Scribd Logo
Upload

Welcome to Scribd!

  • 200 views

    Draft Marketing Budget

    Uploaded by

    anisha neupane
    To: [email protected] From: [email protected] Subject: Draft Marketing Budget for Review Dear CEO, Please find attached my draft marketing budget for King Edward VII College for the upcoming year. In preparing this budget, I reviewed the case study information provided and allocated amounts to each of our key marketing activities based on past performance and expected returns. The total proposed budget is $250,000. I believe this budget will allow us to effectively promote the college and meet our enrollment targets through tried and tested campaigns. However, I have also done some research on the potential benefits of television advertising which I would like to present at our meeting. Could

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Draft Marketing Budget

    Uploaded by

    anisha neupane
    200 views2 pages
    To: [email protected] From: [email protected] Subject: Draft Marketing Budget for Review Dear CEO, Please find attached my draft marketing budget for King Edward VII College for the upcoming year. In preparing this budget, I reviewed the case study information provided and allocated amounts to each of our key marketing activities based on past performance and expected returns. The total proposed budget is $250,000. I believe this budget will allow us to effectively promote the college and meet our enrollment targets through tried and tested campaigns. However, I have also done some research on the potential benefits of television advertising which I would like to present at our meeting. Could

    Original Description:

    draft marketing budget

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    To: [email protected] From: [email protected] Subject: Draft Marketing Budget for Review Dear CEO, Please find attached my draft marketing budget for King Edward VII College for the upcoming year. In preparing this budget, I reviewed the case study information provided and allocated amounts to each of our key marketing activities based on past performance and expected returns. The total proposed budget is $250,000. I believe this budget will allow us to effectively promote the college and meet our enrollment targets through tried and tested campaigns. However, I have also done some research on the potential benefits of television advertising which I would like to present at our meeting. Could

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    200 views2 pages

    Draft Marketing Budget

    Uploaded by

    anisha neupane
    To: [email protected] From: [email protected] Subject: Draft Marketing Budget for Review Dear CEO, Please find attached my draft marketing budget for King Edward VII College for the upcoming year. In preparing this budget, I reviewed the case study information provided and allocated amounts to each of our key marketing activities based on past performance and expected returns. The total proposed budget is $250,000. I believe this budget will allow us to effectively promote the college and meet our enrollment targets through tried and tested campaigns. However, I have also done some research on the potential benefits of television advertising which I would like to present at our meeting. Could

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    1. icult to obtain comparable financial information for more than the past year.

    2. Lock down: Do not allow others to change the standard chart of accounts
    without a very good reason, since having many versions in use makes it more
    difficult to consolidate the results of the business.
    3. Size reduction: Periodically review the account list to see if any accounts contain
    relatively immaterial amounts. If so, and if this information is not needed for
    special reports, shut down these accounts and roll the stored information into a
    larger account. Doing this periodically keeps the number of accounts down to a
    manageable level.

    1. Explain the purpose of a profit and loss statement and give two of its key features.
    The key purpose of the profit and loss statement is to provide the financial position
    and financial performance of the business. It gives the information about the income
    and expenses of the business during the year. It helps to maintain sales target and
    appropriate sales price for goods and services.

    Its key features are:

     Profit and loss account only shows the numbers it does not show how the
    profit or loss was made or in simple words it does not depicts what business
    company is doing.

     It includes non cash expense like depreciation.


    Assessment Task 2: Budget planning project

    1. Develop a draft marketing budget

    As the Marketing Manager for King Edward VII College, you are required to develop
    a budget for marketing for the year. Review the case study information provided to
    you and, based on amounts allocated to each marketing activity, develop a marketing
    budget using the Marketing Budget Template to discuss at a meeting with the CEO.

    Save this document as Draft Marketing Budget.

    Prior to the meeting, you are also required to research the benefits of television
    advertising in order to present a case for an increase in budget. Make notes to assist
    you at the meeting.

    2. Send an email to the CEO (your assessor).


    The text of the email should be in grammatically correct English, written in an appropriate
    (polite, business-like) style.
    It should introduce and summarise the contents of the attachment and ask for an appointment to
    discuss it with them.

    Attach your draft marketing budget to the email.

    Your assessor will advise you of the time and date of the meeting.

    You might also like