Simulacra and Fake News

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Sadaf Naheed Hashmi

Mr.Amer Akhtar

postmodern criticim

23 October 2018

‘Fake News’ and ‘Simulacra’

KARACHI: The Ministry of Information and Broadcasting on Oct 1 launched a Twitter

account named ‘Fake News Buster’, with an aim to expose fake news, however, another account

sprang up shortly with the same title, prompting the government to issue clarification to

distinguish between the fake and the real twitter handles.

FakeNewsBusterMoIB@FakeNews_Buster

Please beware that @FakeNewsBuster_ is a fake account. The official


account is @FakeNews_Buster which can be verified from the official
website of the Ministry of Information & Broadcasting.The case is being
referred to NR3C for further necessary action.
http://moib.gov.pk/Page.aspx?Page=147 ….10:51 PM - Oct 1, 2018

The original account has 19,900 followers so far, while the one implying to a genuine one has 476 followers as yet. A
close inspection can help users detect the fake account through its description that says: “Twitter Handle of Ministry of
Interior & BroadCoasting for Exposing #FakeNews”. The account has written ‘Ministry of Interior’ instead of the
‘Ministry of Information’, while mis-spelled broadcasting. Besides, it is surprising to note that the fake account’s Twitter
joining date is shown on the profile as June 2018. It is possible that the account was being operated under some other title
and its user a day ago changed the handle and all information to dupe users.

The Information Ministry’s FakeNewsBuster account posted a screenshot of the fake account and asked people to ‘beware
of fake and real’ accounts simultaneously being operated, one by the ministry and another anonymously.

Baudrillard’s Simulacra and its link with ‘fake news’:

1-Hyperreality/Hyperinformation:Baudrillard says that in the postmodern world nothing is real.Everything is

an image without having any link with reality.The above image of a fake twitter page proves Baudriallard’s

concept of ‘Hyperreal’.It means to distinguish between real and imaginary is quite impossible.we became
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uncertain of the reality.Although in the above images one is declared ‘Real’ and the other is ‘Fake’ yet we can’t

decide which one is ‘real’ in reality and which one is ‘fake’ in reality.

2-Consumption of images rather than products:

According to Bauldriallard’s concept of Simulacra,today the postmodern human beings consume images rather

than products .In the above fake image we see that the logo of the government of Pakistan is used .It shows that

people of our country accept whatever will be provided with the brand mark.They don’t go for details .They just

see the images and follow them blindely.

3-Media culture:

In the postmodern world media is very active and has control over the minds of the people.Due to the media

culture bloggers easily upload whatever they want to and they receive a positive response by their followers

also.So such fake news keep on coming on the ‘global screen’,the internet.

4-The desire to show conformity with the culture :

Today everyone wants to be prominent in the social circle .To achieve this objective everyone not only watches

the latest news but also shares it without verifying its source.The propagators of the fake news also know about

the psychology of people .So they paly with the psychology of people and achieve their objectives.

5-Images are Constructs:

Baudrillard’s concept of simulacra also points to the constructs.These constructs are designed and propagated

for some motives.These constructs may be created by antipolitical parties to let the ruling political party down

or by some professional businessman for monetry benefits from a website.The more the website be visited the

more profit be gained.

Conclusion:

Baudrillard’s concept of simulacra is proved a type of foreboding for the postmodern world where people are

only taking interest in images rather than objects.This blind trust in images and their use made the postmodern

world uncertain and confused .Love of media use,desire to be with the latest technological standards has

brought us in the ‘Hyperreal’ situation which is having ‘Hyperinformation’ or rather ‘misinformation’.

________________The end______________

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