Supply Chain Planning - Roland Berger
Supply Chain Planning - Roland Berger
Supply Chain Planning - Roland Berger
Management summary
Today's companies need a lean, re- Next, in a special feature, we examine some of the latest
sponsive, digitized supply chain trends seen in supply chain planning. We identify four
key tendencies: the integration of previously separate
planning setup. Welcome to SCP 4.0. planning horizons, the appointment by companies of a
"collaborative planner" to oversee the interconnected
In a fast-paced and dynamic world, change is the only supply chains of their suppliers and of the company it-
constant. Manufacturing companies that control their self, the application of advanced scenario planning
own production must ensure that their supply chain tools, and the use of data analytics to forecast demand
planning (SCP) systems are flexible enough to navigate better.
the complexities that this changing world presents, par-
ticularly in the age of digitization. Unfortunately, many Based on our experience working with companies, we
firms use outdated supply chain planning practices that then present a practical, three-phase approach for su-
reduce their operational efficiency and damage their fi- percharging your supply chain planning performance.
nancial performance. Manufacturers can prepare for The three phases are: analyze your current position,
these challenges – and even profit from a rapidly chang- shape a vision of the future (including the target pro-
ing business environment – by implementing a contem- cesses, organizational setup and systems), then imple-
porary and future-ready supply chain planning setup. In ment this new vision.
a word, SCP 4.0.
Finally, we look at the investments required to trans-
SCP 4.0 envisions a lean, responsive and digitized setup form supply chain planning systems, and the tangible
that fosters data-driven business decisions. It hinges on and intangible benefits. Generally, we expect to see a
an agile organization backed by an interconnected sys- payback period of two to four years, with an internal rate
tem landscape, providing accurate source-to-shelf visi- of return of 15 to 25 percent. Intangible benefits include
bility in real time. This is assisted by advanced analytics improved employee satisfaction, greater capacity utili-
tools that aid more accurate forecasting and more effec- zation, better process control and adherence, and in-
tive scenario visualization, ensuring rapid, effective and creased supply chain agility. Implementing SCP 4.0 is a
informed decision-making. lengthy process – but ultimately a rewarding one.
Contents
In an earlier Roland Berger publication – The Supply er and do not talk to each
other. That weighs down
Chain Excellence Study 2015 – we identified a number of
factors that are challenging supply cycles in today's busi-
Sales and operations planning (S&OP) represents the ized within their company. But despite this relatively
bridge between demand and supply domains. It acts as high level of satisfaction, S&OP remains a focus area for
the fulcrum of a good supply chain process and is im- the near term.
pacted in large part by the quality of the demand plan-
ning. According to our survey, S&OP is less of a problem Compared to demand planning and S&OP, production
area than demand planning: Two-thirds of the respon- planning is generally more standardized across organi-
dents said that it was performing well, and around the zations and performs relatively well. This is the result of
same number said that the process was highly standard- continuous improvement efforts that have been made
A: Methodology.
More than 200 global supply chain and operations executives surveyed.
