Chapter 5 - Slander of Title and Goods
Chapter 5 - Slander of Title and Goods
Chapter 5 - Slander of Title and Goods
ILLUSTRATIONS:
o ‘A’ owns a house and wants to sell it. ‘B’ falsely represents to the people
intending to purchase the house that ‘A’ has no title to the house or has an
infirm title over it. ‘A’ suffers loss. ‘B’ is liable for damages.
o ‘A’ makes a false statement that B’s house which he is intending to sell was
haunted. It is actionable as a case of slander of title. [Barrett v. Associated
Newspapers, (1907) 23 TLR 666]
SLANDER OF TITLE
In order to sustain an action for slander of title, the plaintiff must prove the
following essentials:
c) The statement was made maliciously i.e. with the intent to injure the
plaintiff or with some dishonest or improper motive;
STATEMENT IS FALSE
The plaintiff has the burden to establish that the disparaging statement was
false and untrue.
If the statement is true; if there is really an infirmity in the title as is
suggested or if there is advancement of one’s legitimate interests, no action
will lie.
SLANDER OF TITLE
The plaintiff must prove that the false statement resulted in actual pecuniary
loss and damage to one’s economic interests.
SLANDER OF TITLE
Hargovind v. Kikabhai, AIR 1938 Nag 84; ILR 1938 Nag 348
The tort is analogous to slander of title falling within the broad description of
injurious falsehood.
SLANDER OF TITLE
The plaintiff had for many years carried on the business of an engineer and
boiler maker under the name ‘Ratcliffe and Sons’. The defendant was the
proprietor of the ‘County Herald’, a Welsh newspaper. The defendant in his
newspaper, published falsely and maliciously, that the plaintiff had ceased to
carry on his business and that the firm ‘Ratcliffe and Sons’ no longer existed.
It was held that the defendant was liable in damages as his statement
adversely affected the plaintiff’s business and led to loss of custom. The
evidence of general loss of business was sufficient to support the action.
SLANDER OF TITLE
Damage: Special damage sustained must be proved, and that will, in part, be
the measure of damages. Special damage may consist in the property having,
on sale, realized a price lesser than it otherwise would; or in the owner being
put to other unnecessary expenses in consequence.
SLANDER OF GOODS
Illustration
o A makes a false statement that B’s goods are an infringement of C’s trade
mark and warns B’s customers not to buy them. A is liable to B in an action for
slander of goods.
SLANDER OF GOODS
The plaintiff manufactured and sold food products under the name “Mellin’s
Infants’ Food”. The defendant, a chemist, sold the plaintiff’s food at his
premises. He purchased tins of baby food manufactured by the plaintiff to
which he affixed a label, on the outside of the packet, stating that “Dr. Vance’s
Prepared food for Infants was the most healthful and nutritious for infants
and invalids than any preparation that has been offered to the public”.
Dr. Vance’s Prepared Food for Infants was infact the defendant’s own brand in
which he had a proprietary interest.
SLANDER OF GOODS
The defendant’s conduct did not amount to trade libel or slander of goods.
It was held that his statement would not support a cause of action since it
was merely a piece of puffery, intended more to promote the sale of the
defendant’s products than to disparage the plaintiff’s food. The statements
were too general to found an action.
The plaintiff sued the defendant for disparaging their publication by false,
misleading and deceptive representations.
SLANDER OF GOODS
The plaintiffs were able to prove that their magazine had larger circulation
and a higher readership than the magazine of the defendants and therefore,
the claim of the defendant was patently false.
It was held that the circular not only gave a misleading impression regarding
the circulation and readership of “Chitralekha” but also suggested that
advertising in the plaintiff’s magazine was less beneficial and did not give
advertisers value for money.
The plaintiff and defendant were the owners of newspapers circulating in the
same locality. The defendant published a statement that “the circulation of”
his newspaper was “20 to 1 of any other weekly paper in the district” [there
being only one such newspaper i.e. the plaintiff’s] and “where others count
by the dozen, we count by the hundred”. This was untrue and was found to
denigrate rivals in potentially causing advertisers to switch away from other
papers to that of the defendant. The statement was held to be actionable.
It was held that those statements were not a mere puff but amounted to
disparagement of the plaintiff’s newspaper and were actionable on proof of
actual damage.
SLANDER OF GOODS
Ajinomoto Sweeteners Europe SAS v. Asda Stores Ltd., (2010) EWCA Civ 609;
(2011) QB 497
The plaintiff was a leading manufacturer and supplier of ASPARTAME, a sugar
substitute, an artificial sweetener.
It brought a claim for MALICIOUS FALSEHOOD against the defendant supermarket
chain in respect of certain statements on the packaging of the defendant’s
own in-house brand “Good for You” range of health foods. Some of these
were marketed in packaging bearing the statements “No hidden nasties” and
“No artificial colours or flavours and no aspartame”.
SLANDER OF GOODS
The plaintiff appealed against the order. It argued that the judge had been wrong to
apply the single-meaning rule to malicious falsehood. It was argued that it was
sufficient for a claim in malicious falsehood that a substantial number of reasonable
consumers would have understood the words complained of in the manner as
contended by the plaintiff (appellant) i.e. as being damaging to the plaintiff’s business.
The Court of Appeal accepted the argument and allowed the appeal. It held that:
“If the case were allowed to go to trial and the claimant were able to prove that such
meaning was false, uttered with malice and calculated to damage it, why should it
not be entitled to damages for the injury which the falsehood will have caused it?”
SLANDER OF GOODS
De Beers Abrasive Products Ltd. v. International General Electric Co. of New York Ltd.,
[1975] 2 All ER 599
The plaintiffs and the defendants manufactured and distributed abrasives (grinding
instruments) made from diamonds. The abrasives of the plaintiffs were made from
natural diamonds, whereas those of the defendants were made from synthetic
diamonds.
The defendants published a brochure wherein it was stated that the abrasive “MBS-
70” manufactured by them was found, through scientific laboratory testing, to be
more effective in cutting concrete than the plaintiffs’ rival product “Debdust”. The
brochure showed the results of comparative scientific tests on the products of the
plaintiffs and defendants.
The plaintiffs brought an action for slander of goods alleging that the statement was
false and disparaged the goods of the plaintiff as being of poor quality.
SLANDER OF GOODS
The defendants contended that the pamphlet was a mere idle puff and the
claim of the plaintiffs should be struck out.
The court made it clear that a trader is entitled to “puff” his goods. By that
reasoning, it is permissible to claim that one’s goods are “the best in the
world”. But it is not permissible to denigrate a rival’s goods by making untrue
claims that a reasonable person would take seriously.
The court held that the claims contained potential for liability and the report
published was intended to be taken seriously and could not be dismissed as
mere puffery.
Since the pamphlet contained statements disparaging the plaintiffs’ goods,
the defendants would be liable if, on investigation, the statements prove to
be false and the plaintiffs can show malice.
Maintenance & Champerty
The law of maintenance is confined to cases where a man improperly and for
the purpose of stirring up litigation and strife encourages others to bring
actions or to make defences which they have no right to make.
2. Where the maintainer assisted the third person from charitable motives,
believing bona fide that the person maintained was a poor man oppressed
by a rich man or from religious sympathy.
The English law of Maintenance and Champerty is not in force as a specific law
in India.
Whether the agreement has been made, not with the bona fide object of
assisting a claim, believed to be just, and of obtaining reasonable
compensation therefore, but for improper objects, as for the purpose of
gambling in litigation, or injuring others, so as to be, for these reasons,
contrary to public policy.