UNIBIC Foods India Pvt Ltd

UNIBIC Foods India Private Limited produces cookies. The Company offers oatmeal,
butter, jam, chocolate chip, and sugar free cookies, as well as chocos, butter cashew, and coconut
products. UNIBIC Foods India serves customers in India.

Corporate Information:

Incorporated name Unibic Foods India Pvt Ltd

Head Quarters Address Unibic Foods India Pvt Ltd. Shreeram

Nivas, No.1134. 100ft Road, HAL 2nd
Stage, Indiranagar, Bangalore - 560038

Phone no 91 80 2520 1359 Connected to all

Departments

Website www.unibicindia.com

Class of Company Private Company

Year of Establishment 8th July2004

Holding Company Peepul Capital Fund III LLC

Managing Director Nikhil Sen

Business Outline Manufacturing, sales and related business of

wide varieties of quality cookies.
 The company is headed by its Managing Director Mr. Nikhil Sen. Headquartered in
Bangalore, UNIBIC has a state-of-the-art manufacturing unit located a little outside the city.
The company has been manufacturing and marketing premium cookies for 10 years in India.

The cookie with more

Every time a cookie lover reaches out for a real cookie, the only one that will meet the craving is
the cookie with more. With more richness and more choices, Unibic Cookies are bursting with
flavour and the abundance of more butter, chocolate, pista, cashew, and other rich ingredients.
With over 24 variants including 7 sugar-free flavours, Unibic has something more for the entire
family. Unibic, came to India in 2004 with the iconic Anzac and Bradman cookies. Over the
years, Unibic has grown its range to over 30 variants and has been regularly introducing fresh &
unique flavours to cookie connoisseurs around the world.

Headquartered in Bangalore, Unibic is known for its rich and flavoursome cookies that
take a bite of the premium cookie market.

Powered by a team of over 800 motivated individuals, Unibic is proud to have top
management that comprises industry veterans who bring domain knowledge and the acumen of
investors from Peepul Capital.

Peepul Capital has been part of the growth journey of more than forty companies across
diverse sectors over the last 15 years. Peepul Capital combines the strength of the local
investment team with a global reach and focus. The relationships of the team have played a
significant role in identifying and sourcing opportunities across various life cycle stages.

More variants. More in each variant.

Unibic offers a wide portfolio of products that can be broadly categorised as chocolate,
butter, milk, savoury & health. But that tells only a part of the story. Even in a category like
butter, the choice ranges from the classics like Butter Cookies and Cashew to the unique Doosra
Chilli Butter Cookies.
 Unibic’s promise of more is amply demonstrated in every product. For example, Choco
Chip has 21% chocolate, one of the highest in the market while Butter Cookies contain 9.4% real
butter, almost double the nearest competitor.

Baked with imagination

As an innovator, Unibic is second to none. A robust product development process with

the involvement of senior management, marketing and sales along with the R&D team brings the
best of consumer insights and innovating thinking to the creation of new variants. A history of
firsts bears witness to this out-of-the-box approach. The first liquid chocolate centre cookies in
the country – Choco Kiss – were launched by Unibic. A host of unique variants, Fruit&Nut, Milk
Orange, Chilli Butter, Honey Oatmeal are products of a constant quest to introduce new
experiences for the consumers. The new MyHealthy range of Ragi Cookies (with pure ghee),
Gluten-free Cookies and the health-laden 40% Oats Cookies are the latest additions to the unique
basket.

The Unibic factory is the largest integrated cookie manufacturing plant in the country, with 5
production lines and a capacity of 30,000 tonnes a year. That’s a lot of cookies for you to enjoy.

Expanding geographies and client base

The company exports its cookies to more than 10 countries including across Australia,
North America, UK & Europe, Asia, the Middle East and New Zealand. Unibic manufactures for
private labels – 6 in India and 10 across the world. Powered by a team of over 800 motivated
individuals, Unibic is spreading its brand of delicious richness to new geographies and
welcoming more consumers into the fold every day.
 Industry profile

Indroduction:

