CUEGIS Concept From Weebly

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CUEGIS Concept

Definitions

Change - Driving forces and restraining forces creates change in a business so that they can move forward
and remain competitive.
Culture - the norms of an organization, a country, or other social grouping. Culture shapes the values,
beliefs, and customs of people. (Internal and External sections of the organization)
Ethics - the socially accepted moral principles that guide decision making, based on the collective belief of
what is right and what is wrong.
Globalization - worldwide movement toward economic, financial, trade, and communications integration
Innovation - Innovation generally refers to changing or creating more effective processes, products and
ideas, and can increase the likelihood of a business succeeding.
Strategy - devising plans to achieve the long-term goals of an organization

How to Structure a CUEGIS response? Note that it usually asks you to refer it to 1 or 2 organizations;

Introduction (briefly 1 paragraph)


 Definition of the CUEGIS Concept
 Definition of the strategy (if stated; e.g. Marketing)
 Introduction to the organization

Body (3 paragraphs)
 #1 Point that supports your CUEGIS Concept
 Advantages (around 2)
 Disadvantages (around 2)
 #2 Point that supports your CUEGIS Concept
 Advantages (around 2)
 Disadvantages (around 2)
 #3 Point that supports your CUEGIS Concept
 Advantages (around 2)
 Disadvantages (around 2)

Conclusion (1~2 paragraphs)


 Short Term Implications
 Long Term Implications
 Stakeholder Conflict
 Stakeholder Impact
 The cost Implications

Source: https://ibnotesbyellie.weebly.com/cuegis-concept.html

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