Taho Blends

Taholiciously healthy!
Table of Contents
 I. Executive Summary or Overview

II. VISION, MISSION & OBJECTIVES

VISION

To be the leading producer of quality and delicious flavored taho in Central Luzon by year 2022.

MISSION

To promote a healthier community by providing quality yet reasonably priced flavored taho in the
snack industry

SPECIFIC OBJECTIVES:

1. To produce quality flavored taho

2. To develop new and unique flavors of taho through continuous research and product
development
3. To continuously generate awareness, interest and desire resulting in frequent purchases

III. Organization and Management

Name of Business

The partners will name the business as Taho Blends. They will use the word “Taho”
in the business name so that the name itself will already speak about its product. And the
word “Blends” was added to indicate that the business will be introducing new flavors of
taho. Every Filipino, whatever class they may belong, can easily remember the business
name for it is simple and easy to read.

Business Logo

Every color and image in Taho Blends logo signifies

something about the business. The image of a smiling soya bean
in thumbs up signifies that Taho Blends products are of good
quality and nutritious. It also implies that customers will be served by friendly staffs that
will welcome and serve them with eagerness. The brown background of the logo signifies
that our product is organic, thus a healthy option for snacks. The yellow flame like circle
represents new delicious flavors of taho and the continuous effort of Taho Blends in
discovering other delicious flavors.

Form of Business

The owners decided to register their business as partnership. The partners are Nikki Dyan
Colorado, JobellCornes, Michael Driz and Edison Mina. Each of the partners will contribute
P100,000.00 to come up with a total of P400,000.00 capital.

Organizational Chart

Supervisor

Store Crew Laborer

(3) (1)

The above chart shows that all the store crews and laborers will be under the
authority of the supervisor. The store crews and laborers then shall report all selling and
production related matters to the supervisor. Because the supervisor is one of the business
owners, he/she will be providing monthly, quarterly and annual reports to the owners.

Recruitment and Hiring

Vacancies as well as the job specifications will be announced through a post in the
Official Facebook Page of Taho Blends in partnership with the PESO office - Cabanatuan
where we can have a pool of skilled and qualified applicants. Aside from this, a poster shall
also be posted on the business premise.
 Supervisor

The supervisory post will not be subject to recruiment and selection since it will be
assumed by Mr. Michael L. Driz, one of the partners of Taho Blends.

 Store Crew

 At least High School Graduate

 Had worked on any food service related organization
 Willing to be trained
 Willing to work overtime
 Knows how to drive

 Laborer

 At least High School Graduate

 Knows how to cook
 Willing to be trained

Application Documents Required

 Resume /Bio-Data
 Diploma and Transcript of Record, SSS Number, TIN (photo copy)
 Barangay Clearance
 Police Clearance
 Driver’s License (for store crew)

Selection Process

1. All the submitted applications will be reviewed and evaluated as to qualifications

2. The top three (3) applicants will undergo an interview
3. The most qualified applicant will be chosen and be directed to submit a health
permit in addition to the requirements already passed during the application
process

Manpower Requirement

Quantity Position Monthly Salary Benefits

1 Supervisor 11,700.00 SSS
PhilHealth
3 Store Crew (2) 9,100.00 SSS

Store Crew (1) 7,700 SSS

1 Laborer 5,200.00 SSS
 Position Duties/Functions
Supervisor 1. Prepare consolidated daily, weekly, monthly and annual
inventory report
2. Prepare consilidated daily, weekly, monthly and annual income
report
3. Supervise the overall daily activities of the store and the
production
4. Custodian of store keys, forms and supplies
5. Coach the crew on proper product preparation and customer
service
6. Attends to marketing activities and business partnership
scouting

Store Crew 1. Open the store together with the supervisor and prepare the
ingredients and utensils in the selling/preparation area
2. Prepare the product cleanly and deliciously in a presentable
manner
3. Accept the customer’s payment using own access in POS
4. Clean the store and other equipment and utensils when
necessary
7. Prepare daily, weekly, monthly and annual inventory report
8. Prepare daily, weekly, monthly and annual income report
9. Make deposits on bank when directed by the supervisor
Laborer
1. Preparation of taho syrup and flavors
2. Ensure cleanliness and tidiness of the production facility and
utensils

Office space requirement

The business is situated in a 46 square meters commercial space which is spacious

enough to put up the store’s production area, office, comfort room, selling area and dining
and waiting area.

As to the physical facility, the store will be decorated with scenic views of the some
local tourist destinations in connection to our flavors; strawberry, mango and chocolate
and original.

