AMBER IT LIMITED

Navana Tower (7th Floor) www.amberit.com.bd +880 9611 123 123

45 Gulshan-1, Dhaka-1212 [email protected]
 COMPANY INFORMATION
Business Name: Amber IT Ltd
Business Type: Private Company
Company Registration number: C-40869
TIN: 183991736821, VAT No: 18131075080
Tel (PBX): + 88 02 8819252 (Hunting) ; IP-PBX : +88 09611 123 123
Fax: +88 02 8819221
E-mail: [email protected]
Address: Navana Tower (7th Floor), 45 Gulshan-1, Dhaka-1212, Bangladesh
Banking Details:
Bank: United Commercial Bank Ltd
Branch: Gulshan 2
Account No: 0541101000000561
Routing No: 245261725

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 INTRODUCTION
HISTORY
Amber IT is leading Internet Service & IP Telephony service provider in Bangladesh.
It was formed in 1997 by the name of Dhakacom LTD. In 2015 it was rebranded to
Amber IT LTD to reflect upon its parent company AMBER GROUP which is one of
the largest conglomerates with many diversified business in textiles, particle
boards, lifestyle shopping, leisure resorts, media, entertainment, telecommunica-
tions and IT. With a humble start with Dial-UP services, today AMBER IT is a leading
broadband Internet, Data and IP Telephony services. It is a market leader in infor-
mation technology solutions and services in Bangladesh.

SCOPE OF WORK
As a BTRC licensed Nationwide ISP and IPTSP we provide Internet, VPN Data and IP
Telephony services and solutions to corporate and residential users. We also offer
Domain Registration, Web Hosting, Video Conferencing and other IT services and
solutions.

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 COMPANY STRATEGY
VISION
To be the regional telecom solutions & service provider of choice.

MISSION
Amber IT offers wide range of solutions and services that fulfill the various needs
of business corporations and residential users. Each of our solutions has been
developed with an eye on empowering our customers, fulfilling their Business
needs and capitalizing on their existing infrastructure. Our technical expertise, vast
experience, and knowledge of Business Solutions, Networks and Telecommunica-
tions, ensure that all diversified applications operate smoothly together as one
total solution.

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VALUES
1. Keep it simple! There’s no reason why individuals who wish to be involved in
the Internet, need to have sophisticated technical knowledge and ability.
2. Provide the best technology available! Those who know technology or need the
most from it will be suitably impressed with our high-tech equipment.
3. Make it affordable! Our packages are almost always Low-cost.
4. Complete Customer Satisfaction: we always emphasize on improved
performance by consulting and responding to customers business need.
5. Reliability: We believe in honesty, integrity and self-respect.

GOALS & OBJECTIVES

To provide innovative, world class, independent and value added Business & Tele-
communications solutions through consulting and integration services that enable
clients to improve performance and fulfill their Business needs. To provide secured
connectivity to residential users with voice, video and data services.

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 BUSINESS CONCEPT
ABOUT US
Amber IT is a private limited company incorporate under Registrar of Joint Stock
Companies and Firms (RJSC). It is a subsidiary company of Amber Group. Amber IT
adopts a customer & business driven methodology that boosts productivity and
commitment for customers and fellow employees. The company employs more
than 250 highly motivated individuals inspired by experienced senior manage-
ment. The company's principal office is located at Navana Tower (7th Floor), 45 Gul-
shan South C/A, Circle-1, Dhaka-1212, Bangladesh. All operations, from adminis-
tration to sales, take place at this location.

We have been providing a variety of telecom solutions and services to different

industries. Our diversified solutions fulfill the various needs of corporations and
telecom operators. Each of our solutions has been developed with an eye on
increasing operator revenue, enhancing user satisfaction, and providing a real
competitive edge to our customers. Our operations exist among different parts
of the country; we have our main Data Center in Dhaka and regional offices
in 15 strategic district across the country.

