Graphic Designer As Career
Graphic Designer As Career
Graphic Designer As Career
Graphic Designer
11AM-1
Abstract
Graphic design, also known as communication design, is the art and practice of planning
and projecting ideas and experiences with visual and textual content. The form it takes can be
physical or virtual and can include images, words, or graphics. The experience can take place in
an instant or over a long period of time. The work can happen at any scale, from the design of a
single postage stamp to a national postal signage system. It can be intended for a small number
millions, as with the interlinked digital and physical content of an international news
organization. It can also be for any purpose, whether commercial, educational, cultural, or
political.
This is a research paper with information gathered for the researcher’s guidance in
pursuing her dream career. The research paper includes the courses that can be taken by the
researcher in connection with Graphic Design/Arts, and the universities well fit for anyone who
wants to pursue a degree in Graphic Design. This also will show the range of salary a beginner to
an advanced Graphic Designer usually amount to. The paper contains guidance on the usual
lifestyle and opportunities present for a Graphic Designer, the things to do in becoming and
being a Graphic Designer, and the challenges to face while pursuing the said career.
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Angkiko, Aira Dianne S.
Table of Contents
Introduction...................................................................................................................................3
The Courses........................................................................................................................5
The Universities..................................................................................................................8
The Survey....................................................................................................................................21
Conclusion.....................................................................................................................................25
Bibliography..................................................................................................................................26
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Angkiko, Aira Dianne S.
Introduction
Graphic Design made a boom in the society where the use of design as a strategic
technique to attract consumers or attention on particular topics or items, are used. By the year
2018, the demand of Graphic Designers will go up to 13% in areas such as advertisers and
The goal of the research is to help the researcher on pursuing her dream career as a
Graphic Designer, where the research contain facts that are from other experienced professionals
and website based data. The researcher have always dreamt of becoming a Graphic Designer
ever since she started to get really involved in Arts. When she was a child, her love and skill for
art developed; She could draw and paint better than most of her family members and friends. It
has become quite an obsession of hers. She got involved in Creative Journaling,
Crafts, Creative Notes, 2D Art, Typography, and so much more. For a few years her top wishes
for gifts were a Wacom tablet, Gouache, paint brushes, notebooks, sketchbooks, washi tapes, and
stickers. Her eldest sister, Youmi Angkiko, influenced her in the Arts, it was one of their
pastimes and pleasure. They were both amazed in bewildered at the immense types of Art that
The researcher had her mind on a few other careers such as a Culinary chef, App and
Game Developer, Veterinarian, Lawyer, and a Singer. Nonetheless, she decided that she wanted
to become a Graphic Designer. To become a Graphic Designer, one must be patient, creative,
adjustable, easily adapting, strong-willed, inspired and most important of all, passionate. It was
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an important aspect for her to be happy while working, she wants to have a job that she loves to
do, that pushes her capabilities, and inspires her to do more. By the data collected and filtered, it
can help and guide the researcher in her pursuit to her dream career.
The research paper is about finding out how our dream career can turn out for us in the
future. In this case, Graphic Design is the main career focus of the research. The courses and
universities that will help become a Graphic Designer; the challenges, salary, positions, and the
demand. The research will be based on reliable sources on the internet and as well as answers
The estimated time range of the research, from the choosing of career to the final results
from data research and surveys, ranges from 4 - 7 weeks depending on the response time of the
respondents.
The study is only limited to what the internet can answer and what the respondents will
answer, it does not entirely represent the information of Graphic Design, and the pros and cons
of it being a career. Its limitations are those events, things, etc. that are outside of the scope of
this study.
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The Courses
According to the respondents, the most common answer of courses to take in college to
become or pursue the career of a Graphic Designer is to take Multimedia Arts, or Visual
Communications. The courses mentioned are courses that will teach and enhance the student's
Multimedia Arts or the Multimedia arts programs focus on the innovation and technology
associated with the study of new media. Students are trained to design and create new media
projects spanning print, web, animation and film. They also acquire a foundation in the visual
arts, critical theory and computer science. Aspiring professionals also investigate the
The key thing to remember about graphic design, especially when compared to visual
communication, is that it’s a narrow, highly specialized field that focuses only on the creation of
key graphics for a broader advertising campaign, website, or print materials. Graphic designers
do not come with the broad set of skills that covers everything from animation to photography,
nor do they produce a completely finished, visual product for clients. Instead, they focus on
creating key graphical elements that fit within a broader visual communication process. Graphic
designers typically learn a larger number of key computer applications, and they learn how to fit
their graphics into websites, print media, digital and print ads, and broader marketing efforts.