Pre-operating activities
 Owners will be hands-on on the pre-operating activities. Each will be assigned on
different areas to maximize time. Ms. Jobell Cornes will be in-charged of the owner’s
written agreement and permits processing while Ms. Nikki Dyan Colorado will be in
charged of rentals and contracts with the East Central School. Office improvements, kiosk
construction and set up in East Central School will be administered by Mr. Michael Driz.
Lastly, Mr. Edison Mina will be the person in-charge for purchasing and promotional items.

Activity Time Frame

Owners’ Written Agreement 1 week
Securing of Permits 3 weeks
Arrangements on Rental 3 weeks
Contract with the Canteen of East Central
School 3 weeks
Construction and set up of Taho Blends
corner at East Central School
3weeks
Store and Office Improvement 3 weeks
Purchasing of Equipment, utensils,
ingredients and other product related goods 2 weeks
Distribution of Promotional Sheets 1 week

Pre-operating expenses

Item Amount
Business related Permits 5,000.00
Store and Office Improvement-
This includes
 Labor 2,000.00
 Improvements
o Wall Tarp 1,200.00
o Counter/fixed table/selling area 5,000.00
o Signage 1,200.00
o Cabinet for stock room 3,000.00
o Glass wall and door with sticker 7,000.00
Kiosks for East Central School 12,000.00
Rental Cost 8,000.00
Store/Office Machines
 Desktop Computer 15,000.00
 Printer (continuous) 7,000.00
 POS 5,280.00
 Refrigerator 12,000.00
 Manual Cup sealer 4,500.00
 Double Burner Gas Stove 1,900.00
2,600.00
  Gas Tank with content (2 tanks,11 kilos) 15,000.00
 10 HP Window Type Air Condition Unit
Business Vehicle
 Motorcycle with side car 60,000.00
Furniture and Fixtures
 Office table 2,500.00
 Office chairs 2,000.00
 Monoblock (2) 400.00
 Printer Table 800.00
 Chairs 19*599 11,381.00
 Table (4 * P 3,000) 12, 000.00
Selling and Office equipment

 Spatulas 89.75
 Storage Jars 300.00
 Non Stick Pans 999.75
 Measuring cups and spoons 89.75
 Knife 279.75
 Chopping board 189.75
 Spoons and forks 50.00
 Squeeze Bottles (4) 160.00
 Canister (4) 80.00
 Service Tray (2)
100.00
 Paper cups
9, 570.00
 Cup Sleeves
10, 040.00
 Straws 1, 430.00
 Plastic cup seal (6 rolls * P1, 500) 9,000.00

Selling and office supplies

 Table napkin 1, 040.00
 Bond Papers 75.00
 Hairnet (4) 40.00
 Apron (4) 200.00
 Mouth shield (4) 100.00
 Ink 120.00
 Calculator 170.00
 Logbook 40.00
140.00
 Dish washing liquid
100.00
 Rags
600.00
 Moppler
70.00
 Brooms with dust pan
50.00
 Pens 70.00
 Fabric conditioner 200.00
  Toilet brush and cleaner 70.00
 Pail and dipper

IV. PRODUCT PLAN

Production Process

Toppings
Strawberry Fruit Bits
Mango Fruit Bits
Marshmallows
Taho Sago
Mixture
Strawberry Syrup
Mango Syrup
Chocolate Syrup
Arnibal/ Caramel
Syrup

Future Research and Development

The owners conceptualized the idea of offering taho in different unique flavors in
Cabanatuan City which are strawberry flavor, mango flavor and chocolate flavor. The
owners, with the help of customers’ suggestions, will work out on developing other flavors
that will compliment the taho.

With the help of food technologists and chemists, the owners will experiment on
how to prolong the life of taho. To this day, taho lasts only from 8 to 10 hours and the
owners would like to discover how to preserve the taho longer for more than a day to allow
tourists or travellers to take it home as pasalubong.

The owners will adopt back ground integration on taho production to minimize cost
and in order for the owners to offer other soya products. In the future, the owners will offer
other soya products such as different tofu menu, soya milk, and flavored soya milk.

Location

Taho Blends main branch will be located at RJM Building Mabini Street Extension,
Cabanatuan City Nueva Ecija. From Mabini Extension Crossing, you will find nearby
establishments such as Mercury Drug Store, Chooks to Go, and Kambal Pandesal.

We will also put up two kiosks in East Central School, Maharlika Hi-way Bantug
Bulalo Cabanatuan City.

Location Map

Building and Facilities

 Taho Blends will be at the first floor of the building to facilitate easy access for
customers. The office space will be divided into four areas and one toilet; office, production,
selling and preparation and dining area. Customers will not be allowed to enter the office
and production area where but are free to stay at dining area and use the toilet.

