A Summer Internship Project Report

On

“Customer Satisfaction Towards Service in Big Bazaar”

Carried Out at

Submitted to

M. S. PATEL INSTITUTE OF MANAGEMENT STUDIES

In Partial fulfillment of the requirement of
Summer Internship Project for the award of the degree of
Master of Business Administration (MBA)

Submitted By: Project Guide:

Rathod Bhavin Arvindbhai Mr. Sandeep Prasad
(Marketing Management) ( MARKETING MANAGER )
Roll No:- 47

M. S. PATEL INSTITUTE OF MANAGEMENT STUDIES

Faculty of Management Studies,
The Maharaja Sayajirao University of Baroda, Vadodara
2018-20
 DECLARATION

I, Bhavin Rathod, Student of M. S. PATEL INSTITUTE OF MANAGEMENT

STUDIES, The Maharaja Sayajirao University of Baroda, hereby declare that the

Summer Internship Project work entitled as “Customer Satisfaction” submitted

to The M. S. University of Baroda, is a record of an original work done by me

under the guidance of Mr.Sandeep Prasad. The information and data given in

this report is authentic to the best of my knowledge. I declare that this submitted

work is done by me and to the best of my knowledge; no such work has been

submitted by any other person for the award of Degree, Diploma and Fellowship

to any other college or university.

I also declare that all the information collected from various secondary and

primary sources have been duly acknowledged in this project report.

( BHAVIN A. RATHOD )

Place: Vadodara
Date: 11 July 2019
 ACKNOWLEDGEMENT

The following lines are an ode to all the people who made this entire effort turn into a result.

My warmest and most sincere thanks go to my guide Mr. Sandeep Prasad, , for his constant

support, cooperation and motivation during the course of Summer training, whose immaculate

knowledge helped me to channel my thoughts towards a focused outcome, without his sheer

ability to make amends for anything at all, this project would not have been possible. His

unending optimism and patience was a source of immense learning.

I express my sincere gratitude to Prof (Dr.) Jayrajsinh D Jadeja, Dean, Faculty of

Management Studies and Ms. Smita Trivedi ( Assistant Professor) for providing me an

opportunity to undergo Summer Training at Big Bazaar.

I also extend my sincere appreciation to Mr.Sandeep Prasad,( Marketing Manager ) and

Ms. Sakshi Banduni, (HR Manager) And Big Bazaar employees. who provided their valuable

suggestions and precious time in accomplishing my project report.

I would like to extend my best wishes to Big Bazaar family who have taught me the essence of

an organizational culture and for providing me with a conducive environment for professional

and personal growth.

Lastly, I would like to thank the almighty and my parents for their moral support and my friends

with whom I shared my day-to-day experience and received lots of suggestions that improved

my quality of work.
 TABLE OF CONTENTS

Sr. Particulars
No.
1. Executive Summary

2. Company Profile
a. Big Bazaar
b. Future Group
c. Promotional Offers
d. Competitors
 D Mart
 Spencers

3. Need Of Study
4. Objective of Study
5. Methodology adopted for study
6. Area of study
7. Sources of Data
8. Research Design
9. Research Sample
10. Data collection Tool
11. Data Analysis
12. Findings
13. Suggestions
14. Conclusions
15. Annexure
1. EXECUTIVE SUMMARY
1.EXECUTIVE SUMMARY

Being Management students, we need to understand how industry analysis is done. Therefore,
we are required to identify the industry of our interest to conduct an analysis of the selected
Industry. This helps us as the students to develop a sense of awareness around us to keep the
details of the industry and also useful for career development.

This project is conducted to know the real Business exposure in the market as a part of Post-
Graduation Course offered by M.S. Patel Institute of Management Studies. The entire project
was conducted as a part of Post-Graduation Course offered by M.S. Patel Institute of
Management Studies.

The project was undertaken for the duration of 8 weeks. The internship started with the basic
knowledge of BIG BAZAAR. BIG BAZAAR’s services and then I read, refer and understood
various Market Research reports for the better understanding of the BIG BAZAAR and their
market value. Further as a part of my study I had to understand various products and then made
market research report; making data of market value, market volume, overall market of
Vadodara, For my report study and research work I have selected India Retail market and done
consumer survey in Vadodara.

