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    Radical Relevance

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    eralgaga
    If you want to be heard, you must sharpen your marketing message to cut through the noise. In Bill Cates' groundbreaking new book, Radical Relevance, you’ll discover how to focus on your target market and craft messaging that not only resonates with your prospects, but compels them to take action. It’s time to win more Right-Fit Clients™.

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    Radical Relevance

    Uploaded by

    eralgaga
    288 views1 page
    If you want to be heard, you must sharpen your marketing message to cut through the noise. In Bill Cates' groundbreaking new book, Radical Relevance, you’ll discover how to focus on your target market and craft messaging that not only resonates with your prospects, but compels them to take action. It’s time to win more Right-Fit Clients™.

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    If you want to be heard, you must sharpen your marketing message to cut through the noise. In Bill Cates' groundbreaking new book, Radical Relevance, you’ll discover how to focus on your target market and craft messaging that not only resonates with your prospects, but compels them to take action. It’s time to win more Right-Fit Clients™.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    288 views1 page

    Radical Relevance

    Uploaded by

    eralgaga
    If you want to be heard, you must sharpen your marketing message to cut through the noise. In Bill Cates' groundbreaking new book, Radical Relevance, you’ll discover how to focus on your target market and craft messaging that not only resonates with your prospects, but compels them to take action. It’s time to win more Right-Fit Clients™.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    Radical Relevance

    Sharpen Your Value Proposition  Cut Through the Noise  Win More Ideal Clients

    High-Content, High-Energy Keynote or Breakout


    Presented by Bill Cates, CSP, CPAE
    President – Referral Coach International

    Be Relevant or Be Ignored!
    Your prospects and clients are bombarded with messages from all directions, at all times.

    To reach them, your messaging must hit the bullseye in their brain with a highly-relevant and
    critically compelling message that grabs their attention and moves them to take action.

    How you perceive, believe, and communicate your value is fundamental to your success.
    Radical Relevance is about bringing the Right Value Proposition, to the Right Market,
    communicated with the Right Message, through the Right Medium, at just the Right Time.

    It’s Time for You to Discover:


    ✓ A simple, 3-step process for identifying your full value in a client-centric manner. This
    process will not only bring everyone in your firm onboard, but will leave them feeling
    confident and ready to advocate for the value that you bring.

    ✓ 7 questions to which you must know the answers if you hope to attract ideal clients.

    ✓ How to tap into the power of your “Personal Why” (your secret weapon).

    ✓ Why “Differentiation,” or a “Unique Selling Proposition,” may be overrated (and what


    a prospect really wants to know about you before becoming your client).

    ✓ 3 critical elements of a compelling value proposition that move people to action.

    NOT a tricky elevator speech! A genuine way to express your value that will resonate with
    your prospects, clients, and centers of influence. The result? More ideal new clients!

    Speak directly with Bill Cates to see how you can customize this program to make it relevant
    and compelling for your organization: [email protected]

    Copyright by Bill Cates  www.ReferralCoach.com

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