Q2-2019

NEWSLETTER
Dear Colleagues
I am very pleased to introduce to you this newsletter with a fresh new look and a very
rich content that you will soon discover.
This newsletter marks a new era for Archetype. After a first phase of organic growth,
followed by a second phase of expansion with the acquisition and integration of Tebodin
APAC, we are now going into the third phase of our development, with the official
relocation of our headquarters to Paris, France.
This phase promises to present us with interesting experiences and it is the result of our
vision of “Being a leading construction consultancy for world-class projects”.
Thanks to this relocation, we will be able to accompany, in a better and more upstream
way, our French and European clients to every corners of the globe. We have actually
started the momentum with the signatures of our first contract in South America (Brazil)
for Diana, and our first contracts in Africa (Ivory Coast and Cameroon) for Bollore.
As a result, I have now just moved to France to drive this new international development
and I will remain the Group General Director. There will be no other organizational change
and most of our group team will remain in Asia, since this market will still represent more Pierre-Jean Malgouyres
than 85% of our activity in 2019. You will see me at least once a year in your respective General Director
country since I will be back in Asia every 2 to 3 months for 1 to 2 weeks, for those who
might miss me ;)
Within the coming months and years, you can expect to see a lot of direct and indirect benefits from this
relocation of our headquarters, as it will generate new opportunities and challenges, for each of you to explore
new territories, develop yourselves and be part of an amazing story.
Today, and together, we are “Shaping Tomorrow”!
Best regards,
Pierre-Jean

VKA HEALTHCARE NEW OFFICE INAUGURATION

VKA Healthcare (joint venture company between VK Vietnam
and Archetype) has now moved on the 9th floor of REE Tower
and is sharing a creative space with Archetype Group. In order to
celebrate the great opportunity of new friendships and business
collaboration, an inauguration party was successfully took place
on 3rd July with the special attendance of VK Board Directors from
Belgium.

VKA Healthcare new office inauguration party

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VKA Healthcare and Archetype's welcome space VKA Healthcare new office inauguration party
 OPERATIONS & SERVICES
G ROUP
Dear Archetype readers and Tomorrow’s shapers,

COLLABORATION
Collaboration between Archetype entities is a vital component and a unique strength of our
business model, giving us the opportunity to have access to missing expertise and allowing
each entity to sustain its activity in tough times. It is in our D.N.A.
Yet… is it put to the test from time to time? Yes…but the good news is that it can be
overcome in a smoother way than usual.
We could start by tackling the challenges of communication issues, different client care
Jeremy Sarawy understanding, short-term thinking, one-sided deal, demanding clients requiring local
Group Operations &
Services Director interactions, language challenges, regulations knowledge requirements, etc…
But…what if interoffices collaboration challenges could be mitigated by solving inter teams challenges, within
your own entity?
Working effectively as a team is not an innate quality for the majority. This requires "work", both on oneself
and on the organization. Here are a few tips:

"collaboration", from the Latin collaborare:

"to work (laborare) together".

Dare to express yourself moment of exchanges to Get to know your colleagues

Forget the roles, forget the titles foster collaboration. An ideal and the concrete tasks they
... what every employee says opportunity to practice the first perform
is important. Actually, did you tip I gave you. Whether at a coffee break, a
know that the most effective It is important to frame the team lunch or an afterwork BBQ,
collaborators are those who give meetings by asking 2-3 simple arranging bonding moments is a
less credit to the hierarchical questions: what is the specific good way to let enter conviviality
position of each individuals than purpose of the meeting, what in the team, chat freely, without
to the solutions that emanate is the deadline of each goal hierarchical or department
from each one? and who is directly concerned. barriers.
On the contrary, accepting that This information should then be
included in black and white. I We know that a team is much
everyone stays in their small, more effective when motivation,
narrow perimeter is restricting the encourage short meetings where
people are free to stand (try confidence, and morale are high.
creativity of a company. Sharing these kinds of moments
removing the chairs…it will not
Dare to express yourself (and last 2 hours !): believe me you will give a sense of belonging
agree to not always be right!) to will be more productive. that goes beyond business goals.
be more comfortable and realize But it will be even more
that you have enough value to But hold meetings only when it is
really necessary… beneficial to take time with them
make your opinion count. to understand the concrete role
A meeting is NOT an opportunity they have in our company, the
Hold regular team meetings to make a show of power with tasks that occupy his daily life,
Transparency is one of the other collaborators ... and most know their objectives that you
key ingredient to a successful importantly, a meeting is not a may not imagine.
collaborative dynamic. ritual, a daily need to waste time
to the team. Indeed, there are probably
Meetings can be the perfect some colleagues with whom