It is very important for any company to know how the customers perceive their products,
services or the organization as a whole. It is the customer’s perception which influences the
products and services of the organization. If the organizations makes an attempt to find the
customers perception then, it can alter its products accordingly and offer to its customers. So
understanding the customer’s perception is a very difficult and vital task for the organizations.

The study includes questionnaire which consists of structured questions. For study purpose, the
sample size for survey is taken as 300. After collecting the responses the data is analyzed and
findings have been made for the study. For Secondary data, Data mining forum various
secondary sources such as government websites, news articles, industrial magazine, press
releases, annual reports, trade association reports and other online articles.
2. Company Profile
 2.Company Profile

Type Private

Industry Retail

Founded  2001; 18 years ago

Founder Kishore Biyani

Headquarters Mumbai, Maharashtra, India

Number of locations 256 stores nationwide

Area served India



 Electronics, Home and furniture, Home improvement,

Clothing, Footwear, Jewellery, Toys, Health and beauty, Pet
Products
supplies, Sporting goods and fitness
 Craft supplies, Party supplies, Grocery

Services  Future Pay

Parent Future Group

Website Futureretail.in
Big Bazaar is an Indian retail chain of hypermarkets, discount department stores, and
grocery stores. The retail chain was founded by Kishore Biyani under his parent organisation
Future Group, which is known for having a significant prominence in Indian retail and
fashion sectors. Big Bazaar is also the parent chain of Food Bazaar, Fashion at Big Bazaar
(abbreviated as fbb) and, Easyday’s while it is chain of retail outlets like Brand Factory,
Home Town, Central, etc.
Founded in 2001, Big Bazaar is one of the oldest and Largest hypermarkets chain of India,
housing about 250+ stores in over 120 cities and towns across the country.

Future Group India was established in 1994 with a vision to provide diverse services in
Indian and Global markets. The business areas of Future Group cover BPO (Business Process
Outsourcing), New Media, Security Management, and Construction. Through their strategic
investment and services, the future of Future Group shows a rising star in the business sky of
India.
Rewrite Rules, Retain Values – this simple idea has been at the core of business since the
inception of Future Group. Today, a wide portfolio of brands in food, FMCG and fashion,
complement the country’s pioneering modern retail networks.
More than 600 million customer visits are recorded across the 2,000 Future Group retail
stores, covering over 24 million square feet of space in over 400 cities and towns. Millions
more interact with group’s brands and businesses through ecommerce sites, social media and
mobile apps like FuturePay and EasyDay Club.
Future Group’s food value chain operates with its nation-wide network, reaching the smallest
towns and cities with its sourcing and manufacturing units, and integrated distribution
systems. Tasty Treat, Golden Harvest, Karmiq, Kara, Sunkist, ThinkSkin, Mother Earth,
Kosh, Nilgiris are among the leading brands from the Future Group.
In fashion, our manufacturing facilities produce garments designed and sourced by a talented
team of trend-spotters, designers and merchandizers. Brands like Lee Cooper, John Miller,
CoverStory, Indigo Nation, Scullers, Knighthood, DJ&C, Bare, UMM, and Ancestry are
some of our key brands.
The flagship retail brand Big Bazaar is ranked among the most valuable Indian brands
(Interbrand), and among the most trusted brands (Nielsen). Leading department store
network, Central, smart prices retailer, Brand Factory, and popular fashion destination FBB
are also a part of the group, along with a growing chain of small neighbourhood stores,
EasyDay and Heritage Fresh, and convenience stores WH Smith and 7-Eleven. “Hafte ka
sabse sasta din” was introduced by the Big Bazaar, wherein extra and special discounts were
offered on Wednesday every week, to attract the potential buyers into their store.
1) Big Bazaar is a chain of hypermarket in India, which caters to every family’s needs and
requirements.
2) Big Bazaar has released the doors for the fashion world, general merchandise like sports
goods, cutlery, crockery, utensils, and home furnishings etc. at best economical prices.
3) Big Bazaar group offers more than 100 stores all over the country with an amalgamation of
Indian bazaars’ feel and touch with a convenience and choice of the modern retail facilities
4) the worldwide country chain, Big Bazaar, is formed by CEO of Future Group, Mr. Kishore
Biyani. Their basic attraction associated with reasonable prices is their Unique Selling Price.
5) Big Bazaar has become a massive hit with lower middle-class and middle class people as a
major client base.
6) Reflect the look and feel of Indian bazaars at their modern outlets.

