Summer Project Report on

"STUDY ON THE CONSUMER BEHAVIOUR TOWARDS PACKAGED

DRINKING WATER"

At

By

ARCHANA

Army Institute of Management

MAKAUT REGN NO: 151360710016 OF 2015-2017

MAKAUT ROLL NO: 136000915016

 GUIDANCE-cum-COMPLETION CERTIFICATE

This is to certify that Ms. ARCHANA , WBUT Registration No 151360710016 of 2015-

2017, WBUT Roll No 13600915016, has undertaken the project titled “STUDY ON THE
CONSUMER BEHAVIOUR TOWARDS PACKAGED DRINKING WATER” under our
guidance from 25th June, 2016 to 7th August, 2016 at COCA-COLA Diamond beverage
Pvt. Ltd. and has completed the said project successfully.

Full signature of external Guide

(with Date & Designation seal)

(Organization seal)

Full signature of internal guide

(Prof. Kaustav banerjee)

 DECLARATION

I hereby declare that this Project Report entitled “STUDY ON THE CONSUMER
BEHAVIOUR TOWARDS PACKAGED DRINKING WATER”. Submitted by me to the
Army Institute of Management Kolkata, is a bonafide work undertaken by me under the
guidance of Mr. NIBIR JOARDER SM (Coca-Cola Diamond beverage Pvt. Ltd), & Prof
. KAUSTAV BANERJEE faculty of AIMK and it is not submitted to any other University
or Institution for the award of any degree or diploma / certificate or published any time
before.

ARCHANA
 ACKNOWLEDGEMENT

I extend my sincere thanks to Coca-Cola Diamond beverage Pvt. Ltd for giving me the
opportunity to carry out my project.

I express my deep sense of gratitude to NIBIR JOARDER (SM) ,Project Guide, and my
internal faculty guide Prof . KAUSTAV BANERJEE for his precious guidance and
intelligent critique which helped me to carry out this project .

I am very thankful to Miss Aprajita mukherjee (HR) for her everlasting support and
guidance in making of project.

I also acknowledge with a deep sense of reverence ,my gratitude towards my parents
and member of my family ,who have always supported me morally as well as
economically.

At last but not least gratitude goes to all of my friend who directly or in directly helped
me to complete this project report.
 EXECUTIVE SUMMARY

Comparative study between kinley packaged drinking water in (Kolkata) with bisleri and
other brands. At Coca-Cola Diamond Beverage Pvt. ltd, (Kolkata).

The bottled water industry is estimated to be a whopping `. 1600 crores business. It has
grown at a rate of 38-40% annually over the past four years. Initially bottled water was
promoted at clubs, fitness centers, cinemas, department stores, malls, ice-cream
parlors, cafes and retail sports outlets, besides restaurants, hotels and supermarkets .
Other brands later began pitching for the larger middle class and lower middle class
markets.

(1) To study the brand awareness towards the kinley packaged drinking water.

(2) The main objective of the study was the survey of the level of the customer
satisfaction with reference to Kinley packaged drinking water. To study the efforts taken
to achieve the customer satisfaction towards Kinley .

This study is very important for coca-cola in Kolkata city to increase the kinley
packaged drinking water sale by overcoming from the threats of coca-cola. This study is
completed in Kolkata city and I contacted the retailer and consumer, and found out the
problem in kinley packaged drinking water. I have 100 respondents from different outlet
group of different area of Kolkata City. I have used MS-Excel for data analysis and
interpretation and find many strength, weakness, opportunity and threats of kinley
packaged drinking water and I gave suggestion to increase the sales of kinley packaged
water. On 24th of June I started my project under the guidance of Mr. NIBIR JOARDER
(SM) Diamond beverage limited, coca-cola. I have been allocated the area for survey In
KOLKATA and collect the data accordingly.

Research instruments used for collecting primary data is questionnaire for this study.
TABLE OF CONTENTS

Authorization

Certificate from Guides i

Declaration by the Student ii

Acknowledgements iii

Executive Summary iv

1. INTRODUCTION 1

1.1 Objective of the study 3

1.2 Scope of the project 5

1.3 SWOT Analysis 6

2. LITERATURE REVIEW 7

3. RESEARCH METHODOLOGY

3.1 Data collection 8

3.2 Data Analysis and interpretations 9

4. FINDING AND RECOMMENDATIONS

4.1 Results 27

4.2 Conclusions 29

4.3 Bibliography 30
1: INTRODUCTION

THE COCA-COLA

The world is changing all around us. To continue to thrive as a business over the next
ten years and beyond, we must look ahead, understand the trends and forces that will
shape our business in the future and move swiftly to prepare for what's to come. That's
what company 2020 Vision is all about. It creates a long-term destination for the
business and provides with a "Roadmap" for winning together with our bottling partners.