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They’ll also learn the intricacies of color selection, communications team collaboration, and new
file formats that make images smaller in file size and more portable overall. These skills will
scale well as graphic design standards and best practices change over time, and will set up
graphic design graduates as key, expert advisers to visual communicators without a specialized
conceive and produce creative solutions to satisfy the visual communication needs of society.
Graduates are prepared for careers in graphic design, web design, multimedia design,
advertising, printing, publishing or related fields. Theory and practice are covered in a variety of
contexts, including process and product, form and content, type and image and interactivity.
Current technology and future trends are addressed in the context of industry practices. This
major is combined with a related minor in another academic area to specialize in specific career
preparation.
The visual communication field is focused on communicating with clients and customers through
any visual means available. That means students will learn graphic design, illustration,
illustrate a given point. These skills are considered broad and comprehensive, and they prepare
graduates to enter a number of exciting fields within the communications industry. Available
career paths include graphic design, professional photography or retouching, illustration and
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to choose an area of concentration, which can help them target their skills more broadly.
Concentrations do include graphic design, but also include digital animation, professional digital
The key difference of both courses are of its own focus. Multimedia Arts teaches the
students to the ways of designing for visual presentations like web design. Visual
Communication on the other hand, focuses on the way advertising and marketing works through
Visual communicators focus on a large number of different methods to get their point
across: Photography, digital design, unique illustrations, presentations, and even animations, all
fall under their large umbrella of training and expertise. While visual communications are more
broadly trained, graphic designers are not. Their focus is narrowly limited to the design and
development of key graphics for insertion into digital and print media, websites, mobile apps,
and more. Together, however, these two types of professionals make it easier to communicate a
company’s key points and marketing efforts in a way that is bright, vivid, and graphically
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The Universities
According to the respondents, it is still evident that a lot of companies look at the names
of universities written on a hiree’s resume, if the hiree came from one of the prestigious
universities, the more chance of getting hired which is very biased but still happening today.
As for universities the researcher could apply to, the best options are:
district of Manila, Philippines. There are 3 campuses, one is along Taft Avenue,
with two campuses along Pablo Ocampo Street and Arellano Avenue. The college
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in Computing, Business, and Design, which are geared towards preparing students
for a highly competitive professional world. Its campus is located in the Central
Nozaleda Street, Paco, Manila with Br. Blimond Pierre FSC serving as its first
● Asia Pacific College - Asia Pacific College (APC) was established in 1991 as a
non-profit joint venture between IBM Philippines and the SM Foundation. It was
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its six-month internship program. Asia Pacific College is one of the four Centers
Manila, it has the oldest extant university charter in the Philippines and in Asia,
and is one of the world's largest Catholic universities in terms of enrollment found
on one campus. The university is run by the Order of Preachers. UST is the only
university to have been visited by three popes four times: once by Pope Paul VI
All of the universities mentioned above offers Bachelor of Arts in Multimedia Arts and
only a few offer Bachelor of Arts in Visual Communications. Although both course is similar,
the school may also be a factor in the employment process once a student graduate with any of
the courses. All of the universities mentioned above are also award holders and are recognized
for their advanced teaching and state-of-the-art facilities, example, iAcademy is recognized by
Wacom Co., Ltd. which is a company that manufactures and sells tablet components for tablet to
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Angkiko, Aira Dianne S.
The occupations that the researcher was advised to take were examples of the
respondents own occupation as well as from other sources. Although most Graphic Designers
attain to work in a private company, some work for government like SSS, GSIS, MIAA, and so
on. These government branches hire Graphic Designers or Multimedia Arts graduates to create
Designers can also work for government officials who are in need of campaign advertisements.
