MODULE 8 - OPPORTUNITIES, CHALLENGES, AND POWER OF

MEDIA AND INFORMATION

"A Mind map is a graphical technique for visualizing connections between several ideas or
pieces of information. Each idea or fact is written down and then linked by lines or curves
to its major or minor (or following or previous) idea or fact, thus creating a web of
relationships."

MODULE 9 - CURRENT AND FUTURE TRENDS IN

MEDIA AND INFORMATION
The main characteristics of ubiquitous learning are:

1. Permanency: Learning materials are always available unless purposely

deleted.

2. Accessibility: Access from everywhere as personally required.

WEARABLE TECHNOLOGY - (also called wearable gadgets) is a category

of technology devices that can be worn by a consumer and often include
tracking information related to health and fitness.

Other wearable tech gadgets include devices that have small motion
sensors to take photos and sync with your mobile devices.

Example of wearable technology:

1. Google Glass
2. IPhone Watch
3. Fitbit Charge 2 “fitness wristband”
4. HTC Vive VR Headset “virtual reality”
5. Microsoft HoloLens “augmented reality”
6. 3D Printer

MODULE 10 - Media and Information Literate Individual

Media literacy - Possessing the knowledge to be competent in assessing messages carried by mass
media.

Components of assessing Media Literacy:

a. Message Forms
 -This involved one-on one message, group message, etc.
b. Messenger VS Message
-This require differentiating between the bearer of the message and the message itself
c. Motivation Awareness
-intent or purpose of the message.
d. Media Limitations
-Platforms by which the messages are presented.
e. Traditions
-Understanding of what has been done in the past has an impact on how media messages are
presented at the moment.
f. Media Myth
-Nonsense and real phenomenal should distinguised from each other.

6 ESSENTIAL SKILLS NEEDED TO DEVELOP DIGITAL LEARNERS

1. Solution Fluency - refers to the capacity and creativity in problem solving and requires whole
brain thinking executed when students define a problem, design solution, apply the solution and
assess the process and result.
2. Information Fluency - involves 3 subsets of skills namely:
a. Ability to access information
b. Ability to retrieve information
c. Ability to reflect on assess and rewrite for instructive information packages.
3. Collaboration Fluency -refers to teamwork with virtual and real partners in the online
environment.
4. Media Fluency -refers to evaluating messages in a chosen medium as well as having the creative
ability to publish digital messages.
5. Creativity Fluency - proficiency in the use of design, layout, colors, font types and patterns in
presenting a message.
6. Digital Ethics - guided by the principles of leadership, global responsibility, environmental
awareness, global citizenship and personal accountability.

CHARACTERISTICS OF A MEDIA LITERATE INDIVIDUAL

A media literate person can :
decode,
evaluate,
analyze, and
produce both print and electronic media.

MODULE 11 - PEOPLE MEDIA

Different resources of media and information:

a. People Media
b. Text
 c. Visual
d. Audio
e. Motion
f. Manipulatives / Interactive
g. Multimedia

PEOPLE MEDIA - refers to persons that are involved in the use, analysis, evaluation and
production of media and information. People in Media and People as Media.

 People as Media - People who are well-oriented to media sources and messages
and able to provide information as accurate and reliable as possible.

1. OPINION LEADERS - highly exposed to and actively using media, source of

viable interpretation of messages for lower- end media users, opinions
are accepted by a group.
2. CITIZEN JOURNALISM - People without professional journalism training
can use the tools of modern technology and internet to create, augment
or fact-check media on their own or in collaboration with others.
3. SOCIAL JOURNALISM - Journalists are using social media to make their
content available to more people.
4. CROWDSOURCING - the practice of obtaining needed services, ideas, or
content by soliciting contributions from a large group of people and
especially from the online community.

 People in Media - Media practitioners who provide information coming from

their expert knowledge or first- hand experience of event.

Media practitioners - provide information coming from their expert knowledge

or first- hand experience of events

TYPES OF JOURNALIST BY MEDIUM

 Print Journalists
 Photojournalists
 Broadcast Journalists
 Multimedia Journalist

MODULE 12.1 - TEXT AND MEDIA INFORMATION

TEXT INFORMATION - A non fiction writing written with intention of informing the reader
about a specific topic.
TEXT - a simple and flexible format of presenting information or conveying ideas whether hand-
written, printed or displayed on-screen.

TEXT - any ‘’human-readable sequence of characters’’ that can form intelligible words

System/Forms of writing

1. IDEOGRAM (Ideogrammatic languages) - use characters or symbols to represent an

idea or concept without expressing the pronunciation of a particular word or words.
2. PHOENICIAN SYSTEM (Phoenicians) - developed the basis of the modern Latin alphabet
1600 BC. word or words.
3. ARAMAIC SYSTEM (Aramaic) - developed from Phoenician around 900 BC in what is
modern Syria.
4. GREEK ALPHABET - The Greek adopted the characters of the Phoenician system from
which they developed their alphabet. Alphabet = Alpha + Beta
5. ROMAN ALPHABET - The 26-letter Roman alphabet that we use today was formed from
the Greek alphabet. Roman is now used to describe the basic letterforms.
6. MODERN ALPHABET - The modern Latin alphabet consists of 52letters, 10 numerals,
and a variety of other symbols, punctuations, and accents.

