XXX Business Plan

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XXX Business Plan

Executive Summary

 This is a summary of the major points included in the business plan.

1.0 Keys to Success

 What will make your company to succeed especially in the current competitive

market?

1.1 Mission

1.2 Vision

1.3 Objectives

 Business Objectives

 Financial Objectives

 Marketing Objectives

2.0 Company Summary

 Name of company and what it stands for

 Meaning of any colours or logos present

2.1 Company Ownership

3.0 Start-up Summary

 Expenses

 Assets

 Investment

 Loans
 Legal requirements

 Insurance

 Rent

4.0 Products and Services

5.0 Market Analysis

 How does the market of your product/service look like currently?

5.1 Market Segmentation

 Who buys what?

 How do you expect the segments to change over time? Let's say 3-5 years

5.2 Industry Analysis

 Go beyond the market and look into what other players in the industry offer and how

they are performing.

5.3 Competition and Buying Patterns

5.4 Target Market Segment Strategy

 How do you intend to penetrate and serve each of the segments that you are targeting?

5.5 Competitive Edge

 How will the following influence your competitiveness?

 Location

 Customer service

 E-Commerce

 Social Media
5.6 Marketing Strategy

 Short term marketing strategy

 Lon term strategies

6.0 Sales Strategy

 How do you intend to make sales?

6.1 Sales forecast

7.0 Milestones

 What are the steps and timelines for making the business operational?

8.0 Management Summary

 How will the business/company be managed?

9.0 Personnel Plan

 Will you hire anybody?

10.0 Financial Plan

 Source and amount of start-up capital

10.1 Start-up Funding

 Cost of start-up

 Non-cash assets

 Cash requirements

 Liabilities

11.0 Break-Even Analysis


12.0 Projected Profit and Loss

13.0 Projected Cash Flow

14.0 Projected Balance Sheet

15.0 Business Ratios

Appendix

Additional Sections

1. Innovative Aspects of the Business

2. Quality control and improvement

3. Sustainability Plan

4. SWOT Analysis

5. Supporting documents

6.

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