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 OPERATIONS & SERVICES
G R OUP
you will never work directly but misread subtext frequently happen. We are already equipped with all
it will surely give you another Same applies for email, which is modes of communication: let’s try
perspective about the project, the fine for a certain use, but when to choose the appropriate mode
department, the mission of the you need to have a conversation for each situation. Sometimes it
company, etc… with one person or a group of calls for a SMS, a phone call, a
Break emails habits people? Email is not the solution. screen sharing call, an email, a
face-to-face, etc…
You might think that emails favor
collaboration? It does not. It is just
a communication tool.
The difference between the two?
Communication goes in one
direction then in the other,
just like email which is linear.
Collaboration has multiple axes.
Yes, we will still continue to send
emails, that's for sure, but we
really must start using it wisely
(all of us…).
We all know from our phone texting
habits that misunderstandings and

A CONSTRUCTION TECHNOLOGY TREND TO WATCH

As systems are pulling more and more information,
Artificial Intelligence, Machine Learning we will need tools to manage all this data.
and Predictive Analytics This is where Machine Learning will become
crucial. For an increased efficiency in the
management of our projects, tools that combine and organize data are going to be more vital, as we will
be more reliant on real-time information. Artificial Intelligence (AI) categorizing data faster than a human
being will allow us to cut the time needed to get the clearest picture of issues.
Predictive analytics combining data collection, modeling, statistics, machine learning and AI to analyze
data and make future predictions will be more and more developed.
These systems, not only providing information, but looking ahead and giving us an advance insight (into cost,
scheduling, safety, etc…) will allow a completely different approach to problem-solving, to anticipate issues
and opportunities and give us predictive insight into critical decisions.
There are already several interesting options available on the market, where this technology is used, such
as automatically calculating risk metrics from visual information (taken by on-site cameras) and years of
historical data, using artificial intelligence to tag in advance potential hazards and safety violations. Proactive
management.
This is just the beginning and we can surely expect innovative applications of machine learning in the coming
months and years!

Watch videos:
- Construction is one of the least digitized industries, but jobsites are steadily transitioning from
paper-based to digital workflows => WATCH HERE
- 9 Construction Tech Trends to Watch in 2019 => WATCH HERE
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 BUSINESS HIGHLIGHTS

Francois Manier
G ROUP
Group Director of Building & Real Estate
Archetype Group

ARCHETYPE & MIAJA GROUP WORKS WITH JEAN NOUVEL FOR ALILA HOTEL
After successful cooperation in Building and Real Estate market in China with LVMH, Galeries Lafayette, Phillipe
Patek and Auchan-Immochan, Archetype now will provide Interior Design and M&E Design for Alila fourth
Hotel in Qingdao. Alila Hotel is located in an artistic and cultural zone named Artist’s Garden at Qingdao west
coastline, with Mr. Jean Nouvel as the architect. Jean Nouvel, the 2008 Pritzker Architecture Prize Laureate,
is one of the greatest contemporary architects. He is known to the world through his creative work, such as
Copenhagen Concert Hall, Louvre Museum in Dubai, National Museum of Qatar in Doha, quai Branly- Jacques
Chirac Museum in Paris.
In the realization of Interior Design, Archetype will be in collaboration with Miaja Design Group, led by Ms.
Isabella Miaja, a top interior designer who created many brilliant hotels as Amari Havodda in Maldives,
Pullman Nadi Bay Resort & SPA in Fiji, Pearl Rotana Capital Center in Abu Dhabi.
The foundation of Alila Hotel will be a new landmark along Qingdao coastline and will be a great addition to
Archetype’s rich hospitality portfolio.

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Alila Hotel construction site in China
 BUSINESS HIGHLIGHTS

Herve Boone
G R OUP
Group Director of Industry & Energy
Archetype Group

FOOD, PHARMA AND CHEMICAL – ARCHETYPE’S THREE INDUSTRY PRIORITY

TARGET SECTORS
Industry is now an important part of Archetype activity. The competition is tough on some sectors such as
Automotive or Logistic where our added Value is limited because of the simplicity of the design that you can
summarize to a simple box.
We have inherited thanks to our last acquisitions to Process teams that are currently quite active in Indonesia,
India, Thailand and China, and such teams can support other countries. Few competitors have such capabilities
in-house, and such capabilities are actually strategic for some sectors. They are a very strong differentiation
factor in some sectors where we have already exposed quite a lot in all Asia: Food & Beverage, Pharmaceutical
& Cosmetics, and Chemical.
Without ignoring other sectors where we could bring some added value where engineering is scarce, Archetype
strategy is therefore to give priority to such 3 sectors.
Now, following our Client requirements, in order to be able to offer the most complete solution, we have
decided to partner with Rieckerman who have definitely a strong knowledge in Pharmaceutical Process and in
GMP (Good Manufacturing Process). With the strong process capability, we gain by having Rieckerman as their
partner, and we are both confident that our partnership will be able to help them succeed in their projects
given our experience and track record in the design of pharmaceutical facilities.
About Food & Beverage, especially on breweries sector, Archetype has a significant track record of breweries
in South East Asia. With Heineken, Carlsberg, Khmer Brewery, Ab Inbev,.. again, in order to be closer to our
Clients, Archetype has decided to cooperate with Alex de Smet, a senior consultant from Belgium who has
a long experience of process design for Brewery. Thanks to this cooperation, we will be able to increase
our coordination with our Clients, but also to provide the full Beer process, with a concept and Basic design
provided by Alex, and Design Development with local Archetype process teams.

