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    Semiotics: Lesson 6 - Part 3

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    Angeline Layco Nebres
    Semiotics is the study of signs and symbols and how they are used to communicate and develop interpretations. It allows us to break down messages into their components and examine patterns across different forms of communication. Famous theorists who contributed to semiotics include Ferdinand de Saussure, who distinguished between the signifier and signified, and Charles Pierce, who argued that every thought is a sign and that signs function to mediate our understanding of the external world. There are three main forms of signs: icons resemble what they signify, indexes indicate their referents without directly representing them, and symbols have arbitrary relationships to their meanings established by social convention.

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    Semiotics: Lesson 6 - Part 3

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    Angeline Layco Nebres
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    Semiotics is the study of signs and symbols and how they are used to communicate and develop interpretations. It allows us to break down messages into their components and examine patterns across different forms of communication. Famous theorists who contributed to semiotics include Ferdinand de Saussure, who distinguished between the signifier and signified, and Charles Pierce, who argued that every thought is a sign and that signs function to mediate our understanding of the external world. There are three main forms of signs: icons resemble what they signify, indexes indicate their referents without directly representing them, and symbols have arbitrary relationships to their meanings established by social convention.

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    SEMIOTICS GRADE 12

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    Semiotics

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    Semiotics is the study of signs and symbols and how they are used to communicate and develop interpretations. It allows us to break down messages into their components and examine patterns across different forms of communication. Famous theorists who contributed to semiotics include Ferdinand de Saussure, who distinguished between the signifier and signified, and Charles Pierce, who argued that every thought is a sign and that signs function to mediate our understanding of the external world. There are three main forms of signs: icons resemble what they signify, indexes indicate their referents without directly representing them, and symbols have arbitrary relationships to their meanings established by social convention.

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    85 views17 pages

    Semiotics: Lesson 6 - Part 3

    Uploaded by

    Angeline Layco Nebres
    Semiotics is the study of signs and symbols and how they are used to communicate and develop interpretations. It allows us to break down messages into their components and examine patterns across different forms of communication. Famous theorists who contributed to semiotics include Ferdinand de Saussure, who distinguished between the signifier and signified, and Charles Pierce, who argued that every thought is a sign and that signs function to mediate our understanding of the external world. There are three main forms of signs: icons resemble what they signify, indexes indicate their referents without directly representing them, and symbols have arbitrary relationships to their meanings established by social convention.

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    Semiotics

    Lesson 6 – Part 3

    EDEL J. VARGAS, LPT


    Definition of semiotics
    • It is the study of signs and symbols.
    • It looks how signs and symbols are
    used to communicate and develop
    interpretations.
    • Derived from the Greek word
    “semeiotikos” which means an
    observant of signs.
    Advantages of semiotics
    • Allows us to break down a
    message into its component and
    examine them separately and in
    relationship to one another.
    • Allows us to look for patterns
    across different forms of
    communication.
    Advantages of semiotics
    • Helps us to understand how our
    cultural and social conventions
    relate to the communication we
    create and consume.
    • Helps us to get beyond the obvious
    which may not be obvious after all.
    Famous theorists

    • Ferdinand de Saussure
    • Roland Barthes
    • Charles Pierce
    Ferdinand De Saussure
    • He was a Swiss linguist who
    created the term “semiotics”.
    • He distinguished between signifier
    and signified.
    Signifier and Signified
    • Sign is made up of:
    SIGNIFIER
    • The image or sound that gives a meaning
    e.g. blue color
    SIGNIFIED
    • The concept or meaning that the sign
    refers to
    e.g. blue color is often associated with
    sadness or the sea.
    Signifier And Signified In
    Camera Movement
    • These messages are established in
    two ways through:
    Denotation
    • The literal meaning of the sign.
    Connotation
    • The suggested meaning of the sign
    and the cultural conventions
    associated with the sign.
    Charles Pierce

    • He was born on
    September 10, 1839.
    • He followed a career in Math ,
    Philosophy and was a logician.
    Pierce argument
    • Every thought is a sign and every act or
    reasoning of the interpretation of signs
    • Signs function as mediators between
    the external world of objects and the
    internal world or ideas.
    • Semiotics is the process of co-
    operation between signs, their objects
    and their interpretants.
    Forms of Sign
    ICON
    The signifier is perceived as resembling the
    signified. A pictorial representation , a
    photograph, an architect’s model of a
    building are all icons because they imitate
    or copy aspects of their subjects.
    INDEX
    • An index is a sign which is related to the
    object it represents but not directly or in
    a concrete way.
    • For example, a knock on the door – an
    index of arrival. The knock is not
    ARRIVAL, it is not a direct representation
    of arrival, but it indicates arrival and is
    connected to that event.
    INDEX
    • Most facial expressions work in an
    indexical way – because you cannot
    represent an emotion, we look for
    signs which indicate them e.g a smile
    is an index (or sign) of happiness.
    The smile isn’t a direct representation
    of happiness.
    SYMBOL
    • A symbol has an arbitrary relationship
    between the signifier and the signified.
    • The interpreter understands the
    symbol through previous knowledge
    and experience.
    • Spoken or written words are symbols.
    • For example, flags, state emblems,
    company logos.

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