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    Mobile Value Added Services

    Uploaded by

    Sajay Sunny
    This document provides an introduction to mobile value added services (VAS). It defines mobile VAS as non-core services offered by mobile operators to generate additional revenue beyond voice calls. Examples of mobile VAS include SMS, MMS, mobile TV, internet services, missed call alerts, voice mailboxes and call waiting. The document discusses the growth of the mobile VAS industry in India, driven by factors like increased internet penetration, availability of affordable smartphones, and demand for entertainment and location-based services. It also outlines some key mobile VAS technologies and the future potential for growth in India as connectivity and digital adoption expands further.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Mobile Value Added Services

    Uploaded by

    Sajay Sunny
    68 views30 pages
    This document provides an introduction to mobile value added services (VAS). It defines mobile VAS as non-core services offered by mobile operators to generate additional revenue beyond voice calls. Examples of mobile VAS include SMS, MMS, mobile TV, internet services, missed call alerts, voice mailboxes and call waiting. The document discusses the growth of the mobile VAS industry in India, driven by factors like increased internet penetration, availability of affordable smartphones, and demand for entertainment and location-based services. It also outlines some key mobile VAS technologies and the future potential for growth in India as connectivity and digital adoption expands further.

    Original Description:

    Brief introduction to Mobile Value added services

    Original Title

    Mobile value added services

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    This document provides an introduction to mobile value added services (VAS). It defines mobile VAS as non-core services offered by mobile operators to generate additional revenue beyond voice calls. Examples of mobile VAS include SMS, MMS, mobile TV, internet services, missed call alerts, voice mailboxes and call waiting. The document discusses the growth of the mobile VAS industry in India, driven by factors like increased internet penetration, availability of affordable smartphones, and demand for entertainment and location-based services. It also outlines some key mobile VAS technologies and the future potential for growth in India as connectivity and digital adoption expands further.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    68 views30 pages

    Mobile Value Added Services

    Uploaded by

    Sajay Sunny
    This document provides an introduction to mobile value added services (VAS). It defines mobile VAS as non-core services offered by mobile operators to generate additional revenue beyond voice calls. Examples of mobile VAS include SMS, MMS, mobile TV, internet services, missed call alerts, voice mailboxes and call waiting. The document discusses the growth of the mobile VAS industry in India, driven by factors like increased internet penetration, availability of affordable smartphones, and demand for entertainment and location-based services. It also outlines some key mobile VAS technologies and the future potential for growth in India as connectivity and digital adoption expands further.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 30

    Mobile Value Added Services

    Introduction to
    Mobile Value
    Added Services
    (VAS)
    Introduction to Mobile Value Added
    Services
    Module Description
    Chapter Table of Contents
    Chapter 1.1
    Aim

    Instructional Objectives

    Learning Outcomes

    1
    1.1.1 Introduction

    1.1.2 Value Added Services

    2

    Definition and Characteristics of Mobile Value Added Services

    3

    Examples of Mobile Value Added Services

    4
    Self-assessment Questions

    5
    1.1.3 Mobile VAS

    Did you Know?

    6

    Mobile VAS in India

    7

    8
    Reasons for Growth of Mobile VAS in India

     Stable and growing Indian economy:

     Connectivity on-the-go:

     Personalized services:

    9
    Future of Mobile VAS in India

     Increase in Internet penetration in the urban and the rural market

    10
     Easy availability of affordable and quality handsets

     Requirement for entertainment, information, and mobile commerce

     Better quality of services provided by the service providers

     Requirement for location tracking services

    11
    Self-assessment Questions

    12
    1.1.4 Mobile VAS Technologies

    13
    Short Messaging Service (SMS)

    Multimedia Messaging Service (MMS)

    Mobile TV

    14
    Internet OTT

    Missed Call Alerts

    Voice Mailbox

    Call Waiting

    15
    Self-assessment Questions

    16
    Summary
    o

    17
    Terminal Questions

    18
    Answer Keys

    Self-assessment Questions
    Question No. Answer

    19
    Activity

    20
    Case Study – Managing Change
    Background

    21
    Bibliography
    e-References

    External Resources

    22
    Video Links

    Topic Link

    23
    Notes:

    24

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