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Heineken Factory in Cambodia
 BUSINESS HIGHLIGHTS

Carrie Liu
C HINA
Business Development Assistant
Archetype China

Food Industry, together with Pharma and Chemical, has been one of the top priorities in Archetype China business
development strategy. In the past years, Archetype China has been chasing closely important players in food industry.
Our objective is to expand step by step our operation and strengthen our reputation in this industry. We are pleased to
share a fruitful result with following contracts signed.

MARS PET FOOD PROJECT

Tianjin, China
Speaking of food industry, Mars is the absolute top name known to all. With
7 factories, 3 R&D centers and 47 subsidiaries, Mars has its business in China
covers gummi, chocolate, candy, pet care, and beverage.
In the wake of the satisfactory work done by Archetype Thailand on their first
factory, Mars has selected Archetype China to perform Project Management and Design (building engineering
and process) services for their new plant in Tianjin. This 200 million US Dollar and 67,000 m2 project is the largest
plant ever done by Mars in the world and has the particularity of having three of their process: Wet, Dry and C&T.
Samuel Derville (Archetype China’s Project Director) is leading this project.

ANDROS PROJECT
Shandong, China
Andros Group is a world-famous manufacturer specialized in fruit related products. Archetype China is now
performing Design Review service for its greenfield fruit jam plant project sized 24,000 m2 in Shandong
Province, China. This project requires engineering expertise in food process.
By successfully delivering it, Archetype China will be in a strong position to seize further opportunities in future
cooperation, and undoubtedly this project adds one more significant reference in the food industry.

DIANA PET FOOD FACTORY & PET CENTER PROJECT

Anhui, China
Archetype China is honored to be awarded with full EPCm services for the Diana Pet Food project. Located in
Anhui Province, this project aims at expanding Diana’s expertise in pet care market. Apart from the pet food
factory sized around 17,000 m2, it’s noteworthy that the project involves 7,000 m2 pet center (“hotels”) specially
designed for pets, which shows Diana’s position as the global leader and pioneer of high value solutions
in improving pets’ well-being and owners’ satisfaction. Currently, Archetype has completed successfully the
Concept and Basic Design, and is ready to enter next stage for Detail Design and Project Management.

ARCHETYPE CHINA SIGN CONTRACT FOR ALILA HOTEL

Qingdao, China
Archetype China stepped into Real Estate market exactly three years ago and
gained successful cooperation with LVMH, Galeries Lafayette, Phillipe Patek,
Auchan-Immochan. It is now Alila Hotel placing their trust on Archetype China
to provide Interior Design and M&E Design for their 4th hotel in China, with Jean
Nouvel as the architect.
The kick-off meeting happened by early July, with the owner, Jean Nouvel
team, Miaja team and Archetype China. Designed by Jean Nouvel, endorsed
by Alila brand, it is no doubt that this hotel will be a new landmark in Qingdao
and its foundation for Archetype China to pave the way to the future success
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 BUSINESS HIGHLIGHTS
Sadhasivam Murthy
INDIA
Business Development Manager
Archetype India

EPSILON CARBON – PRODUCTION OF CARBON BLACK PROJECT

Karnataka, India
Epsilon Carbon Pvt Ltd., (a leading manufacturer of Coal tar chemicals) is in the process of setting up the 300,000
TPA carbon black project at their facility in Bellary district, Karnataka. The client has contracted Archetype India
for providing Project Management services and challenged to complete the project in 15 months of proposed
schedule. This project is expected to be completed in mid-2020.

DASSAULT RELIANCE AEROSPACE LTD –

PAINT BOOTH FOR AEROSPACE COMPONENTS
Nagpur, India
Dassault Reliance Aerospace Limited (DRAL) has awarded Design
Engineering and Project Management services to Archetype India to
construct Paint Shop for Aerospace Components in Nagpur, India. The
shop is comprised of paint booths and paint laboratories which is located
within DRAL aerospace park facilities (under construction).

FOUR POINTS BY SHERATON HOTEL IN CHENNAI

Chennai, India
In Q1-2019, we have been awarded Project Management services for the construction of a new hotel in
Chennai. Mass excavation in poor value of soil and geological is considered as key challenge. Advised by
Archetype, specialised Soil Stabilisation works must be carried out for contiguous pilling method to retain the
soil while performing mass excavation. Pilling is getting delayed due to an unexpected rock strata. Thanks to
our Project Management team for their hard-works to progress the construction.

