Scribd Logo
Upload

Welcome to Scribd!

  • 167 views

    Disruptive Marketing

    Uploaded by

    Anonymous lZX2ruoK
    Disruptive marketing involves disrupting an entire market or industry by taking an unconventional approach and targeting new audiences. Cirque de soleil disrupted the circus industry by eliminating animal acts, focusing on artistic performances, and targeting adult and corporate customers willing to pay premium prices. Trends in disruptive marketing include creating unique customer value through innovative products, developing personalized relationships with customers using technology like smartphones and augmented reality, and focusing on building strong customer relationships and impressions through high quality products and services rather than just branded content.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Disruptive Marketing

    Uploaded by

    Anonymous lZX2ruoK
    167 views2 pages
    Disruptive marketing involves disrupting an entire market or industry by taking an unconventional approach and targeting new audiences. Cirque de soleil disrupted the circus industry by eliminating animal acts, focusing on artistic performances, and targeting adult and corporate customers willing to pay premium prices. Trends in disruptive marketing include creating unique customer value through innovative products, developing personalized relationships with customers using technology like smartphones and augmented reality, and focusing on building strong customer relationships and impressions through high quality products and services rather than just branded content.

    Original Description:

    Disruptive Marketing

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Disruptive marketing involves disrupting an entire market or industry by taking an unconventional approach and targeting new audiences. Cirque de soleil disrupted the circus industry by eliminating animal acts, focusing on artistic performances, and targeting adult and corporate customers willing to pay premium prices. Trends in disruptive marketing include creating unique customer value through innovative products, developing personalized relationships with customers using technology like smartphones and augmented reality, and focusing on building strong customer relationships and impressions through high quality products and services rather than just branded content.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    167 views2 pages

    Disruptive Marketing

    Uploaded by

    Anonymous lZX2ruoK
    Disruptive marketing involves disrupting an entire market or industry by taking an unconventional approach and targeting new audiences. Cirque de soleil disrupted the circus industry by eliminating animal acts, focusing on artistic performances, and targeting adult and corporate customers willing to pay premium prices. Trends in disruptive marketing include creating unique customer value through innovative products, developing personalized relationships with customers using technology like smartphones and augmented reality, and focusing on building strong customer relationships and impressions through high quality products and services rather than just branded content.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    DISRUPTIVE MARKETING

    TRENDS IN DISRUPTIVE MARKETING


    Disruptive marketing is all about disrupting an entire market by creating and changing
    everything centered around a brand, company or even an industry by taking the route not taken
    and reaching a wider audience. Cirque de soleil disrupted the circus industry marketing itself
    by eliminating the use and abuse of animals which was prevalent in circuses, employed the
    best of opera, theatre and ballet which created a unique experience and targeted adults and
    corporate clients who were willing to pay a premium price for the performance

    TRENDS AFFECTING DISRUPTIVE MARKETING

     Disruptive marketing will not only be centered around customer satisfaction and
    earning revenues but also on creating innovative and unique products that creates
    unique customer value proposition
     Marketers have developed a personalized relationship with the customer with the help
    of intelligent devices such as smartphones, tablets, the use of Augmented reality to
    enhance customer experience by creating 3D product scanning with AR
     User generated content such as online reviews, blogs, social media posts are more
    disruptive than any other branded content. Marketers will have to take steps to create a
    strong impression in the customers minds
     Emphasis on building customer relationship around good products will be rewarded
    throughout, while scruffy products with poor service will be left in the lurch

    You might also like