INDUSTRY PROFILE:

Water forms an essential part of every human being. Since it is a human necessity it
makes best sense to do business in. As a normal human being requires an average of
2-3 litters of water every day and world population is more than one billion (growing at
2-3% annually) the business opportunity is enormous and the potential is largely
untapped.

The bottled water industry is estimated to be a whopping `. 1600 crores business. It has
grown at a rate of 38-40% annually over the past four years. Initially bottled water
brands like the French manufactured Damone were promoted at clubs, fitness centres,
cinemas, department stores, malls, ice-cream parlours, cafes and retail sports outlets,
besides restaurants, hotels and supermarkets with a price tag of ` 70/- for 1 liter bottle.
Other brands later began pitching for the larger middle class and lower middle class
markets.

PLANT CAPACITY PER ANNUM

The unit is proposed to produce 57.55 lakh bottle (1 liter) of packaged drinking water
per annum.

MARKET & DEMAND ASPECTS

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Earlier bottled drinking water was privileged to high class, foreign tourist and highly
health conscious people but the present decade has witnessed increasing popularity
among average consumers, increasing living standards, disposable income, education
and awareness among the consumers domestic and foreign tourist, sophisticated
business houses and offices has increased rapidly the sales of bottled water in recent
years.

The growing demand for bottled water speaks volumes of the scarcity of clean drinking
water and the quality of tap water. It has become an icon of healthy lifestyle emerging in
India. Selling – ‘safety’ – i.e. pure and simple water has now become one of the fastest
growing industries in India despite the harsh truth it is build on the foundation of bad
governance, inequality and obvious exploitation.

A few years back, the packaged drinking water market had been crawling at the rate of
3-4%, or even a lower figure. Indians carried drinking water in earthen pitchers, plastic
or PUF bottles. But increasing case of typhoid and other water borne diseases began to
be reported. In addition to this, liberalization happened and the mineral water industry
began to be stirred and shaken. The market started growing an astounding rate of over
100% per annum. The fact that there were very few players in the market meant that
their business grew by leaps and bounds.

The market today has grown to Rs.1100 crore. The organized sector- branded
packaged drinking water – has only Rs.700 crore of market share. The rest is
accounted for by the unorganized sector which is dominated by small regional players.
The market is still growing at a rate greater than 80% per annum.

In the branded segment, Parle’s Bisleri is the market leader with a share of more than
40%. Other major players in the market are Kinley, Aquafina, Kingfisher, Ganga of T-
Series, Himalayan, Nestle, Bailey, Catch, Paras. Sensing the opportunity that this
segment holds, MNCs began to draw up plans to enter the market. Today the market is
proving to be yet another battlefield for an ongoing battle between the domestic and

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MNCs. Last year the industry had around 170 brands. This figure is over 300 presently.
The boom in the market has also encouraged MNCs to draw up plans to enter the
market.

Coca-Cola made a splash when it launched Kinley brand and is now doing reasonably
well. Nestle, the global leader in the packaged drinking water market, has also come up
with its premium product, Perrier though Brand Pure Life is almost dying. Pepsi’s
Aquafina is also growing in the market. Britannia is also launching Evian.

Almost the first to challenge Bisleri’s near monopoly was Pepsi’s Aquafina. Though
Pepsi launched its bottled water in just one SKU (stock keeping unit) of 750 ml. in the
very starting but now they have also launched 1 litre, the Bisleri were galvanized into
action. They launched their 500ml. bottle to stave off competition.

We are a global business that operates on a local scale, in every community where we
do business. We are able to create global reach with local focus because of the strength
of the Coca-Cola system, which comprises our Company and our more than 250
bottling partners worldwide.

1.1 OBJECTIVE OF THE STUDY

1. To study the awareness of Kinley packaged drinking water.

2. To study the satisfaction level of consumers towards Kinley packaged drinking water.
3. To study the perception of consumers towards Kinley packaged drinking water.
4. To know the influence of psychological and social factors on consumers behaviour
while buying mineral water in Kolkata city.