ARCHETYPE AT THE HOTEL INVESTMENT CONFERENCE

SOUTH-ASIA 2019
Mumbai, India

On the 3rd and 4th of April, Hotelivate successfully hosted the annual Hotel
Investment Conference South-Asia (HICSA), attended by thousands of
delegates from hoteliers, investors, bankers, developers, architects, and
interior designers. The event provided great opportunities for hospitality
players to explore and discuss trends of the industry, especially the
development lifecycle of a hotel.
Archetype participated this event with an exhibition booth set-up to showcase
some of our hospitality projects, some of which had won previous HICSA
award such as the JW Marriott hotel in Delhi.
We are currently working on several notable hotels in South Asia, such as
the Hilton hotel in Bangladesh and Four Points by Sheraton in India, together
with new contracts for hotels under the Marriott brand in Bangladesh. Therefore, we look forward to having
our projects entered the HICSA award in the near future.
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 BUSINESS HIGHLIGHTS
Edwin Dhirgantara
IN D O N ESIA
Senior Human Resources Manager
Archetype Indonesia

CONSTRUCTION SUPERVISION FOR RA CONDOTEL

Jakarta, Indonesia
Following its successful RA Residence’s serviced apartment in South
Jakarta, Constructa Builders expands to develop another project named
RA Condotel TB Simatupang Jakarta. Located in one of the fastest growing
districts of South Jakarta, its Construction Supervision was awarded to
Archetype Indonesia in May 2019. The project covers 32,400 m2 of GFA
and estimated to be completed within 24 months.

SURABAYA OFFICE BUILDING PROJECT

East Java, Indonesia

PT Graha Sarana Duta, a property development arm of Telkom Group –

Indonesia’s major conglomerate in telecommunication and multimedia,
appointed Archetype Indonesia for Construction Supervision services of
their key project in Surabaya, East Java. Situated in the prestigious Manyar
area of the city, the building comprises 18-storeys office space for lease.
Our team is challenged to meet the project’s targets and milestones,
disappointingly unachieved by a previous consultant. With 38,600 m2 of
GFA, it is to be completed by early 2020.

HEMPEL EXPANDS AND UPGRADE PROJECTS WITH CARGILL

FACILITY IN BEKASI East Java, Indonesia
West Java, Indonesia Following our previous collaboration, PT Cargill Indonesia
Archetype Indonesia was awarded Engineering Design awarded again Archetype Indonesia with 2 projects:
and Procurement services for PT Hempel Indonesia’s LPG plant, office re-layout as well as expansion the
expansion and upgrading facility (7,800 m2 GFA) existing finish goods warehouse facilities in Gresik, East
in Bekasi, West Java, Indonesia. The kick-off meeting Java. The plant covers an area of 360 m2 while the
was held in end June 2019. Our services will office is 162 m2. We provide Engineering Design, Tender
last for 6.5 months of engineering, 5.5-month of Support, and Construction Supervision for the plant and
tender and procurement and 4-month of construction Engineering Design (basic and detailed) for the office.
inspection. Both works will last for 4 months from May 2019.

UNIVERSAL AGRI BISNISINDO - DE HEUS ANIMAL FEED MILL

Jakarta, Indonesia
Proceeding its entry into Indonesia in 2018, Royal De Heus
through its subsidiary namely PT Universal Agri Bisnisindo
intends to expand their production facility in Cileungsi, Bogor,
West Java.
Archetype Indonesia is proud to be appointed by them to
provide Engineering Design (concept to detailed) for factory
expansion and refurbishment. The project, which is of 13,000 m2
GFA, has started since May 2019 and expected to complete
within 4.5 months.
Page 8 Page 8
 BUSINESS HIGHLIGHTS

Ganchimeg Jargalsaikhan
M O N G OLIA
Human Resources & Administration Officer
Archetype Mongolia

GEM OFFICE INTERIOR DESIGN

Ulaanbaatar, Mongolia
GEM International LLC - our client for years, recently appointed
Archetype Mongolia to provide the Interior Design Services
for their 2-storeys existing office building located in Khan-uul
District, Ulaanbaatar. This project is expected to be completed
within 3 months. We are strongly engaged with this client and
aim for a high achievement, to bring future collaboration!

INTEROFFICE COLLABORATION WITH ARCHETYPE CHINA AND CAMBODIA

Ulaanbaatar, Mongolia

This quarter, Archetype Mongolia is working on several ongoing projects with other offices, such as Puy Du
Fou Amusement Park and Danyang Greenfield with Archetype China, or Phnom Penh Megamall project with
Archetype Cambodia.

MISHEEL RESIDENCE Archetype Mongolia successful

Ulaanbaatar, Mongolia
completed several projects of Misheel
Group since 2016. We have been
awarded now Full Design services for
the Misheel Residence (which is part of
Misheel Redevelopment area, located
in Ulaanbaatar, Mongolia).
This residential complex will be built in
a land area of 0.66 ha and will cover
the GFA of approx. 56,000m2.

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Page
Misheel project 3D render
 BUSINESS HIGHLIGHTS

Phyo Htet Aung Myo Myint

M Y A N MA R
Deputy Business Development Manager
Archetype Myanmar

SIKA EXTENSION
Yangon, Myanmar
Archetype Myanmar team has already done three EPCM projects back in 2018, and in the year 2019, quarter
2, the team has signed a new EPCM contract with Sika AG, a specialty chemicals company of their existing
factory extension project in East Dagon Township in Yangon.