Location Industry
58 % Other
16%
Consumer
goods/retail
50 % Healthcare and medical
17%
25 %
Revenues [2016]
17 %
< EUR 1 bn
42 % > EUR 1 bn
58 %
Europe North America MEA
within companies. Nevertheless, with the arrival of In- enterprise resource planning (ERP) some time in the pre-
dustry 4.0, production planning is an area that is also vious decade. By and large, they purchased on-premise
back in focus as a way to boost efficiency. solutions from vendors such as SAP, involving major in-
vestment and a high degree of customization. While this
The survey found that companies need to update their created an IT setup that was robust enough to meet the
current supply chain planning IT systems in line with the needs of the time, it also by design embedded rigidity,
significantly changed business environment of today. which made it difficult to adapt the systems for constant-
Most of the companies surveyed last transformed their ly changing business needs. The result has been that, as
At Roland Berger we have developed a practical three- We can cluster typical pain points according to wheth-
phase approach to achieving SCP 4.0. Phase 1 involves er they relate to processes, organization or systems. In
analyzing a company's current supply chain planning the area of processes, for example, supply chain plan-
and identifying its key pain points. Phase 2 is all about ning processes may not be standardized across the or-
shaping a vision for the company's future supply chain ganization, processes may be manual or repetitive, de-
planning process, organization and systems. Phase 3 cision-making in S&OP may be ineffective, and supply
covers the implementation and related steps. chain planning KPIs may be inappropriate or even
non-existent. In the area of organization, the strategic
Achieving SCP 4.0 is a slow process. In our experience, position of the supply chain may be unclear. Is it, for
companies should reckon on 15 to 30 months or even example, geared toward fulfillment or does it see itself
longer for the entire process, depending on the matu- as a strategic business partner? The supply chain may
rity of their current supply chain planning. D be ineffectively embedded within the organization,
planning may be spread between different functions
PHASE 1 – ANALYZE THE CURRENT SETUP such as finance, sales and operations, and supply chain
In the first phase, the company benchmarks its supply planning staff may lack clearly defined career paths. In
chain planning against its peers. For the peer group we the area of systems, typical problems include obsolete
can use the set of almost 200 companies that partici- systems designed for a pre-Internet age, gaps in func-
pated in our survey. By comparing the company's per- tionalities, dated interfaces, slow processes and com-
formance to others, we can establish the maturity of its peting system environments.
supply chain planning and determine how well pre-
pared it is for digitization. PHASE 2 – SHAPE A VISION FOR THE FUTURE
Having identified their pain points, companies have
We back up the benchmarking exercise with a quantita- two options. They can systematically address the is-
tive analysis of relevant key performance indicators sues, closing gaps where necessary by making incre-
(KPIs) across markets and business units. We can also mental improvements. Or they can define a bold new
carry out qualitative assessments by interviewing inter- vision for their supply chain planning, transforming it
nal experts in different parts of the company, asking in line with SCP 4.0. The latter choice often involves a
them to rate the maturity of the supply chain planning quantum leap in terms of performance.
from one to five across the different planning phases.
This allows us to identify pain points. Our work with companies shows us that this second ap-
proach is the more effective one. Companies need a best-
To understand how the supply chain planning functions in-class, digital, optimized and interconnected supply
in practice and to ascertain the degree of standardiza- chain planning landscape. That means providing plan-
tion, we carry out a comprehensive process mapping ners with an end-to-end view, from suppliers to points-
exercise. In workshops with internal stakeholders, the of-sale. It means building an agile supply chain plan-
supply chain planning processes are charted end-to-end ning organization that can deal with uncertainty and
– from demand to factory – identifying pain points at volatility. And it means enhancing customer focus
the process, organization and system levels. through Big Data and advanced analytics.
12 Roland Berger Focus – Supply Chain Planning 4.0
Digitization is the key enabler. It draws on three levers: nate efficiencies. It now needs to design future supply
integration, automation and analytics. These levers are chain planning processes that are effective and pro-
the source of innovative applications in the supply mote adherence by design.
chain, such as demand sensing, automated capacity
leveling or balancing, real-time tracking and automat- A number of factors are key here. The company must
ed production scheduling. F introduce clear process gates (defining inputs/outputs
and deadlines) and workflow support. It must align
Future processes timeframes and levels of detail between mid-term and
Having defined its vision, the company must now de- short-term planning. It must standardize processes
tail its new processes, organization and systems. The across regions, eliminating any unnecessary planning
initial mapping of the supply chain planning process steps. It must strive to avoid repetitions by consolidat-
in Phase 1 will have revealed a number of areas where ing decision-making events. And in parallel, it must
the company can improve its performance and elimi- maximize automation.
