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    Netflix Akshay

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    Akshay Vaibhav
    The document provides an analysis of Netflix's strategies for entering and succeeding in the Indian market. It discusses [1] how Netflix should analyze differences between India and other markets, [2] macroenvironmental factors affecting Netflix India, [3] a Porter's Five Forces analysis of the streaming video industry in India, [4] a SWOT analysis of Netflix's India business model, [5] evaluating Netflix's resources and capabilities using the VRIO framework, and [6] strategies Netflix should follow to succeed in India. The key strategies recommended include focusing on Indian language original series, providing additional subscription benefits, targeting the mobile market with cheap data plans, and broadening access to Netflix's services.

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    Netflix Akshay

    Uploaded by

    Akshay Vaibhav
    246 views9 pages
    The document provides an analysis of Netflix's strategies for entering and succeeding in the Indian market. It discusses [1] how Netflix should analyze differences between India and other markets, [2] macroenvironmental factors affecting Netflix India, [3] a Porter's Five Forces analysis of the streaming video industry in India, [4] a SWOT analysis of Netflix's India business model, [5] evaluating Netflix's resources and capabilities using the VRIO framework, and [6] strategies Netflix should follow to succeed in India. The key strategies recommended include focusing on Indian language original series, providing additional subscription benefits, targeting the mobile market with cheap data plans, and broadening access to Netflix's services.

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    analysis of netflix case study

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    netflix-akshay

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    The document provides an analysis of Netflix's strategies for entering and succeeding in the Indian market. It discusses [1] how Netflix should analyze differences between India and other markets, [2] macroenvironmental factors affecting Netflix India, [3] a Porter's Five Forces analysis of the streaming video industry in India, [4] a SWOT analysis of Netflix's India business model, [5] evaluating Netflix's resources and capabilities using the VRIO framework, and [6] strategies Netflix should follow to succeed in India. The key strategies recommended include focusing on Indian language original series, providing additional subscription benefits, targeting the mobile market with cheap data plans, and broadening access to Netflix's services.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    246 views9 pages

    Netflix Akshay

    Uploaded by

    Akshay Vaibhav
    The document provides an analysis of Netflix's strategies for entering and succeeding in the Indian market. It discusses [1] how Netflix should analyze differences between India and other markets, [2] macroenvironmental factors affecting Netflix India, [3] a Porter's Five Forces analysis of the streaming video industry in India, [4] a SWOT analysis of Netflix's India business model, [5] evaluating Netflix's resources and capabilities using the VRIO framework, and [6] strategies Netflix should follow to succeed in India. The key strategies recommended include focusing on Indian language original series, providing additional subscription benefits, targeting the mobile market with cheap data plans, and broadening access to Netflix's services.

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    © All Rights Reserved
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    At a glance
    Powered by AI
    Some of the key takeaways from the document are that Netflix needs to focus on local and regional content in India, offer affordable plans, and improve connectivity issues to better cater to the Indian market.

    Some major macro-environmental factors affecting Netflix India discussed in the document include censorship, threat of piracy, high operating costs, preference for regional content, poor connectivity and data plans.

    Using Porter's Five Forces model, the document analyzes that there is high threat of substitutes, high bargaining power of buyers and suppliers, and high level of rivalry in the SVoD industry in India.

    NETFLIX IN INDIA: THE WAY AHEAD

    Submitted by,
    Akshay vaibhav
    MFM/18/373
    1.How should Netflix analyse differences or distances between India
    and its other markets while crafting strategies for the Indian market
    and consumer?

    •Poor Internet
    •Prefers Local and connectivity& coverage
    regional content •Majority of the people
    • Majority of the prefer offline system
    consumer base is from over online streaming
    18-24 age group

    Cultural Geography

    •Censoring law •Higher Operating Cost


    •Taxation-GST Administration Economic •High Bargaining power
    •Regulatory restriction •Major customers falls
    from the government under low income level
    2.Analyse the macro-environmental factors affecting Netflix India to
    ascertain the best strategies for the company.

    • Censorship
    Political • Threat of piracy
    • Data Protection

    • High operating cost


    Economic • Withdrawal of subscription after free trail
    • High Bargaining power of the customer

    • Indian Customers prefer more regional base content


    Social • Majority of the market prefer offline mode over streaming video

    • Poor Connectivity
    Technology • Unavailability of unlimited data plan
    • Less penetration in the rural area
    3.Analyse the level of competitiveness in the SVoD industry using
    Porter’s Five Forces Model
    Threat of Entrants – High
    • The attractive and competitiveness of a market
    • Less regulation aids more entrants to the market to increase competition
    • The less capital is needed to set up media streaming

    Threat of substitute – High


    • Amazon prime,Hotstar,Youtube provides similar service
    • The threat of substitute also depends on the price and services offered by
    Netflix.

    Bargaining Power of BUYERS – High


    • Industry have a high bargaining power owing to presence of numerous
    companies offering the same products.
    • High Tendency to switch the service provider
    • Looking for extra service along with the subscription
    Bargaining Power of SUPPLIERS – High
    • movie networks and television stations getting into streaming services, these
    companies are not willing to share their content with Netflix.
    • Higher operating cost to create new Netflix original series

    The level of rivalry-High


    • Competition in streaming media is very high due to presence of other
    established companies scramble for consumers both indirect and direct
    competitors
    • Directly, Netflix competes with Amazon, Hulu, eros and hotstar to provide
    same service platform, and product range and services.
    • Indirect completion is from DTH , Theatres etc.
    4.Conduct SWOT analysis of the business model adopted by Netflix in
    the Indian market

    • High brand equity • Higher Operating Cost


    • Global Presence • Poor internet
    • Large Customer base connectivity
    • Netflix original Series • Higher Price Line
    • Adaptability • Limited Copyrights
    • High Definition Video • Absence of sports and
    • Regional series popular regional series
    • Trail and use
    • Simplicity of user
    interface

    • Increase in online • Piracy


    video viewers • Government
    • Technological Regulations
    advancement • Competitive pressure
    • Increase in number of • Password Sharing
    smart phone users
    5.Evaluate and assess the resources and capabilities of Netflix using
    the VRIO framework

    CAPABILITIES VALUE RARE IMITABILITY ORGANISATION

    NETFLIX ORGINAL YES YES NO YES

    NETFLIX ORGINAL YES YES NO YES

    Price range YES NO YES YES

    Online
    Streaming(via YES NO YES YES
    different gadgets)
    6.What strategies should Netflix follow in order to succeed in the Indian
    market?

    • Focus on Netflix Original series in the Indian Language.


    • Additional benefits should be given along with the subscription
    • With cheap data and smart phone penetration focus should be given on mobile
    tier offering.
    • Broaden the access to the service so that more people can enjoy that
    increasingly relevant content.
    • Screen sharing option.
    Thank you

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