PROMOTIONAL OFFERS
 Promotion is an important marketing force that provides extra incentives to achieve
sales.
 Promotion is an important marketing tool as compared to advertisements and sales
force.
 Promotion is both short term and long term activities carried.

ROLE OF PROMOTION

 Promotions are an extremely valuable tool for the marketing of brands.

 Like all other tools, promotions can make a valuable contribution to marketing when
they are properly used.
 Promotions are offered to the customers to get the sales and to increase their market
share
 The short term promotions are towards increasing the sales and the long term sales are
towards increasing the customer base.

WHEN TO USE PROMOTION

 A brands quality is inferior to competition.

 A brands advertising is not as persuasive as competitive .
 A new brand is being introduced .
 BELOW THE LINE SALES PROMOTION

Below the line sales promotions are short-term incentives, largely aimed at consumers.
 Methods of below the line sales promotion

1. Price promotions

Price promotions are also commonly known as" price discounting". These can be done in two
ways:
(1) A discount to the normal selling price of a product, or

(2) More of the product at the normal price. Price promotions however can also have a
negative effect by spoiling the brand reputation or just a temporary sales boost (during the
discounts) followed by a lull when the discount would be called off.

2. Coupons

Coupons are another, very versatile, way of offering a discount. Consider the following
examples of the use of coupons:

- On a pack to encourage repeat purchase - In coupon books sent out in newspapers allowing
customers to redeem the coupon at a retailer

- A cut-out coupon as part of an advert

- On the back of till receipts

The key objective with a coupon promotion is to maximize the redemption rate – this is the
proportion of customers actually using the coupon.
It must be ensured when a company uses coupons that the retailers must hold sufficient stock
to avoid customer disappointment.

Use of coupon promotions is often best for new products or perhaps to encourage sales of
existing products that are slowing down.

3. Gift with purchase

The "gift with purchase" is a very common promotional technique. In this scheme, the
customer gets something extra along with the normal good purchased. It works best for -
Subscription-based products (e.g. magazines) - Consumer luxuries (e.g. perfumes)
4. Competitions and prizes
This is an important tool to increase brand awareness amongst the target consumer. It can be
used to boost up sales for temporary period and ensure usage amongst first time users.

5. Money refunds
Here, a customer receives a money refund after submitting a proof of purchase to the
manufacturer. Customers often view these schemes with some suspicion – particularly if the
method of obtaining a refund looks unusual or onerous.

6. Frequent user / loyalty incentives

Repeat purchases may be stimulated by frequent user incentives. Perhaps the best examples
of this are the many frequent flyer or user schemes used by airlines, train companies, car hire
companies etc.

7. Point-of-sale displays
shopping habits are changing for the people living in metropolitan cities. People prefer big
retail outlets like Big Bazaar to local kirana stores. Most of the decisions of buying are taken
by the virtue of point-of-sale displays in these retail outlets.

BTL PROMOTION activities of Big Bazaar:

BTL promotions are gaining popularity among all big companies nowadays
considering their effectiveness because of the "individual customer promotion" at a price,
which is much lesser than the normal media promotions.

 Low prices on Wednesday Low prices on Wednesday

 Concept of Big Day

 Promotional offers

 School Jao Khushi Khushi

 Khushi Ki Barsaat

 Happy Father’s Day

 PKDMD

 Young Elders day

 COMPETITORS OF BIG BAZAAR

D-Mart is biggest competitors of the Big Bazaar in the retail market, while Big Bazaar
is to for to the middle class the upper middle class people and for upper class, while the D-
Mart is segmented the customer in lower class, middle class and fer upper middle and upper
level customers D-Mart marketing Strategy for making profit is totally different in consumer
market. Mart was conceived by value investor Mr. Radhakishan Damani in the year 2000,
operating a single store in Maharasthra. With a mission to be the lowest priced retailer in its
area of operation, DMart has grown steadily over the years and operates 155 stores in 11
States and 1 Union Territory of India. The Company has delivered stable performance across
stakeholder metrics by focusing on financial fundamentals, high levels of patience and strong
conviction.D-mart has 155 store in across India and addition of more 24 store. This year its
revenue from operation is 15,009 cr and EBITDA 1,337 and profit after tax is 785 crore.

