1

INTRODUCTION
Cement is the basic material for all construction works. The per
capita consumption of cement in India is 60kgs against the world’s
average of 220kgs. The ancient Romans developed cement from lime
and vocalic ash. The ash produced hydraulic cement.

Type Public sector

Industry Construction

Headquarters Chennai, Tamil

Nadu, India

Revenue ₹35.5
billion(US$540 million)

Net income ₹7.45

billion(US$110 million)
(2011)

Total assets ₹9.91

billion(US$150 million)
(2011)

Number of 7500
employees
 2

DATE OF INCORPORATION
The company was incorporated on 21st February, 1946 at Chennai.
The India Cements Ltd is the largest cement producer in South India.
Along with its acquired units, it operates 3 cement plants in Tamil Nadu
and 4 plants in Andhra Pradesh.
1. Sankar Nagar (Tirunelveli), Tamil Nadu
2. Sankaridrug (Salem), Tamil Nadu
3. Dalavoy (Perambur), Tamil Nadu

FORMATION OF THE COMPANY

India Cements Ltd is a cement manufacturing company in India. It
was formed in 1946 by S.N.N Sankaralinga Iyer and the first plant was
set up at Thalaiyuthu in Tamil Nadu in 1946.
The headquarters of India Cements Ltd is Chennai. The net income
is 7.45 billion in 2017. It has a turnover of 1500 crores per annum.

OBJECTIVES
 To know the factors influencing to prefer a particular brand
of cement
 To study the mindset of the customers after using a particular
brand.
 To give suggestions based on the study.

SCOPE
This study was done for the India Cements Ltd. It was undertaken
in Tirunelveli district and the project duration was 5 weeks from 26 May
 3

2003 to 30 June 2003. The nature of respondents are heterogeneous. 80

customers were selected on random sampling basis in Tirunelveli.

LIMITATIONS
 This project work is confined to Tirunelveli district alone.
Hence, it may not be applicable elsewhere.
 The sample may not represent the view of the entire
population.
 Due to the short span, the research had to be restricted to a
sample size of 80 alone.

ABOUT THE CEMENT INDUSTRY

The Cement Industry contributes a lot to Indian industrial and
economic development. India stands second in world cement production.
Cement production of India by Indian large plants has recorded 6.4
percent growth in the previous year at 81.67 million ton, according to
Cement Manufacturers Association (CMA) of Indian data.
 4

PRODUCT PROFILE
PRODUCT RANGE
The company offers a wide range of products line ordinary
Portland cement (OPC) and Portland Pozania cement (PPC) are
manufactured regularly but other verities like Portland blast furnace
cement (PBFC) and white cement

SOURCE OF RAW MATERIALS

The important raw materials for manufacturing cement are
limestone. It is obtained from Thalaiyuthu, Nagankulam, Sellianallur,
Sethurayanpudur, Vijayapathy, vallioor, Kundankulam and they
purchase a sizable quantity for private parties. For a smooth functioning,
it needs 4500 tones of limestone per day and other raw materials like
lime tones and coal and lignite
LIMESTONE+LIGNITE+GYPSUM=CEMENT

BRAND NAME
There are three brand name of India Cements Ltd.
1. Sankar super power
2. Coromandel king
3. Raasi gold

1.SANKAR SUPER POWER

Sankar super power is a six decade brand with emotional values

providing trust and confidence for its customers over generations. It is
the most popular brand across Tirunelveli.

2.COROMANDEL KING
 5

Coromandel is a brand with rationale value offering reassurance

for the strength and durability of cement and provides value for money.
A brand is mostly popular in metros.

3.RAASI GOLD

Raasi gold is a brand with sentimental value foreseeing golden

times for those living in their stronger homes. A household name in
Andhra Pradesh and Orissa, it has stood the test of time over three
decades.
 6

PROCESS OF MANUFACTURING CEMENT

INPUT PROCESS OUTPUT
High explosives Mines Lime stone
Lime stone Crusher Crushed lime
Crushed lime Stacker and Blended lime
stone Reclaimer stone
Blended lime
stone Raw mill Raw meal
+Red mud
+blue dust
Raw meal+ Kiln Clinker
ground coal

Clinker +gypsum Cement mill Cement

+fly ash (for (OPC+PPC)
Portland Pozzalana
Cement)
Cement Packer packed
cement
 7

FOUNDERS AND PROMOTORS

S.N.N.SANKARALINGA IYER

T.S.NARAYANASWAMI
 8

Sankaralinga Iyer and Sri T S Narayanaswami. They had the

vision to inspire dreams for an industrial India, the ability to translate
those dreams into reality and the ability to build enduring relationships
and the future.