Introduction. Unibic Foods India Pvt Limited belongs to the Biscuits and cookies
industry. Indian Biscuits Industry came into major existence and started gaining a sound status in
the bakery Industry in the later part of 20th century when the urbanized society called for
readymade food products at a tenable cost. Biscuits were assumed as sick men’s diet in earlier
days. But today it has become one of the most loved fast food products for every age growth.
Biscuits are always easy to carry, tasty to eat, cholesterol free and reasonable at cost. States that
have the larger intake of biscuits are Maharashtra, West Bengal, Andhra Pradesh , Karnataka &
Uttar Pradesh .Maharashtra and West Bengal are the most Industrial developed states; hold the
maximum amount of consumption of biscuits. Even, the rural sector consumes around 55% of
the biscuits in the bakery products. Indian biscuits Industry seems to be the largest among all the
food Industries and has a turnover of around Rs.14500 Cr in the fiscal year 2014-15. Indian
subcontinent is known to be the third largest manufacturer of biscuits , the first being USA and
second being China . The Industry is classified under two sectors: Organized and Unorganized.
Bread and Biscuits are the major part of the bakery Industry and covers around 80% of the total
bakery products in India. Biscuits today stand at a higher value and production level than bread.
This belongs to the unorganized sector of the bakery Industry and covers over 70% of the total
production. The penetration of biscuits in India among the urban and rural market is 85% and
55% respectively. Biscuits are always hygienically packaged nutritious snack food available at
very competitive prices, volumes and different tastes. According to the NCAER analysis,
biscuits are predominantly consumed by people from the lower strata of society, particularly
children in both rural and urban areas with an average monthly income of Rs.750and above.
While the country is the largest biscuit consuming nation, per capita consumption is low at 2.1kg
– compared to Ireland, which is the highest at 21.76kg. The market for biscuits and cookies in
India has come a long way accounting for 72 per cent of the sales in the bakery industry.

Increasing consumption of packaged and convenience food, the availability of a variety

of biscuits and an increase in disposable incomes have provided a major boost to the industry.
Biscuits can he broadly categorized into the following segments in the Indian biscuit industry-
Glucose Marie Cream Cookie Milk Others in this industry. Some companies focus only on some
segments whereas giants like Britannia and Parle focus on all these major segments of biscuits.

Current Scenario. India’s biscuit and cookie industry was valued at INR 145 billion (US
$2.41bn) in financial year 2014, of which Britannia and Parle, account for 61 per cent of the
market share, according to a Value Notes report entitled Biscuits and Cookies Industry in India:
2015-2019. The industry is expected to grow at a CAGR of 14 per cent, to reach INR 279 billion
(USD $4.65bn) by 2019. Manufacturers are now aggressively entering the premium segment of
the market. Biscuits and cookies were considered to be a product of mass consumption.
However, with changing tastes and preferences, and increasing affluence, this no longer seems to
be the case. Increasing indulgence, health concerns and familiarity with luxurious taste, which
has developed among Indian consumers has led Indian manufacturers to experiment with a
variety of biscuits and cookies. This has also led to higher growth in the premium segment
compared to the economical and mid segments of the industry.

Today Biscuits contributes to over 33 % of the total production of bakery and above 79 %
of the biscuits are manufactured by the small-scale sector of bakery industry comprising both
factory and non-factory units in the country. Today the large scale bakery manufacturers like
Cadbury, Nestle, and Brooke bond had traded in the biscuit industry but couldn't hit the market
because of the local companies that produced only biscuits. Government has established The
Federation of Biscuit Manufacturers of India (FBMI) which has confirmed a bright future of
India Biscuits Industry. According to FBMI, a steady growth of 15 % per annum in the next 10
years will be achieved by the biscuit industry of India. Besides, the export of biscuits will also
surpass the target and hit the global market successfully.

Total Contribution to the Economy/ Sales in India. The total revenue of the biscuit
industry for the fiscal year 2014-15 was 14500 crores. Biscuit industry contribute Rs.8,000 crore
to the FMCG industry today, provides vast opportunity for growth, as the per capita consumption
of biscuits is less than 2.1 kg in our country. It is one of the major contributor to the GDP of
India and creates a major impact on the development of the Indian economy. Apart from Big
3(Britannia, Parle, ITC) there are around 150 medium to small biscuit factory in India.
 Key Verdicts for the Industry in India. The biscuits and cookies industry in India, valued
at INR 145bn in FY 2014, has been growing at a CAGR of 10% over the last three years. It is
estimated that the industry will be worth nearly INR 279bn by FY 2019, growing at a CAGR of
~14%.Growth of this segment is expected to slow down as manufacturers are offering discounts
to push volume sales, which in turn has slowed down the value growth of the industry. The share
of glucose biscuits is expected to decline as they have reached a point of saturation. With rising
incomes, consumers are being lured towards cream biscuits and cookies instead of glucose
biscuits. Share of premium biscuits is likely to increase by FY 2019 as manufacturers are now
aggressively entering the premium biscuit and cookie segment on account of higher margins
prevalent in the segment. Increase in disposable income, changing lifestyles, growth in organized
retail and increasing consumption of processed and packaged food are the main drivers of the
industry. Latest trends witnessed in the industry reveal that companies are engaged in improving
product packaging Also, concerns like growing media coverage on health, rising incidence of
health conditions, increasing concerns over physical appearance, changing lifestyle and soaring
costs of healthcare have led the biscuits and cookies market to move towards a healthier path.

