Scribd Logo
Upload

Welcome to Scribd!

  • 24 views

    MRKTNG

    Uploaded by

    Zillah Mae Jardin Javellana
    The document outlines marketing goals, objectives, strategies, and tactics for an organization. The goals are to build brand awareness, grow market share, launch new products/services, target new customers, enter new markets, improve stakeholder relations, enhance customer relationships, improve communications, and increase profits by 50% in 12 months. Objectives include increasing enquiries by 15% and decreasing expenses by 10%. The marketing strategy focuses on sales promotion, positioning, and customer loyalty/retention. Tactics establish an informative website and useful email newsletter.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    MRKTNG

    Uploaded by

    Zillah Mae Jardin Javellana
    24 views2 pages
    The document outlines marketing goals, objectives, strategies, and tactics for an organization. The goals are to build brand awareness, grow market share, launch new products/services, target new customers, enter new markets, improve stakeholder relations, enhance customer relationships, improve communications, and increase profits by 50% in 12 months. Objectives include increasing enquiries by 15% and decreasing expenses by 10%. The marketing strategy focuses on sales promotion, positioning, and customer loyalty/retention. Tactics establish an informative website and useful email newsletter.

    Original Title

    MRKTNG.docx

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document outlines marketing goals, objectives, strategies, and tactics for an organization. The goals are to build brand awareness, grow market share, launch new products/services, target new customers, enter new markets, improve stakeholder relations, enhance customer relationships, improve communications, and increase profits by 50% in 12 months. Objectives include increasing enquiries by 15% and decreasing expenses by 10%. The marketing strategy focuses on sales promotion, positioning, and customer loyalty/retention. Tactics establish an informative website and useful email newsletter.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    24 views2 pages

    MRKTNG

    Uploaded by

    Zillah Mae Jardin Javellana
    The document outlines marketing goals, objectives, strategies, and tactics for an organization. The goals are to build brand awareness, grow market share, launch new products/services, target new customers, enter new markets, improve stakeholder relations, enhance customer relationships, improve communications, and increase profits by 50% in 12 months. Objectives include increasing enquiries by 15% and decreasing expenses by 10%. The marketing strategy focuses on sales promotion, positioning, and customer loyalty/retention. Tactics establish an informative website and useful email newsletter.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Marketing Goals

    Build brand awareness


     Grow market share
     Launch new products or services
     Target new customers
     Enter new markets internationally or locally
     Improve stakeholder relations
     Enhance customer relationships
     Improve internal communications
     Increase profit by 50% within the first 12 months
    Marketing Objectives
     To increase the number of enquiries from our marketing communications
    activities by 15% by the end of the year
     Decrease expenses by 10%
     Build brand awareness
     Grow market share
     Launch new products or services
     Target new customers
     Enter new markets internationally or locally
     Improve stakeholder relations
     Enhance customer relationships
     Improve internal communications
     Increase profit

    Marketing Strategy
    Our marketing strategy will focus heavily on sales promotion, Per-Loved
    Apparel positioning in the market and customer service with loyalty and
    retention in sales.

     The marketing budget will not exceed 5% of our gross annual sales.
     Our promotions will always stay in tune with our company objectives and
    mission statement.
     Obtaining increased customer satisfaction, as shown by the growth of
    customer testimonials
     Obtaining increased customer input into sourcing, as shown by the
    growth of member participation in advisory groups.

    Marketing Tactic
     Establishing a thorough Web resource, as shown by the number of links to
    other sites
     Establishing a useful email newsletter, as shown by the number of subscribers
    mplementation Summary
    Based on extensive research conducted on women's shopping behaviors as well
    as De Kliek's own research among Los Angeles women, the following marketing
    strategies will be employed:

    Develop strong relationships with customers by utilizing Style Assessment and


    offering services to help each woman determine the right clothes for her.

    Provide educational materials and programs that enable customers greater


    decision-making confidence.

    Build awareness of brand and services to exemplify strong store reputation.

    Provide customers with a sense of access to "inside information" and harness


    the power of a woman's personal network by leveraging marketing collateral
    designed for sharing and encouraging referrals.

    Utilize personal referrals and stylists to build traffic

    You might also like