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LICENSES
Nationwide ISP License [BTRC/ISP-Nationwide(75)dhakacom/2008-64]
VSP License [BTRC/LL/VSP (482) DL/2013-482]
Nationwide IPTSP License [BTRC/LL/IPTSP/Natiowide(6)dhakacom/2009-5]

PRODUCTS
Network Solutions: We provide network solutions based on Cisco & Juniper
Video Surveillance: We provide video surveillance system from well known brands
Video Conferencing: We are distributor partner of Vidyo Inc, USA.

SERVICES
Broadband Internet: Corporate and Residential
Corporate Data: VPN, MPLS, L3, L2, SDH
Capital Market: DSE, CSE & CDBL
IP Telephony: IP-Phone, IP-PBX, IVR, Short Code Routing, Call Center Solutions

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 International Private Leased Circuit (IPLC)
Web Hosting: Domain Registration, Web page Design & Hosting
Server Colocation & VPS
Firewall, Bandwidth Management, QoS, Antispam & Antivirus
IT Solutions, Network Integration, Network and Data Security
Wi-Fi Hotspot, VSAT, Wireless and Optical-fiber Connectivity

COMPETITIVE ADVANTAGE
Business competitiveness: what makes the business competitive with other
businesses in its sector, what are the competitive advantages

Group Strength: Firm backing from the Group motivates us to excel in our
business goals.

Experience: We have over 15 years of experience in successful operation

as Telecom solution and service provider. Amber IT is run by
innovative and technical sound team.

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Own IIG: our sister-concern company is a licensed IIG which enables us to provide
upstream redundancy, maximum availability, best path routing and service quality.
Advanced Technology: Our network is built on latest technologies from Cisco &
Juniper, Dell & HP.
Solid Infrastructure: Own premise Data Center located at Navana Tower (7th
Floor), Gulshan Circle-1, a telecom hub in Dhaka. We have Generators, IVR and UPS
for power backup; cooling and dehumidifying system; access control & surveil-
lance, fire-alarm & protection and 24/7 NOC.
Strong Backbone: MPLS with 10G core backbone and 1G edge PoPs. We are in 62
districts with our carrier partners GP, Bangla Link, Citycell, BTCL, Fiber@Home and
Summit Communications.
Logistics & Support Delivery: Our support service is distributed from 06 district
level Support offices and 35 PoPs in strategic location well equipped with test
and fault finding equipments such as OTDR, Power Meter,
Laser Light, Fusion Splicer, own transport
Customer Support: Proactive Monitoring, on-site and off-site support

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QUALITY POLICY & OBJECTIVES
Amber IT is committed to provide quality services to all its customers at all times by
innovative and professional management. It has adopted ISO 9001:2008 QMS. Cer-
tificate No: MSBD 36370414

MEMBERSHIP
Internet Service Provider Association Bangladesh (ISPAB)
Asia Pacific Network Information Center (APNIC)
Cable Security Task Force (CSTF)
Bangladesh Association of Software & Information Services. (BASIS)
Bangladesh Internet Exchange (BDIX)
Bangladesh Computer Emergency Response Team (BDCERT)

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OUR PARTNERS
TECHNOLOGY CARRIER
Technology Partners Grameen Phone
Cisco Bangla Link
Juniper City Cell
Vidyo BTCL
HP SingTel
Dell
Allot
Grandstream Networks

NTTN PEERING
Fiber@Home GOOGLE BDIX
Summit AKAMAI

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 MANAGEMENT
MANAGEMENT STRUCTURE
The Chairman & Managing Director sits at the top on the board. The CEO reports to
the Managing Director. The CEO sets up business policies based on decisions made
with the technical, marketing and accounting team. Targets are met with the drive
of the Marketing and Technical team and legal advisors.

Chairman & MD

CEO

Decisions Managers Legal

Technical Accounting Marketing Human Resource Entry Level

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OWNERSHIP STRUCTURE
With the start of the year 1996, Mr. Showkat Aziz Russell, a young Bangladeshi busi-
nessman, founded a group of sizable companies which he named Amber Group of
Companies. Within the twenty years to follow, the Amber Group grew to become
one of Bangladesh's leading private sector groups involved in a broad range of eco-
nomic activities. Today the twenty sister companies of Amber Group employ over
3,000 people. The yearly turnover of the group in Bangladesh exceeds $145 million
and its paid capital is $50 million. The interests and activities of Amber companies
are diversified yet complementing each other. Together Amber companies cover a
wide range of business fields. The scale and depth of the group activities and
resources have endowed it with a unique flexibility that enables it to be proactive
in coping with the economic and social changes.

