Company Description

Paws&Relax is a typical café house where you can sip a cup of your coffee or eat your
favorite pastry but with a cutest twist. Our café is located in Tabayon, Banga, Aklan
Visayas Philippines. The café will serve gourmet coffees, drip coffee, smoothies, teas,
pastries, and other pang meryenda treats. And of course the highlight in our cafe is we
will give you time to bond and cuddle with the cutest paws of our doggos the following
dogs are: 5 Golden Retriever, 2 Chow – Chows, and 3 Pugs over all you will be
jamming with 10 adorable paws. Dog treats will be provided by our staff as well. This
kind of cafe is the first ever in Visayas.

Owned and operated by Meryll Diane T. Rapio who owns the 10 cute dogs that she
dearly loves. She has been planning to put up this kind of business (Café) and if this will
be already establish, this is going to be the first ever animal Café in her hometown and
especially in the entire Visayas.

Start–Up Summary

Paws&Relax Café will have a seating of 25 patrons. The site consists of 500 square
meters of space which consisting of tables for our customers, counter, kitchen plus a
storage area, two restrooms, parking area and the bonding area for our dogs and
customers.

Product and Services Summary

The Paws&Relax Café’s primary offering is gourmet coffees with varieties such as Black
eye, Americano, Cafe Mocha, Cappuccino, Cafe Latte, macchiato, and brewed coffee,
Complementing the coffee will be a smoothie line including strawberry, apple, pineapple,
mango, carrot, avocado, banana, chocolate, vanilla, and mocha, combos of two flavors
are allowed. There are also teas such as Full-Leaf Tea Latte, Chai Tea, Green Tea
Latte, and Milk Tea(we offer hot & cold on this section). We also offer a simple menu
line which includes pastries such as muffins, breads, and cookies. In our menu there
are also, Filipino style spaghetti, Carbonara, fries, and nachos and of course we
included a package wherein you will give you a time to bond with a pack of our adorable
dogs.
Market Analysis

Banga is a landlocked municipality in the coastal province of Aklan. The municipality

has a land area of 84.53 square kilometers or 32.64 square miles which constitutes
4.64% of Aklan's total area. Its population as determined by the 2015 Census was
39,505. This represented 6.87% of the total population of Aklan province, or 0.52% of
the overall population of the Western Visayas region.

Tabayon is one of the 30 barangays in the municipality of Banga, in the province

of Aklan. Our cafe will be located in this barangay wherein the cafe itself will be just
situated a few minutes away from the Banga town proper which is the busiest area in
Banga because there are schools, Banga public market, Church, Town Hall, and plaza
this only means that there are a lot of people roaming around the area and because of
that opportunities and possible customers for our cafe is within our reach. Our target
markets are families, group of friends, couples, or even if you prefer having an alone-
time, you are very much welcome in our cafe.

 Competitors
Latte Coffee Cafe
Jaime Cardinal Sin Avenue,
Kalibo, 5600 Aklan

Cozy Cafe
Kalibo, Aklan

Cafe Sicilia
Cardinal Sin Avenue,
Andagao, Kalibo, Aklan

Bluestar Bistro
Osmeña Avenue,
Kalibo, Aklan

Cafe Retro
Roxas Avenue,
Kalibo, Aklan

Photo Cafe
Ground Floor, NVC Business Center Capitol Compound,
Kalibo, Aklan
Happy Crib Cafe and Resto
106 Old Buswang Road,
Kalibo, 5600 Aklan

Piel Ice Cream Crepes and Internet Cafe

 C. Quimpo St.
Kalibo, Aklan

Silák Art Space Café & Lounge

371 Quezon Avenue,
Kalibo, 5600 Aklan

Nineteenth Street Cafe

19 Martyrs St.
Kalibo, Aklan

Bluestar Cafe
Pastrana St.
Kalibo, Aklan

DORING’s Cafe-tea-ria
Martelino St.
Kalibo, Aklan

Dolce Baker
Paseo de Aklan, Mabini St.
Kalibo, Aklan

Barrakka Cafe
Roxas Avenue,
Kalibo, Aklan

KKK Coffee
Kalibo, Aklan

Moonleaf Kalibo
Martelino St.
Kalibo, Aklan

Highlands Coffee Kalibo

Kalibo, Aklan

Marketing and Sales Strategy

The Paws&Relax Café will provide a tranquil and relaxing environment in order for you
to enjoy your cup of coffee and or smoothies. This is also a great place to catch up with
your friends, bonding place with you and your family, and or a lovely place for you and
your special someone and of course this will be more fun and exciting experience if you
will jam together with our adorable dogs. The cafe will definitely provide you the best
ever tasting coffee you could ever taste in your life. The café’s baristas will be extremely
knowledgeable and offer assistance in any coffee purchase while simultaneously
providing customers with outstanding service.

