INTERNSHIP REPORT ON

STRATEGIC ANALYSIS OF SAMSONS GROUP OF

COMPANIES LAHORE

Submitted by:
Muhammad Zubair
Student ID: 150599
BBA (Hons)

Supervised by:
Dr. Raza ullah

DEPARTMENT OF MANAGEMENT SCIENCES

ISLAMIA COLLEGE PESHAWAR
SESSION: 2015-19

1
 INTERNSHIP REPORT ON

STRATEGIC ANALYSIS OF SAMSONS GROUP OF

COMPANIES LAHORE

By
MUHAMMAD ZUBAIR

INTERNSHIP REPORT SUBMITTED IN PARTIAL

THE REQUIREMENTS FOR THE DEGREE OF
FULFILMENT OF
BACHELOR OF BUSINESS ADMINISTRATION
TO
THE DEPARTMENT OF MANAGEMENT SCIENCES

ISLAMIA COLLEGE PESHAWAR

2
 APPROVAL CERTIFICATE

The undersigned certify that he has read the following report and is satisfied with the overall
performance, and recommend the report to the Department of Management Sciences for
acceptance:

Internship Report Title: STRAGETIC ANALYSIS OF SAMSONS GROUP OF

COMPANIES LAHORE

Submitted By: Mr. Muhammad Zubair Registration: BBA-150599

Bachelor of Business Administration (Human Resource)

𝑁𝑎𝑚𝑒 𝑜𝑓 𝑅𝑒𝑠𝑒𝑎𝑟𝑐ℎ 𝑆𝑢𝑝𝑒𝑟𝑣𝑖𝑠𝑜𝑟 𝑆𝑖𝑔𝑛𝑎𝑡𝑢𝑟𝑒 𝑜𝑓 𝑡ℎ𝑒 𝑅𝑒𝑠𝑒𝑎𝑐ℎ 𝑆𝑢𝑝𝑒𝑟𝑣𝑖𝑠𝑜𝑟

Evaluated by:

Examiner Status Name and Signature Remarks

Internal Examiner

External Examiner

Chairman
Department of management sciences

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 CANDIDATE DECLARATION FORM

I Mr. Muhammad Zubair son of Jamdad Khan. My registration number is BBA-150599 discipline
of Management Sciences candidate of BBA (Hons) Human resource at the Islamia College
Peshawar do hereby declare that the Internship Report (Title)

STRATEGIC ANALYSIS OF SAMSONS GROUP OF COMPANIES

LAHORE

Submitted by me in partial fulfillment of my BBA degree, is my original work, and has not been
submitted or published earlier. I also solemnly declare that it shall not, in future, be submitted by
me for obtaining any other degree from this or other university or institution.

Signature of Candidate
Date

Name of Candidate

4
 ACKNOWLEDGEMENT

I completed my report with the help of many people, who put their efforts and time for me. I
would like to mention the efforts of these people.

First of all I am thankful to Dr. Shahid jan kaka khel, Chairman of Management Sciences
Department, who gave me the big opportunity to work in such a competent and emerging
organization. I am thankful to all my teachers and specially my respected supervisor Dr. Raza ullah
who gave me knowledge about how to write an Internship report which abled me to work with
such confidence throughout my internship period.

Finally, I would like to thank those people who helped me in making and completing my
report.

Mr. Muhammad zubair

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 DEDICATION

To my loving and respected parents who have always been a great source of inspiration
for me. Their guidance and advice always kept us on the right path and their prayers and good
wishes have been a source of great strength for us.

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 EXECUTIVE SUMMARY

The Samsons Group of companies is Pakistan’s largest conglomerate company of Pakistan.

Samsons Group of companies is performing better in different sector such as Tourism, technology
and education etc. and has spread its network across Pakistan. Samsons Group of companies has
been playing an important role in the economy of Pakistan since as it attracted investors and
became Pakistan largest conglomerate company in Pakistan.

Similarly the report consists of four chapters. Chapter 1, Introduction of organization and
internship report, purpose of internship report, place and period of internship , department
where I complete internship, Objectives of the report, sources of data , limitation and outline of
internship report. Now in Chapter 2, History of SGCL is discussed and introduction of organization
and Business Volume, Vision, mission, Core Values, as well as Organization chart and Services of
SGCL, moreover Competitor of PTCL. Now in. Chapter 3 is based on personal observation and
experience of the organization which includes SWOT Analysis. Chapter 4 is the conclusion and
recommendations are given from the findings which could help the organization.

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 TABLE OF CONTENTS

APPROVAL FORM…………………………………………………………………………………………...I
CANDIDATE DECLARARTION FORM………………………………………………………..II
ACKNOWLEDGEMENT…………………………………………………………………………………III
DEDICATION…………………………………………………………………………………………………..IV
EXUCATIVE SUMMARY………………………………………………………………………………..V
TABLE OF CONTENTS………………………………………………………………………………….VI
LIST OF TABLES………………………………………………………………….…………….………….VII
LIST OF FIGURES…………………………………………………………………………………….….VIII
CHAPTER 1…………………………………………………………………………………………………..…01
Introduction to Smasons Group of companies……..………………….......….…………………….12
1.1 Background of the study....................................................................................................12
1.2 Purpose of Study……………......…………………………….........…………………….12
1.3 Problem Statement………………………...........………………….....………….…........13
1.4 Objective of the study…………………………...............................................……….…13

1.5 Place and Period of Internship......…...………………...…..…………………………….13

1.6 Area of Focus.....................................................................................................................13

1.7 Type of Study.....................................................................................................................14

1.8 Sources of Data…………………………………........……...............................….……..14

1.8.1 Primary Data……………………….......………...............…...….…………........14

1.8.2 Secondary Data……………...................................….……........................…......14

1.9 Limitation of Study…………………………...…………….............................................14

1.10 Outline Organization of the Report………………….…........................................….…..15

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 I. Chapter 1......................................……………………………………….….……15
II. Chapter 2……………………….......…………………………..…………..…….15
III. Chapter 3…………………………..……………………………………….….…15
IV. Chapter 4……………………………......…………………………………..……15

1.11 Refernces............................................................................................................................16

CHAPTER 2............................................................................................................................17
Overview of the Organization............................................................................................17
2.1 Introduction of Samsons Group of companies...................................................................17
2.2 History of Samsons Group of companies..............................………………………….…17
2.2.1 SGCL in 1970s.........................................………….........…………………..................17
2.2.2 SGCL in 1990s…………………...…………………………….....................................17
2.2.3 SGCL in 2000s.............................................…....………………...........……………....18
2.2.4 SGCL in 2010s……………...........................…..……………………………………...18
2.3 Business Vertical…………………........................……………………………………...18
2.3.1 Hospitality and Tourism....................................................................................................19
2.3.2 Tobacco……………………….............................................................…….…………...19
2.3.3 Technology........................................................................................................................20
2.3.4 Healthcare..........................................................................................................................21
2.3.5 Education...........................................................................................................................21
2.3.6 Real Estate Development and Construction......................................................................22
2.3.7 Textiles..............................................................................................................................23
2.4 Vision of Samsons Group of companies..............................................................................24
2.5 Mission of Samsons Group of companies............................................................................24
2.6 Core Values of Samsons Group of companies.....................................................................24
2.7 Competitors of Samsons Group of companies.....................................................................24
2.7.1 Nishat Group of companies...............................................................................................25
2.7.2 Hashoo Group....................................................................................................................25