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 AMBER GROUP

Telecom & IT Textiles Boards & Doors Leisure & Lifestyle Media

Spinning & Rotor Yarn Denim Bhawal Resort Amber Lifestyle

Amber IT Amber Software Quick Buy News

BD HUB Amber Studio Amber Records
(ISP, IPTSP) & (eCOmmerce) Bangladesh Radio Amber
(IIG)
Solutions (VAS) Smart-TV

DIRECTORS
M. A. Hashem, Chairman 15%
Showkat Aziz Russell, Managing Director 85%

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MAJOR COMPANIES OF AMBER GROUP

INDUSTRY COMPANY

Textile Amber Cotton Mills LTD

Amber Denim Mills LTD
Amber Rotor Spinning Mills LTD
Amber Yarn Mills Ltd
Manufacturing Amber Board Mills LTD
Leisure and Lifestyle Bhawal Resorts
Amber Lifestyle
Real Estate Amber Holdings LTD

Media Radio Amber

Newsbangladesh.com
Amber Records
Studio Amber
Amber Smart TV

Telecom/IT Amber IT
BD HUB
Amber Software & Solutions
Quick Buy
Chef Online

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MANAGEMENT TEAM
Managing Director

Chief Executive Officer

Head of
Manager Admin CTO GM Accounts
Marketing

Manager AGM Executive

Executive Admin AGM System AGM Networks Manager Accounts
Marketing Infrastructure Accounts

Asstt. Manager Sr. Executive Executive

Marketing Marketing Marketing NOC Engineer Call Center
System Admin NOC Engineer
Manager
Billing Team

Manager,
Manager, Support
Infrastructure

Technicians Call Center

Team

Support Team

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BUSINESS & LEADERSHIP SKILLS
Mr. Showkat Aziz Russell is the Chairman and Managing Director of Amber Group.
Starting with Amber Cotton Mills in 1996, the group has flourished with gradual
demand of its products and services in the market.

He is the Chairman of IBAIS University, Association of IUB Alumni (AIA), Bhawal

Resort, News Bangladesh, Amber Smart TV, Amber Radio and Amber Records.
He is the Managing Director of Amber Cotton Mills, Amber Denim Mills, Amber
Board Mills, Amber Rotor Mills, Amber Holdings, Amber Group, Amber IT and BD
HUB.

He is the Vice President of Bangladesh Textile Mills Association (BTMA)

He is the Director of Bangladesh Cricket Board (BCB), United Commercial Bank

Ltd, Real Estate & Housing Association of Bangladesh (REHAB), St Peter’s
School of London and National Institute of Textile Trading & Research (NITTR)

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CEO: MR. AMINUL HAKIM PROGOTI
With long years of industry experience he has attained many industry standard
technical certifications such as MCSE, RHCE, CCNA, CEH, CHFI, and specialized train-
ing in Wireless and Optical fiber transmission systems. He has attained fellowship
from JPCERT/CC, KrCERT & Cyber Security Malaysia as cyber security analyst. He
served as consultant for many years in the ISP industry.

Mr. Hakim has a proven ability to produce innovative products, market penetra-
tion, team motivation, boost sales and customer service. He has pioneered in intro-
ducing many new services such as wireless broadband, IPDSLAM, FTTX, etc.