Sri T S Narayanaswami, the banker turned industrialist, was the

catalyst who saw the project cross through numerous hurdles and
emerge as a viable and marketable proposition. He looked beyond
cement and ventured into aluminium, chemicals, plastics and shipping.
A pioneer industrialist and visionary, Sri T S Narayanaswami played a
dynamic role in the resurgence of industrialisation in free India.

India Cements celebrated the Birth Centenary of Sri T S

Narayanaswami on November 11, 2011. The Indian Postal Department
released a Commemorative Postage Stamp in Honour of Sri T S
Narayanaswami on November 11, 2012

WHOLE TIME DIRECTOR

Ms. Rupa Gurunath being part of the third generation of the

promoter group is the Grand Daughter of the company’s Founder, late
Sri T.S. Narayanswami. She is the daughter of Vice-Chairman and
Managing Director, Sri N. Srinivasan. She is a Science graduate and
acquired PG diploma in Computer Science. She was inducted into the
 9

company's board in September 2007 and has become a Whole Time

Director in March 2010.

MANAGING DIRECTOR

“India Cements is one of the leading cement manufacturing

companies in India and also a market leader in South India. The
Company’s vision is to create value on a sustained basis for all
stakeholders through lofty standards of transparency, accountability and
leadership in cement manufacture. The Company has stood the test of
time and has rapidly grown from two plants and 1.3 million tonnes
capacity in 1989 to eight integrated plants and two grinding units with a
total capacity of 15.5 million tones

CORE TEAM MEMBERS OF INDIA CEMENTS

LTD
Sl.no Name Designation
1. S.Shanmugam Joint President (Mfg)
2. K.Rajendran Sr VP (Mrtls)
3. K.R.Gopalakrishnan VP (Marketing)
4. S.Dakshinamoorthy GM (Prodn&QA)
 10

5. G.Subramanian Ch.Manager (Pro)

6. K.Loganathan Chief Manager (Mech)
7. T.Kasi Manager (Mech)
8. R.Murali Dy GM (E&I)
9. S.Ramkumar Ch M (elect)
10. A.Nagarajan DGM (Inst)
11. K.Thirugnanasundaram Dy.M (Instr.)
12. R.Eagambaram AGM (HR)
13. R.Narayanswamy Manager (HR)
14. N.Sekar Chief Medical Officer
15. Gopalakrishnan Sr Manager (Security)
16. V.Muthusamy Sr.Manager (Q&A)
17. K.V.Sokkalingam Sr.Manager (Civil)
18. S.Venkateshwaran Dy M (Environ)
19. S.Sivasubramanian Sr.Asst Manager (Distr)
20. P.Pandian Dy GM (Mtrls)
21. J.Sathyamoorthy Dy.M (Safety)
22. P.Ramasamy AVP (Mines)
23. E.Krishnan AGM (Mines)
24. R.Chandrasekar AGM (Geo)
25. T.S.padmanabhan AGM (Accts)
 11