 SWOT Analysis

STRENGTHS
a. Based on its smaller size, the fact that it is not a franchise,
Paws&Relax Café has a unique concept in terms of cafes unlike
any other here in Aklan
b. This kind of cafe will be the first ever here in Aklan
c. Handpicked baristas and other employees will bring
professionalism and enthusiasm in the cafe

WEAKNESSES

a. The cafe has minimal budget

b. Paws&Relax Cafe is competing against larger and more
established cafe houses here in our province

OPPORTUNITIES

a. Aklan demographics support the need for a unique cafe house

b. This kind of cafe will suit for a Millennial’s taste
c. Most probably becomes an attraction in the province

THREAT

Possible new cafe houses that may establish in the area or in the
province in the upcoming months or years that will serve as our
competitor

 Strategy
a. In the short-term, a number of promotions and activities are planned
around launch of the business to create awareness. The cafe will have a
contest offering and will publicize this promotion via radio advertising, as
well as countertop displays and posters in the plaza

b. In addition, during its first year of operations the cafewill pass out a limited
number of coupons for a free cup of coffee along our public market to
encourage them to visit and experience our cafe

 Unique Selling Proposition

 Paws&Relax Café truly stands out from a crowded sea of coffee chains, cafes
and franchises. What sets them apart from the competition is primarily its smaller
cozier size combined with premium coffees served by knowledgeable baristas
providing so much energy and enthusiasm for the products they sell

 Competitive Edge

Paws&Relax Café’s competitive edge, its size, is also its greatest attribute.
Because it is small we can easily adjust sort of things in our business. The
Paws&Relax Café will truly cater what its dear customers need.

 Promotion and Advertising Strategy

a. Online Advertising – Paws&Relax Café will advertise regularly on

popular social media sites, such as Facebook, and Instagram. Compared
to traditional print advertising, this is a cost effective tactic that will allow
them to reach prospects in a highly targeted way (e.g., based on criteria
such as age, gender, geography, etc.).

b. Web Site – Paws&Relax Café will develop a simple Web site, which will
provide basic information about the business, the menu, and links to their
presence on the aforementioned social media channels

c. Radio Advertising - During the first six months of operation, and during
the busy holiday shopping season, the business will advertise on local
radio stations.

d. Flyers – We will also consider providing printed materials such as flyers

around Banga area in order for them to become more aware with our
business

Organization and Management

Meryll Rapio
(Owner/General Manager)
Bookkeeper

Kitchen Staff
Barista (1) Cafe staff (2)
(2)
Financial Plan Data

 Paws&Relax Café will have a capital of 12,000,000 pesos, this amount will cover
up costs such as construction of the cafe, furnitures and fixtures, and the
remaining amount will serve as an emergency fund of the cafe
 Seventy percent (70%) of the capital will be coming from personal investment
and the remaining 30% is from a bank loan
 The cafe will meet its ROI in 5 years

Amount
Particulars (Expenses) Amount
Construction
 Materials to be used
 Engineer and Architect
P4,515,329
 Interior designer
 Construction workers
 Land 500 sqm – P200 / sqm
Furniture & Fixtures P1,500,000
Legal Fees
 BIR
 Barangay Clearance
 DTI
 Mayor’s/Business Permit P250,000
 Sanitary Permit
 Water
 Electricity
 Advertisement (1 mth)
Barista
450 / day x 26
11,700 x 12
= P140,400

Kitchen Staff
Salary
350 / day x 26
 Barista (1)
9,100 x 12
 Kitchen staff (2)
= P109,200 x 2 = P218,400
 Café staff (2)
(Sundays –non working days)
Café Staff
350 / day x 26
9,100 x 12
= P109,200 x 2 = P218,400