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OFFICE AND ADMINISTRATIVE PERSONNEL
Total Number of Departments : 12
Total Number of Employees : 250

SL DEPARTMENT NUMBER OF EMPLOYEE

1. Administration 07

2. Sales & Marketing 16

3. Accounts & Billing 11

4. System 14

5. Fiber 39

6. RF 06

7. Infrastructure 02

8. Software 06

9. Power 01

10. Call Center 09

11. Line man & Tower man 95

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12. Driver & Peon 19
SKILL SETS & VENDOR CERTIFICATIONS
CERTIFICATION NAME NUMBER OF EMPLOYEE

CISA Isaca 1

Cisco Certification 5

EC-Council 3

RedHat Certification 3

Juniper Certification 4

Microsoft Certification 2

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TECHNICAL SUPPORT STRUCTURE

Chief Executive Officer

CTO COO CMO Head HR & CFO

Admin

Network Team Call Center

Manager

Transmission
CRM
Team

Systems &
Software Team SLA

Call Center
Team

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SUPPORT LEVEL
Level-1 Call Center (Help Desk)

Level-2 Customer Support

Level-3 Technical Support

SUPPORT HOURS
Network Support 24/7

Monitoring System 24/7

Field Support 8/7

System Support 12/7

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EQUIPMENTS & LOGISTICS

EQUIPMENT NAME QUANTITIES

Cisco Router ASR 1310 02

Cisco Router ASR 7200 02

Juniper SRX 50

Cisco Catalyst Switch 70

Allot Bandwidth Manager 02

Server 30

Generator 06

Splice Machine 14

OTDR 03

Car 02

Pickup Van 06

Microbus 01

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NATIONAL COVERAGE

Coverage Area

Total Coverage
Support Center

Divisions 07 07

Division 64 60

Upazillas 500 300

Fiber Optic (Own) 1500 KM (approx.)

Fiber Optic (Lease) 310 KM (approx.)

Radio Connectivity 150

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SUPPORT OFFICES
Network Operating Navana Tower (7th Floor), 45 Gulshan-1, Dhaka
Center (Gulshan)

Uttara 46, Amir Complex (1st Floor), Sector-3, Uttara, Dhaka

Motijheel 67 Motijheel C/A, Dhaka

Dhanmondi House # 2, Road # 13 (New), Dhanmondi R/A, Dhaka

Mirpur House # 6, Road # 6, Section-6, Block-A,

Mirpur-10, Dhaka

Sylhet 33 Housing Estate, Ambarkhana, Sylhet-3100

Comilla Bangora Comilla

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POP LOCATIONS
SL POP NAME TYPE ADDRESS COVERAGE AREA

1 Amber NOC Navana Tower (7th Floor)

2 Gulshan 2 FON Unicorn Plaza, 141 Gulshan Gulshan 2

Circle 2, Dhaka

3 Banani FON H-14, R-3, B-I, Banani Banani

4 Uttara RF AH Tower, 1st Floor, Road # 13/A, Uttara, Chalaban,

Sec-3, Uttara, Dhaka. Gazipur, Tongi

5 Uttara FON Amir Complex Uttara

6 Motijheel FON 67 Motijheel C/A, Dhaka Motijheel

7 Old Dhaka FON 4/1 Gulbadan Super Market, Old Dhaka

Moulavibazar

8 Mouchak FON 63/3 Creative Canvas Shidha Mouchak

Shari Moghbazar

9 Elephant FON Suit # 109/112, BS Bhaban, Elephant Road

Road 75-76 Laboratory Road Dhanmondi
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SL POP NAME TYPE ADDRESS COVERAGE AREA

10 Dhanmondi FON H # 2, R # 13 (New), Dhanmondi

Dhanmondi R/A, Lalmatia, Mdpur
11 Kawranbazar FON 50 Kazi Nazrul Islam Avenue, Kawranbazar
Kawranbazar

12 Mirpur FON H # 6, R # 6, S-6, Block-A, Mirpur

Mirpur-10

13 Mohakhali FON H # 466, R # 31 (5th Floor), Mohakhali DOHS

Mohakhali DOHS
Rupshi
14 Narayangonj RF Hatabo, Masumabadh, Rupgonj Rupgonj, Hatabo
Narayangonj Sonargaon, Meghnaghat

