‘W’ FOR WOMAN

The brand W is a part of TCNS CLOTHING CO. LIMITED. W started its

journey with an aim to provide fashion in a modern retail environment to
the Indian woman.
W is the only brand in the Indian retail space which offers 'Indian
contemporary' wear and stays a step ahead of the fashion curve. The
pioneer in introducing the concept of 'Mix n Match' in retail, W designers
take inspiration from the latest fashion trends & forecasts from the west
and transform them into silhouettes and styles acceptable to the modern
Indian woman.
Its first brand Store was opened in 2001-2002 at Lajpat Nagar, New Delhi.
And now when it is standing in 18thyear the store count is 300+ across
the globe. The idea is not to grow only within India but internationally. W's
exclusive brand outlets are now present in Mauritius, Srilanka &
Kathmandu and are now looking forward to expand in more countries
With the thought of changing the Indian fashion landscape forever, W’s
products outshine the W women from the rest. its focus is on quality
material, design, fit and sizing. It is the first fashion brand to study about
Indian woman's shape, fits and size classification and came up with 7
instead of regular 3 sizes.
It keep evolving with the changing tides of fashion, keeping the pace with
Indian ever-changing never-changing woman and rendering itself
indispensable.
W cater to Indian woman, who seeks a branded experience with
consistent good quality product with great fit and sharp pricing. Starting
from a basic to occasion-ready, casual to formal, day to night, Aurelia has
a fusion approach that is a combination of modern silhouettes with perfect
mix of traditions and culture.
W is a brand that manufacture that has broad range of assortment from
designers to basic designs. ‘W’ provides its customers a full wardrobe
solution right from apparel to accessories that are functional yet
fashionable, creating maximum impact with minimalistic details.
Customers can choose from interesting silhouettes and pair it with
appealing, trendy bags from the W collection- must haves to undermine a
run-off- the-mill look.
To glamorize the wardrobe of its modern consumers for some special &
memorable occasions, ‘W’ introduced the ‘Wishful’collection- a premium
range available only at select stores. Bold painted florals, checks, stripes
and polkas in a vibrant colour palette of indigos, mauves, peaches,
pinks, greens, blues, reds, blacks & browns heightened with rich rust
and whites blended with unusual prints & patterns make the assortment
simply irresistible.
It has wide range of indian womenwear like traditional, contemporary,
working purpose as well as fusion. W categorized the merchandise in
terms of their utility –
• Festive edition
• Dress up
• The best is here
• Work mode
• Work essential

The brand manufactures high-end apparel for Indian women. They

satisfy the needs and aspirations of every pocket and have everything
under one roof- ranging from work wear, festive wear and fusion wear
comprising salwaar-kameez, tunics, skirts, tees, trousers and
accessories.
W does not only focus on the looks and designs but also it offers
inclusive sizes, ranging from 6 to 18 different sizes which fits to all
women according to their desires.
 CATEGORY - WOMEN
MERCHANDISE GROUP
APPARELS
ACCESSORIES

MERCHANDISE CLASSIFICATION
APPARELS ACCESSORIES
Topwear Jewellary
Bottomwear Footwear
Winterwear
Drapes

MERCHANDISE ASSORTMENT
APPARELS ACCESSORIES

TOPWEAR BOTTOMWEAR WINTERWEAR DRAPES JEWELLARY &

FOOTWEAR
Kurtas Skirts Outerwear Dupattas Earings
Tops Leggings Winter Kurtas Scarfs Neck Piece

Gilets Palazzos & Pants Winter Shawls Footwear

Bottomwear
Sets & Dresses Churidars &
Salwars
 MERCHANDISE SKU
TOPWEAR
OCCASION PATTERN COLOUR SIZE PRICE