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 2.7.3 Ashraf Group of companies..............................................................................................25
2.7.4 Ghani Global Holdings.....................................................................................................25
2.7.5 Lakosn Group...................................................................................................................26
2.8 Organization Structure.............................................................................................................26
2.8.1 Organization chart of Samsons Group of companies.......................................................27
2.9 Main Office..............................................................................................................................28
2.10 Number of employees............................................................................................................28
2.11 Departments of Samsons Group of companies......................................................................28
2.11.1 Human Resource Department.........................................................................................28
2.11.2 Finance Department........................................................................................................28
2.11.3 Marketing Department....................................................................................................29
2.11.4 IT Department.................................................................................................................29
2.11.5 Operational Department..................................................................................................29
2.11.6 Internship Department.....................................................................................................29
2.12 Role of HR Department in SGCL..........................................................................................29
2.12.1 Recruitment......................................................................................................................30
2.12.2 Selection Process..............................................................................................................30
2.12.3 Application Form.............................................................................................................30
2.12.4 Test...................................................................................................................................31
2.12.5 Short Listing.....................................................................................................................31
2.12.6 Interview..........................................................................................................................31
2.12.7 Final selection..................................................................................................................31
2.12.8 Offer job...........................................................................................................................31
2.13.1 Steps in recruitment Process.............................................................................................32
2.13.2 Training and Development................................................................................................32
2.14 Performance Appraisal.......................................................................................................33
2.15 BCG Growth Share Matrix.................................................................................................34
Refernces........................................................................................................................................35

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CHAPTER 3...........................................................................................................36

Strategic Analysis and Findings...........................................................................36

3.1 SWOT Analysis.....................................................................................................................36

3.2 Strenghts...............................................................................................................................36

3.2 Weaknesses..........................................................................................................................37
3.3 Oppurtunities........................................................................................................................38
3.4 Threats..................................................................................................................................39
3.5 Findings...............................................................................................................................40
References......................................................................................................................................41

CHAPTER 4...........................................................................................................42
Conclusion and Recommendation........................................................................42
4.1 Conclusion...........................................................................................................................42
4.2 Recommendations...............................................................................................................42
References.....................................................................................................................................43

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 List of Figures
7.1 Organization Structure.............................................................................................................28

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 CHAPTER 1

INRODUCTION TO SAMSONS GROUP OF COMPANIES

1.1 Background of the study

A corporate structure is perhaps the most advantageous way to start a business because the
corporation exists as a separate entity. In general, a corporation has all the legal rights of an
individual, except for the right to vote and certain other limitations. Corporations are given the
right to exist by the state that issues their charter. If you incorporate in one state to take advantage
of liberal corporate laws but do business in another state, you'll have to file for "qualification" in
the state in which you wish to operate the business. There's usually a fee that must be paid to
qualify to do business in a state. Corporations, if properly formed, capitalized and operated
(including appropriate annual meetings of shareholders and directors) limit the liability of their
shareholders. Even if the corporation is not successful or is held liable for damages in a lawsuit,
the most a shareholder can lose is his or her investment in the stock. The shareholder's personal
assets are not on the line for corporate liabilities. (Entrepreneur. Com, encyclopedia)

The Corporate sector of is an elite business sector expanded in financial cities of Pakistan, and a
policy measure program in the economic period of Pakistan. This program is also regarded as
"Pakistan Inc.", which a drive common term is used by the mass-media of Pakistan to refer to the
corporate sector of the nation. This policy measure program was first conceived, envisioned and
implemented then-Finance Minister Ghulam Ishaq Khan and President General Zia-ul-Haq in
order to lay the foundation of Western styled corporate sector. President Zia-ul-Haq issued the
decree, the Companies Ordinance No. 1984, in 1984 that legally allows a variety of formations in
the mixed economy of Pakistan. The program was started on 8 October 1984 in a vision to promote
Western-styled corporate sector, and business activities development in Pakistan. The corporate
sector came in direct response to nationalization program of executed Prime Minister Zulfiqar Ali
Bhutto and the Pakistan People’s Party to promote. This program was integrated in Privatization
program of Prime Minister Nawaz Sharif in 1990 who gave free hand to private sector to expand
the economic activities in the country. The corporate sector remained to expand in Prime Minister
Benazir Bhutto's government who promoted the nationalization and privatization at once. In 2004,
in a program initiated by Prime Minister Shaukat Aziz, the corporate sector further enhanced and

13
matured; it had built a strong and sizeable sector in the financial hubs of the country. Under Aziz,
many of state-owned mega corporations along with private sector had been registered in stock
exchanges of the country in order to promote business competition in the country. (Corporate
Sector of Pakistan, Wikipedia).

1.2 Purpose of Study

The purpose of the report is to review and analyze the functions performed by Samsons Group of
Companies (SGC). Also to get training in real life situations, applying management knowledge in
practice, improving personal skills i.e., human relations, working with people and cross-examining
people. To write an analytical report on the systems and procedures followed by the organization.
This report is related with the performance of SGC. The report brings to light the various functions
of the corporation.

The basic aim of this study is to get the Bachelor of Business Administration (BBA) degree.

1.3 Problem Statement

To explore the strengths, weaknesses, opportunities and threats of Samsons Group of Companies
Lahore (SGCL) of Pakistan.

1.4 Objective of study

The objectives of the study are:

To analyze the strengths weaknesses, threats and opportunities and to suggest recommendation in
the light of the study.

1.5 Place and Period of Internship

The internee did his one month internship in at Samsons Group of Companies Lahore.

In this period the internee got more information about the SGC.

1.6 Area of focus:

The one month internship is limited to HR concerns of Samsons Groups of companies’ main
branch Lahore. The internee focused on HR practices and their activities at SGC.

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1.7 Type of Study

The study is descriptive in which different and various attributes of the organization are described
and discussed in detail.

1.8. Sources of Data

The sources of for the gathering of information and data is based on two modes of data.

1.8.1 Primary data

Personal observation in case where collecting of the data related to the bank was required which
was only possible through personal observation.

1.8.2 Secondary data

Secondary data is the data which is mainly taken from other sources and this data exists already
somewhere. In internee report, most of the data is secondary, which internee took from various
sources.

1. Previous internships reports.

2. Brochures and News Papers.

3. Books.

4. Web sites.

5. Annual Reports and Manuals.

1.9. Limitation of the Study

The vast scope of the operations of such enormous corporation is difficult to analyze in a short
duration on one month. Thus, the time factor is a limitation of this study. Another limitation is lack
of information at there, which made it difficult to analyze the working of the organization.

