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    Harry Cragoe first tried a fruit smoothie in California in 1990 and was inspired to start selling smoothies in the UK after noticing they were not available there. He founded PJ Smoothies in 1994, financing it by selling his flat, car, and investments. The business grew quickly and PJ Smoothies came to have just under 50% of the UK smoothie market share, with its main customers being big supermarkets. However, Cragoe lost €30,000 when one of his distributors went bankrupt. Cragoe believes passion is essential to running a successful business and that it is not possible to do so without enjoying it.

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    Harry Cragoe first tried a fruit smoothie in California in 1990 and was inspired to start selling smoothies in the UK after noticing they were not available there. He founded PJ Smoothies in 1994, financing it by selling his flat, car, and investments. The business grew quickly and PJ Smoothies came to have just under 50% of the UK smoothie market share, with its main customers being big supermarkets. However, Cragoe lost €30,000 when one of his distributors went bankrupt. Cragoe believes passion is essential to running a successful business and that it is not possible to do so without enjoying it.

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    Harry Cragoe first tried a fruit smoothie in California in 1990 and was inspired to start selling smoothies in the UK after noticing they were not available there. He founded PJ Smoothies in 1994, financing it by selling his flat, car, and investments. The business grew quickly and PJ Smoothies came to have just under 50% of the UK smoothie market share, with its main customers being big supermarkets. However, Cragoe lost €30,000 when one of his distributors went bankrupt. Cragoe believes passion is essential to running a successful business and that it is not possible to do so without enjoying it.

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    © All Rights Reserved
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    98 views2 pages

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    Harry Cragoe first tried a fruit smoothie in California in 1990 and was inspired to start selling smoothies in the UK after noticing they were not available there. He founded PJ Smoothies in 1994, financing it by selling his flat, car, and investments. The business grew quickly and PJ Smoothies came to have just under 50% of the UK smoothie market share, with its main customers being big supermarkets. However, Cragoe lost €30,000 when one of his distributors went bankrupt. Cragoe believes passion is essential to running a successful business and that it is not possible to do so without enjoying it.

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    Persuade (v): to make somebody do something by giving them good reasons for doing it

    Import (v): to bring a product, a service, an idea into one country from another

    Smoothie (v): a mix of fruit juice and fruit purée which is thicker than normal juice

    Defrost (v): make frozen goods warmer so that they are not frozen

    Market leader (n): the company that sells most of a product or service in a particular market

    Market share (n): the percentage of sales that a company or product has in a market

    Bankrupt (adj) : not having enough money to pay your debts and so not allowed to continue
    any business activities

    Q&A

    1. When did Harry Cragoe first try a fruit smoothie in California?


    A.1991
    B.1992
    C.1993
    D.1990 *

    2. What is the reason of Harry Cragoe’s success?


    A.It’s all because of his passion for healthy eating *
    B.Because he had no idea to be successful
    C.Because his father is rich
    D.Because he tried a fruit smoothie in California
    3. In LA, there were juice bars that sold drinks. What are they?
    A.Wine
    B.Coca Cola
    C.Smoothies *
    D.Bubble tea
    4. Why did Cragoe think that smoothies were good?
    A.They were good for the health *
    B.Because they are delicious
    C.Because they are pretty
    D.Because they are cheap
    5. Why did he decide to sell smoothies in the UK ?
    A.Because he prefered smoothies than fruit juice
    B.Because smoothies are the most favourite drinks in that time
    C.Because they weren’t available in UK *

    6. How did he finance the new business?


    A.He persuaded Patrick Folkes to help him import and sell them
    B.He borrowed from his parents
    C.He rented an apartment near beach
    D.He sold his flat, car and investments *
    7. When did PJ Smoothies founded?
    A.1994 *
    B.1995
    C.1990
    D.1996
    8. Why did he start production in the UK?
    A.He can export his products easily to other countries
    B.The business grew quickly and they didn’t have the stock to meet demand *
    C.The firm imported frozen smoothies from America
    D.Because he started selling smoothies in the UK
    9. What is PJ Smoothies’ market share?
    A.Under 15%
    B.About 50%
    C.Just under 50% *
    D. About 15%
    10. Who or what are PJ Smoothies’ main customers?
    A.Big supermarkets *
    B.Big farms
    C. Vegetarian people
    D.schools
    11. How did Cragoe lose €30000?
    A.He dropped it
    B.His distributor went bankrupt *
    C.He invested to new project and he failed
    D.His smoothies are rotten and he had to throw them away
    12. Does Harry Cragoe think it is possible to run a business when you don’t enjoy
    it?
    -No he doesn’t. he said ‘Most of all, you’ve got to have fun. You must feel really passionate
    about what you’re doing’

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