MUDON BUS PROJECT

Mon State, Myanmar
Since Myanmar has been opening for its country economy
especially in the industry, manufacturing, energy and
infrastructure sectors, more factories and infrastructure
projects have been increasingly invested in the country.
Mudon Bus Terminal & Community Center 2nd concept master
plan was presented to the client Asia Business Synergy Group
on June 2019 where the project location is, in Mon State,
Mudon Township Mawlawmyaing District.

Click here for Mudon Bus's render video>>

German Noblejas
Business Development Manager
P H I L I P P I NE S
Archetype Philippines

APPROACHING COMPLETION OF THE FIRST FLAGSHIP STANDALONE DECATHLON

STORE IN THE PHILIPPINES
Masinag, Philippines

We are pleased to announce that the construction of

Decathlon store in Masinag, on which we provide Project
Management and Construction Management services, is on
right track and progress.
Located in Masinag Brgy. Mayamot Antipolo City, with a
LEED certification, this 3,500 m2 retail store is coming soon
in September 2019 and will be the first flagship standalone
Decathlon store in Philippines.

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Page 10
 BUSINESS HIGHLIGHTS

Martin Dilly
T H A I L AND
Business Development Manager
Archetype Thailand

NEW PROCESS ENGINEERING SERVICES CONTRACT

Rayong, Thailand
Momentive Performance Materials, one of the world’s largest producers of silicone derivatives awarded us a new
project (storage tank and feeding system upgrade for their plant in Rayong), the first to be executed in Thailand.
We have to provide a new system to reduce and eliminate the risk of fire and explosions of a highly flammable
liquid chemical, during its loading and unloading activities. Another occasion for Archetype Thailand to prove its
added value in process engineering!

NEW CONTRACT FOR SIKDER GROUP PROJECTS

Bangkok, Thailand
The owners of Sikder Group (our Bangladesh client) trusted Archetype
Thailand to provide tender support and construction supervisions services for
some of their Bangkok's assets: Sikder’s R&R Residence in Ekkamai road, the
group’s new office in Sathorn Square Building and Carl’s Jr. Burger restaurant
on Sukhumvit Soi 11.

ORGANIC INSTANT RICE NOODLE FACTORY PROJECT

Chiang Rai, Thailand
Archetype Thailand recently signed a new contract for Master Planning services of an organic instant rice noodle
factory in Chiang Rai, for Urmatt group.
A 28,000 m2 land site to build a 5,000 m2 factory and allocate space for the potential future projects. One of the
challenges is that the owner expects its masterplan to comply with the Vastu Shastra Indian architectural principles,
which our Architectural Manager - Marco Duran Mendoza is well aware of.

MASTER PLANNING & CONCEPT DESIGN FOR A 50 HECTARES SEED RESEARCH FARM
Chiang Mai, Thailand
East West Seed (EWS), one of the 10 largest vegetable seed companies engaged us for Master Planning and
Conceptual Design of a large project in Chiang Mai province: 320-rai farmland to be used as a Seed Research farm,
to study the effects of different farming conditions.
Our challenge is therefore to provide a layout allowing the client to have a clear view on how to develop this land
over the next 4 years. In addition of farming land plots, there will also be a new office, laboratory and greenhouses.
A good opportunity for our architectural and engineering teams to show their skills for a new type of agricultural
project!

Page 11
 BUSINESS HIGHLIGHTS
T H A I L AND
PROJECT MANAGEMENT PRE–CONSTRUCTION FOR HYATT HOUSE
Bangkok, Thailand
The Hyatt House S23 project is a 24-story Luxury Services Apartment project, located on Sukhumvit Soi 23 (GFA of
24,000 m2, 240 executive apartments, Japan-style automatic horizontal parking system).
Thanks to our incomparable experience in design and project management for luxury projects, we were awarded
by INSAF Pre-Construction Project Management. With a construction start planned in Q1 2020, Archetype is well-
positioned to be engaged as Project Management and Construction Management.

THE RENOVATION OF THE HILTON PATTAYA HOTEL

Pattaya, Thailand
Our experience in complex renovations made a difference: we won the Project Management services for the Hilton
Pattaya Hotel (5-star, 34-stories) by Central Pattana (CPN). The renovation is expected to be completed by 2021.
This first contract with Thailand’s largest retail property investor is a great addition to our portfolio and is giving us
high hopes to get more projects from them in the future.