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1.2 SCOPE OF PROJECT

 This report will help to understand the consumer behaviour towards purchasing a
new packaged drinking water brand.

 It also opens the various factors which can affect the purchase decision.

 This report provides a frame of mind of people, what are the expectations of
consumer and up to how much level those expectations can meet.

 It helps the company to know the satisfaction level of existing customer based
on service etc.

 Hence a study was conducted to analyse the Kinley packaged drinking water
products with a relevant questionnaire in Kolkata city with potential customers for
their tastes and preferences.

LIMITATIONS

 Opinion of customer may be biased or unbiased because of the social culture

and other factors.

 Taking interview of the respondents was quite a difficult job. Because there were
Customers shown unwillingness to respond to my questions.
 It was quite time consuming process.

 The sample size of respondents is itself a limitation to the research study.

 The information obtained may have small percent of deviation because of

continuous changing consumer needs, wants and likes.

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  Simple statistics was used for the tabulation of data and the analysis cannot be
used for future applications, as this project report is just a study not for
application in the consumer market.

1.3 SWOT analysis of Kinley packaged drinking water:

Kinley mineral water is the market leader in kolkata and has an brand equity. Here is a
SWOT of Kinley, its strengths, weaknesses, opportunities and threats.

Strengths:

• Quality Standard

• Trust for brand

• Innovation in the form of following

Packaged drinking water

Pet Bottles

Breakaway seal

Family Pack

• Marketing

• Distribution system.

Weakness:

• Age old Distribution System

• Reuse of bottle by local sellers and illegal manufacturers
• Faults in production
• Pressure by Government Authority
• Not meeting the demand of the customer
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 Opportunities:

• By 2001 the Mineral water market in India was of Rs 500 Crore and was growing
@ 40% p.a.
• Indian fitness market which is a 1,800cr & is growing @ 13% p.a.
• Market expansion by acquiring local brands.
• Launch of premium pack.
• Change of image
• Increase in production

Thread:

• Competitions from rival brands such as Pepsi’s Aquafina & Bisleri.

• Entering of new player
• Water filter manufacturers
• Illegal manufacturers
• Strong distribution channel of the other manufacturers
• New government ).

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 2.Literature Review

This project is based on the survey, which was done in the kolkata city. The main
objective of the survey is to compare kinley packaged water, to study consumer
satisfaction and Market Potential of kinley. Report contains a brief introduction of kinley
packaged drinking water.
This report clearly mentions objective of the study and the research..methodology utilize
d in collection of the primary data. The data collection method used is questionnaire in
which the types of questions used are close ended.

Satisfaction has been broadly defined by Vavra, T.G. (1997) as a satisfactory post-
purchase experience with a product or service given an existing purchase expectation.

Howard and Sheth (1969)5 define satisfaction as, “The buyer’s cognitive state of being
adequately or inadequately rewarded for the sacrifices he has undergone”

According to Westbrook and Reilly (1983) , customer satisfaction is “an emotional

response to the experiences provided by, associated with particular products or
services purchased, retail outlets, or even molar patterns of behaviour such as shopping
and buyer behaviour, as well as the overall market place”.

Oliver (1981) put forward a definition as, “the summary psychological state resulting
when the emotion surrounding disconfirmed expectations is coupled with the
consumers’ prior feelings about the consumption experience”.

Oliver (1977)defines “Satisfaction is the consumer’s fulfilment response. It is a

judgment that a product or service feature, or the product of service itself, provided (or
is providing) a pleasurable level of consumption- related fulfilment, including levels of
under- or over-fulfilment”.

Various sets of questionnaire have been prepared to know the preferences of consumer
s about the Kinley .The research areas kolkata city. This project reveals one of the
important findings like more and more displays of the window hiring and can be given to
the retail outlets.

unpredictable and changing continuously changing; while trying to under try to

understand how individual or group make their decision to spend their available
resources on consumption related items. These are factors that influence the consumer
before, during, and after a purchase (Schiffiman and Kanuk, 1997), for example,
feedback, from other customers, packing, advertising, product appearance, and price
(Peter & Olsonetc, 2005).

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 3. RESEARCH METHODOLOGY

Source of data:
The data was required from two source namely primary and secondary sources, primary
data was generated using a questionnaire administrator personally and presented or a
randomly selected samples.