Analysis:

Positive points:

 D-mart has signage for Indication for all department so they don’t require staff for
each department.
 There are large amount of product under lower price.
 There are lower price range cloths without brand.
 It has huge range of staple product compare to big bazaar.
 They have 25+ billing counters.
 There is exit gates after billing counter so threat of product stolen will be decreased.

 They have home brand in gifts, staples, dry fruits, kitchen ware etc.
 They will give flat discount up to 50%.
 They have more impulse Counter.

Negative Points:

 No brand in Fashion department.

 They target only LOWER MIDDLE CLASS costumers.
 No other payment methods.
 There is no proper display during peak sell time.
 Spencer's Retail is a chain of retail stores headquartered in Kolkata, West Bengal
having presence in over 35 cities in India. Spencer's is based on the 'Food First' Format (it
mainly offers fresh and packaged food). Many outlets though sport multiple formats for
retailing food, apparel, fashion, electronics, lifestyle products, music and books. It is owned
by RP-Sanjiv Goenka Group.
Spencer's boasts of a wide range of private brand products that encompasses both foods as
well as non-foods FMCG category. 'Spencer's Smart Choice' is the leading instore brand
which has a plethora of products ranging from juices, noodles, cookies, honey, air freshners
etc. Spencer's also has the 'Clean Home' range of home improvement products and 'Tasty
Wonders' range of snacks and impulse food range. Apart from this Spencer's has very
successfully launched its general merchandize products under the brand name of MAROON
which includes Non Stick, Hard Anodized, Home Plastic and Foils.

Analysis:

Positive points:

 They will give flat discount up to 50%.

 Huge product range in kitchen ware.
 They provide fresh vegetables and fruits everyday.
 High range in frozen vegetables.
 High range of AMUL products.
 All brands available in staples.
 They have fixed customer (high class and upper middle).
 They have home brands in many category.
 They provide non-veg food also so many customer are regular for that purpose.
 They have home brand in cloths also.
 They have more impulse Counter.

Negative points:

 Store has old environment and atmosphere.

 Long distance billing desk.
 Small range of expiry product and give discount on that.
 No brand in fashion.
 No proper branding and signage in the store.
 No marketing activity or promotions in market.
 No digital marketing for promotions.
 3.Need Of The Study

4.Objective of The Study

5.Methodology Adopted for Study

3.NEED OF THE STUDY

In this competitive world, there exists huge competition between organizations of retail
sector. The company which adopts best sales promotion activities will have better profits. So,
it is necessary to know company’s sales promotion activities which results in sales growth
and turn profits to the organization.

4.OBJECTIVE OF THE STUDY

Following are the objectives of the study:

 To find out the influence of Advertising and Sales promotion on the sales of the Big
Bazaar
 To find the most effective tool of Sales promotion technique to entice customers used
by Retail businesses.
 To study various advertising and sales promotion techniques used by Big Bazaar.
 To find the effectiveness of the Brand recall and Recognition of Big Bazaar.
 To find out the ranking of Big Bazaar with its relative competitors as per the
customers.
 To find certain new techniques that Big Bazaar can adopt to improve its services
 TO study how much customers aware about Tasty Treat Product.

5.Methodology adopted for study

 Observation Method (Observing the working of various departments like finance,

marketing, purchasing, production.)
 Questionnaire method (Enquiring about the Sales promotion techniques adopted by
Big Bazar from its Managers and employees and also from the consumers visiting
the store)
 Visiting & surfing websites of company.

Meaning

Research Methodology is a set of various methods to be followed to find out various

Information’s regarding market strata of different products. Research Methodology is
required in every industry for acquiring knowledge of their products.
6.Area of study

7.Sources of Data

8.Research Design
6.Area of study
The study is exclusively done in the area of marketing. It is a process requiring care,
sophistication, experience, business judgment, and imagination for which there can be no
mechanical substitutes.

7.Sources of Data

 Primary Source
The primary data was collected by means of a survey. Questionnaires were prepared
and customers of the big bazaar at inorbit mall branch was approached to fill up the
questionnaires. The questionnaire contains 17 questions which reflect on the type and
quality of services provided by the Big
bazaar to the customers. The response of the customer is recorded on a grade scale of
strongly disagree, disagree, uncertain, agree and strongly agree for each question.
The filled up information was later analyzed to obtain the required interpretation and
the findings.

 Secondary Source
In order to have a proper understanding of the customer service of Big Bazaar a depth
study was done from the various sources such as books, a lot of data is also collected from
the official websites of the Big bazaar and the articles from various search engines like
Google, yahoo search.