Nguyen Thien Nho

Senior Business Development Manager
Archetype Vietnam
V IET NA M
ARCHETYPE VIETNAM: A SUCCESSFUL QUARTER FOR REAL ESTATE
Ho Chi Minh City, Vietnam

Central Group Vietnam appointed Archetype Vietnam to perform Tender Management for Big C Buon Me Thuot
project. This additional mission is another step to a closer relationship with the Client, and might lead to more
projects under the GO! brand-name in the near future.
We also signed one Master Planning services contract with the same investor as the Royal Hoi An project: the 23ha
An Van Duong New City Project, in Hue. Hopefully, like for the Royal Hoi An, it will lead to a full design opportunity.
From the Architectural Design contract of last year, with BRG Group for Hilton Garden Inn Saigon, Archetype Vietnam
is now awarded for Interior Design package too!
Finally, for their first step in the Asia Pacific region, TUI Blue hotel brand has chosen Quang Nam – one of Vietnam’s
hottest spot – in cooperation with TMG, to develop TUI Blue Tam Ky project. Archetype Vietnam has been selected
for this renovation to TUI Blue standard of an existing yet unfinished project: from revising Master Plan, Architecture
/Engineering/Interior Design to Project Cost Management, our rich technical experience will be key for this
challenging project.

Page 12
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 HUMAN RESOURCES
Jean-Pierre Mazzone
G ROUP
Group Human Resources Director
Archetype Group

ARE YOU AN EXPERT?

Developing the company expertises to provide more innovative and added value services to our clients is the
main objective of training. You will find hereby a list the key competences, skills and behavior the experts
must have.

Feel free to complete that list by sending your suggestions to Uyen Vu Thi Phuong (uyen.vtp@archetype-
group.com) or Jean-Pierre Mazzone ([email protected]).

-Educational background: need of solid and comprehensive theoretical bases.

-Time to acquire experience: demonstrate patience and perseverance.

-Qualification and competences: develop an extensive knowledge in her or his field in order to acquire the
speed and accuracy of analysis.

-Problem-solving: identify the problems to be able to anlyse and fix them without delay.

-An intuitive person: able to assess quickly a situation and sometimes propose disruptive solutions.

-A reliable person: widely trusted and recognized by his peers.

-A charismatic, assertive, self-confident but wise person: able to influence and convince without manipulating
others.

-Self development and humility: remain humble and never stops learning, questioning and reassessing her/
his previous knowledge.

Page 13
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 INSPIRATION
TH A I L A N D & G ROUP
PHOTOGRAPHY PROJECT
In order to revamp and standardize our employees picture profile, an employees’ photoshoot has been organized
in Archetype Thailand: profile photos for our intranet and CVs, as well as group photoshoot at working sites.
The photo shootings, held between April and June 2019, happened in the office, Landmark Waterfront site,
Mandarin site and Mars respectively.

Special thanks to Khun Fon (Ms Kamonros Manomaisaowapak – HR and Admin Manager of Archetype Thailand)
for leading this project, together with the great cooperation of all employees from office to site.
An inspiration for all other entities! For guidelines for your own office, please contact Nhung, Communication
and Marketing Officer ([email protected]) and Jeremy, Group Director of Operations and Services
([email protected])

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Group photoshoot at Archetype Thailand office
 CORPORATE LIFE
Sokthida Sim
C A M BODIA
Human Resources and Administration Manager
Archetype Cambodia

WE TRAIN LEADERS!
Conducted by Center for Leadership and Professional
Development of American University of Phnom Penh (AUPP),
this training program is covering a diverse range of modern
management topics to give candidates an edge to their career.
This training focused on transformative leadership strategies
that will guide employees to drive growth into the company.
As a partner to AUPP, Archetype Cambodia included 18
employees for the training on 14th - 15th June 2019. Bravo to our
employees for having passed the course and officially getting
their certificates!

PCM TEAM BUILDING

Team building activities always succeed in improving teamwork
spirit in projects execution: it helps the teams to understand
each other better. Fun parties help people see each other in a
different light and allow them to connect in a different setting.
On 1st Jun 2019, Archetype Cambodia’s PCM team enjoyed their
fabulous team building with good food and drinks in the Happy
Damrei restaurant. Such a nice time for team members to
gather, chat and fill-up with energy, to then keep performing
well on-going and up-coming projects!

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 CORPORATE LIFE
C A M BODIA
W ELCOME LUNCH
ITH NEWCOMERS
On 13th June 2019, Archetype Cambodia organized a
warmly lunch nearby the office for all newly joining
employees with Michel Cassagnes (Cambodia
Managing Director) and Stefano Riciputi (Cambodia
Project Director). This gathering lunch is not only to
welcome newbies but also a great chance to get
close with the management.

Kannan Ramaswamy
Senior Human Resources Manager
Archetype India INDIA
TEAM MEETINGS IN CHENNAI OFFICE
“Team meetings” are conducted at our Chennai office: a
combination of HSE meeting, new joiners welcoming, birthday
bash and team building activities!
The entire office is grouped into 3 teams: in every meeting,
one team is to present a topic about necessary safety measures
for office, site and daily life environments. Following which,
fun team building activities are conducted by the team, with
participation of all the office members. Newly joined staff
are introduced, birthday bash for the babies of the respective
months are celebrated and any corporate announcement
made. The meeting is concluded with High tea.