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1.10. Outline organization of the Report

The report is arranged in the following sequence:

Chapter 1:

This is an introductory chapter, which describes the background, purpose, scope, methodology and
scheme of the report.

Chapter 2:

This chapter encompasses overview of the organization policies and organization structure of
SGC.

Chapter 3:

This chapter is concerned with the SWOT analysis of Samsons Group of Companies Lahore.

Chapter 4:

In this chapter the researcher gives some recommendations about organization’s weaknesses and
opportunities then conclude over all report in a few lines.

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 REFERENCES

“Corporate sector of Pakistan” Retrieved on 25th October, 2019.

https://en.wikipedia.org/wiki/Corporate_sector_of_Pakistan

“Definition of Corporation” Retrieved on Small Business Encyclopedia, Retrieved on 25th

October, 2019.
https://www.entrepreneur.com/encyclopedia/category/home-based-business

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 CHAPTER 2
OVERVIEW OF THE ORGANIZATION

2.1 Introduction of Samsons Group of Companies

Samsons Group of Companies is an international conglomerate that has success stories in
diversified spheres of businesses, especially in the field of Tobacco, Real Estate, Information
Technology, Education sector, Health sector, Textile and Tourism. We also cherish having one of
the largest distribution network in Pakistan. We have over 2,500 employees with business
operations in Pakistan, UK, USA and Dubai. (Samsons Group, 2017)

2.2 History of Samsons Group of Companies

Samsons Group of Companies has established itself as an international conglomerate. A
conglomerate that has success stories in diversified spheres of businesses, especially in the fields
of Tobacco, Real Estate, Informational technology, Educational sectors, Health Sectors, Textiles
and Tourism. The organisation also cherishes of having one of the largest distribution networks in
Pakistan. What makes Samsons Group of Companies a unique organisation is its intrinsic feature
of investing in the areas that not only promote their own business but also contributes in the social
development as well. Thus, our aim is; To Coincide Business and Social Development. (Samsons
Group, 2017)

2.2.1 SGCL in 1970s

Established in the year of 1970, the Samsons Group of Companies revolutionized the Pakistani
business market in the field of Tobacco by setting up the Khyber Tobacco Company in 1971.
Currently it is one of the leading tobacco companies in Pakistan dealing with local cigarette
manufacturing and tobacco export.

2.2.2 SGCL in 1990s

Later after achieving hallmarks of success in tobacco industry the SGC (Samsons Group of
Company) expanded its wings in diversified fields of businesses i.e. creation of Pak School and
Colleges in 1998, to provide quality education to the backward areas of Pakistan. Samsons Group

18
has a vision to improve the education system in the remote area of KPK first and later all over
Pakistan.

2.2.3 SGCL in 2000s

The journey kept on going and SGC becoming fully abreast with the marketing trends in Pakistan
stepped into Textile Industry in 2005 and established ITHFZ (International Textile Horizon Free
Zone) to cater the growing needs in the Spinning Industry. Further taking its schooling models to
the next level the SGC in 2005 upgraded the Pak School System. It is an excellent project working
on no profit no loss basis to promote education in Mardan, KPK. SGC aims to develop and promote
this model schooling system to all the backward areas of KPK and later all over Pakistan.

2.2.4 SGC in 2010s

In 2015 Samsons Group set up Samsons Developers to provide state of the art construction
models in the real estate sector. There are several undergoing projects of the Samsons Developers,
i.e. Samsons Homes and several other exclusive projects at diversified scales and scope. Another
Landmark project started by SGC in 2015 that revolutionized the field of Information Technology
under the umbrella of SYNNAPPS is called ‘myZindagi.’ It is a trendsetting IT project in Pakistan
aiming at the betterment of Heath Sector. Samsons Tech Ventures was officially launched in 2016
currently working on different projects.

Samsons Group aiming at social development and the betterment of health sector established the
Samsons Trust hospital in 2016. It is based in Mardan, to provide free healthcare to the poor. In
the beginning of 2017, Samsons Group have inaugurated Barakah Care Center in the capital city
Islamabad to provide top notch pre and post natal care to women of all ages. Furthermore, the
benchmark projects at the disposal of SGC are their projects in Malamjabba; the Switzerland of
Pakistan. It was terrorist ridden area that faced collateral damage when Pakistan army cleared it
from militants in 2012. SGC’s projects in Malamjabba include reincarnation of Chairlift,
construction of Five Star and Three Star hotels to promote and revive tourism in Pakistan.

2.3 Business Verticals

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2.3.1 Hospitality and Tourism

In addition to our hospital and services industry, Samsons Group of Companies aspires to
champion the tourism industry in collaboration with the local government.

1. Samsons Hotels

One of the wonders on this earth which looks like a fairy land is the most mesmeric and heavenly
looking Hill Station in the north of Pakistan known as Malam Jabba. This most scenic, picturesque
valley is known for naturally preserved lush green mountainous beauty in summer and the snowy
peaks in winter on which when the sun shines makes it look like a casket of gold. Recently Pakistan
has been ranked as “World’s leading adventure travel destination for 2018” by British Backpacker
Society.” Malam Jabba is also known as Mini- Switzerland. It is situated in the Hindu Kush
mountain range, 8700 feet above the sea level, nearly 40 km from Saidu Sharif in Swat Valley and
314 km from Islamabad. Samsons Group believes in social development along with business
growth. The patriotic SGC has picked those areas for investing that would contribute in National
development. Hospitality and Tourism is the most important sector for the growth of Pakistan.
SGC has diversified projects in Malam Jabba to enhance its beauty and make it an attraction for
the tourists of national and international level.

2. Malam Jabba Ski Resort

The Malam Jabba Ski Resort, owned by the Samsons Group, this heavenly looking resort covers
the area of 270-acres land and has a ski slope of about 800 m with the highest point of the slope
2804 m (9200 ft) above the sea level. This unmatched in the world. This natural slope is the
nature’s gift to Pakistan for the ski lovers. Malam Jabba Ski Resort was possible due to the joint
efforts of Samsons Group, the Pakistan government and its Austrian counterpart. The resort is
equipped with modern facilities including roller/ice-skating rinks, skiing platforms, tubbies, leap
of faith slides, rope course, parrot boating, zip liner, magic carpet, jumping castle, ferris wheel and
many more. We are equipped with proper communication networks and snow clearing equipment
and all the security related arrangements.

2.3.2 Tobacco

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Samsons Group of Companies has been part of the tobacco industry for more than four decades
now. Today, our brands and companies are known in both national as well as international tobacco
markets. We aim to produce high quality tobacco products with a perfect blend to cater to the
diversified needs and preferences of millions of our consumers nationwide. Fully integrated
production facilities and teams of experts are working to create a wide range of blends in order to
cater to different segments of the market. Samsons Group of Companies is always thriving to
deliver and maintain the quality of its products.

1. Khyber Tobacco

Tobacco business is part of the family legacy of the founders of Samsons Group of Companies.
Samsons Group of Companies has more than 45 years of experience in the tobacco industry. The
company has employed a team of experts and fully integrated system of production in order to
product higher quality products to its consumers.