Data collection methods:

PRIMARY DATA:
Primary data is information collected by the researcher directly through instrument such
as surveys, interviews, focus groups or observation tailored to his specified needs,
primary research provides the researcher with the most accurate and up-to-date data.

SECONDARY DATA:
Secondary data on the other hand, is basically primary data collected by someone else.
Researcher recuses and repurposes information as secondary data because it is easier
to less expensive to collect. However, it is seldom as useful and accurate as primary
data. Personal interaction with managers of the training department, secondary data
was collected from books, past literature from the company and contract.

Data collection techniques:

The Data was gathered by using questionnaire was considered most appropriate tool

Sampling method:
The study has taken a sample of 100 respondents. The respondents have been
selected randomly .This study has made use of relevant statistical tools like column
graphs, and tables wherever necessary, study has also made use of averages and
percentages

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Questionnaire:
The questions in the questionnaire were simple the respondents were given assurance
that data collected kept confidential and will be used for study purpose only.

3.2.DATA ANALYSIS AND INTERPRETATION

1: Purchase point of packaged drinking water

Dealer Medicine shop Grocery Others

Purpose No. of Respondents

Dealer 35
Medicine shop 12
Grocery shop 38
Others 15
Total 100

Analysis: From the above table it was found that there 35 per cent of respondents buy
mineral drinking water from dealer. followed by 12 percent of respondents buy mineral
drinking water from medicine shop, 38 percent of respondents buy mineral drinking
water from grocery shop and 15 percent prefer other mean for buying package drinking
water.

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Different purchase point of packaged drinking water

Interpretation: From the above we found that 38 percent of respondent prefer to take
packaged drinking water from grocery shop .

HYPOTHESIS TESTING

1. To test hypothesis whether the people purchase packaged drinking water

equally from various kind of shops or not .

Let the null hypothesis be

H0: People like to purchase packaged drinking water from various kind of shops
equally.

H1:People purchase packaged drinking water equally from various kind of shops.

Level of significance =5 %

Degree of freedom =(n-1)(c-1)=(4-1)(2-1)=3

where ,

n=number of row

c=number of column

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Chi square (X2) 21.52

Degree of freedom 3

Computation of CHI square value using Formula

O =Observed frequency

E=Expected frequency

As chi-square value for 3 degree of freedom at 5% level of significance is 7.81

As the calculated value (i.e 21.52)is greater than the tabular (7.81) value therefore ,we
reject the null hypothesis H0 at 5% level of significance and alternative hypothesis is
accepted and conclude that the people purchase packaged drinking water equally from
various kind of shops.

2: Volume of purchase of packaged drinking water at a time.

200ml 500ml 1lt 2lt 5lt 20lt

Prefer No. of Respondents

200ml 17
500ml 12
1lt 38
2lt 12
5lt 16
20lt 05

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Analysis: From the above table it was found that there 17 percent of respondents
prefer to take 200ml of packaged drinking water ,12 percent of respondents prefer to
take 500ml ,38 percent of respondents use 1lrt ,12 percent of respondent prefer to take
2lt and 16 percent respondent prefer to take 5lt of packaged drinking water and 5
percent refer to take 20lt.

Interpretation: From the above graph it was found that maximum respondents prefer to
take 1lt of packaged drinking water.

3: Checking of information on labels

Yes
No

Checking of information No. of Respondents

Yes 91
No 09
Total 100

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Analysis: From the above table it was found that there 91 percent of respondents see
the available information present on the label of the bottle other 9 percent respondents
does not see information .

Interpretation: From the above graph it was found that maximum respondents prefer to
see available information on label.

4:What Information you check on label of mineral drinking water?

Expiry Date Price Composition Expiry Date and Price

Information No of respondent
Expiry Date 44
Price 33
Composition 11
Expiry Date and Price 12
Total 100

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Analysis: From the above table it was found that there 44 per cent of respondents were
interested in seeing expiry date of mineral drinking water, 33 percent were interested in
seeing price,12 percent respondent were interested in seeing expiry date and price and
9 percent in composition.

Interpretation: From the above graph it was found that maximum respondents prefer to
see expiry date and price.

5: Reason for usage packaged drinking water?

Tastes better than purified / non-purified water

Health issues

Prefer using branded products

Convenient packaging

Easy availability

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Reason No. of Respondents
Tastes better than purified / non-purified 16
water

Health issues 31

Prefer using branded products 13

Convenient packaging 17

Easy availability 23

Total 100

Analysis: From the above table it was found that there 16 percent of respondents
prefer to taste better than purifier water followed by16 percent of respondents prefer to
because of health issue and followed by 13 percent of respondents prefer to have
branded product of mineral water bottle ,17 percent prefer because of convenient
packing and 23 because of easily availability.