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 CORPORATE LIFE
Edwin Dhirgantara
Senior Human Resources Manager
IN D O N ESIA
Archetype Indonesia

M ONTHLY TOWNHALL
EETINGS
As usual, the townhall meeting for April-May
2019 was held in Jakarta office on 5th May 2019
with all employees. The event was filled with
a celebration for the staffs ‘ birthdays as well
as an introduction of newly joining employees.

WE GROW WITH OUR COMMUNITY

Still in the feast of Muslims’ holy month of Ramadan, on 21st May 2019, Archetype Indonesia organised a fun
fasting break event in Jakarta office with our employees and the children of Bima Azzahra Orphanage.
While awaiting the time to end fasting, the 20+ children engaged with our staffs on fun games and light
entertainment of music. Iftar and dinner were served to sum up the evening.
Archetype Indonesia also offered school bags, books and stationeries to the children as well as the charitable
fund raised by and collected from our staffs.
The orphanage is in Ciputat, South Tangerang, a district of about 20km to the south of our office.

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 CORPORATE LIFE
IN D O N ESIA
CORPORATE FASTING BREAK
To observe and rejoice the Muslims’ holy month of Ramadan
– during which the adherents serve fasting from dawn until
dusk, Archetype Indonesia held corporate fasting break
event on 23rd May 2019, as traditionally organized every
year. Other than enjoying “iftar” (sweet delicacies and
special beverage to break the fasting), the occasion was
also aimed to strengthen bonding between the team.

Ganchimeg Jargalsaikhan
Human Resources & Administration Officer
M O N G OLIA
Archetype Mongolia

COMEDY SHOW!
Archetype Mongolia arranged a team building activity to
encourage collaboration and build-up a strong teamwork
environment. Archetype team joined “Show Today”
comedy show program. This team building activity has
strengthened the relationship with the team and inspired
creativity.

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 CORPORATE LIFE
M O N G OLIA
ARCHETYPE KIDS' DAY
Making beautiful childhood memories: Archetype
Mongolia celebrated the International Children's Day on
31st May in office. Our colleagues took their children to
work and introduce them to the workplace. Archetype
kids spent a great time with their parents during this
family-oriented activity.

ARCHETYPE MONGOLIA GROWS

WITH COMMUNITY
Archetype Mongolia reached the local community with
“Dream Light” eco resale store, by donating used goods such
as clothes, books, electronic equipment, sports, toys, etc.
“Dream Light” eco resale store sells used items from donations,
which provide employment for female-headed households
and persons with disabilities. Archetype Mongolia’s staffs
actively joined this meaningful activity and contributed to
Archetype’s value: to grow with our community.

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 CORPORATE LIFE
Pornwaran (June) Chalermkittichai
T H A I L AND
Human Resources Administrator
Archetype Thailand

“GO GREEN TOGETHER”

On 25th - 26th May 2019, Archetype Thailand organized an outing
trip to promote team spirit.
In order to focus on environmental sustainability, CSR activities
were included: the concept of "Go Green Together” by
planting mangrove forest trees (at the Sirindhorn International
Environmental Park) and the participation in local community
activities (how to cultivate sugar palm tree, bake a toddy palm
cake, etc..). Our lucky colleagues enjoyed fresh sugar palm juice
at Lung Thanom Sugar Palm Plantation!

To keep the fun going, various teamwork competitions were then held at Khao Takiab Beach, Hua Hin. The power of
team unity, cooperation and leadership was in full display!

At night, a nice gala dinner was organized: vibrant music,

fun minigames and a “Sport Game” dress code that led to a
costume contest!
You could see a variety of sporty individuals: Football players,
Hikers, Boxers, an Indian Yoga Teacher, as well as a Long-tailed
Boat Racing Team! The prize for individual Male & Female
costume was won by the Indian Yoga Teacher and the Thai
boxer.
The Long-tailed Boat Racing Team won for the Team prize. Go,
Archetype Thailand!

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 CORPORATE LIFE
T H A I L AND
SONGKRAN LUNCH PARTY 2019
Songkran is Thailand’s most famous festival and important event on the
Buddhist calendar. This water festival marks the beginning of the traditional
Thai New Year.
The name Songkran comes from a Sanskrit word meaning ‘passing’ or
‘approaching’.
To celebrate this
wonderful festival
and new year season,
Archetype Thailand
organized a warm
lunch party at our Silom
avenue office, on 11th
April. Xavier (Archetype
Thailand Managing
Director) gave a speech
and poured water to
wish a good luck for the
Thai New Year season.

Truong Duc Thang

Senior Human Resources Manager
V IET NA M
Archetype Vietnam

SOFT SKILLS ARE KEY

Training and Development of our employees is one
of Archetype’s top objectives. In order to support the
improvement of soft skills and quality at work, Archetype
Vietnam had been re-launching the “Soft Skills Training
Program” for employees. The training is divided into 2
sessions: “Communication Skills” and “Time Management”.
The first session, “Communication Skill”, successfully took
place on 27th June 2019, with attendants from various
departments. The following session “Time Management”
happened 1 month after.
Special thanks to Mr. Truong Duc Thang (Archetype Vietnam’s
HR Manager) for leading and conducting this training to
employees.