8.RESEARCH DESIGN
The research design is exploratory till identification of customer services parameters. Later it
becomes descriptive when it comes to evaluating the promotion techniques of the big bazaar.

Descriptive research, also known as statistical research, describes data and characteristics
about the sales promotion techniques being studied. Descriptive research answers the
questions who, what, where, when and how.

Although the data description is factual, accurate and systematic, the research cannot describe
what caused a situation. Thus, descriptive research cannot be used to create a causal
relationship, where one variable affects another.

The description is used for frequencies, averages and other statistical calculations. Often the
best approach, prior to writing descriptive research, is to conduct a survey investigation.
Qualitative research often has the aim of description and researchers may follow-up with
examinations of why the observations exist and what the implications of the findings are.
 9.Research Sample

10.Data Collection Tool

9.RESEARCH SAMPLE

SAMPLING PLAN:

Since it is not possible to study whole universe, it becomes necessary to take sample
from the universe to know about its characteristics.
 SAMPLING UNITS : Customer and Employees of Big Bazaar.
 SAMPLING TECHNIQUE : Structured Quesionnaire.
 CONTACT METHOD : personal interview/filling the Questionnaires.

SAMPLE SIZE:

The work is a case of Big bazaar one of the Retail Sector industry together representing great
per cent of the market share of Indian retail sector. The survey was conducted in the city of
Vadodara in Inorbit Mall, big bazaar, with 300 customers as respondent.

10.DATA COLLECTION TOOL

Data is collected from various customers through personal interaction. Some other
information is collected through secondary data also. Data was collected through a structured
questionnaire.
11.Data Interpretation And
Analysis
 11.DATA INTREPRETATION AND
ANALYSIS
GRAPHS AND FINDINGS

Q1: How Bigbazaar’s Price compare D-mart and Others ?

OUTSTANDI GOOD SATISFACT AVERAGE POOR TOTAL
G OY
25 73 145 45 12 300

TABLE 1
160

140

120

100

80

60

40

20

0
Outstanding Good Satisfactory Average Poor

Series 1

Interpretation:
Majority (48%) of the customers surveyed Price were Satisfactory compare to
Big Bazaar to D-Mart.
Q2: How is Quality and Services of big bazaar ?
OUTSTAND GOOD SATISFACT AVERAGE POOR TOTAL
IG OY
167 78 38 12 5 300

TABLE 2
180

160

140

120

100

80

60

40

20

0
Outstanding Good Satisfactory Average Poor

TABLE 2

Interpretation:

Majority (56%) of the customers surveyed Quality and Services were

Outstanding at Big Bazaar.
Q3: HOW IS QUALITY AND RANGE OF THE PRODUCTS ?

OUTSTANDING GOOD SATISFACTORY AVERAGE POOR TOTAL

30 203 55 7 5 300

TABLE 3
250

200

150

100

50

0
Outstanding Good Satisfactory Average Poor

TABLE 3

Interpretation:
Majority (56%) of the customers surveyed Quality and Range were Good at
Big Bazaar.
Q4: How are offers and Discount compare to other.

OUTSTAND GOOD SATISFACT AVERAGE POOR TOTAL

IG OY
40 193 45 17 5 300

TABLE 4
250

200

150

100

50

0
Outstanding Good Satisfactory Average Poor

TABLE 4

Interpretation:

Majority (65%) of the customers surveyed Offers and Discount were

Good at Big Bazaar.
Q5: How is ambience and cleanliness at Big Bazaar.

OUTSTAND GOOD SATISFACT AVERAGE POOR TOTAL

IG OY
61 231 6 2 0 300

TABLE 5
250

200

150

100

50

0
Outstanding Good Satisfactory Average Poor

TABLE 5

Interpretation:

Majority (77%) of the customers surveyed Ambience and cleanliness

were Good at Big Bazaar.
Q6: How is Billing Counter Experience at Big bazaar.

OUTSTANDIG GOOD SATISFACTOY AVERAGE POOR TOTAL

21 133 82 45 19 300

TABLE 6
140

120

100

80

60

40

20

0
Outstanding Good Satisfactory Average Poor

TABLE 6

Interpretation:

Majority (44.33%) of the customers surveyed Billing Counter

Experience were Good at Big Bazaar.
Q7: How is Payment Method(Future Pay, Profit club) at Big Bazaar.