2. Samsons Redrying

Samsons Group of Companies has been in tobacco leaf export industry for decades now. Samsons
Redrying. is an addition to the current tobacco business which provides high quality dried tobacco
ready for export purposes. Our redried tobacco is known in the international market for its best
quality. In order to maintain the quality of our redried tobacco we have specialized warehouses
equipped with all the necessary requirements.

2.3.3 Technology

Samsons Group of Companies has long been part of the technology industry keeping in mind the
changing needs and demands of society. The Technology sector of the company has numerous
projects and under its umbrella, which are striving to provide the best possible solutions to
consumers both nationally and internationally.

1. Synnapps

Synnapps connects people and simplifies markets using the latest technology. Launched in 2014,
Synnapps has grown quickly in size and now has established teams in both London and Lahore.
Our single-purpose technologies are designed to solve specific problems quickly and effectively.

21
We target small but precise groups of consumers, mainly within developing and emerging markets,
to ensure that our apps deliver the required level of functionality to the people who need them
most.

2. Samsons Tech Venture

Samsons Tech Ventures is a Mid-tier Venture Capital Fund catering to the long term capital and
support network requirements of its portfolio partners. Acting as an acceleration fund, Samsons
Tech Ventures would target high growth mid-tier companies from both the enterprise and
consumer segments.

2.3.4 Healthcare

Health care includes Physiotherapy, Psychotherapy, Diet and Nutrition, Child care, Yoga and
Organic café.

1. Barakah Health and Wellness center

Barakah is a Wellness Center designed exclusively for the wellbeing of the modern woman of
Islamabad & Rawalpindi. We welcome women of all ages who want to take care of their health
and fitness needs. We are a team of certified professionals who can help you become the best
version of yourself.

2. Samsons Trust Hospital

Located in Par Hoti Mardan, Samsons Trust Hospital is another generous initiative by Samsons
Group of Companies to improve the standard of living in the local communities. Equipped with
latest facilities, state of the art laboratory, specialized doctors and testing facilities; the hospital
provides convenience to its patients. The hospital has separate wards for male and female patients
and an average footfall of about 300 patients in the OPD every day. Free medication and treatment
is provided to deserving patients.

2.3.5 Education

A robust academic environment helps our students achieve their maximum potential. Special
attention is given to physical and personality development of students through sports, extra-

22
curricular activities and personality development programs. Technologically advanced and well
equipped classroom are designed as per international standards of education. Quality of education
is ensured through efficient and responsible management staff; which enables our students to
perceive a better future through quality of education, values and ethics.

1. Pak School and College

Founded in 1998, Pak Schools and College is the first chain of schools introduced by Samsons
Group of Companies and caters to students from Playgroup to College. Pak School and College
has established standard goals and objectives to promote academic excellence at all levels across
the continuum of education. Our objective is to inculcate good moral values in students and make
them good citizens; endowed with good spiritual, social and cultural values.

2. British School System

British School System provides different channels of learning to promote growth of our future
generations. British School System is committed to provide high quality and standardized
education through integrated classrooms and highly qualified faculty members.

The school caters to students from Montessori to class 10. As a step forward, the spectrum of
academic and extracurricular facilities is combined with distinct curricula. Interactive environment
and latest technology based learning resources have introduced an entirely new concept of
classrooms for future generations.

2.3.6 Real Estate Development and Construction

Experienced in extensive range of services; Construction, Housing Society Development,

Architectural Consultancy, Land Spacing and Real Estate Samsons Real State and Development
is committed to provide modular solutions for diverse range of construction services. With the
creation of numerous spectacular structures we out shine not only in the field of construction but
also serve you’re with the exceptional consultation required to bring astonishing transformation.

1. Samson Developers

Samson’s Developers has been actively engaged in the construction and development of
commercial projects since 1998. With decades of experience working on small and large scale

23
projects, we have established a name in the industry. Samson’s Developers. Strives to achieve
professional excellence through a meticulous approach and by meeting the stringent work
requirements at each step of the project. Our portfolio covers every link in the project value chain
and delivers services as per international standards. With a strong foundation, financial and
mechanical resources, we are now expanding our operations with special focus on urban
development and hospitality.

2. Samsons Homes

Samsons Homes is committed to deliver top quality homes to our customers. We pride ourselves
on the strength of our team. Teamwork and cooperation are the two factors which have contributed
to our success and have helped us create a trusted name in the market. We have experienced
designers, architects, subcontractors and suppliers; all of whom are dedicated and deliver highest
quality work both on time and on budget.

2.3.7 Textiles

Samsons Homes is committed to deliver top quality homes to our customers. We pride ourselves
on the strength of our team. Teamwork and cooperation are the two factors which have contributed
to our success and have helped us create a trusted name in the market. We have experienced
designers, architects, subcontractors and suppliers; all of whom are dedicated and deliver highest
quality work both on time and on budget.

1. International Textile HFZ

International Textile HFZ is a newly established textile spinning unit based in Gadoon Amazi
Industrial Estate, Topi, KPK, and Pakistan. ITHFZ is equipped with state of the art new European
machinery. The growing robustness in the performance of the commodity in the international
market, as well as the increased inclination of European and American manufacturers towards
sourcing yarn from third world countries, a facility that sets the example for the production of
export quality yarn, was deemed essential.

24
2.4 Vision of Samsons Group of Companies

Customer-centric international organization providing quality products, services and building trust
of stakeholders.

2.5 Mission of Samsons Group of Companies

We aspire to build our local and international footprint through sustainable growth and by creating
value for all our stakeholders.

2.6 Core Values of Samsons Group of Companies

2.6.1 Leadership

We lead from the front and have a clear vision where we are going. Our leaders are role models
who listen, coach, develop and recognize talent.

2.6.2 Ownership

We take charge of responsibilities towards our principles, business, customers and communities.
Our processes, system and decisions are based on input from concerned stake holders.

2.6.3 Integrity

Our respect to individuals drive success. We help our communities live a better life.

2.6.4 Trust

We build confidence in our people, principles, customers and brands by fulfilling commitment.
We believe our people work best when they are empowered.

2.6.5 Passion to Work

We are determined to deliver the best. We dare our people to take risks and accept challenges. We
combine our spirit and energy to continuously raise our expectation.

2.7 Competitors of Samsons Groups of Companies

25
In Pakistan Samsons Group of companies have many rivals which compete through different
strategies, products and services. Here the internee discuses many of its competitors.

2.7.1 Nishat Group of companies

Nishat Group of companies is a Pakistani multinational conglomerate company which was

founded by Pakistani businessman Mian Muhammad Yahya in 1951. Mian Muhammad Mansha
is the current chairman of group. It has major sectors including Textiles, Cement, Banking,
Insurance, Power Generation, Hotel Business, Agriculture, Dairy and Paper Products. Nishat
Group is famous for its quality product and management skills. It has also owned some important
companies like Adamjee Insurance Limited, Pakjen Power Limited and Nishat Power Limited.