Page 21
 EMPLOYEE SPOTLIGHT
EVERYONE, MEET INDI !
Indi Harrisa Chandra is working for Archetype Indonesia. As an individual
with positive mindset and high curiosity to explore and learn, she is
currently the only lady working as Project Manager in Archetype.
Name: Indi
Length of employment: 2 years and 7 months
Hobbies: adventure sports, scuba diving, outdoor activities &
traveling.
Favorite part of job: Always learning
What do you love about this job?
“It’s challenging but I truly enjoy my job. It provides me the
opportunity challenge myself and learning more on team and
project management and engineering”
At the moment, you are the only lady working as PM: are you
facing any difficulty?
"Being the only female is not the challenge but rather being a
female PM, sexism and ageism often happens. However, I believe
that things will fall into place eventually, as experience builds. Try
not to focus on the challenges but rather focus on delivering the
job."
As leader of a large team, how do you keep your team members keen and motivated?
"Motivation comes from various factors. I try to motivate as much as I can from my side by empowering my team and
giving the right support. Also, try to celebrate as much achievements with the team."
How do you keep a balance between work and life?
"By setting my priorities, focus on things that I can control and are important."
What is your advice on how to be a success leader?
"I’m still a work in progress to being successful leader but I live by the following quotes “To lead people, walk behind
them.” Also, “don’t find fault, find a remedy."
Comments: "I really enjoy the works in Archetype and especially working with my team. Lovely, supportive and
inspirational are what I would say about my team. To me, great vision without great people is irrelevant. The
management also encourages me on exploring, studying and cultivating to achieve higher goals, not only for our
projects but also personal development."

EVERYONE, MEET THUY !

Ms. Thuy has worked for Archetype Vietnam for nearly 8 years as a cleaner. She is lovely and
orderly lady who always keep the office and workspace clean and well-ordered.
Name: Thuy
Length of employment: 7 years and 3 months. (Since 2012, just after few months at the
time Archetype office moved to REE tower)
Main duties: office clean-up, serving drinks & coffee for guests and colleagues and some
tasks related to administration.
Hobbies: traveling, cooking and shopping
Archetype’s Nickname: "Ms. Coffee – sometime colleagues call me with this lovely
nickname as I always serve coffee for people up on demand and Pierre-Jean consumes
coffee the most. He would need 2 shoots per day."
Comments: "All colleagues including directors from other countries are very nice and
friendly, especially, Cyrille, Jean-Pierre, Herve and Pierre-Jean. The most unforgettable
memories with Archetype were the year end parties last few years ago when all board directors got on the stage and
dancing, that is so funny, warmly atmosphere and strong connection between management and staffs."
Page 22
 LIVE HEALTHY, WORK HEALTHY

STRETCHING FOR BACK PAIN RELIEF

Keeping the following in mind can help effectively stretch the muscles without injury:
- Wear comfortable clothing that won’t bind or constrict movements
- Do not force the body into difficult or painful positions—stretching should be pain free
- Move into a stretch slowly and avoid bouncing, which can cause muscle strain
- Stretch on a clean, flat surface that is large enough to move freely
- Hold stretches long enough (15-30 seconds) to adequately lengthen muscles and improve range of motion
- Repeat a stretch between 2 and 5 times
- Stretch one side of the body at a time

Page 23
 A COFFEE & A JOKE, PLEASE
If you are too busy to laugh, you are too busy

How to translate work “I love my job at Archetype!

emails? My colleagues have been
writing names on the food
I have a question. = I have 18 questions.
in the office fridge - I'm
I tried my best. = I did the bare minimum.
No worries. = You really messed up this time. currently eating a yoghurt
Cheers! = I have no respect for you or myself! called Marivic. How cute!”

My manager just asked me "Do you think you

can come in on Sunday morning this week?
I know you enjoy your weekends, but I need
you here."
I replied, “Sure, no problem. I'll probably be
late though as the public transport is bad on
weekends."
He said, "Okay, when do you think you'll get
here then?"
I said, "Monday."

Page 24
 SPOTTED & REPORTED
YES, I DO
Wedding of Tran Minh Duc
(Archetype Vietnam's IT Assistant)
on 24 March 2019

Wedding of Nhem Sak

(Archetype Cambodia's Site Engineer C&S)
on 16 May 2019

Page 25
 SPOTTED & REPORTED
BABIES
Little hands and little feet
Little toothless grins, so sweet
Little eyes that shine so bright
Little arms to hold you tight

Baby girl: SARUN Sereyrachana

Say "hi" to the world on 13th Feb 2019
Daughter of Kai Sarun (Archetype Cambodia)

Baby boy: LIM Vattana Philein

Say "hello" to the world on 13th Mar 2019
Son of Lim Chantha (Archetype Cambodia)

Baby boy: Pham Quang Bao

Say "bonjour" to the world on 29th April 2019
Son of Pham Quang Thai (Archetype Vietnam)

Page 26