= P518,200
Particulars (Profit)
Coffees Coffees
 Black eye = P65.00 (52) = P24,960 x 12
 Americano = P95.00 (52) = P299,520
 Cafe Mocha = P60.00 (52)
 Cappuccino = P95.00 (52)
 Cafe Latte = P60.00 (26)
 Macchiato = P90.00 (26)
 brewed coffee = P60.00 (78)
Smoothies
Smoothies
= P52,780 x 12
 Strawberry = P60.00 (52)
= P633,360
 Apple = P60.00 (52)
 Pineapple = P60.00 (52)
 Mango = P60.00 (78)
 Carrot = P60.00 (52)
 Avocado = P60.00 (78)
 Banana = P60.00 (26)
 Chocolate = P60.00 (78)
 Vanilla = P60.00 (78) Tea
 Mocha = P60.00 (52) Hot = P12,480
 Combos of 2 flavors Cold = P15,210
= P65.00 (260) = P27,690 x 12
= P332,280
Tea(hot)
 Full-Leaf Tea Latte = P60.00 (52)
 Chai Tea = P60.00 (52)
 Green Tea Latte = P60.00 (52)
= P1,265,160
 Milk Tea = P60.00 (52)
(Cold)
 Full-Leaf Tea Latte = P65.00 (52)
 Chai Tea = P65.00 (52)
 Green Tea Latte = P65.00 (52)
 Milk Tea = P65.00 (78)
Pastries = P13,890 x 12
 Muffins = P55.00 (78) = P 166,680
 Breads = P50.00 (52)
 Cookies = P35.00 (200)
Other menu = P23,920 x 12
 Filipino style spaghetti = P287,040
= P55.00 (78)
 Carbonara = P60.00 (78)
 Fries = P35.00 (260)
  Nachos = P45.00 (130)
= P1,790 x 26
Fun Combo = P46,540 x 12
1 Drink , 1 Food +1 Hour playtime with our
dogs with dog treats = P179.00 / head (10) = P558,480

Total All-in Expenses (1 Year)

Construction = P4, 515,329

Furniture and Fixture = P1, 500,000
Legal Fees = P250, 000
Salary = P518, 200
=P6, 783,529
Capital = P12,000,000 – P6, 783,529
= P5,216, 471 (this remaining amount will serve as our emergency fund)

For the next year

Only Water, Electricity, and Salary will be included in the expenses
Water = P1,000 x 12 = P12,000
Electricity = P5,500 x 12 = P66,000
Salary = P518,200
= P596,200

Total All-in Profit (1 Year)

Beverages = P1,265,160
Food = P453,720
Fun Combo = P558, 480
= P2,277,360
 In the following year the cafe’s profit will increase by 20%

Year 1 2 3 4 5
Total Profit P2,277,360 P2,732,832 P3,279,398 P3,935, 277 P4,722,332
Total Expenses P6,783,529 P596,200 P596,200 P596,200 P596,200
Revenue (4,506,169) P2,136,632 P2,683,198 P3,339,077 P4,126,132
Layout
Executive Summary

Paws&Relax Café will be a one of a kind coffee house / café plus it will be the first ever
animal cafe in the province if it’s established. This is located in Tabayon Banga, Aklan.
The 500 square metres café will be located along the diversion road wherein this area is
also one of the busiest in the place because there are a lot vehicles passing by the
area. We are also near at the town proper which is just a few minutes away. The town
proper consists of thousands of people every single day because this is where the
major establishments are situated such as the Banga public market, several stores,
schools, plaza, and the church. This is truly a good opportunity of catering a lot possible
customers for our cafe.

Paws&Relax Café got its name from what the cafe offers to its customers, tranquillity,
relaxation while sipping a cup of your coffee, tea, or your favorite smoothie plus you’ll
have a chance to play and bond with our adorable paws, our 10 cute dogs that’s why
we named it Paws(like ‘pause’)&Relax Café. Our cafe stands out from its corporate
peers with their fast food concepts and fast services. We offer a much calmer, civilized
gourmet coffee experience. There are no televisions in the café, the background music
is subtle and work from local artists will hang on the walls. The café is well appointed
with overstuffed leather chairs and sofas with a vibrant color, the entire interior of our
cafe is timely, indeed “instgrammable” as they say. We also have an espresso machine
for our gourmet coffees, and of course how could we forget the Wi-Fi connection, all of
these goodies are in our cafe.

The keys to success will be the ability to offer quality gourmet coffees, tea, smoothies,
pastries, and other food menu, also take advantage of its small size, and reliance on an
outstanding barista, kitchen, and cafe staff. In order to achieve these goals, the café will
offer some the area’s finest gourmet beans from local distributors. Because of its small
size, the café can enjoy larger margins in the form of lower overhead. The cafe will hand
select baristas and offer salaries comparable to the chains. In turn the baristas will be
trained to cross-sell, and sell the higher margin products.
Paws&Rela
x
Cafe
BUSINESS PLAN
\

A
Task Performance
In
Basic Finance and
Entrepreneurship Business
-Finals-
Business Plan

Submitted by:

Meryll Diane T. Rapio

BSTRM – 3

Submitted to:

Ms. Dinah Joy Ballenas

-Professor
April 05, 2019