2.7.2 Hashoo Group

Hashoo Group is a commodities trading company located in Karachi Port which was established
in 1960 as Hassan Ali and Company. It had become one of Pakistan's largest trading companies
but in 1972, the Prime Minister Zulfiqar Ali Bhutto nationalized all the private companies which
Hassan Ali and Company also suffered and diversified to into hospitality sector. In 1978, it
established Holiday Inn Hotel in Karachi, and then another one in Islamabad in 1981. In 1985, the
Hashoo Group made a successful step obtaining the majority shares of Pakistan Services Limited
which then owned four Inter-Continental Hotels across Pakistan which the Hotels were names
Pearl-Continental Hotels.

2.7.3 Ashraf Group of Companies

Ashraf Group of Industries was founded by Chaudhry Muhammad Ashraf in early 1950s. Over
many years, AGI has emerged into one of the Pakistan’s leading business conglomerates,
diversifying into Sugar Manufacturing, Power Generation, Coal Mining, Stone Quarry,
Agricultural Farming and Livestock Breeding. Ashraf Group of companies is a dynamic and
progressive group committed to further expansion by capitalizing on the positive investment in
Pakistan. The company has begun a number of welfare initiatives to improve and raise the
communities which are poor and deprived in Pakistani societies.

2.7.4 Ghani Group of Companies

26
Ghani Group of Companies commonly known as Ghani Group is a Pakistani multinational
conglomerate company headquartered in Lahore, Pakistan. It includes different business sectors
such as Mining, Glass, Poultry and Automobiles. Ghani Group of companies was founded in 1959
by Aitzaz Ghani as a trading company. It has operations in two countries Pakistan and UAE. The
major Ghani Group of Companies are Ghani Mines, Ghani Halal Feed Mill, Ghani Glass, Ghani
Food and Ghani Automobile Industries. Ghani Group remains a family-owned business, as the
descendants of the founder (from the Ghani Family) own a majority stake in the company. The
current chairman of the Ghani Group of Companies is Aitzaz Ghani. In 2013 the group formed a
joint venture with Mara Group and JS Group with a view to expansion in Nigeria.

2.7.5 Lakosn Group

The Lakson Group is one of Pakistan's leading business conglomerates. The Lakson Group was
established in 1954 and is one of the largest business groups in Pakistan. Today it has respective
sectors including agri-business, call centers, consumer non-durables, fast food, financial services,
media, paper and board, printing and packaging, surgical instruments, technology and travel. The
assets of Lakson Group exceed USD 1 Billion with 15+ companies in Pakistan. The Lakosn Group
operates in more than 50 cities in Pakistan and has international presence in UAE and USA with
its subsidiaries providing direct employment to around 17,000+ persons.

2.8. Organization Structure

Organization is the end result of organizing. So organizing is the part of management that involves
establishing intentional structure of roles for the people to fill an enterprise. It is process of
breaking down the overall tasks of an enterprise into individual assignments/activities and then
getting them put together in units, departments or in groups along with the delegation of authority
to the manager. Organizational structure implies a formalized intestinal structure of roles/positions.

A well-developed and properly coordinated structure is an important requirement for the

successful operation of any organization. It provides the basic framework within which functions
and procedures are performed. In Samsons Group the functions of planning and policy formulation
are carried out by the Board of Directors whereas the management of the organization is carried
out by the executive management.

27
2.8.1 Organization chart of Samsons Group of companies

An organization chart is essential to the development of a cost system and cost reports which
indicates the responsibilities of individuals for implementing management plans. In PTCL
President/CEO is the head of major functional areas. i.e. state management, Finance, Technical
Operations, Human resource & Administration and corporate affairs. So senior Executive Vice
President who is the head of these units generally reports directly to the President.

Figure: 2.1 Organization Chart

28
2.9 Main Office

The Head Office of Samson Group of companies is situated in G-66, Gulberg III, near Firdous
Market Lahore, Punjab.

2.10 Number of employees

According to its official website Samsons have 2,500 employees perform their duties inside the
country. Samsons committed to non-core activities including security, transport and other manual
work.

2.11 Departments of Samsons Group of companies

The Samsons Group of companies Lahore main branch is divided into different branches which
are the following:

1. Human resource management

2. Finance department

3. Marketing department

4. IT department

5. Operational department

2.11.1 Human resource department

The main human resource department responsibilities of SGC are the following:

1. Recruitment

2. Selection of employees

3. Training and development of employees

4. Performance appraisal

5. Compensation and benefits

2.11.2 Finance department

29
The Finance department of SGC is responsible for all financial activities and system of SGC. All
finance decisions capital budgeting decisions, processing on real and financial assets are major
responsibility of finance department of SGC. Finance department also plays a vital role in
coordination, with dividend policy matters, internal and external auditor and, pensions, insurance,
preparation of budget and taxation dealings are also important factors of SGC finance department.

2.11.3 Marketing department

The Marketing department of SGC established different marketing strategies to attract customers
by offering low rates and introducing new packages. The Marketing departments of SGC use
television, internet and newspapers for advertisement of different packages of SGC to attract and
satisfy its customers.

2.11.4 IT department

IT department in SGC plays important role in providing and collecting business critical data and
information for effective decision making in SGC. Many programs are launched in SGC to
improve and enhance ERP (Enterprise resource Planning software) functionalities and increase the
billing capacity and customer care systems with transfer of technology.

2.11.5 Operational department

The operational department of SGC offers different services to its customers in Pakistan.

2.11.6 Internship Department

The internee has done internship program in HR department of SGC for 4 weeks. In the HR
department of SGC the internee has discussed different functions of HR such as recruitment,
selection process, training and development of employees, compensation and benefits and
performance appraisal of employees.

2.12 Role of HR department in SGCL

The HR department of SGCL performs different functions. The different functions of HR

department are the following:

1. Recruitment

30
2. Selection

3. Training and development

4. Performance appraisal

5. Compensation and benefits

2.12.1 Recruitment

The HR department recruits the applicant through both internal and external recruitment. In the
internal recruitment the HR department attract the applicant for vacant position when the expertise
is available within the organization through advertisement on the official website and notice board.
In the external recruitment the HR department attracts pool of candidates for vacant position
through advertisement on newspaper and official website.

2.12.2 Selection Process

For the selection process of candidate the HR use traditional and comprehensive selection method.
The different steps involved in selection process are the following:

1. Application form

2. Test

3. Short listing

4. Interview

5. Final selection

6. Offer job

2.12.3 Application form

The first step in the selection process is the application form in which the applications creates the
profile to provide the necessary information to the organization such as

1. Age

2. Gender

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3. Address

4. Qualification

5. Religion

6. Nationality

7. Email address

8. City

2.12.4 Test

The HR department of SGC conduct test from applicants such as NTS test.

2.12.5 Short listing

After conducting test the HR department shortlist the candidates for interview.

2.12.6 Interview

The HR department conduct the interview from the candidates both structured and unstructured to
select the candidates.

2.12.7 Final selection

After conducting the interview the HR department select applicants for jobs.

2.12.8 Offer job

The HR department offer job to the selected applicants.

