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    Adidas SWOT Analysis

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    Dashi Brang Lat Awng
    Adidas is the second largest manufacturer and biggest seller of sports goods worldwide. It has experienced growth through acquisitions and partnerships. Strengths include its brand recognition, large product line, and sponsorship of major sporting events. However, prices are very high and the company faces threats of counterfeiting and strong competition from Nike.

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    Adidas SWOT Analysis

    Uploaded by

    Dashi Brang Lat Awng
    295 views2 pages
    Adidas is the second largest manufacturer and biggest seller of sports goods worldwide. It has experienced growth through acquisitions and partnerships. Strengths include its brand recognition, large product line, and sponsorship of major sporting events. However, prices are very high and the company faces threats of counterfeiting and strong competition from Nike.

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    Adidas is the second largest manufacturer and biggest seller of sports goods worldwide. It has experienced growth through acquisitions and partnerships. Strengths include its brand recognition, large product line, and sponsorship of major sporting events. However, prices are very high and the company faces threats of counterfeiting and strong competition from Nike.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    295 views2 pages

    Adidas SWOT Analysis

    Uploaded by

    Dashi Brang Lat Awng
    Adidas is the second largest manufacturer and biggest seller of sports goods worldwide. It has experienced growth through acquisitions and partnerships. Strengths include its brand recognition, large product line, and sponsorship of major sporting events. However, prices are very high and the company faces threats of counterfeiting and strong competition from Nike.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Adidas SWOT analysis

    Adidas is corporation run by shares of the stakeholders and is run on the stock
    exchange. It is the second largest manufacturer and biggest seller around the world
    and the largest network in Europe. Beside sports goods, the company is also
    associated with the manufacture of clothing and wears accessories like shirts, bags,
    watches, belts etc. The company is Germany based and is headquartered in
    Herzogenaurach after its formal registration in 1949. Since then Adidas has
    experienced several owner’s shifts from Adolf to Bernard Tapie by 1990, in 1992 to
    Lyonnais bank, and then finally to Robert Louis Dreyfus in 1997, who has made the
    empire much wide spread and more renowned.

    Strengths

    Adidas is the biggest sponsor of the sport events specially football. It


    management team is in full strength with 39,600 expert employees serving
    worldwide. Brand recognition of the company especially its traditional three strips
    style is well reputed. A diverse range of products, specially that being offered on its
    website including shoes, bags, shirts, perfumes, toiletries, eye wears and other
    clothing related goods. The company has been obeying environmental laws and has
    never been accused for pollution. Adidas acquisition includes Salmon groups and
    Reebok that has been its biggest rival previously. The company is full on competing
    with its American rival Nike and after Nike its popularity is at boost in North
    America. In early 2000 the company started a successful joint venture with English
    fashion designer Stella McCartney. The company announced Eleven years deal in
    2006 to be apparel provider to national basketball association (NBA). Annual revenue
    of Adidas is €10.38 billion as per 2009 data €508 million being its operating income.
    €245 million profits were calculated previous years. Comfort-ability of the customers
    is their key mission and new products are introduces keeping in view the response of
    the customers. Employees’ rights and interest are totally safeguarded by Adidas
    policies and management. It’s demographically wide spread, every country has
    Adidas outlets in every city or the branded products are scattered in different branded
    super marts.

    Weaknesses

    Price though linked to high quality is very high starting from 250 Euro per
    item. Web booking is offered only to the USA locations or some locations of Europe.
    Proper network of retailing that is manufacturing and transportation to the wholesale
    dealers is not always followed and direct purchases from the manufacturer often
    create price ambiguity within the customers. Customer care centers are not totally
    functional, and problems are faced specially in the case of e- marketing.
    Opportunities

    Joint Venture of Adidas with English fashion designer Stella McCartney is


    promoting the female community to participate in athletics as well as to wear branded
    kits of Adidas. Adidas is planning to outscore its web development and ecommerce to
    the third party, which would then pay the company through ease at customer edge.

    Threats

    Fakery of Adidas products is very common as the original products are very
    expensive and not easily affordable. Nike that is its strongest partner is paying much
    attention to the diversity of models in one item that is feet wear, this leads to
    enhanced marketing. The sponsored athletes like Kobe Bryant are reflecting negative
    image of the brand through their illegal activities like sexual abuse.

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