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Interpretation: From the above graph it was found that maximum respondents prefer to
because of easily availability of mineral water, some of respondents prefer to because
of health issue.

6: Which brand do you prefer?

Bisleri

Kinley

Aquafina

other

Type of Brand No. of Respondents

Bisleri 40
Kinley 43
Aquafina 07
Other 10
Total 100

Analysis: From the above table it was found that there 40 percent of respondents
prefer to Buying Bisleri mineral water followed by 43 percent prefer to Buying Kinley
mineral water and 7 percent prefer to buying Aquafina packaged drinking water and 10
percent prefer other brand .

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Interpretation: From the above graph it was found that maximum respondents prefer
Buying Kinley packaged drinking water mineral water .

HYPOTHESIS TESTING

1.To test the hypothesis weather the maximum people prefer kinley pacakaged
water or not .

Let the null hypothesis be

H0:Maximum people like to prefer kinley packaged drinking water equally to the other
brand.

H1:Maximum people prefer kinley packaged drinking water equally to other brand.

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Type of Brand Observed frequency Expected (O-E)2 (O-E)2/E
frequency
Bisleri 40 25 400 16
Kinley 43 25 324 12.96
Aquafina 07 25 324 12.96
Other 10 25 225 9
100 50.92

Level of significance =5 %

Degree of freedom =(n-1)(c-1)=(4-1)(2-1)=3

where ,

n=number of row

c=number of column

Chi square (X2) 50.92

Degree of freedom 3

Computation of CHI square value using Formula

Oi=Number of observed frequency

Ei=Number of Expected Frequency

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As chi-square value for 3 degree of freedom at 5% level of significance is 7.81

As the calculated value (i.e 50.92)is Greater than the tabular value (i.e 7.815) therefore
,we reject the null hypothesis H0 at 5% level of significance and alternative hypothesis
is accepted and conclude that the maximum people prefer packaged drinking water
equally to the other brand.

7: Are you satisfied with the single brand?

Yes No

Satisfaction No. of Respondents

Yes 22
No 78
Total 100

Analysis: From the above table it was found that there 78 percent of respondents were
not satisfied with the regular availability of Kinley water and 22 percent of respondents
were satisfied with the regular availability of Kinley water.

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Interpretation: From the above graph it was found that maximum respondents were not
satisfied with the regular availability of single brands and some of respondents were
satisfied with the regular availability of single brand.

8: Water purifier is cost effective compared to packaged drinking water?

Strongly Agree

Agree

Not sure

Disagree

Strongly Disagree

Cost effectiveness No. of Respondents

Strongly Agree 22

21
Agree 45

Strongly disagree 25

Disagree 8

Total 100

Analysis: From the above table it was found that there 22 per cent of respondents
strongly agree that water purifier is cost effective as compare to packaged drinking
water, followed by 45 per cent of respondents agree that water purifier is cost effective
as compare to packaged drinking water .

Interpretation: From the above graph it was found that maximum respondents agree
that water purifier is cost effective as compare to packaged drinking water .

HYPOTHESIS TESTING

1.To test the hypothesis weather the maximum people satisfied with cost of
packaged drinking water or not .

Let the null hypothesis be

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H0:People are not satisfied with packaged drinking water.

H1:People are satisfied with packaged drinking water.

Satisfaction Observed frequency Expected (O-E)2 (O-E)2/E

frequency
Strongly Agree 22 25 9 0.36
Agree 45 25 400 16

Strongly disagree 26 25 1 0.04

Disagree 7 25 324 12.96

Total 100 29.36

Level of significance =5 %

Degree of freedom =(n-1)(c-1)=(4-1)(2-1)=3

where ,

n=number of row

c=number of column

Chi square (X2) 29.36

Degree of freedom 3

Computation of CHI square value using Formula

23
Oi=Number of observed frequency

Ei=Number of Expected Frequency

As chi-square value for 3 degree of freedom at 5% level of significance is 7.81

As the calculated value (i.e 20.96)is Greater than the tabular value (i.e 7.815) therefore
,we reject the null hypothesis H0 at 5% level of significance and alternative hypothesis
is accepted and conclude that the people are satisfied with packaged drinking water.