2.12.8.1 Recruitment and selection procedure:

Like any other well developed organization, SGC also has a standard pattern for the recruitment
of new employees. SGC makes fresh recruitment only in following fields.

1. Technical

2. Human resources department (HR expert and manager)

32
3. Finance and accounting

4. Business development and marketing

5. Information technology and It experts

2.13.1 Steps in recruitment process:

Step 1: In first step of the recruitment process, the job vacancy is announced in print or electronic
media, this step is based on the job analysis, from the information collected in job analysis, the HR
department designs a job description and job specification, and the vacancy is announced with its
complete description and specifications. Another important consideration at this step is to decide
the target audience, if this is not done correctly, the recruitment will be a waste of time and money
and as there will be a lesser number of applicants so there will be a waste of time and money and
there will be a lesser number of applicants so there will be no chance to hire a highly qualified
person.

STEP 2: In next step the applications are collected from the candidate. Candidates can also apply
through SGCL official websites and submit their CV’s. All of these applications and CV’s are then
judged by the HR and selection committee and the non-qualified applications are removed from
the pool while the applications that fulfill the required qualification are shortlisted for further
processing. The result of job analysis also provide inputs in this step and the application appraised
against information obtained from job analysis

Step 3: The result of the second step is a list of qualified applicants all having the skills required
for the job vacancy, so in this step, the HR department of SGCL conducts a test to further scrutinize
the technical knowledge of the shorted listed candidates and generate a pool of only highly
qualified and committed candidates.

Step 4: In next step, SGCL invites the candidates who were successful in test for interview. The
interview is conducted because many areas of personality cannot be judged by formal test and
examination such as motivation, ability to work under pressure, values and beliefs etc.

Step 5: The last step of the recruitment process is the verification of document and certificates.

2.13.2 Training and development

33
The human resource training and development is the process for development individual skills and
effectiveness. Individual’s effectiveness in terms of skills, knowledge and attitude. The HR
department conducts both on the job training and off the job training. Some of the training provides
by the HR department are the following.

1. Work place training

2. Refreshing

3. Revamping project of SGCL training and development

4. SGCL academy activities

5. Quality assurance programs

2.14 Performance appraisal at SGCL

In SGCL, the rating scale method is used to measure the performance of the employees, in this
method different taints or qualities of employees are measured using a bipolar rating scale and
each trait is assigned a rate a value from a given set of values (poor to excellent or something like
that). These traits includes communication, punctuation, skill, quality work etc.

The personnel branch at SGCL deals the performance of BPS 1 to BPS 20 grades of employees,
and is managed by the SAP (Standard Access Program). SAP is software which contain all data
such as increments, Transfer, posting etc. SGCL also use software called Human Capital
Management System (HCM), which have all the data of employees from their hiring to retirement,
the services, pension, and experience and all the data related to their career are there in the Human
Capital Management System. All the promotions and incentive of the employees are based on the
performance they have showed in their respective department. If the performance of an employee
is not good or he lack some skills then the personnel branch forward the record of that employee
to the training and development manager of SGCL, later on the training is arranged by Staff
training college for these employees to overcome their deficiencies in the respective skills. SGCL
continually provide training to their employees who are lack of the particular skills to improve
performance and to achieve the common goals and objective of the company, and to compete in
the market and meet the consumer demand with confidence and greater efficiency and effort. If

34
the performance of an employee is not good after the training then he can be punished or demote
to the lower scale.

2.15 BCG Growth Share Matrix

Growth-share matrix is a business tool, which uses relative market share and industry growth rate
factors to evaluate the potential of business brand portfolio and suggest further investment
strategies.

Stars Cash Cows

High: Market Share

High: Market Share

High: Market Growth

Low: Market Growth

Question’s Mark Dogs

Low: Market Share Low: Market Share

High: Market Growth Low: Market Growth

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2.16 SPACE MATRIX OF SGCL
The Space Matrix is a management tool used to analyze a company. It is used to determine what
type of a strategy a company should undertake. The Strategic Position & Action Evaluation matrix
or short a SPACE matrix is a strategic management tool that focuses on strategy formulation
especially as related to the competitive position of an organization. The SPACE matrix can be used
as a basis for other analyses, such as the SWOT analysis, BCG matrix model, industry analysis, or
assessing strategic alternatives.

Space Matrix Average Score Table

Internal Strategic Position External Strategic Position

Financial Strengths (FS) Financial Strengths (FS)

ROI +4 Demand variability -3

Total Assets +5 Rate of Inflation -3
Total Deposits +6 Competitive Pressure -4
Total Advance +5 Barrier to entry into market -2
Average: 20/4 = 5 Average -12/4 = -3

Competitive Advantage (CA) Industry Growth (IS)

Market Share -1 Growth Potential +5

Service Quality -3 Profit Potential +5
Trusted brand -2 Ease of entry into market +1
Technological Knowhow -2 Financial Stability +4
Average -8/4 = -2 Average 15/4 = -3.75

36
Space Matrix
X axis: IS + CA = 3.75 + (-2) = 1.75
Y axis: FS + ES = 5 + (-3) + 2

Integration
Market Penetration
Market Development
Diversification

37
 References

“History of Samsons Group of companies” Retrieved on 27th October, 2019

https://www.samsonsgroupco.com/about/history

“Business Vertical of Samsons Group of companies” Retrieved on 27th October, 2019

https://www.samsonsgroupco.com/about/history

“Organization Structure of Samsons Group of companies” Retrieved on 1st November, 2019

https://www.samsonsgroupco.com

“Definition of BCG Growth Share Matrix” Retrieved on 13th November, 2019

https://strategicmanagementinsight.com/tools/bcg-matrix-growth-share.html

38
 CHAPTER 3
STRATEGIC ANALYSIS AND FINDING

3.1 SWOT Analysis

A SWOT analysis is designed to facilitate a realistic, fact-based, data-driven look at the strengths
and weaknesses of an organization, its initiatives, or an industry. The organization needs to keep
the analysis accurate by avoiding pre-conceived beliefs or gray areas and instead focusing on real-
life contexts. Companies use it as a guide and not necessarily as a prescription. SWOT analysis is
a technique for assessing the performance, competition, risk, and potential of a business, as well
as part of a business such as a product line or division, an industry, or other entity.

3.1 STRENGTH

3.1.1 Economically Stable

SGCL is financially and economically stable, it has a long history, and SGCL has been sole provider
of many services and products in Pakistan. Many Investors invests in SGCL shares rapidly. SGCL is
increasing its market share and profit now as compared to before.

3.1.2 Largest network

SGCL has spread its network to multiple cities and different regions due to availability of biggest
infrastructure of it and having both good team at upper to lower level.

3.1.3 Team work

Today SGCL is a leading conglomerate because SGCL believes in team working and leadership.
Any project assigned to SGCL is done on time and comes out with fruitful result which further
improves performances of SGCL nationwide operations.

3.1.4 Latest Technology

39
In this modern era, having latest and updated technology with company is necessary for gaining
competitive advantage in market. And SGCL has all kinds of technologies which help too much in
running its operations and activities effectively.

