Bajaj Auto

BAJAJ AUTO
Introduction
Bajaj Auto Limited is a global two-wheeler and three-wheeler Indian manufacturing company It
manufactures and sells motorcycles, scooters and auto rickshaws. Bajaj Auto is a part of the Bajaj
Group. It was founded by Jamnalal Bajaj in Rajasthan in the 1940s. It is based in Pune, Mumbai, with
plants in Chakan (Pune), Waluj (near Aurangabad) and Pantnagar in Uttarakhand The oldest plant at
Akurdi (Pune) now houses the R&D center 'Ahead'.
Bajaj Auto is the world's sixth-largest manufacturer of motorcycles and the second-largest in India It is
the world's largest three-wheeler manufacturer.
About Bajaj Auto
Type Public
Industry Automotive
Founded November 29, 1945; 73 years ago
Founder Jamanlal Bajaj
Headquarters Pune, India
Rahul Bajaj(Chairman)
Key people Rajiv Bajaj(CEO)
Products Motorcycles, three wheelers and cars

Revenue ₹22,91,051 billion (March 2018)
Net Income ₹3,56,254 billion ( (March 2018)
Number of employees 9,119 (March 2018)
Parent Bajaj Group
History
Bajaj Auto came into existence on 29 November 1944 as M/s Bachraj Trading Corporation Private
Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained a
license from the Government of India to manufacture two-wheelers and three-wheelers. And obtained
Licence from Piaggio to manufacture Vespa Brand Scooters in India and started making Vespa 150
scooters. It became a public limited company in 1960. In 1970, it rolled out its 100,000th vehicle. In
1977, it sold 100,000 vehicles in a financial year. In 1985, it started producing at Waluj near
Aurangabad. In 1986, it sold 500,000 vehicles in a financial year. In 1995, it rolled out its ten millionth
vehicle and produced and sold one million vehicles in a year .With the launch of motorcycles in
1986, the company has changed its image from a scooter manufacturer to a two-wheeler manufacturer.
According to the authors of Globality: Competing with Everyone from Everywhere for Everything,
Bajaj has operations in 50 countries creating a line of bikes targeted to the preferences of entry-level
buyers. Bajaj manufactures and sells motorcycles, scooters, auto-rickshaws and most recently, cars.
Bajaj Auto is India's largest exporter of motorcycles and three-wheelers. Bajaj Auto's exports
accounted for approx. 35% of its total sales. 47% of its exports are made to Africa. Boxer motorcycle is
the largest selling single brand in Africa. In 1986, BAL entered into a technical partnership with
Kawasaki Heavy Industries & Launched the Kawasaki Bajaj.
Scooters and Motorcycles
• In 1972, BAL introduced Bajaj Chetek.

• In 1986, Launched the Kawasaki Bajaj.
• In 1990, the Bajaj sunny was introduced.
• In 1997, BAL introduced the Bajaj Boxer.
• In 1998, BAL introduced the Bajaj Caliber.
• In 1999, The company Launched the Bravo,a geared scooter.
• In 2000, BAL Launched theSaffire, a gearless scooter.
• In 2001, it introduced the pulsar.
• In 2004, it launched Bajaj Discovery.
• In 2005, the saffire was relaunched as the wave.
• In 2006, BAL launched the platina.
• In 2007, BAL launched Krystal.
• In 2015, BAL launched the Avenger.
• In 2018, BAL launched the Bajaj Super.
• In 2018, BAL launched the Bajaj Legend.
Autorickshaw and cars

In 1977 the company launched Rear Engine Autorickshaw.In 2012, BAL launched BajajQute, earlier
called Bajaj RE60.(with low cost).The BajajQute, earlier called BajajRE60,is a Rear-engine, rear-
wheel-drive, 4 passenger quadricycle built by the company Bajaj Auto and is aimed primarily at
the Indian domestic market. The car was the first four-wheeler manufactured by Bajaj Auto, which was
unveiled on 3 January 2012. In India, the Qute is not legally classified as a car and therefore cannot be
sold to individuals.
Bajaj-Kawasaki end tie-up in 2017

Bajaj and Kawasaki have ended their 33-year alliance in India following deepening of ties between the
former and its Austrian partner KTM. Bajaj Auto had an alliance with Kawasaki for the sale and after
sales service of Kawasaki motorcycles through its Probiking, a premium bike dealership network, since
2009. These Probiking dealerships were later converted to KTM dealerships.
Triumph Motorcycles & Bajaj Auto tie up

In 2017 august Bajaj Auto on Tuesday announced a global partnership with UK-based Triumph
Motorcycles. The tie-up is a strategic non-equity partnership “to deliver a range of outstanding mid-
capacity motorcycles benefiting from the collective strengths of both companies,” Bajaj Auto said in a
communication to the bourses.
Awards and recognitions
 Bajaj Pulsar 135 LS received Bike of the Year 2010 award from BBC - Top Gear and Bike
India.
 Pulsar 220 DTS-Fi received the Bike of the Year 2008 award by all major Indian automobile
magazines like Overdrive, Auto Car, Business Standard Motoring and Bike Top Gear.
 In 2006, Bajaj Auto won the Frost & Sullivan Super Platinum Award for manufacturing
excellence in its Chakan Plant.
 It received award for The Most Customer Responsive Company in Automobiles category in a
survey conducted by Economic Times for the years 2004, 2006 and 2008.
 Bajaj Auto received the Bike Maker of the Year award in ICICI Bank Overdrive Awards 2004.
 Bajaj Pulsar 180 DTS-i won the BBC World Wheels Viewers Choice Two Wheeler of the Year
2003 award.
KEY PEOPLE
Rahul Bajaj Chairman
Madhur Bajaj Vice Chairman
Rajiv Bajaj CEO
Pradeep shrivastava Executive Director
Sanjiv Bajaj Director
Shekar Bajaj Director
D.S.Mehta Independent Director
D.J.Balaji Rao Independent Director
Anami Roy Independent Director
Conclusion
They always believe in providing the customer value for money and keep a special eye upon quality,
safety, productivity, cost and delivery.

Bajaj Auto

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BAJAJ AUTO

About Bajaj Auto

Products Motorcycles, three wheelers and cars

• In 1972, BAL introduced Bajaj Chetek.

Autorickshaw and cars

Bajaj-Kawasaki end tie-up in 2017

Triumph Motorcycles & Bajaj Auto tie up

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