Digital Marketer
digitally. Companies who provide products or services are the common employers of the said
occupation. Digital marketers monitor things like what is being viewed, how often and for how
long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps,
the channel most closely associated with digital marketing, others include wireless text
messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital
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Digital Marketing is the promotion of products or brands via one or more forms of
electronic media, differs from traditional marketing in that it uses channels and methods that
enable an organization to analyze marketing campaigns and understand what is working and
Graphic Designer
A Graphic Designer is a professional within the graphic design and graphic arts industry
who assembles together images, typography, or motion graphics to create a piece of design. A
graphic designer creates the graphics primarily for published, printed or electronic media, such
as brochures (sometimes) and advertising. They are also sometimes responsible for typesetting,
illustration, user interfaces, and web design. A core responsibility of the designer's job is to
Graphic design is the process of visual communication, and problem-solving through the
correct use of typography, space, image and color. The field is considered a subset of visual
communication and communication design, but sometimes the term "graphic design" is used
Freelance
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Freelancers are common in Graphic Designers, usually they accept projects that are
proposed from companies or single employers who need their help, alongside a proposition of
pay depending on the difficulty of the project. Often times, Graphics Designers, although
Quite often, newly graduates look for a job immediately. Looking for a job is one thing
but when trying to get hired is another. When trying to get hired, there are factors that one must
overcome, they are obstacles in a race where the need to excel over other people trying to get
hired from the same company(ies) one is trying to get hired by is imminent.
Here are some examples of common challenges to face when trying to get hired:
The Competition
Think of it as a race or a marathon and the person need to get in the finish line in order to
succeed, but this time, there are obstacle courses that the person need to overcome without being
receiving negative backlash. One has to keep an impressive profile in order to outshine the other
Your Skillset
Creativity is not enough in the world of Graphic Designers, one must also be patient,
flexible, and can handle heavy pressure. Patience is a key to finishing the work, the process it
takes to create a project and finish it, then there’s the revision which takes longer especially if it
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requires starting from scratch, again. Flexibility, in the sense that one can adjust themself in the
work , fellow workers, and work area; being unable to adjust can lead to major problems that
will only cause trouble for the person and the person’s career. Lastly, Graphic Designers should
be able to handle heavy pressure put upon them especially since design is an important aspect
considered by consumers or customers, or the people in general who will see the work.
Experience
Often times companies consider the experience of a hiree as a major factor when they
hire. Hiring someone with experience is an advantage to their company since hiring someone
with experience means having someone with knowledge of what actually happens in the field of
work, they may also gain the advantage of having someone more sharpened skills due to the
Almost similar with experience, building up a portfolio requires one to create the best
believable image of one’s experiences, this is what will be shown to the hirers or the company.
In the case of becoming a Graphic Designer, an Art Portfolio is a must, this will enable the hirer
to see the works of the hiree and decide whether the skills and style of the hiree match to their
need and standards. This is same with photographers who needs to create a fantastic Photography
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In this case, the usual first-grade salary range of a Graphic Designer according to the
respondents, varies from the lowest offer which is from ₱13,000 - ₱15,000 or ₱20,000 - ₱25,000.
It mostly depends on the skill level of a hiree, and also the additional pay the hiree earns when
she/he does freelance work along with corporate work. According to a site, it states that the
median of the salary a newly hired Graphic Designer may earn is typically around ₱15,000.
Although there is a significant difference in salary where in working for a government office
According to the respondents, the chances of getting hired within a 6-month span is quite
possible for newly graduates of Multimedia Arts who aspire to become Graphic Designers. All
of the respondents got hired a month or so after graduating, which means that people saying that
people who are Multimedia Art graduates have difficulty in finding job opportunities and getting
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Aspiring to become a Graphic Designer means that an individual should possess the
talent of creativity although this is not always the case for artists. There are other characteristics
that an aspiring Graphic Designer should practice and possess in order to become one. Below
examples are from respondents who are currently working under the said profession.
1. You should never run out of ideas - this is one of the basic factor that should be known
to Graphic Designers. There is such thing as Mental Block which happens to artists of
different variations, where in an artist cannot produce any creation at a moment. Often
times, artists with mental blocks have their own ways of getting ideas to flow again such
as taking showers or long baths, going for a walk or a run, eating or binging, singing or
dancing, napping, visiting parks or museums, watching movies or reading books, etc.
Methods eases the artist’s mind out of strain from creating. Running out of ideas is a bad
thing for Graphic Designers because it constantly requires the ideas especially good ones,
in order to create for the company something that would sell or catch attention.