3.1.5 Largest Conglomerate

The Samsons Group of Companies has established itself as an international conglomerate. A

conglomerate that has success stories in diversified spheres of businesses, especially in the fields
of Tobacco, Real Estate, Informational technology, Educational sectors, Health Sectors, Textiles
and Tourism.

3.1.6 No corruption

There is no chance of doing any kind of malpractices in SGCL like corruption, embezzlement as
operations accounts are monitored by auditors and supervisors on daily basis.

3.1.7 Optional Polices and Compensation

Best and optional policies and attractive compensation packages for employees, which has really
improved their commitment, dedication and hard work towards the achievement of organization
goals.

3.2 WEAKNESSES
3.2.1 Communication
One major problem with SGCL is lack of communication between upper and lower level staff,
which directly affects performance of employees and operations. Even on department basis there
is a communication gap.

3.2.2 SGCL Branch Performance

Here in some branches there is too much work but in some of other branches work is less, The
deadline of works for each employee in the organization are not scheduled.

3.2.3 Lack of Advertisement

40
Every new product and service demands high advertisement and marketing and these activities
certainly need large funds, but SGCL does not give too much importance to such things.

3.2.4 Customers Demand

SGCL has failed to large extent in satisfying the demands of customers because what SGCL claims
actually does not offer.

3.2.5 Government and Policies

Another weakness of SGCL is unpredictable change of government and policies which sometimes
hurt the sentiments of users. Investors will never like to invest in such companies.

3.2.6 Job Opportunities

As in SGCL, most of the shares are owned by Private shareholders where CEO and President don’t
think about youth which are jobless after getting their master degrees. Internship programs are also
not too much as confidential and strong as other organizations.

3.2.7 Flow of Communication

SGCL has weak flow of communication between department to departments and between boss to
subordinate and vice versa. Also, do not convince employees to work in a satisfying mood.

3.2.8 Recruitment Process

At some positions, SGCL has not recruited skillful and experienced persons. Instantly SGCL fail
to hire and select idle employees and look for professional managers for its organization success.

3.3 OPPURTUNITIES

3.3.1 Feedback

Customer feedback on different products and services has really improved the organization
performance and encouraged the atmosphere for future policies.

3.3.2 Event sponsoring

41
There is a good opportunity for such a giant conglomerate to start sponsoring games on provincial
and national levels for its publicity.

3.3.3 Joint Venture

There are many other conglomerate companies on national and international level, SGCL has an
opportunity to go for joint venture with them. This will expand SGCL market to the other parts of
the world. In Pakistan, they can make strategic alliance with other groups like Nishat group of
companies and Hashoo group.

3.3.4 Management Group

Due to efficient and experienced management group, SGCL can also improve well and expand its
foreign operation successfully.

3.3.5 Producing of new Products and Services

SGCL has an opportunity to enter into new markets and increase the size of its market share by
introducing some new products and services after full research and work.

3.3.6 Prize Packages

SGCL can introduce new prize and bonuses packages for its employees and staff. Good bonuses,
rewards (monetary or non-monetary) must be given to those who work hard with sincerity and
honesty.

3.4 THREATS

3.4.1 Competition

Currently, there is a tough competition between biggest organizations in Pakistan. This tough
competition for SGCL and now new technological-based services competition has increased to a
larger extent of threat among different companies. Competitors of SGCL are Hashoo Group and
Lakosn groups mainly.

3.4.2 Government and Policies

42
Another major threat of SGCL is unpredictable change of government rules and policies which
sometimes hurt the sentiments of users. Investors will never like to invest in such companies.

3.4.3 Economic Policies

As due to ineffective economic policies of country, prices of various commodities increase and
decrease which directly affects prices of SGCL products and services. And in case of inflation,
prices of SGCL products and services may increase like thus it may lost most of its users and
customers.

3.4.4 Exchange Rate Risk

Exchange Rate Risk will cause SGCL net exchange loss on foreign loans. Devaluation of rupees
will increase the cost of production, machinery, and almost all the equipment, imported from
foreign countries. So exchange rate risk will affect the Profitability of SGCL and also increase the
risk of getting foreign loans in future.

3.4.5 Political Interference

Political interference will spoil the good image of organization. Local politicians and their
representatives pressurize the upper level management authorities for undue favor.

3.4.6 Technological advancement

The effects of global technological change on the global economic structure are creating immense
transformation in the way companies and organizations organize production, trade goods, invest
capital, and develop new products and processes. This advancement will take time to be
implemented in the developing nations especially for Pakistan.

3.2 STRATEGIC FINDINGS

1. SWOT OF SGCL

1. According to Samson group of company SGCL is the most renowned giant conglomerate in
Pakistan. It is financially and economically stabled, it has a long history, and it has been sole

43
provider of many services and products in Pakistan. Many Investors invests in SGCL shares
rapidly. Market shares and profits are being increased today as compared before.

2. It is also mentioned that SGCL has spread its network to multiple cities and different regions
due to availability of biggest infrastructure of it and having both good team at upper to lower level.

3. It has been observed and studied that today SGCL is a leading conglomerate because SGCL
believes in team working and leadership. Any project assigned to SGCL is done on time and comes
out with fruitful result which further improves performances of SGCL nationwide operations.

4. It has latest and updated technology and other important items which are necessary for gaining
competitive advantage in market. And SGCL has all kinds of technologies which help too much
in running its operations and activities effectively.

5. It has been heard and studied that Samson has best and optional policies and attractive
compensation packages for employees, which has really improved their commitment, dedication
and hard work towards the achievement of organization goals.

6. According to negotiations with organization’s employees it is observed that lack of

communication is a major problem between upper and lower level staff at Samsons which directly
affects performance of employees and operations.

7. It is observed that SGCL is weak in advertisement and marketing because every new product and
service demands high advertisement and marketing efforts and these activities certainly need large
funds, but SGCL does not give too much importance to such things.

8. As in SGCL, most of the shares are owned by Private shareholders where CEO and President
don’t think about youth which are jobless after getting their master degrees. Internship programs
are also not too much as confidential and strong as other organizations.

9. It is noted that SGCL has a weak flow of communication between department to departments
and between boss to subordinate and vice versa. Also, do not convince employees to work in a
satisfying mood.

10. It is observed that at some positions, SGCL has not recruited skillful and experienced persons.
Instantly SGCL fail to hire and select idle employees and look for professional managers for its
organization success.

44
11. There is a good opportunity for such a giant conglomerate to start sponsoring games on
provincial and national levels for its publicity.

12. SGCL has an opportunity there are many other conglomerate companies on national and
international level, SGCL has an opportunity to go for joint venture with them. This will expand
SGCL market to the other parts of the world. In Pakistan, they can make strategic alliance with
other groups like Nishat group of companies and Hashoo group.

13. Samson’s group of companies has efficient and experienced management group which is an
opportunity for SGCL to improve well and expand its foreign operation successfully.

14. It has been studied that SGCL has an opportunity to enter into new markets and increase the
size of its market share by introducing some new products and services after full research and
work.

