Introduction To Digital Marketing 10

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INTRODUCTION TO DIGITAL

MARKETING
DigitalMarketingis a form of marketing with the use of internet as a means to make
reach through the filtered audience in different channels exist on the internet, with
the use of text, visual, graphical format.

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ABOUT FREELANCE YOUR WORK

 A leading training provider for Corporate, professionals, entrepreneurtes and


students
 It provides full fledged classroom training for industry executives and
entrepreneurs
 How are we different from others
1. 3 months course
2. can grab freelancing projects
3. 100% placement
4. Certification
5. Influencers
6. Refer and Earn
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INTRODUCTION TO DIGITAL MARKETING
COURSE
 Content marketing & Search Engine Optimization (SEO)
 Graphic Designing
 Search Engine Marketing (SEM) & Google adwords
 Email Marketing.
 Google AdSense
 Affiliate Marketing.
 E- commerce marketing
 Website Development and many more…

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What you can doing this course

 Make money with youtube and bologging


 Increase your social media following
 Grow your business upto 3X
 Earn money part yime
 Start your own agency
 Sell products online

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BLOGGING
A blog refers to a discussion published on the World Wide Web which consists of discrete
and text entries. Posts are displayed, so that the most recent post appears first, at the
top of the web page. Blog is another word for weblog. A weblog refers to a website that
is like a diary or journal. Many people can create a blog and then write on that blog.
Bloggers often write about their opinions and thoughts.

A blog which contains video material is called a video blog or video log. When a people
writes on a blog, they write is in the form of a post, which is a single piece of writing on
the blog. Posts often include links to other websites. Blogs can have one or more writers.
If they have more than one writer, they are often called community blogs, team blogs, or
group blogs because the thoughts are made by more than one person.
BLOG MONETIZATION
To monetize a website, is a journey. It is unrealistic to expect that you can make one
change to your website and it is going to provide you with the best possible results. The
best way to approach for monetizing a blog, is to focus on to help people. Now, the same
applies to you when monetize a website.

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FACEBOOK
Facebook is a social networking site where all the people like teenagers, adults and also
parents can connect over this site from all over the world. This site can also be consider as
a time pass for all the people around the world.

Facebook refers to an online social networking company is located in Menlo Park, California.
It was made by Mark Zuckerberg, with Harvard College students and roommates. It is
considered as one of the Big Four technology companies along with Amazon, Apple, and
Google.
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GOOGLE ANALYTICS
Google Analytics refers to a website traffic analysis application that provides real-time
statistics and analysis of customer interaction with the website. Google analytics
enables website owners for analyzing their visitors, with the goal of interpret and
optimize website's performance.

Google Analytics refers to one of the most popular digital analytics software. It is
Google's free web analytics service that allows you for analyzing detail about the
customers on your website. It provides insights that can help you for shaping the success
strategy of your business.
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REMARKETING
Remarketing that involves showing ads to people who have came on your website or
have used your mobile app. This strategy is a cost effective way for increasing your
sales conversions because you are reaching out to customers who have already
showed interest in your products or services.

Remarketing is a clever way to connect to your customers on your website who may
not have made an immediate purchase or enquiry. It allows you to position targeted
ads in front of an audience that had previously came on your website as they
browse elsewhere around the internet
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CONTENT MARKETING & SEO
Content marketing is a marketing technique to create and distribute content with the value of attracting a
wide audience with the aim of driving profitable customer action. Search engine optimization refers to a
process to increase the quality and quantity of website traffic to make the website easily visible for the
site visitors
It includes how to market your content
How to generate content ideas for business

Search engine optimization refers to a process to increase the quality and quantity of website traffic to make the
website easily visible for the site visitors SEO refers to the improving the unpaid results and excludes direct
traffic/visitors and the purchase of paid placement

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GRAPHIC DESIGNING
Graphic design refers to a practical art which helps in communication. Visual
information has formed in such a way that it produces a message. This can be done by
placing words and pictures in ways that will get the attention of others. Graphic
design can be done in different media. These include paper, video, labels, and web
sites.
We can use online graphic designing tools:-
1. Logos
2. Facebook posts
3. Instagram posts
4.

5.

6.

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SEARCH ENGINE MARKETING &
GOOGLE
ADWORDS
Search engine marketing refers to a form of Internet marketing that includes
promoting the websites to make the websites visible in search engine results pages via
paid advertising.

SEM includes understanding google AdWords and many more

Google Ads refers to an online advertising platform which is created by Google, where
advertisers pay to display many digital services
It includes how to mange bids in ppc campaign

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SOCIAL MEDIA
OPTIMIZATION
Social media optimization is a process to increase the awareness of a product,
brand etc. By using number of social media outlets and communities for
generating viral publicity.

Social media optimization plays an important role for the success of a Website.
Social signals affects SEO of your blog, Social media marketing and optimization
of your blog or Website has become equally important. for an E-commerce site,
Social media optimization is very important, as now people use social
recommendation to buy products online. More over, being on Social media will
help you for creating a brand of your own.
EMAIL MARKETING
Email marketing refers to a marketing to send a commercial message to a group of people,
with the use of email. Every email which is sent to a potential or current customer could
be considered email marketing. It includes use email to send advertisements, request
business etc and to build loyalty, trust, or brand awareness.

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GOOGLE ADSENSE
AdSense (Google AdSense) refers to an advertising placement service by Google. The
program is designed for website publishers who want to display many advertisements
on website pages to earn money when website visitors view
And how to earn money with this

It includes how to apply google AdSense


And how to earn money with this

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AFFILIATE MARKETING
Affiliate marketing refers to a marketing in which a business makes payment to
different affiliates for bringing different customers by the affiliate's own marketing
efforts 

Affiliate marketing is the process of earning a commission to promote other people’s


(or company’s) products. You find a product you like, promote it to others and earn a
profit over each sale that you make.

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E-COMMERCE
MARKETING
Ecommerce marketing is a method to make sales by creating awareness about an
online store's product offerings and brand. Ecommerce marketing refers to a big
Internet marketing strategy which uses an ecommerce market for promoting a
businesses' brand, products, and services.

Ecommerce marketing refers to spreading awareness about the products and services.
Ecommerce marketers can use various platforms and helps to purchase online.

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WEB DESIGNING
Web designconsists of many different skills and disciplines in the production and
maintenance of websites. The web design includes various digital services
It includes purchasing web hosting
Purchasing domain domain names

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INTERVIEW
PREPARATION
You will also train with freelance your work for your full time job and you can earn a
handsome amount for that.
First of all, we make revise your syllabus what you will learn with freelance your work.
We solve your queries. We assist you creating strategies for you future to make a
successful person
FREELANCING PROJECTS
By doing digital marketing course you can grab many freelancing projects
and earn a handsome amount of money. The various freelancing projects
you can do by using your laptop or computer at your home or else where.
You can also promote your freelance work on internet and can earn a
handsome amount of money. This is a good source of earning income

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