15–30 months
Source: Roland Berger
Supply Chain Planning 4.0 – Roland Berger Focus 13
considered a strategic
empowered monthly S&OP meeting or strengthen the
existing S&OP meeting so that it becomes the single
partner for business
decision-making body, bringing together stakeholders
such as the supply chain planning team, finance, sales
across companies.
and the factories.
planning, and a homogeneous supply chain planning or- ployees' job profiles and increasing their responsibili-
ganization across regions. The company needs to elevate ties, partly by centralizing planning functions. Jobs
its supply chain planning function to the strategic level. should be refocused on validating and confirming in-
Given the current volatility, uncertainty, complexity and put rather than simply entering transactional data and
ambiguity, supply chain planning should be regarded as carrying out computations.
a strategic business partner and not simply as an opera-
tional function. Our survey results bear this out: Finally, companies must fix any master data issues they
Three-quarters of respondents said that the supply chain have at the process level (as described above) and the
function is considered a strategic partner for business organizational level. To ensure process adherence in en-
within their company, and in more than 40 percent of cas- tering master data – from demand planning to factory
es it is represented at the top management level (C or C-1). capacity data – the company should put in place a mas-
ter data governance system and a related RACI matrix.
The degree of centralization or decentralization of sup-
ply chain planning activities is an important factor in Future systems
the standardized execution of the process across the When defining their future system landscape, compa-
company. A highly standardized supply chain planning nies must make sure that they involve all stakeholder
organization across countries and markets significant- groups – markets, manufacturing operations, the sup-
ly improves decision-making. Possible options are a ply chain and IT. This will ensure a holistic view of the
supply chain planning organization that includes the future functionality that needs to be supported by the
demand planning function, or an organization where systems. For instance, demand planners want the de-
demand planning is owned by finance or sales and mand-sensing capability to enhance the forecast accu-
works in close collaboration with the broader supply racy, while factory planners want real-time data on pro-
chain planning organization. The optimal configura- duction line availability and capability. The company
tion for a company will depend on the market require- should draw up a long list of use cases, prioritize them,
ments and the conditions for business: The company and then select those ideas that deliver the greatest fi-
needs to assess these factors for each function and ac- nancial and strategic impact.
tivity. We recommend including local input for de-
mand planning with centralized overall coordination In our experience, the key use cases are demand sens-
at a strategic level to ensure adequate market proximity ing and planning, demand consolidation, scenario
and consistency with the overall strategic direction. management and capacity leveling, constrained capac-
ity visibility and production scheduling. These are the
The job of a planner is often a repetitive one, and staff first modules that the company should implement.
turnover can be high. As a result, knowledge and plan- They need to be integrated into a comprehensive fu-
ning experience is frequently lost. When junior or inex- ture systems landscape, detailing the data and process
perienced planners take over, more planning errors flow and the intended modules. G
occur, weakening the operational performance of the
supply chain planning. Companies should therefore We said above that three levers exist for digitization: in-
develop career paths for planners, enriching junior em- tegration, automation and analytics. End-to-end inte-
Supply Chain Planning 4.0 – Roland Berger Focus 15
demand planning
Yes No Yes No
44% 56% 25% 75%
S&OP
Yes No
42% 58%
production planning
Yes No
56% 44%
gration of the supply chain planning system involves ing or minimizing offline activities and manual inter-
viewing key metrics (inventories, SLOB and so on) in real ventions such as planning by telephone, email and Excel
time, drilling down and rolling up production plans by file exchange, and automating transactional tasks. The
SKU and at market, factory and consolidated level, and third lever – analytics – involves adding non-existent
creating a seamless, error-free master data environment functionalities such as advanced scenario planning ca-
to ensure data integrity. Automation involves eliminat- pabilities and dashboard/control towers across the sup-
I N T E R C O N N E C T E D
Demand sensing
Segmentation and
consumer preferences
Dynamic inventory
and replenishment
Own and
Warehouse
3rd-party POS