26. A.Manikandan DGM(CPP)

27. N.Senthil Muthu Kumar Sr.Exe (System Support)

ORGANISATIONAL STRUCTURE
MANAGING DIRECTOR

JOINT PRESIDENT

GENERAL MANAGER

ASSISTANT GENERAL MANAGER

CHIEF MANAGER

SENIOR MANAGER

DEPUTY MANAGER

SENIOR ASSISTANT MANAGER

GENERAL OFFICERS

SENIOR OFFICER
 12

ASSISTANT SENIOR OFFICER

SUPERDENT

SKILLED WORKERS

MASDOOR

INDIA CEMENTS PLANT LOCATION

Plant Locations States Capacity

Sankarnagar Tamil Nadu 2.05 Million Tonnes (P/A)
Sankari West Tamil Nadu 0.86 Million Tonnes (P/A)
Dalavoi Tamil Nadu 1.85 Million Tonnes (P/A)
Chilamkur Andhra Pradesh 1.46 Million Tonnes (P/A)
Yerraguntla Andhra Pradesh 0.73 Million Tonnes (P/A)
Malkapur Village Andhra Pradesh 2.4 Million Tonnes (P/A)
Vishnupuram Andhra Pradesh 2.5 Million Tonnes (P/A)
Parli Vaijnath (Maharashtra) 1.1 Million Tonnes (P/A)
Vallur Village Tamil Nadu 1.1 Million Tonnes (P/A)
 13

5 YEARS PROFIT AND LOSS STATEMENT

Parameters MAR'17 MAR'16 MAR'15 MAR'14 MAR'13

(₹ Cr.) (₹ Cr.) (₹ Cr.) (₹ Cr.) (₹ Cr.)

Gross Sales 5,777.53 4,811.43 4,997.78 5,034.28 5,212.92

Less :Inter divisional

0.00 0.00 0.00 0.00 0.00
transfers

Less: Sales Returns 0.00 0.00 0.00 0.00 0.00

Less: Excise 0.00 0.00 574.18 593.40 615.88

Net Sales 5,777.53 4,811.43 4,423.60 4,440.88 4,597.04

EXPENDITURE:

Increase/Decrease in
680.11 572.47 35.22 -29.27 -16.81
Stock

Raw Materials
904.13 692.20 631.69 615.56 582.98
Consumed

Power & Fuel Cost 1,059.74 944.57 1,136.35 1,276.24 1,255.09

Employee Cost 360.28 330.57 310.35 343.51 317.14

Other Manufacturing 175.78 137.34 128.76 149.18 126.25

 14

Expenses

General and
Administration 364.08 297.04 422.40 410.12 443.75
Expenses

Selling and Distribution

1,354.39 1,048.01 1,059.50 1,129.53 1,047.22
Expenses

Miscellaneous Expenses 17.98 13.79 16.76 45.25 18.09

Expenses Capitalised 0.00 0.00 0.00 0.00 0.00

Total Expenditure 4,916.49 4,036.00 3,741.05 3,940.13 3,773.72

PBIDT (Excl OI) 861.03 775.43 682.55 500.75 823.32

Other Income 16.51 22.16 30.79 93.44 18.63

Operating Profit 877.55 797.60 713.35 594.19 841.95

Interest 360.46 382.50 425.99 353.65 307.75

PBDT 517.09 415.09 287.36 240.54 534.20

Depreciation 257.06 219.46 257.91 276.39 281.84

Profit Before Taxation

260.02 195.64 29.45 -35.85 252.36
& Exceptional Items
 15

Exceptional Income /
0.00 -3.20 0.00 -126.56 0.00
Expenses

Profit Before Tax 260.02 192.44 29.45 -162.40 252.36

Provision for Tax 86.67 62.49 0.00 0.00 88.82

PAT 173.35 129.95 29.45 -162.40 163.55

Extraordinary Items 0.00 0.00 0.00 0.00 0.00

Adj to Profit After Tax 0.00 0.00 0.00 0.00 0.00

Profit Balance B/F 868.56 780.08 1,030.16 1,192.57 1,088.47

Appropriations 1,041.91 910.03 1,059.61 1,030.16 1,252.02

Equity Dividend (%) 10.00 10.00 0.00 0.00 20.00

Earnings Per Share (in

5.64 4.23 0.96 -5.29 5.32
₹)

Book Value (in ₹) 166.32 162.12 107.09 113.72 119.10

 16

BALANCE SHEET FOR THE LAST FIVE YEARS

Parameters MAR'17 MAR'16 MAR'15 MAR'14 MAR'13

(₹ Cr.) (₹ Cr.) (₹ Cr.) (₹ Cr.) (₹ Cr.)