9: Awareness of the environmental hazards caused by the PET bottles .

Yes

No

Environmental Hazards No. of Respondents

Yes 82
No 18
Total 100

Analysis: From the above table it was found that there 82 percent of respondents are
aware of environmental hazard caused by PET bottles whereas 18 percent of
respondents are not aware of environmental hazard caused by PET bottles.

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Interpretation: From the above graph it was found that maximum respondents are
aware of environmental hazard , followed by some of respondents are not.

10: How do you dispose the PET bottles?

Crush
Re-use

Dispose No. of Respondents

Crush 51
Re-use 49

Total 100

Analysis: From the above table it was found that there 51 percent of respondents
prefer to dispose the PET bottle by crushing , followed by 49 percent of respondents
prefer to reuse of PET bottles.

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Interpretation: From the above graph it was found that maximum respondents ranks
good towards taste of Kinley mineral water and so o

11: What improvements you would like to see in Kinley water?

Quality pricing Healthier water good packing

Improvements No. of Respondents

Quality 23
Pricing 26
Healthier water 8
good packing 43
Total 100

Analysis: From the above table it was found that there 43 percent of respondents want
improvement on good packing of Kinley mineral water, followed by 26 percent of
respondents want improvement on pricing of Kinley mineral water and followed by 23
percent respondents want improvement on quality of Kinley mineral water and so on.

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Interpretation: From the above graph it was found that maximum respondents of
respondents want improvements on good packing of Kinley mineral water and so on.

4. FINDINGS AND RECOMMENDATION

4.1.RESULT

 From the study it was found that 38 per cent respondents preferred to buy
packaged drinking water from grocery .

 From the study it was found that that there 38 per cent of respondents buy 1lt of
packaged drinking water in Kolkata.

 From the study it was found that there 91 per cent of respondents prefer to check
information given on label of packaged drinking water.

 From the study it was found that 44 per cent of respondents check expiry date
on the label of packaged drinking water then price if they check the information
given on packaged drinking water.

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 From the study it was found that 31 per cent of respondents purchase packaged
drinking water because of health issue.

 From the study it was found that there 43 per cent of respondents prefer to take
Kinley packaged drinking water.

 From the study it was found that 78 per cent of respondents are not satisfy with
the buying of single brand all the time in the kolkata city.

 From the study it was found that there 45 per cent of respondents agree that
water purifier is cost effective compare to packaged drinking water.

 From the study it was found that 82 per cent of respondents are aware of the
environmental hazard caused by the PET bottle .

 From the study it was found that 51 per cent of respondents crush the PET
bottle after using it in kolkata city..

 From the study it was found that 52 per cent of respondents prefer good on
taste of Kinley mineral water as compared to others.

SUGGESTIONS

 Kinley company should convince its customer that it believes in “customer is the
boss” concept. It helps in retaining its customers and their loyalty.

 New technological advancements in respect of coverage, services quality and

price should be adopted.

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 Kinley mineral water should get the feedback by its customers regarding its
services.

 Kinley mineral water should increase its market share by extending its operations
by adopting penetrating price policy.

 The company should also come out with other innovative products in the market.

 Availability of the product is one of the most important factors so, company
should concentrate and build it, supply chain management.

 Heavy schemes and margins to the dealers will also improve the sales.

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 CONCLUSION

On the basis of the hence forth study of the Kinley mineral water products, it is
understood that the Kinley mineral water has not a very strong brand name existing in
the market, only, it has to utilize it by improving the technology and style of their
products.

Dealer will also support the company when they find sufficient returns on their
investments. Hence good relationship is important in the modern era for success and
definite success.

By Survey, it had got loyal customers and it would be easy for Kinley mineral water to
retain its customer.

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 BIBLIOGRAPHY

Text Books:

1: Kotler, philip. Marketing Management. north western university: Dorling kindersley.

2: O.Halasagi, Dr.siddappa. Project Management. Gulbarga.

Report:

bhushan, ratna. “The Economic Times.” Kinley packaging for relaunched Bonaqua,
move aimed at boosting flagging sales of the product, 20 05 2016.

Chandna, Timsy Jaipuria and Himani. “Hindustan Times.” Food regulator cracks the
whip on Aquafina, Bisleri, Kinley, others, 28 06 2016.

Web Sites:
1: www. wikipedia.com
2: www.google.com
3: www.scrid.com

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