Distribution
Online
center
ply chain, and using advanced analytics to optimize pro- execution of the implementation plan. The PMO car-
cess parameters, for example through demand sensing. ries out controlling, coordination, support and report-
ing tasks. For successful change management, strong
PHASE 3 – IMPLEMENTATION leadership is needed to bring together the three im-
The implementation phase begins with the creation of portant pillars for change: an understanding of the rea-
a project management office (PMO), followed by strict sons for the change and its urgency, a willingness to
S Y S T E M N E T W O R K
End-to-end SCP Automatic replenishment
mobile access
Supplier
Supply chain
tiers 2 and 3
change, and the ability to develop the required skills. meeting, and process gates and metrics with aligned
The implementation should start with a number of planning timeframes. It should optimize its organiza-
quick wins. The company should run pilot projects in- tional charts, introduce new KPIs and incentives, and
troducing a new short-term planning calibration pro- redefine career paths and profiles. It should also pilot
cess, a new demand planning setup, process improve- demand sending or scenario planning, ensure the re-
ments, an S&OP and short-term planning calibration liability of master data in systems, and establish bare-
Adjusted
Baseline FC baseline FC Consolidated
demand forecast
(netted)
External insights Demand
– Consumers planners
– Key events
– Weather
– Points of sale
bone systems for process changes. This "quick win" meeting as the central decision-making body. It can
phase will typically last around nine to ten months. now roll out the organizational blueprint in all coun-
To achieve its future vision for the supply chain pro- tries and fully interconnect all systems. Companies
cess, the company must disseminate the demand plan- typically achieve this between 15 and 30 months after
ning philosophy globally, ensure fully operational inte- project kickoff, depending on their starting point and
gration production planning, and establish the S&OP the size and complexity of their organization.
FACTORIES
Production scheduling
Demand/
supply Consolidated STP plan
capacity data
Optimal – Factories
production plan
scenario
Leveled
MTP plan
20 Roland Berger Focus – Supply Chain Planning 4.0
The benefits of implementing SCP 4.0 are both tangi- in end-to-end planning effort thanks to automation. In
ble and intangible, having both a direct and indirect operations, companies can expect to see a reduction of
effect on the company's profit and loss statement. But 15 to 25 percent in SLOB and 3 to 10 percent in inven-
implementing SCP 4.0 also involves considerable costs. tory days, and an improvement of 15 to 20 percent in
The question is whether these investments are worth- forecasting accuracy and one to three percent in facto-
while and how soon a company that embarks upon the ry uptime. H
road to transformation can expect to achieve payback.
Overall, our experience supporting companies engaged
We divide costs into one-time costs (such as for the in transformation leads us to expect a payback period
implementation of supply chain planning system of two to four years, with an internal rate of return of
suites), internal costs (relating to the transformation), 15 to 25 percent. SCP 4.0 also brings intangible bene-
external costs (for software vendor support) and re fits such as greater employee satisfaction, higher ca-
curring costs (such as annual license fees for supply pacity utilization and uptime, better process control
chain planning system suites). The benefits of imple and adherence, a shorter time-to-market and increased
menting SCP 4.0 are recurring, and include better use supply chain agility and responsiveness. On balance,
of personnel and operational improvements. In the the answer is clear: Implementing SCP 4.0 is a lengthy
area of personnel, experience shows that companies process but ultimately a rewarding one. Supercharging
can achieve a 20 to 30 percent reduction in short-term your supply chain process performance is the only op-
planning changes and a five to seven percent reduction tion for forward-looking companies.
This publication has been prepared for general guidance only. The reader should not act according to any
information provided in this publication without receiving specific professional advice. Roland Berger GmbH
shall not be liable for any damages resulting from any use of the information contained in the publication.
About us
Roland Berger, founded in 1967, is the only leading global consultancy of German
heritage and European origin. With 2,400 employees working from 35 countries,
we have successful operations in all major international markets. Our 52 offices
are located in the key global business hubs. The consultancy is an independent
partnership owned exclusively by 230 Partners.
Publisher
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80538 Munich
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