EQUITY AND
LIABILITIES

Share Capital 307.18 307.18 307.18 307.18 307.18

Share Warrants &

Outstandings

Shareholder's Funds 5,109.90 4,980.93 3,593.09 3,851.26 4,089.64

Long-Term
0.00 0.00 2,196.79 2,057.83 1,937.73
Borrowings

Secured Loans 2,034.57 1,662.70 1,743.43 1,550.13 1,284.68

Unsecured Loans 345.08 397.54 453.37 507.70 653.05

Deferred Tax Assets /

655.64 571.87 329.69 329.69 329.69
Liabilities

Other Long Term

28.06 24.29 13.17 113.06 123.57
Liabilities
 17

Long Term Trade

0.00 0.00 0.00 0.00 0.00
Payables

Long Term
160.66 160.70 58.64 59.25 64.23
Provisions

Total Non-Current
3,224.02 2,817.09 2,598.29 2,559.83 2,455.22
Liabilities

Trade Payables 1,318.02 1,036.70 825.27 864.29 775.63

Current Liabilities

Other Current
669.20 974.71 813.00 852.47 590.74
Liabilities

Short Term
301.77 530.40 481.55 608.81 816.27
Borrowings

Short Term
22.36 22.35 0.17 0.17 75.37
Provisions

Total Current
2,311.35 2,564.16 2,119.98 2,325.74 2,258.02
Liabilities

Total Liabilities 10,645.28 10,362.18 8,311.37 8,736.84 8,802.88

Non-Current Assets 0.00 0.00 0.00 0.00 0.00

ASSETS
 18

Gross Block 7,501.49 7,453.61 6,792.22 7,077.61 6,842.01

Less: Accumulated
528.61 271.21 3,206.40 2,916.41 2,699.96
Depreciation

Less: Impairment of
0.00 0.00 0.00 0.00 0.00
Assets

Net Block 6,972.88 7,182.41 3,585.82 4,161.20 4,142.05

Lease Adjustment A/c 0.00 0.00 0.00 0.00 0.00

Capital Work in
127.81 92.63 89.03 101.30 339.24
Progress

Intangible assets
0.00 0.00 0.00 0.00 0.00
under development

Pre-operative
0.00 0.00 0.00 0.00 0.00
Expenses pending

Assets in transit 0.00 0.00 0.00 0.00 0.00

Non Current
616.46 547.60 1,585.22 943.49 948.08
Investments

Long Term Loans &

1,229.53 1,181.51 1,531.12 2,085.18 1,899.69
Advances
 19

Other Non Current

0.00 0.00 0.00 0.00 0.00
Assets

Total Non-Current
8,946.68 9,004.16 6,791.19 7,291.17 7,329.05
Assets

Total Reserves 4,801.75 4,672.77 3,285.92 3,544.09 3,782.46

Current Assets
Loans & Advances

Currents Investments 2.55 3.10 0.00 2.05 9.75

Inventories 745.00 599.42 606.88 550.93 496.06

Cash and Bank 6.78 6.67 3.93 3.06 4.74

Other Current Assets 30.50 13.28 24.17 21.31 7.41

Short Term Loans

404.90 199.68 419.11 445.81 490.28
and Advances

Total Current Assets 1,698.59 1,358.02 1,520.18 1,445.67 1,473.83

Net Current Assets

(Including Current -612.76 -1,206.14 -599.80 -880.07 -784.19
Investments)
 20

Total Current Assets

Excluding Current 1,696.05 1,354.92 1,520.18 1,443.61 1,464.08
Investments

Miscellaneous
Expenses not written 0.00 0.00 0.00 0.00 0.00
off

Total Assets 10,645.28 10,362.18 8,311.37 8,736.84 8,802.88

Contingent Liabilities 1,515.15 1,453.99 1,555.81 1,492.49 1,441.94

Total Debt 2,921.29 3,154.94 3,200.72 3,202.44 3,022.92

Book Value (in ₹) 166.32 0.00 107.09 113.72 119.10

Adjusted Book Value

166.32 0.00 107.09 113.72 119.10
(in ₹)

ACTIVITIES DONE BY ME
WEEK 1:
On May 2nd, I started my internship at India cements ltd. First, I
was introduced to Mr.Eagambaram, the assistant general manger of HR
Department. He is a very supportive person. The working hours are from
8am to 4.30pm with hour-an-hour lunch break. Mr.Narayanswamy, the
manager introduced me to other interns.
 21