2. Immense Focus - It is needed that a Graphic Designer should always be focused on the
task at hand, deadlines can be an enemy and without focus, missing deadlines can take a
toll on the person’s work because it may affect the company’s timetable. For example,
when a product company promised to launch a new product to the public on a specific
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date through a huge tarpaulin carried by a blimp and the design depends on the designer,
but since the designer was not focused on the task at hand, the product announcement
3. Fast and Creative Solver - Problems arises for Graphic Designers such as typographical
errors, unintended offensive lines and images, copyright infringement, triggering colors,
unbalanced colors, etc. Companies need to create a solution ASAP in order to avoid
marketing mishaps, these problems require Graphic Designers to come up with solutions
4. Patience - There will come a time when the work will require Graphic Designers to
resolve massive revisions and concept brainstorming which will surely be draining.
Without patience, it will be difficult to tolerate the multiple and unavoidable times that
5. Dedication - Showing and applying dedication to the work makes the end product a
hundred times more beautiful and worth the hard work. It shows the heart and
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Getting Promoted
Through the years of working as a Graphic Designer, promotions can be reached in the
● Junior Graphic Artist > Senior Graphic Artist > Junior Art Director > Senior Art Director
In order for a Graphic Artist to get promoted, the artist must prove him/herself to the
company, by showing consistent great performance in projects and in other activities, showing
passion in the work they do, having a strong background, and always exhume the mindset of a
leader; these are just some of the ways that an artist can follow to grasp the chance of getting
promoted.
The salary of promoted Graphic Designers are naturally higher than the lower level
employees and the newly hired. However Graphic Designers’ workload increases and becomes
more difficult as they get promoted to higher positions, but it is not always that an artist gets
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According to the respondents, it is possible for an artist to support him/herself if they ever
decide to live on their own or is living on their own. The salary of a Graphic Designer is enough
to pay for monthly expenses such as transportation, rent, food, and other miscellaneous expenses.
According to the respondents and to job hunting sites on the internet, there is a demand
for Graphics Designers in abroad, a lot of opportunities in Singapore. The differences from
working in the Philippines and some other country abroad is the environment and salary which
then converted to Philippine Peso is bigger in amount than what Graphic Designers usually earn
in the country. The internet is a great way to find advertisements of companies looking for
Graphics Designer to hire and bring abroad, it oftens starts by paying and attending a huge
seminar conducted by the company or recruiter, then they look at the requirements and resume of
the Graphic Designer (usually with experience), once confirmed for acceptance - assist them
with the visa and transportation. Usually a company handles the housing of a Graphic Designer
Australia, Canada, and Singapore are one of the biggest countries who actively hires
Filipino Graphic Designers and bring them to their country looking for fresh ideas and
perspectives, who can bring another culture and designs to their country.
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The salary of Graphic Designers at the same time as their duration of work increases as well.
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The flowchart shows the development of a Graphic Designer’s positions as he/she progresses by
The Survey
The Questions:
3. What are the courses you can take in college to become a Graphic Designer?
4. What are the challenges to be faced when you are trying to get hired?
5. What is the usual first-grade salary range of a Graphic Designer in the Philippines?
6. What is the usual first-grade salary range of freelance Graphic Designers in the Philippines?
7. Is it possible to work under the government as Graphic Designer? If so, can you please give
examples where?
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8. Are there any significant difference in salary for fresh graduates who recently got hired and
Graphic Designers who've been working for the same company for a few years? Please specify.
9. What is the difference between the first-grade salary range of a Graphic Designer working in a
11. Do you think that companies look at the name of the college/ university a person graduated in?
12. Are there any promotions for Graphics Designer? How can you / How did you get or achieve it?
13. Can you cite the best universities that offers courses on or related to Graphic Design?
14. Are Graphic Designers in demand abroad? If so, can you cite some of the opportunities you know
abroad?
15. Can you differentiate the salary of Graphic Designers in the Philippines vs. the salary of Filipino
16. Is being creative enough in becoming a Graphic Designer? Why or Why not?
17. How long have you been working in the company you are currently employed at? Has the salary
18. Do you think that a Graphic Designer's salary is enough to support yourself if ever you decide to
19. Were you able to get hired within a span of 6 months after graduating? If so, where?
The researcher had to come up with a survey with a minimum of 15 questions consisting
Primary questions which are questions that can only be answered by people with the knowledge
of or relating to the question, and Secondary questions in where the answers can also be found
from other mediums such as the internet or books. The researcher had her questions revised three
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times and had to clarify which was Primary and Secondary since her questions were possibly
both Primary questions and Secondary questions at the same time. When approved by the L.F.
after revisions, the researcher sent an email to the respondents individually, the respondents
should be working in the field of her dream career which means that the respondents should be
working as Graphic Designers. The researcher was the instructed to place her L.F. as a BCC
recipient in the emails to enable the L.F. to monitor and check the emails sent by the researcher
to the respondents, and the responses and inquiries made by the respondents about the survey.