TYPES OF TEXT

1. Formal text - based materials are created and distributed by established institutions
(such as publishing companies, news agencies, etc.) and go through a rigorous process
of editing or evaluation and are usually governed by censorship of the state.
2. Informal text - based materials, on the other hand, come from personal opinions or
views on different issues, processes, etc. like blogs, personal e-mails etc.

Characteristics of Text Information:

 A text is any media product we wish to examine

 A text is effortful to comprehend
 A text has its limitations too
 Images can communicate everything at once

TYPEFACE - refers to the representation or style of a text in the digital format. Usually
comprised of alphabets, numbers, punctuation marks, symbols and other special characters.

Typeface refers to a family of fonts (such as Arial) while a font refers to a single member of that
family (such as Arial Narrow or Arial Black).
Type of Typeface:

 Serif – connotes formality and readability in large amount of text. Usually used for the
body of books, newspapers, magazines and research publications.
 Sans Serif – brings a clean or minimalist look to the text. Use for clear and direct
meaning of text such as road signage, building directory or nutrition facts in food
packages.
 Slab Serif – carries a solid or heavy look to text. Can be used for large advertising sign on
billboards
 Script – draws much attention to itself because of its brush-like strokes.
 Decorative – caters a wide variety of emotions.

COMMON TEXT FILE FORMATS

1. TXT (text) - Unformatted text document by an editor as notepad on Windows platform.

2. DOC (document) - a native format for storing documents created by MS Word package.
3. RTF (Rich Text Format) - Cross platform document exchange; default format for Mac OS
X’s default editor TextEdit.
4. PDF (Portable Document Format) - developed by Adobe systems for cross platform
exchange of documents, supports image and graphics
5. PS (PostScript) - a page description language used mainly for desktop publishing

Typography is the art and technique of arranging type to make written language legible,
readable, and appealing when displayed. (Robert, 2005)

 A typeface is a collection of characters which have the same distinct design.

 TRACKING - Adjusting the tracking effects of the amount of spacing between characters.

 LEADING - Word/Line spacing adjust the amount of space between line/words.

 KERNING - The space between letters can be increased or reduced to give a text block a
more balanced feel.

8 Rules for Creating Effective Typography - By Joshua Johnson

1. Learn the Basics

2. Watch Your Kerning
3. Be Aware of Font Communication
4. Apt Alignment
 5. Choose a Good Secondary Font
6. Size Matters
7. Use Typography As Art
8. Find Good Inspiration
Text Information Types, Formats and Sources:

Types
- Brochures, magazines, textbooks and instruction manuals, news paper article,
Encyclopedia
Formats
- Documentary, news article, interviews, advertisement, images
Sources
- books, magazines, newspaper, articles, billboards, blogs, social media, etc.

Advantages of Text Information:

Availability
- printed materials are already available on a variety of topics and in many different
formats.
Flexibility
- they are adjustable to many purposes and maybe used in many lighted environment
Portability
- they’re easily transported to another place without the aid of machine or electricity
User-friendly
- easy to use, no extra effort to search
Economical
- inexpensive to produce or purchase.

Basic Principles of Design:

1. CONTRAST - creates visual interest to text elements achieved when two elements are
different from each other.
2. REPETITION - concerns consistency of elements and the unity of the entire design
encourages the use of repeating some typefaces within the page.
3. ALIGNMENT - refers to how the text is positioned in the page (left, center, right, or
justified).
4. PROXIMITY - refers to how near or how far are the text elements from each other
when two things are closely related, we bring them close together. Otherwise, we put
text elements far from each other.
 DESIGN ELEMENTS
Graphic design elements are the building blocks of graphics.

 Line
 Color
 Shape
 Texture
 Movement
 Balance
 Emphasis
 Unity

Color definitions:
Hue is another word for color.
Chroma is the intensity or purity of color.
Tint is a color mixed with white.
Tone is a color mixed with gray.
Shade is a color mixed with black.

DESIGN ELEMENTS – COLOR MEANINGS

Red: Passion, Love, Anger

Orange: Energy, Happiness, Vitality
Yellow: Happiness, Hope, Deceit
Green: New Beginnings, Abundance, Nature
Blue: Calm, Responsible, Sadness
Purple: Creativity, Royalty, Wealth
Black: Mystery, Elegance, Evil
Gray: Moody, Conservative, Formality
White: Purity, Cleanliness, Virtue
Brown: Nature, Wholesomeness, Dependability
Tan or Beige: Conservative, Piety, Dull
Cream or Ivory: Calm, Elegant, Purity
MODULE 13.1 - VISUAL INFORMATION AND MEDIA