15. There is a tough competition between biggest organizations in Pakistan. This tough
competition for SGCL and now new technological-based services competition has increased to a
larger extent of threat among different companies. Competitors of SGCL are Hashoo Group and
Lakosn groups mainly.

16. The internee observed during his internship period that the unpredictable change of
government rules and policies hurt the sentiments of users and create barriers for investors to invest
in SGCL where investors will never like to invest in such companies.

17. The effects of global technological change on the global economic structure are creating
immense transformation in the way companies and organizations organize production, trade goods,
invest capital, and develop new products and processes. It will take time to develop changes for
the will of the organization by eliminating all old systems.

18. As due to ineffective economic policies of country, prices of various commodities increase and
decrease which directly affects prices of SGCL products and services. And in case of inflation,
prices of SGCL products and services may increase like thus it may lost most of its users and
customers.

45
2. FINDINGS OF SPACE MATRIX OF SGCL

According to the graph of Space Matrix in Chapter 2, it is noticed that Samsons Group of
Companies falls in the aggressive quadrant of space matrix. It is located at the coordinates of 3.75
for X-component and a Y-component of 5. It shows that the company has admirable position to
use it IS in order to take advantage of external opportunities, overcome weaknesses and avoid
threats. So, in this position Samsons Group of company has set of possible strategies such as
market development, market penetration, product development, forward, backward and horizontal
integration, and concentric, conglomerate and horizontal diversification on detailed conditions that
face the company.

3. FINDINGS OF BCG MATRIX OF SGCL

References

“Definition of SWOT Analysis” Retrieved on 12th November, 2019.

https://www.investopedia.com/terms/s/swot.

46
 CHAPTER 4
CONCLUSIONS AND RECOMMENDATIONS

4.1 Conclusion

47
 Every student in the Department of Management Sciences, Islamia College is required to
fulfill the internship requirement for the award of BBA (Hons) degree. For this purpose, I did
internship of four weeks in Samsons Group of company’s main branch Lahore. During this period,
I worked hard in Human Resource department there which provided me an opportunity to apply
theoretical knowledge in the work environment of the branch and enhance my learning of the
actual work settings. I performed the SWOT Analysis on Samsons Group of companies. In this
regard, main findings revealed that SGCL is a leading conglomerate because SGCL believes in
team working and leadership. Any project assigned to SGCL is done on time and comes out with
fruitful result which further improves performances of SGCL nationwide It has also latest and
updated technology and other important items which are necessary for gaining competitive
advantage in market but it also needs to provide latest technology based services, there is also
shortage of staff in the branch along with deficiency of employees’ training, branch employees
have fear to be overcome due to the prevailing downsizing, branch HR data needs to be
computerized for the sake of better management, and branch also needs to provide more internship
opportunities along with focusing more on career development of the employees and the new
interns.

Some of the general and specific recommendations highlight that the SGCL should provide
effective training particularly at departmental level along with development of effective
departmental communication channels, secure system a should be introduced, merit based
recruitment and selection and new candidates should be hired free of any political influence, job
rotation should be encouraged for all level employees for the sake of better cross-functional
knowledge, market based incentives should be provided to the employees, latest technology should
be introduced in the branches to provide competitive edge, the relevant market research
specifically considering the globalization should be done before designing and implementing the
new policies and procedures in true spirit by the employees, aggressive strategy should also needs
to be undertaken to have an edge on the competitors, quality based products and services also need
to be introduced at the branch level along with staff training programs. Besides, Samsons Lahore
main branch should also provide more space and sitting arrangement to facilitate the employees
and customers, there should be provision of latest technology based services, there should be
across the board service delivery for all types of customers, branch should have more staff to
expedite the provision of services, fear of branch employees due to the downsizing should be

48
removed through counseling and their preparation for future jobs, the branch HR data should be
computerized for better management, female segment should be introduced in the branch to gain
benefits from the market, the organization should provide more internship opportunities and there
should be a considerable focus on career development opportunities of employees at SGCL.

4.2 Recommendations

4.2.1 Reforms at the Existing System

At the current time people look for convenience and high equipped products and services. To meet
these challenges of modern world, SGCL has to bring new reforms in its existing system. With the
introduction and installation of new latest technology, Samsons Group of companies are really
going to cover most of its problems and on the other side again the customers will move more for
products and services of SGCL.

4.2.2 Update Technology

SGCL should provide up to date technology to its technical staff, and there must be some other
workers who assist technical experts in undertaking any task.

4.2.3 Research and Development Department

The SGCL should have its own Research and Development department and its aim should only be
conducting research in existing and new areas like thus SGCL will come to know what our existing
customers demand and how to attract potential customers.

4.2.4 Skillful Staff

The services to the customers should be provided by the concern staff. The concern staff should
have that skill of detecting the problem of the customers and delivering a suitable solution for it.

4.2.5 New Policies

SGCL adopts new policies, then it is the responsibility of SGCL management to communicate
such information to the lower level staff by placing such policies on notice board. SGCL should
tell its staff what is entry timing and how many hours, particular employee will work because
everyone has its own duty and responsibility.

49
4.2.6 Check and Balance

There should be a proper check and balance of top management on lower management to monitor
the overall staff and specially finance department and audit of each department can easily handle
the customer up to some extent.

4.2.7 Communication

In office time and without office time, there should be proper flow of communication from top to
lower management and vice versa. Top management should not show any relaxation in its policies
and these policies should be ensured and strictly implemented.

4.2.8 Recognition of SGCL

SGCL has experts in all areas like HR experts, finance experts and IT experts. Sometimes,
international seminars, conferences are held by international or national level governments, donor
agencies and prestigious telecom companies. SGCL experts should attend such sessions which will
increase their skills, experiences and they will get motivated more. Like thus they will also be
recognized internationally.

4.2.9 Updated Website

SGCL has to do make everything on its websites, both big and small and make sure work properly
organized both for present and future which will bring strong impression to the visitors. Updating
websites can attract search engines and customers making business grow.

References

“Corporate sector of Pakistan” Retrieved on 25th October, 2019.

https://en.wikipedia.org/wiki/Corporate_sector_of_Pakistan

“Definition of Corporation” Retrieved on Small Business Encyclopedia, Retrieved on 25th

50
 October, 2019.
https://www.entrepreneur.com/encyclopedia/category/home-based-business

“History of Samsons Group of companies” Retrieved on 27th October, 2019

https://www.samsonsgroupco.com/about/history

“Business Vertical of Samsons Group of companies” Retrieved on 27th October, 2019

https://www.samsonsgroupco.com/about/history

“Organization Structure of Samsons Group of companies” Retrieved on 1st November, 2019

https://www.samsonsgroupco.com

“Definition of SWOT Analysis” Retrieved on 12th November, 2019.

https://www.investopedia.com/terms/s/swot.

“Definition of BCG Growth Share Matrix” Retrieved on 13th November, 2019

https://strategicmanagementinsight.com/tools/bcg-matrix-growth-share.html

51
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