The Business Model Canvas

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The Business Model Canvas

Designed for: Designed by: Date: Version:

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

 Farmers  Buying of seeds  Paddy to Rice  Dedicated Personal  Small holder farmers
Assistance
 APMC  Buying of fertilizers  Packaging  APMC
 Personal contact on the
 Local action groups  Training  Risk Reduction farm  Mass Market

 Agribusiness companies  Providing machinery  MSP  Group Communication  Land owners

 Agriculture Lab.  Providing market linkage  Improved Grain Quality  Personal to agro-food  Agro-food industries
industries
 Field Fresh  Direct sales of agriculture  Reasonable price  Farmers association
commodities 
 F&V Exporters  More control over
quality and quantity
 Buyers
Key Resources  Good use of unused Channels
land
 Farm Inputs  Offline
 Sustainable use of land
 Kisan Sahayaks  Extension through
 Fresh F&V farmer leaders
 Financial aid
 Shows and Exhibitions
 Staff
 Word of mouth
 Business attitude

 Machines

Cost Structure Revenue Streams


 NPV = 9,00,961.57 Rs.
 Machinery = 600000 Rs.  CAGR = 10.88%
 Working Capital = 900000 Rs.

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