OUTSTANDIG GOOD SATISFACTOY AVERAGE POOR TOTAL

57 125 51 46 21 300

TABLE 7
140

120

100

80

60

40

20

0
Outstanding Good Satisfactory Average Poor

TABLE 7

Interpretation:

Majority (41.67%) of the customers surveyed Billing Counter

Experience were Good at Big Bazaar.
Q8: How is Todays offer ?

UTSTANDING GOOD SATISFACTOY AVERAGE POOR TOTAL

80 65 58 79 18 300

TABLE 8
90

80

70

60

50

40

30

20

10

0
Outstanding Good Satisfactory Average Poor

TABLE 8

Interpretation:
Majority (49.17%) of the customers surveyed Tasty treat was
Outstanding product at Big Bazaar.
Q9: How is staff Behavior and Greet

OUTSTANDI GOOD SATISFACT AVERAGE POOR TOTAL

G OY
30 145 62 45 18 300

TABLE 9
160

140

120

100

80

60

40

20

0
Outstanding Good satisfactory Average Poor

TABLE 9

Interpretation:

Majority (37.50%) of the customers surveyed Tasty treat was Good

with sceme compare to others at Big Bazaar.
Q10: How is AMBIENCE and CLEANLINESS

OUTSTANDIG GOOD SATISFACTOY AVERAGE POOR TOTAL

75 170 32 20 3 300

TABLE 10
180

160

140

120

100

80

60

40

20

0
outstanding Good Satisfactory Average Poor

TABLE 10

Interpretation:
Majority (67.63%) of the customers surveyed Display of Tasty treat
Produsct were Good at Big Bazaar.
 12.FINDINGS

 Majority (84%) of the customers surveyed were aware of the Promotional offers at
Big Bazaar

 Newspaper was the most effective mode for communication, followed by hoardings
and TV advertisements.

 Promotional offers are noticed and heard by the customers during their shopping

 65% of the customers visit Big Bazaar once in a week, either on Wednesdays or
week ends, followed by customers visiting once in a month and as-and-when
required.

 Customers preferred clothing followed by groceries, Vegetables.

 Majority (85%) of customers availed benefit of promotional offers

 Majority (87%) of customers did communicate benefits of promotional offers to their

friends and relatives.

 86% of customers find price better compared to other retail stores

 Customers found Quality at Big Bazaar good as compared to other retail stores

 Customers feel product range good at Big Bazaar

 Promotional offers are good compared to other retail stores as per the customers.

 Promotional Activities can affect to the customers.

 Live Testing Counter can increases the selling of product.

 13.SUGGESTIONS

 The surveyed customers were not aware of promotional offers, so the Company
should ensure that maximum customers know about promotional offers visiting Big
Bazaar and there should make aware of offers to general public.

 Some customers are disappointed because of short period of promotional offers as

they visit Big Bazaar after the offer period is over. Such customers should be
convinced that similar offers would be declared soon.

 The duration of the discount offers must be increased, so that more number of
customers can avail the benefit.

 Most of the customers prefer clothing (50%) and groceries (32%) , the Company has
to attract the customers towards and electronic items and Shoes.

 The promotional offers on Wednesdays can also be extended to Tuesdays and

Sundays so that more number of customers will get benefit of the offers and thus sales
increase.

 The employees of Big Bazaar should be discouraged to take the benefit of offers
which are meant for customers.

 Trollies should be well maintained and should work properly.

 More space should be used for promotional Activity and brand Promotions.

 There should be an indication signage for product.

 There should be an indication signage for Open Billing Counter.

 Staff has to be well educated with schemes and upcoming offers.

 Billing Counter’s place must be changed for smooth customer billing and threats of
stolen products.

 Electronics Items would be Introduced for customers because there are no any
electronics showrooms in MALL.
 14.CONCLUSION

 Promotional offers play an important role to increase the sales in short terms

 The customer buying pattern has changed with the introduction of Big Bazaar in
Belgaum

 The foot fall has increased at Big Bazaar with promotional activity.

 The availability of active counter is less compared to the other stores so It will affect
the customer at checkout

 The more availability of the payment methods takes more time while billing.

 Some payment methods take too much time while other customer are waiting in line.

 Sometimes price mismatch issues are shown while billing, so direct update of the price
or the checking of the price frequently reduces the issue of price mismatch.