Impact on the Biscuit and cookie industry. These trends offer huge risks and equally
outsized opportunities for the for the Indian Biscuit and Cookies industry. To address them in a
way that results in real competitive advantage, it’s critical to understand the specific ways that
these trends are already affecting companies in the industry.

E-retailing of bakery products. This is new trend in this industry which can create a major
impact on the top line of all major companies in this industry. E-Retailing has been adopted by
many companies as strategy for reaching all levels of customers all around the country. It is an
unexplored distribution channel in this industry which can be explored and exploited by the
companies in this industry. Shift in consumer demand. Consumers appear to be rethinking their
relation with Biscuits brands and are viewing biscuits as food not only as a snack but also the
health content and taste. Although this is not likely to have a major impact on sales volume, it is
affecting how much people are willing to pay for Biscuits. Consumers are also demanding more
cookies in the premium segment, and are expecting more tasty and quality features in the
biscuits. Improved Packaging. Packaging is one of the major factor that affect the demand for
baked products. There are many new technologies that can provide both safety and aesthetic
quality for the products. Hence the companies in this industry should try to make upgradation in
there packing as and when required. The Aesthetics qualities and features of the package of such
biscuits also create a major impact on the demand for the products in this industry. Hike in
Central Excise Duty and other taxes by the government. All the companies in this industry
expected that the government would reduce the central Excise duty on the food products. But
there hasn’t been any change in the duty and also there has been a small hike in the duty. Hence
the companies are forced to increase the price of their product. The taxes on the raw materials
and finished goods are still continuing to be a major problem in this segment. Especially the non-
implementation of GST tax system is affecting the industry badly. Rise in the prices of basic
Raw materials. There has been a hike in the price of the basic raw materials that are used for the
production of cookies and biscuits like Milk, Sugar, Flour and Butter etc. For the past 5 years
there has been a constant rise in the price of raw materials that are being used for the production
of biscuits and cookies.

Company profile:

Unibic Foods India Pvt Limited (Formerly known as Unibic Biscuits India Pvt Limited)
is a leading domestic Cookie brand with an exclusive focus on the "premium" segment of the
cookies market in India. The Company mainly focuses on the "Indulgence" and "Health &
Wellness" category and offers differentiated products. Unibic Foods India Private limited was
incorporated in July 2004, with an initial investment of Rs 15 Crore. The company was
established as an Indian subsidiary of the fourth largest Australian cookie maker, Unibic
Australia. Unibic has been manufacturing and marketing premium cookies in India since 2004,
with the objective of carving a niche at the premium end of the market and the company has been
satisfying the consumers with great taste.

However, today UNIBIC Foods India Pvt Ltd. is a privately held company backed by
reputed international private equity firms. The company is headed by its Managing Director Mr.
Nikhil Sen. Headquartered in Bangalore, UNIBIC has a state-of-the-art manufacturing unit
located a little outside the city. The company has been manufacturing and marketing premium
cookies for 10 years in India. UNIBIC India started as an organization marketing two variants of
cookies and now the company grown leaps and bounds since. The company now market close to
30 different types of cookies in the Indian market. It also export to multiple countries across the
world. It is one of the fastest growing FMCG brands in the country and we remain committed to
delighting consumers with unique, premium products.

Unibic operates in the high-margin cookies segment in India, with a share of around 8%.
The company retails biscuits in India, has strategic alliances to make cookies for PepsiCo's
Quaker, Future Group's Tasty Treat and Cafe Coffee Day besides exports. Sen says it will
continue to focus on the health and wellness platform. Its recent launch was a sugar-free cookie.
The 12,000-crore biscuits market consists of big players such as Parle Products, Britannia, ITC,
United Biscuits and Cremica, besides several regional players. In India the largest markets for
the company are in the South of the country.

The company is also present in various cities and towns in Maharashtra, West Bengal,
and North East and in Delhi NCR. The company is growing rapidly and are entering new
markets every month. The company also export to countries like UK, Korea, Australia, New
Zealand, Middle East and many more.

Forward looking statement. We have grown, and intended to grow, focusing on

harnessing our willingness to experiment and innovate our ability to transform our drive towards
excellence in quality, our people first attitude and our strategic direction. Vision. To achieve this
by delighting customers with Fresh and healthy food products, those are a benchmark for quality
in the Industry. To be a preferred employer by nurturing entrepreneurship, managing career
aspirations and providing innovation avenues for enhanced employee prosperity. Mission.
Providing customers with hygienic, affordable and convenient supply of fresh and healthy food
products. Tag Line. “Delight in Every Bite” Slogan. When you are happy, we are happy We live
for your Health and Happiness Customer. Timely supply of Quality & Healthy Products. High
customer satisfaction. Employees. Enhancing the Technical and Managerial skills of Employees
through continuous training and development. Best appraisal systems to motivate employees.
Incentives, bonus and rewards systems to encourage employees.