MARKETING IMPORTANCE DIGITAL IMPORTANCE DIGITAL MARKETING IN REAL ESTATE

DIGITAL MARKETING Exploring, Creating MARKETING

& Delivering value GETTING WORD OUT Umbrella term for WEBSITE TRAFFIC
Impact on Real Estate Sales to satisfy the all online marketing Home buyers are
customer at profit activities 80% searching on online media
AIM : HIGHER SALES 5 C's CONTENT PEFORMANCE
To find the impact of digital marketing on 7 P's
residential real estate 1 CUSTOMER Home buyers see pictures
1 PRODUCT COMPANY REPUTATION LEAD GENERATION
83% of properties online
OBJECTIVE :
Study types of conventional 2 PRICE HEALTHY COMPETITION 2 CONCENTRATION MODEL ATTRIBUTION
marketing & digital marketing Prospects used a phone in
practices with their sales cycles & 3 PROMOTION TYPES 3 CONTENT TYPES 52% their home search
comparing between the two
OFFLINE SOCIAL MEDIA
HYPOTHESIS : 4 PLACE MARKETING 4 CONTACT MARKETING Marketing leads for sales
Digital marketing improves in real estate sales
ONLINE SEO 49% come via referrals
5 PEOPLE 5 CONNECTIVITY
SCOPE : MARKETING MARKETING
Only residential real estate projects in DIGITAL MARKETING Social media channels are
Mumbai. Digital marketing : Company 6 PRODUCT MOBILE PPC/EMAIL 91% used by realtors
BENEFITS THE CUSTOMER
Website, Online Portals & SMM MARKETING AS WELL AS THE MARKETING
METHODOLOGY : 7 PHYSICAL MARKETERS AND HAS A
OTHER POSITIVE IMPACT ON THE OTHER
Detailed literature review on Internet EVIDENCE MARKETING MARKETING
Buyers buying for the first
Revolution, the current marketing practices & SALES JOURNEY 33% time search online
the digital marketing strategies with their TIMELINE TIMELINE
sales cycle adopted by the in real estate. Customer stays Updated
Personal Interviews with 30 real estate Ease of Comparison & Contact
Newspaper Television SEO Banner Ads ROI PPC
intermediaries will be conducted. The Clear Details/Information
1830 1950 2000 1994 1996 2000
categorization will be as follows:
10 real developers Simple for Refining Strategy
10 brokers 1920 1990 NOW 1995 1997 2006
Radio Internet MOBILE Dispaly Ads Pop Ups Digital/Native Real Time Results Measure
10 real estate buyers Measure Return on Invest
Based on the data collected, various digital
marketing methods & conventional marketing
methods will be studied & a comparative MARKETING SALES CYCLE : TRADITIONAL AND DIGITAL THE NEW MARKETING & SALES FUNNEL LEANINGS FROM LITERATURE REVIEW
analysis between both sales cycle will be
done. The analysis would result in finding the AWARENESS TRADITIONAL MARKETING DIFFERENCES DIGITAL MARKETING

MARKETING
impact of e marketing on the different
stages of the sales Uniform,Structure,Unclear Type of Marketing Dissected,Spread,Clear
INTEREST

MARKETING
OUTPUT : Unidirectional Communication Directn Multidirectional
Only the impact of digital marketing on CONSIDERATION
the sales cycle of residential projects Long Ranging Scheduling Spontaneous
INTENT
Considered & Reviewed Comm with Customer Fast & Public
Most of the home searches begin online. Digital Marketing is
SALES

gaining importance in the real estate sector, as the audience is EVALUATION Working Hours Availability Omnipresent
always present on the virtual platform. It is easier to target the
prospective customers, which helps in speeding up the process PURCHASE SALES Specific Scope General