On May 3, I received a sample report to revise and review. I

analyzed it properly. The employees here are very punctual. I and my
manager discussed about the purpose and aim in my life. Mrs. Grace and
Mrs. Vijaylakshmi, my guide helped me with my work initially. They
explained the work with their experience. They also told me about the
flexible timings where employees can work in shifts according to their
convenience.
On May 4, I visited the time office to know more about the history
of India Cements ltd. I was given the responsibility to arrange the
labour’s compensatory documents. I got important information from
those documents. The head of the time office told me about the structure
of the company, the main members involved in the functioning of the
work. They showed me the labours attendance sheet of the company.
They told me about the punching system, a system by which the labour’s
fingerprint is updated automatically in the computer to know his entry
and exit time.
On May 5, I was given a list of first aiders in each department. I
was told to check the name list of each intern who were appointed as the
first aiders. The missing names were noted and sent to the manager.

WEEK 2:
Second week was a good start. On the first day of this week, I
worked in the accounts department. I learned to scan the papers. I was
given work to arrange the papers according to the sequence. I arranged
the papers containing goods imported to the industry like raw materials,
fuel, coal etc in a month wise manner to know the imported goods in
each month.
On May 8&9, I checked the tax invoice papers. These papers
include the payment paid by the India Cements ltd to Salem industry. I
 22

learned how to check the gross weight and net weight of the products.
Then they asked me to separate the products of GST from the non GST
products. I scanned it in computer and gave the copy of GST products to
the higher officials.
On May 11, I was given the balance sheet of the company. I also
got to know about the founders and promoters of the company, its
objectives, its vision and mission which was very exciting for me. From
the time office, I got to know about the timings and shifts of the
company.
GENERAL SHIFT-8 AM TO 4.30 PM
MORNING SHIFT-6.30 AM TO 2.30 PM
EVENING SHIFT-2.30 PM TO 10.30 PM
NIGHT SHIFT-10.30 PM TO 6.30 AM

WEEK 3:
On the first day of the 3rd week, I saw how the packing of the
cement was done. The place was dusty due to the production of cement.
I went upstairs where I noticed how labourers, with the help of machines
were filling 50kgs of cement in each bag. Later, the packed cement bags
would be transferred to the lorry. Approx:3500 to 4000 tonnes of cement
is produced in the factory in a single day, which is quite mind-boggling.

INDUSTRIAL VISIT

On May 15, I was taken to an industrial visit inside the factory. My

guide was Mr.Kannan, who introduced me to the raw materials like
limestone, gypsum, slag, flyers, coal, redmud, petcoke etc. I learned how
the limestone was crushed in the crusher. Later, the guide showed me
the vertical roller mill where the lime stone is heated under 650 degree
 23

Celsius. Then, the limestone is heated and cooled to make clinker

transferring it to the cement mill. Clinker, gypsum & flyers mix and at
last, we get cement as output. That cement would be stored in the silo.
There are 6 silo in factory. Each silo has the capacity of 2800 tonnes. In
silo 1m=150 tonnes &1 ton=20 bags of cement. At last the cement in
silo is transferred to the distributive tank where the packing of cement is
done.
I thank Mr. Eagambaram and Mr. Narayanswamy for giving me
this golden opportunity. I also thank my faculty guide Mrs. Grace and
Mrs. Vijaylakshmi for supporting and encouraging me.

VISION.
India Cements will strive to remain a leader in the manufacture of
cement and establish itself as a preferred supplier of products and
services to its clients and enhance the brand value for all stakeholders.
MISSION
As the organisation grows, as a responsible corporate citizen, India
Cements shall be sensitive to the welfare and development needs of the
society around it.

CONCLUSION
The India Cements ltd, Sankarnagar is a leading cement company
in Tirunelveli district. It is able to retain its position inspite of tough
competition it faces from the companies like Ramco, Dalmia, L&T. The
brand name, quality and availability have proved to be outstanding. The
brand name of the India Cements Ltd., is significant than its competitors
in Tirunelveli district due to the nativity factor.
24