682) - - -
Exceptional items (9,986) (30,514) - (58,826) (3,368)
Operating profit 58,027 67,829 109,615 93,900 104,733

Investment income 24,653 (51,949) 43,874 1,790 2,624
Finance income 40,150 15,927 5,370 3,449 3,387
Finance costs (10,528) (23,633) (45,006) (42,081) (17,832)
Share of profit of associated undertakings and joint
ventures 7,200 2,482 5,020 3,422 3,406
Profit before taxation 119,502 10,656 118,873 60,480 96,318

Taxation (30,286) (26,164) (41,126) (23,360) (31,448)
Profit for the period 89,216 (15,508) 77,747 37,120 64,870
Equity holders of the Group 89,433 (15,838) 78,182 37,671 62,886

Minority interests (217) 330 (435) (551) 1,984
Profit for the period 89,216 (15,508) 77,747 37,120 64,870
Notes to the consolidated income statement five year record:
1. Information for the 52 weeks ended 25 April 2010, the 52 weeks ended 26 April 2009, 52 weeks ended 27 April 2008 and the 52 weeks
ended 29 April 2007 and the 53 weeks ended 30 April 2006 is presented under IFRS.
2. The five year record has been prepared on the same basis as the financial statements for the 52 weeks ended 25 April 2010, as set out
in Note 1, basis of preparation, of the consolidated financial statements.

Additional Information
Shareholder Information
Registrar and transfer office Auditors
Capita Registrars Grant Thornton UK LLP

Northern House Grant Thornton House
Woodsome Park Melton Street
Fenay Bridge Euston Square
Huddersfield London
HD8 0LA NW1 2EP
Telephone 0870 664 0300
Annual General Meeting

Company Secretary and registered office
The Annual General Meeting of the Company will be held
Bob Mellors at 3.00pm on Tuesday 7 September 2010 at Sports Direct
Sports Direct International plc International plc, The Auditorium, Unit D, Brook Park East,
Unit A, Brook Park East Shirebrook, NG20 8RY. Each shareholder is entitled to attend and
Shirebrook vote at the meeting, the arrangements for which are described in
NG20 8RY a separate notice.
Telephone 0870 333 9400
Sports Direct International plc is registered in England and Wales Results

(No. 6035106)
For the year to 24 April 2011:
Solicitors Interim management statement: 7 September 2010

Half year results announced: 16 December 2010
Freshfields Bruckhaus Derringer Interim management statement: 15 February 2011
65 Fleet Street Preliminary announcement of full year results: July 2011
London Annual report circulated July/August 2011
EC4Y 1HS
Shareholder helpline
Brokers
The Sports Direct shareholder register is maintained by Capita
Singer Capital Markets Ltd Registrars who are responsible for making dividend payments
One Hanover Street and updating the register, including details of changes to
London shareholders’ addresses. If you have a query about your
W1S 1AX shareholding in Sports Direct, you should contact Capita on:
Merrill Lynch International Telephone: 0871 664 0300 calls cost 10p a minute plus network
Merrill Lynch Financial Centre extra’s.
2 King Edward Street
London Address: Northern House, Woodsome Park, Fenay Bridge,
EC1A 1HQ Huddersfield. HD8 0LA
Website: www.capitaregistrars.com
Principal Bankers
Bank of Scotland Website

Corporate Banking
PO Box No 39900 The Sports Direct website at www.sportsdirect.com provides
Bishopsgate Exchange news and details of the Company’s activities plus information
London for shareholders. The investor section of the website contains
EC2M 3YB real time share price data as well as the latest results and
announcements.

Unsolicited mail
The Company is obliged by law to make its share register publicly

available and as a consequence some shareholders may receive
unsolicited mail, including from unauthorised investment firms.
For more information on unauthorised investment firms targeting
UK investors, visit the website of the Financial Services Authority
at [email protected]
If you wish to limit the amount of unsolicited mail you receive

contact:
The Mailing Preference Service
DMA House
70 Margaret Street
London
W1W 8SS
Telephone: 020 7291 3310

Fax 020 7323 4226
Email [email protected] or register on-line at www.mpsonline.org.

uk
SECTION 5 // additional information //

Notes

Annual Report Sports Direct

Uploaded by

Copyright:

Available Formats

Annual Report Sports Direct

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Annual Report Sports Direct

Uploaded by

Copyright:

Available Formats

What are the main financial highlights of 2010 for Sports Direct?

What are the main financial highlights of 2010 for Sports Direct?

What are some of the key business developments and achievements in 2010 according to the report?

What are some of the key business developments and achievements in 2010 according to the report?

SPORTS DIRECT INTERNATIONAL PLC

Annual Report 2010

SECTION 2 // THE BUSINESS REVIEW //

06 Chief Executive’s Report

SECTION 3 // MANAGEMENT AND GOVERNANCE //

SECTION 4 // FINANCIAL STATEMENTS AND NOTES //

SECTION 5 // ADDITIONAL INFORMATION //

117 Shareholder Information

• Group revenue up 6.2% to £1,452m • Strengthened our UK market leading

• Underlying earnings per share up

• The Board decided not to recommend

sports direct international plc // annual report 2010 // p.1

Sports Direct is the UK’s leading

The Brands division wholesale business sells the

The licensing business licenses third parties to apply

The Brands division continue to sponsor a variety of

In tennis, Slazenger continues to be the official ball

Golfers Darren Clarke and in particular Lee Westwood

International cricket captains Paul Collingwood & Michael

The portfolio of boxing brands within the Group remains

sports direct international plc // annual report 2010 // p.3

The announcement in August 2009 of the Competition

We have provided the SFO with all the information they

sports direct international plc // annual report 2010 // p.5

Overview of financial performance

• reducing levels of capital expenditure by approximately

In the current financial year and beyond, we will target to

Group operating costs increased 1.4% to £431.0m (2009:

SECTION 2 // the business review

sports direct international plc // annual report 2010 // p.7

Review by business segment

Online revenue continues to grow strongly and we will

but this was more than compensated for by higher than

Operating costs increased 1.9% to £323.5m (2009:

SECTION 2 // the business review //

sports direct international plc // annual report 2010 // p.9

SECTION 2 // the business review //

sports direct international plc // annual report 2010 // p.11

SECTION 2 // the business review //

sports direct international plc // annual report 2010 // p.13

International Retail (continued)

Longer term, we regard licensing as the key driver for the

Brands gross margin improved to 38.9% (2009: 38.3%),

SECTION 2 // the business review //

sports direct international plc // annual report 2010 // p.15

The Group has long established relationships with Nike

SECTION 2 // the business review //

sports direct international plc // annual report 2010 // p.17

Risks and uncertainties relating

Funding and liquidity risk

SECTION 2 // the business review //

sports direct international plc // annual report 2010 // p.19

Risks and uncertainties relating to

Business continuity and acts of terrorism

SECTION 2 // the business review //

sports direct international plc // annual report 2010 // p.21