KURTAS Festive Edition Solid, Yellow, Blue, Black 6, 8, 10,

Dress Up Printed, Brown, Beige, Cream, 12, 16, 18
The Best Is Here Embellished, Gold, Green, Grey,
Work Essential Embroidered Yellow, Maroon,
Orange, Pink, Red,
White, Multicolour
TOPS Festive Edition Solid, Yellow, Blue, Gold, 8, 10, 12,
Dress Up Printed, Black, Green, Orange, 16
Embellished Red, White,
Multicolour
GILETS Festive Edition Solid, Yellow, Blue, Gold, Red, 8, 12, 14
Dress Up Printed White
SETS & Festive Edition Printed, Yellow, Blue, Cream, 6, 8, 10,
DRESSES Dress Up Embellished Gold, Green, Maroon, 12, 16, 18
The Best Is Here Orange, Black, Red,
Work Essential Pink, White,
Multicolour

BOTTOMWEAR
PATTERN COLOUR SIZE PRICE
SKIRTS Solid, Printed Blue, Black, Gold, Green, WS, WM, WP,
Yellow, Orange, Red, WL, WG
Pink, White, Multicolour
LEGGINGS Solid, Printed Yellow, Blue, Black 6, 8, 10, 12, 14
Brown, Beige, Cream,
Gold, Green, Grey,
Yellow, Maroon,
Orange, Pink, Red,
White, Multicolour
PALAZZOS & PANTS Solid, Printed Blue, Black, Gold, Green, 6, 8, 10, 12, 14
Yellow, Orange, Red,
Pink, White, Multicolour
CHURIDARS & Solid, Printed Blue, Black, Gold, Green, 6, 8, 10, 12, 14
SALWARS Yellow, Orange, Red,
Pink, White, Multicolour
 WINTERWEAR
PATTERN COLOUR SIZE PRICE
OUTERWEAR Solid, Printed Black, Blue, Green, 6, 8, 10,
Yellow, Red, Pink, White 12, 16, 18

WINTER KURTAS Solid, Printed Blue, Black, Gold, Green, 6, 8, 10,

Yellow, Orange, Red, 12, 14,
Pink, White, Multicolour 16, 18

WINTER Solid Blue, Black, Gold, Green, 6, 8, 10,

BOTTOMWEAR Yellow, Orange, Red, 12, 16, 18
Pink, White

DRAPES
PATTERN COLOUR PRICE

DUPPATAS Solid, Printed, Blue, Black, Gold, Green,

Embellished Yellow, Orange, Red, Pink,
White, Multicolour
SCARFS Solid, Printed Blue, Black, Gold, Green,
Yellow, Orange, Red, Pink,
White, Multicolour
SHAWLS Solid, Printed, Blue, Black, Gold, Green,
Embellished Yellow, Orange, Red, Pink,
White, Multicolour
 WHY ‘W’ IS BETTER ?

This brand is popular for its ‘Mix n Match’ collection. W for

Woman brings to you a trendy contemporary Indian ethnic wear
that has a tinge of Western style to it. They have a quirky yet
splendid range of ethnic dresses, work wear kurtas, palazzos,
skirts, & gilets. Their cut, style, & innovation has young women
swarming their stores
Most Indian younger women prefer ready-to-wear rather than
tailor-made stylish designs at affordable rates and discounts.
Younger women are preferring to go out wearing something
which addresses both traditional aesthetic and the work
environment.

They also offers eco-friendly merchandise called Pop Sets

Collection made up of livaeco fabric in which 100% sustainable
forestry, less water consumption, low greenhouse gas
emission, traceability of source & fast bio-degradability are
used.

COMPETITORS
Top 3 competitors of W
• BIBA
• GLOBAL DESI
• AURELIA

OTHERS
• FAB INDIA
• RANGMANCH
• SOCH
MERCHANDISE CLASSIFICATION
REPORT
(RETAIL MERCHANDISING AND BUYING-I)

“W”

SUBMITTED BY :- KOMAL KUMARI

ROLL NO. :- 19

MBA (RFM) 14