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    BCI Rinso Lemari 1011

    Uploaded by

    Nasrullah Anas
    Rinso aims to promote patriotism among children by highlighting the struggles and efforts of national heroes. The brand communication objective is to get children's attention about the value behind dirt and perspiration in defending independence. The campaign finds the connection between stain cloth and the effort made by heroes to deliver the perception that having dirt in your stain is meaningful.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd

    BCI Rinso Lemari 1011

    Uploaded by

    Nasrullah Anas
    423 views2 pages
    Rinso aims to promote patriotism among children by highlighting the struggles and efforts of national heroes. The brand communication objective is to get children's attention about the value behind dirt and perspiration in defending independence. The campaign finds the connection between stain cloth and the effort made by heroes to deliver the perception that having dirt in your stain is meaningful.

    Original Description:

    Brand Central Idea Rinso

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    Rinso aims to promote patriotism among children by highlighting the struggles and efforts of national heroes. The brand communication objective is to get children's attention about the value behind dirt and perspiration in defending independence. The campaign finds the connection between stain cloth and the effort made by heroes to deliver the perception that having dirt in your stain is meaningful.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    423 views2 pages

    BCI Rinso Lemari 1011

    Uploaded by

    Nasrullah Anas
    Rinso aims to promote patriotism among children by highlighting the struggles and efforts of national heroes. The brand communication objective is to get children's attention about the value behind dirt and perspiration in defending independence. The campaign finds the connection between stain cloth and the effort made by heroes to deliver the perception that having dirt in your stain is meaningful.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 2

    RINSO Brand Brand Brand

    Brand
    LEMARI Central Brand Values Personalit Comm.
    Positioning
    1011 Idea y Objective
    To get as
    Patriotism much
    attention of
    Rinso is Targeting to
    kids about the
    Heroic empowerin children who
    value behind
    g the value nowadays
    dirt and
    of spend much of
    perspiration of
    patriotism their times on
    national
    by finding the internet,
    heroes in
    Brand the to
    Clean defending
    Comm. silverlining commemorate
    Independence,
    between the effort of
    the struggles
    Effort stain cloth national hero
    is real and
    and effort through the
    delivering
    made by essence of dirt
    perception
    national is good
    that having a
    heroes
    dirt in your
    stain is
    meaningful
    One
    Brand Comm. Reason to Desired
    Word Reason to buy
    Message believe Response
    Equity

    Children will
    absorb the spirit
    of national
    Finding the
    Histiorical heroes by letting
    valuable and Interactive
    archive, real them in to
    meaningful website of Lemari
    stories from outdoor
    story behind 1011.com through
    Spirit family, real activities hoping
    every national clean, sleek and
    fact of to gaining
    heroes rich historical
    national exploratory and
    collection of content
    history rich memory
    clothes
    making
    experiences in
    their childhood

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