15 Narayangonj RF/FON Haque Plaza, 13th Floor, Narayangonj

Chashara Circle, Narayangonj

16 Rajendrapur RF Amber Connon Mills, Mawna, Gazipur

Rajendrapur, Gazipur Rajendrapur

17 Ashulia RF/FON Chowdhury Plaza, Jamgora Ashulia, DEPZ,

Chowrasta, Ashulia, Saver, Dhaka. Shavar

18 Savar RF/FON Shugandha Super Market, GF Shavar, Hemayetpur

Shavar Bazar Bus Stand Aukpara, Ashulia

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SL POP NAME TYPE ADDRESS COVERAGE AREA

19 GEC FON 1147/A CDA Avenue, GEC More,

East Nasirabad, Chittagong Nasirabad, Kulshi
20 CEPZ POP FON Ali Plaza( 9th Floor), Free Port, CEPZ and
Chittagong Surroundings Area

21 Kalurghat POP RF/FON Kalurghat BSCIC, C & A Kalurghat &

Surroundings Area

22 Sylhet FON 33 Housing Estate, Amberkhana, Amborkhana, Zindabazar,

Shibgonj, Biswanath
Sylhet-2100

23 Comilla RF Bangora and Chandina Bangora

Chandina

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SUPPORT TOOLS
Cacti is an open-source, web-based network monitoring and graphing tool used for
monitor network traffic & CPU load.

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NETWORK MONITORING SYSTEM (NAGIOS)
Nagios is an open-source computer-software application which monitors systems,
networks and infrastructure. It alerts users when things go wrong and alerts them
a second time when the problem has been resolved.

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IP ALLOCATION DETAILS (IP PLAN)
IPplan is a free (GPL), web based, multilingual, IP address management and track-
ing tool written in php 4, simplifying the administration of your IP address space.

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TICKETING SYSTEM
osTicket is used for handling customer trouble ticket and tracking them till resolv-
ing the problem. Customer can generate tickets directly or call our call center to
generate one. You emails are also logged in the ticketing system.

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BANDWIDTH PATTERN ANALYZER (NET FLOW)
NetFlow Analyzer is a bandwidth monitoring and capacity management tool that
has been optimizing thousands of networks across varied industries for peak per-
formance. By providing an in-depth visibility into network traffic and its patterns,
NetFlow Analyzer gives business knowledge of real-time network behavior and
how traffic impacts the network's overall health.

SOME CUSTOMERS REFERENCES

FINANCIAL INSTITUTE ENTERPRISE

1. United Commercial Bank Limited 1. Samsung R&D Center Bangladesh Ltd

2. The City Bank Limited 2. PRAN Group
3. Islami Bank Bangladesh Limited 3. City Group
4. National Bank Limited 4. IMI Sourcing Ltd
5. Jamuna Bank Limited 5. Edison Group
6. The Premier Bank Limited 6. Epilyon Group
7. Southeast Bank Limited 7. Epic Group
8. Social Islamic Bank Limited 8. Dhaka WASA

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9. IFIC Bank Limited 9. United Group
 FINANCIAL INSTITUTE ENTERPRISE

10. AB Bank Limited 10. VF Asia

11. BRAC Bank Limited 11. South China Textile Ltd
12. Cash Link Bangladesh Ltd 12. Uttara Food Pvt. Ltd
13. Midas Finance Ltd 13. Z H Sikder University
14. Union Capital 14. World Fish Organization
15. Dhaka Stock Exchange 15. CRP Savar
Member Connectivity 16. Save The Children
16. Chittagong Stock Exchange 17. bKash Limited
Member Connectivity 18. Adex Corporation
17. CDBL Connectivity 19. Buhler India Pvt. Limited
18. HSBC Bank Limited 20. Knit Asia Ltd
19. Dhaka Stock Exchange 21. Children Place. And many more ….

HOME USER IPTSP CUSTOMERS

In prime residential areas of Dhaka we More than 15 different call center are
have more than 5,000 FTTH home using our IPTSP Services
connections.
Around 35 Corporate are using our
IPTSP Service

More than 8,000 individuals are using

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our IPTSP Serves
GET IN TOUCH
AMBER IT LIMITED
Navana Tower (7th Floor) www.amberit.com.bd +880 9611 123 123
45 Gulshan-1, Dhaka-1212 [email protected]