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    Front App

    Uploaded by

    Vanessa Pereira
    The document discusses the need for a shared email client for teams to collaborate more effectively. It summarizes the features and benefits of Front, including automated rules, reminders, comments, shared drafting, and robust analytics. Front has rapidly grown its value proposition and now over 2300 companies use Front across many industries and use cases. The document outlines Front's consistent growth in revenue and decline in churn while usage exponentially grows. It discusses Front's trajectory, capital efficiency, focus on adding more users and improving its platform, and long-term vision of becoming a collaborative communication platform beyond just messaging.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Front App

    Uploaded by

    Vanessa Pereira
    87 views24 pages
    The document discusses the need for a shared email client for teams to collaborate more effectively. It summarizes the features and benefits of Front, including automated rules, reminders, comments, shared drafting, and robust analytics. Front has rapidly grown its value proposition and now over 2300 companies use Front across many industries and use cases. The document outlines Front's consistent growth in revenue and decline in churn while usage exponentially grows. It discusses Front's trajectory, capital efficiency, focus on adding more users and improving its platform, and long-term vision of becoming a collaborative communication platform beyond just messaging.

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    The document discusses the need for a shared email client for teams to collaborate more effectively. It summarizes the features and benefits of Front, including automated rules, reminders, comments, shared drafting, and robust analytics. Front has rapidly grown its value proposition and now over 2300 companies use Front across many industries and use cases. The document outlines Front's consistent growth in revenue and decline in churn while usage exponentially grows. It discusses Front's trajectory, capital efficiency, focus on adding more users and improving its platform, and long-term vision of becoming a collaborative communication platform beyond just messaging.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    87 views24 pages

    Front App

    Uploaded by

    Vanessa Pereira
    The document discusses the need for a shared email client for teams to collaborate more effectively. It summarizes the features and benefits of Front, including automated rules, reminders, comments, shared drafting, and robust analytics. Front has rapidly grown its value proposition and now over 2300 companies use Front across many industries and use cases. The document outlines Front's consistent growth in revenue and decline in churn while usage exponentially grows. It discusses Front's trajectory, capital efficiency, focus on adding more users and improving its platform, and long-term vision of becoming a collaborative communication platform beyond just messaging.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 24

    Email was never built for teams to collaborate

    [email protected]
    [email protected]

    ? ?
    ?

    Productivity slowdown Lost business Bad customer experience


    So we built the first shared email client
    So we built the first shared email client

    Automated rules
    Assign email

    Reminders Comment & mention

    Canned answers
    Share draft

    Robust analytics
    We rapidly broadened our value proposition

    Multi-channel Individual yet collaborative Integrated

    Shared Email Collaborative Communication


    2300 companies use Front today

    Diversity of industries Diversity of use-cases

    Tech Customer Support


    Media Client Services
    Travel
    IT
    Client Services
    Ecommerce Operations
    Cons. goods Sales
    Education Admin., HR, Legal
    Finance
    Marketing
    Real estate
    Logistics Product & eng.
    Other Other
    0% 10% 20% 30% 40% 0% 10% 20%
    A very consistent growth of revenue

    ARR
    Churn keeps trending down…

    Gross churn
    Net MRR churn
    Logo churn
    … while usage grows exponentially

    Messages sent
    Individual email users
    Comments & mentions
    Building a predictable sales organization (1/2)

    Growing team Delivering above capacity

    12

    0
    Q1 17 Q2 17 Q3 17 Q1 17 Q2 17 Q3 17

    Fully ramped reps Reps ramping up Actual sales Sales capacity


    Building a predictable sales organization (2/2)

    ASP up every quarter More large deals


    10

    0
    Q2 16 Q3 16 Q4 16 Q1 17 Q2 17 Q3 17 Q3 14 Q3 15 Q3 16 Q3 17

    customer 1 customer 2 customer 3


    Transportation Operations Management Online Retail
    $xx ARR $xx ARR $xx ARR
    xx seats xx seats xx seats
    Building a lead generation engine from scratch

    More marketing spend Lead growth

    Unpaid
    Paid

    Q1 17 Q2 17 Q3 17 Q1 17 Q2 17 Q3 17

    On a sustainable trajectory The team isn’t one year old

    Q1 17 Q2 17 Q3 17
    joined 6 months ago
    Spend as
    % of revenue 18% 18% 19%

    LTV / CAC 2.5 2.6 4.4 2 weeks ago 10 months ago 2 months ago 10 months ago
    Cohorts keep growing across all metrics
    All cohorts keep growing ACV doubled in 15 months

    120% net retention rate at 6 months


    150% net retention rate at 1 year

    Q2 16 Q3 16 Q4 16 Q1 17 Q2 17 Q317

    Usage intensifies over time

    3.9x more messages sent per user after 1 year

    4.9x more comments written per user after 1 year

    EOY15 Q2 16 Q4 16 Q2 17 Q3 17
    Team growth is built upon solid foundations

    Headcount evolution Low attrition


    60

    0
    45

    30

    15 voluntary departures among


    employed for more than 3 months
    0
    3/1/15 11/1/15 7/1/16 3/1/17 11/1/17

    Highest Glassdoor metrics Last team offsite ratings


    40
    30
    5.0
    20
    Mathilde
    100% Recommend
    100% Approve
    Collin
    10
    to a friend of CEO
    17 Ratings
    0
    1 2 3 4 5
    We have a track record of capital efficiency

    Seed to Series A Series A to date

    $3.1m raised $10m raised


    $xx spent $xx spent
    $xx ARR added $xx ARR added

    Cash on hand Runway * “Default alive” †

    Profitable in
    $7m left 18 months
    10 months

    * assuming current spend and 0% growth


    † assuming no hiring and 5% monthly growth
    As a business, we are in a great position

    Aiming for $xx ARR by end of 2018 Positive operating margin by end of 2019

    100%

    75%

    50%

    25%

    0%

    -25%

    -50%

    -75%

    -100%
    1/1/18 5/1/18 9/1/18 12/1/18 1/1/18 5/1/18 9/1/18 12/1/18

    ARR Cash Gross margin Operating margin


    Where do we go from there?
    As a product, we are in a unique position

    Unreasonable stickiness Access to critical data Relevant across all teams

    2.5 hours
    per user per day Messages Files

    64%
    DAU / MAU ratio Contacts Meetings
    Our two areas of focus for 2018

    Add more users to make our Improve our platform to make it


    platform more valuable easier to build on top of it
    Our two areas of focus for 2018

    Add more users to make our Improve our platform to make it


    platform more valuable easier to build on top of it

    Maintain leadership on
    Ship our new Extension API
    our core targets

    Extend our collaborative


    Become a great email client
    model beyond messaging

    Ship products that expand Launch an app-store, host


    our value proposition 3rd party apps
    Long-term vision
    Long-term vision

    Head over to frontapp.com/jobs


    if you want to find out more
    about our long term vision 😉
    Raising our Series B

    Confidential

    Good email client


    Extensible platform

    Collaborative
    Communication

    Shared email
    address We are here

    $xx ARR $xx ARR $xx ARR $xx ARR


    Thanks

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