History

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History

The first mobile telephone call made from a car occurred in St. Louis,
Missouri, USA on June 17, 1946, but the system was impractical from what
is considered a portable handset today. The equipment weighed 80 lbs, and
the AT&T service, basically a massive party line, cost $30 USD per month.

In 1960, the world’s first partly automatic car phone system, Mobile System
A (MTA), was launched in Sweden. MTA phones were composed of
vacuum tubes and relays, and had a weight of 40 kg. In 1962, a more
modern version called Mobile System B (MTB) was launched, which was a
push-button telephone, and which used transistors in order to enhance the
telephone’s calling capacity and improve its operational reliability. In 1971,
the MTD version was launched, opening for several different brands of
equipment and gaining commercial success.[6][7]

Martin Cooper, a Motorola researcher and executive is considered to be the


inventor of the first practical mobile phone for handheld use in a non-vehicle
setting, after a long race against Bell Labs for the first portable mobile
phone. Using a modern, if somewhat heavy portable handset, Cooper made
the first call on a handheld mobile phone on April 3, 1973 to his rival, Dr.
Joel S. Engel of Bell Labs.[8]

The first commercially automated cellular network (the 1G generation) was


launched in Japan by NTT in 1979, initially in the metropolitan area of
Tokyo. Within five years, the NTT network had been expanded to cover the
whole population of Japan and became the first nationwide 1G network. In
1981, this was followed by the simultaneous launch of the Nordic Mobile
Telephone (NMT) system in Denmark, Finland, Norway and Sweden.[9]
NMT was the first mobile phone network featuring international roaming.
The first 1G network launched in the USA was Chicago-based Ameritech in
1983 using the Motorola DynaTAC mobile phone. Several countries then
followed in the early-to-mid 1980s including the UK, Mexico and Canada.

The first "modern" network technology on digital 2G (second generation)


cellular technology was launched by Radiolinja (now part of Elisa Group) in
1991 in Finland on the GSM standard, which also marked the introduction
of competition in mobile telecoms when Radiolinja challenged incumbent
Telecom Finland (now part of TeliaSonera) who ran a 1G NMT network.

In 2001, the first commercial launch of 3G (Third Generation) was again in


Japan by NTT DoCoMo on the WCDMA standard.[10]

One of the newest 3G technologies to be implemented is High-Speed


Downlink Packet Access (HSDPA). It is an enhanced 3G (third generation)
mobile telephony communications protocol in the High-Speed Packet
Access (HSPA) family, also coined 3.5G, 3G+ or turbo 3G, which allows
networks based on Universal Mobile Telecommunications System (UMTS)
to have higher data transfer speeds and capacity.

[edit] General features


Mobile phones are designed to work on cellular networks and contain a standard set of
services that allow phones of different types and in different countries to communicate
with each other. However, they can also support other features added by various
manufacturers over the years:

• roaming which permits the same phone to be used in multiple countries, providing
that the operators of both countries have a roaming agreement.
• send and receive data and faxes (if a computer is attached), access WAP services,
and provide full Internet access using technologies such as GPRS.
• applications like a clock, alarm, calendar and calculator and a few games.
• Sending and receiving pictures and videos through MMS, and for short distances
with e.g. Bluetooth.
• GPS receivers integrated or connected (i.e. using Bluetooth) to cell phones,
primarily to aid in dispatching emergency responders and road tow truck services.
This feature is generally referred to as E911.
• Push to talk, available on some mobile phones, is a feature that allows the user to
be heard only while the talk button is held, similar to a walkie-talkie.
• features aimed toward personalisation, such as user defined and downloadable
ring tones and logos, and interchangeable covers, which have helped in the uptake
by the teenage market. Mobile phone content advertising has become massively
popular but has also drawn a great deal of criticism. Usually one can choose
between a ring tone, a vibrating alert, or a combination of both.

As a result of all these features packed into a tiny device, mobile phones have recently
gained reputations for their poor ergonomics. Their small size, plethora of features and
modes, and attempts at stylish design may make them difficult and confusing to use.

Today mobile phones have moved beyond their primary role of voice communications
and have graduated to become an essential entertaining device for mobile users. We are
in an era where users buy mobile phones not just to be in touch, today’s youth use it to
express their thoughts, for social networking, to show their interests, play games, read
news, surf on the internet, listen to music, chat instantly with friends & families and even
check their bank balances. There are various phone manufacturers providing handsets.

However, Nokia is the dominant player on the GSM space, accounting for 63% of the
installed base (phone’s currently in use) while LG rules CDMA with 48% of installed
base market share. On looking at urban India GSM/CDMA combined installed base,
Nokia is at the top with 54% of installed base market followed by LG (14%). LG is
second most used handset manufacturer India primarily due to its dominant position in
the CDMA.
Phone manufacturer usage
April 2009 ending quarterly Average - India Urban Mobile Phone Users (N=5,775)

Brands Installed base*


Total
GSM CDMA
(GSM + CDMA)
LG 4.4% 47.6% 14.4%
Motorola 7.8% 5.4% 7.2%
Nokia 62.6% 24.3% 53.7%
Samsung 9.0% 11.2% 9.5%
Sony-
Ericsson 8.9% 6.8%

* – Users currently using the phone model

On looking at the ability of manufacturers to gain market share via word of mouth, Nokia
and Sony-Ericsson fare a lot better compared to the other three big manufacturers,
with 2 out of 3 users for each of the two manufacturers mentioning they are likely to
recommend their handset to their friends.

Phone manufacturer usage


April 2009 ending quarterly Average – India Urban Mobile Phone Users (N=5,775)

Model Installed base*


Likely to Recommend**
LG 57.6%
Motorola 41.0%
Nokia 68.6%
Samsung 55.7%
Sony-Ericsson 65.3%

* – Users currently using the phone model

**Likely to recommend current phone manufacturer to others

About Vital Analytics


Vital Analytics is a pioneer in measuring current and future mobile trends in India. For
more information, please visit www.vitalanalytics.in (Naveen Menon)

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