Good day,
My name is Aira Dianne S. Angkiko, I am the sister of Dona Santiago. I am an 18 years old - grade 11 student
from APEC Schools - Sta. Rita, Parañaque. I am currently studying under Accounting and Business Management.
I would like to ask for a moment of your time to please answer my survey regarding our Milestone (project) in SciTech -
Research 1.
We are tasked to conduct a survey on professionals/experts with or under our dream career, in which mine is to
By answering my survey, I am very thankful that you will be able to help me and guide me on deciding on which
Below I have attached the link of the survey in google forms format if you wish to continue and answer.
https://goo.gl/forms/UkJmXFAL1rxRmIgo2
Sincerely,
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Angkiko, Aira Dianne S.
It took a few days for the respondents to answer because there were complications with
the researcher’s process such as her sister - being the person to provide the contact information
of her respondents - could not relay the information until a few days since the company they
The researcher then received one response, but then the other two respondents were still
not answering after a few days since she sent the email so the researcher tried to contact her idol
and inspiration - Ms. Cajucom or better known with her Instagram handle as @CassyKicks - a
woman who is an employed Graphic Designer but at the same time known for her handmade and
hand-drawn products such as stickers, patches, pins, wall displays, t-shirts, etc.; the researcher
sent an email to ms. Cajucom to have another insight in being a Graphic Designer who sells
products that she applied her work to. After a few days, the researcher received all responses,
since then she deciphered which are for qualitative data and which are quantitative data. The
quantitative data was then turned to graphs, charts, and tables for better visual understanding. All
the answers received from both Primary and Secondary questions are made into summaries by
paragraphs.
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Conclusion
The researcher therefore concludes that pursuing her dream career as a Graphic Designer
is a good path to take. According to the answers of both the respondents and internet-based,
The gathered data shows the opportunities possible for the researcher, that there are a lot
of courses that the researcher can decide to take to lead her into having a degree of Graphic
Design, in different impressive universities that offers the courses. The challenges possible are
stated which then is followed by several important attitudes that a Graphic Designer should
possess to be able to grasp the chances of being hired by companies who seem to hire fresh
graduates fast. The different developments of a Graphic Designer are shown as well as the
factors one should possess in order to progress - the progress of the positions as time or as the
performance of the employee improves; the stages from being a junior under employee to a
There are a handful of opportunities abroad that are up for grabs for the researcher
someday as long as she keeps up and matches the criteria needed for the job. The salary indicated
also shows that the researcher will be able to have a stable life if by chance the researcher will
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Bibliography
en.wikipedia.org/wiki/De_La_Salle_University.
en.wikipedia.org/wiki/Asia_Pacific_College.
en.wikipedia.org/wiki/IAcademy.
en.wikipedia.org/wiki/Map%C3%BAa_University.
en.wikipedia.org/wiki/De_La_Salle%E2%80%93College_of_Saint_Benilde.
en.wikipedia.org/wiki/University_of_Santo_Tomas.
study.com/articles/BS_in_Multimedia_Arts_Overview_of_Bachelors_Degree_Programs.html.
www.ewu.edu/cstem/departments/design/design-degrees/ba-in-visual-communication-design.
“Salary of Graphic Designers in the Philippines.” Graphic Designer Salary (Philippines), 2010,
www.payscale.com/research/PH/Job=Graphic_Designer/Salary.
Cezzar Juliette Cezzar October 05, Juliette. “What Is Graphic Design?” AIGA | the Professional
Association for Design, The American Institute of Graphic Arts, 5 Oct. 2017,
www.aiga.org/guide-whatisgraphicdesign.
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Marunong
Makinig
Honest
Tumitingin sa mata
ng kinakausap
Straightforward
Mga Miyembro:
● Fairuz Acop
● Aira Angkiko
● Jhanein Geronimo
● Alainnis Villaflor
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