Dining area will be designed with wall tarpaulins of relaxing photographs of

different scenery that has something to say with our taho flavors.

Production Equipment

Taho blends will only produce the flavorings, thus they will only use one
poroduction equipment, cup sealer, for sealing every cup of taho sold.

Quantity Unit Type Unit Cost Total Cost

3 Cup Sealer Manual 4500 13500

Production Capacity and Schedule (description as to capacity- per year or cropping

season, etc; Time of Operation (eg daily, weekly, semestral, etc) wait po natin un
financial statement kay manilyn. Dun po tayop mag base

Labor Requirement

Taho blends will only need one laborer for processing the four syrups. He will be
required to make syrups daily and must follow the inventory and instructions from the
supervisor with regards to the volume of syrup he should make.

Quantity Position Monthly Salary Benefits

1 Cook 6240.00 none

Materials and Supplies Needed (yung quantity need natin hintayin yung
financials..dunpo tayo mag be base mam sa chedule na gagawin ni manilyn)

Quantity Unit Item Unit Cost Total Cost

liter taho 100
liter Strawberry syrup
liter Chocolate syrup 120
liter Mango syrup
liter arnibal
grams Strawberry fruit
grams Tiny marsh mallows
grams sago
 pieces Mango tidbits
pieces 8oz cup
pieces 12oz cup
pieces Cup sleeve
pieces Cup seal
pieces straw

Sources

Our taho will be outsourced from a supplier with 27 years of experience in taho
industry. Our flavors will be our edge with other taho players, thus we will make sure to
use high quality and fresh raw materials on each of our flavorings. Our strawberry syrup
will be bought in wholesale from a supplier of strawberry jam in Baguio City. Our Chocolate
flavor, tiny marshmallows, preserved strawberry,mango nectar, mango puree, brown sugar
and condensed milk will be sourced from a bakery supplies store from Cabanatuan in
wholesale price. Sago will be bought in wholesale price from the market.

The paper cups of different sizes, straw, cup sleeve and plastic seal will be bought
from a packaging supplier in Manila.

Production Expenses (ask ko pa ito kay manilyn kung ano ilalagay..hindi ba ito na
yung materials and supplies needed? Plus labor,water at gas?)

Item Cost

Waste Disposal

Taho blends identified the following wastes; paper cups, straw, cup sleeve and seal,
napkin tissues, cans and plastic bottle containers of our raw materials. The store will
observe proper waste segregation in observance to the Cabanatuan City ordinance on
proper waste disposal. As for the unsold taho it will be processed into a tofu and sell it to
market vendors.

IV. MARKETING PLAN

Product (***PLS INSERT PICTURE OF OUR TAHO IN CUP****

Taho Blends’ Products

Our Product Description

TahO’rig Especial Taho mixed with original syrup of Arnibal
 and sago toppings.

Our taho original flavor is special since the

arnibal was cooked with condensed milk to
make it creamy and more delicious.
TahO’berry Taho mixed with strawberry syrup and real
strawberry fruit toppings.
TahO’Mango Taho mixed with mango puree and real
riped mango tidbits
TahO’choco Taho mixed with chocolate syrup and tiny
marshmallow toppings

Competitor analysis

Taho Blends’ direct competitors are the “magtataho” on foot, or the taho vendors
that walk around the city. The vendors are only available when they pass along the area on
their way to another destination. They only offer original flavor,arnibal and sago, in a plain
clear plastic cup.

We have many indirect competitors whom we will share customers with. Though
they sell different product category we consider them as our indirect competitor since we
all belong under the same industry, snacks industry.

Among our indirect competitors are potato fries, siomai carts, cafe la tea, Mc
Donalds sundae and ice cream store and other snack houses in the vicinity. They are the
possible options of the customers inn terms of snacks.

Target Market

The existing market of Taho are the households for those vendors walking through
villages, and students for those vendors selling in schools and universities

Commonly, taho is purchased by little kids who are very fond of the sweetness of
this snack. The target market of Taho Blends are the students of nearby schools and
universities such as Science High School, Wesleyan University of the Philippines and Nueva
Ecija University of Science and Technology. We also consider the working population near
the vicinity as target market for taho provides a healthy quick snack during their coffee
break. Pedestrians passing by and passengers waiting for a bus or jeep going north of
Nueva Ecija (San Jose, Munoz, Bongabon) can also be our customers.

The students of East Central School are considered by Taho Blends as its captured
market for it is located inside the school premises and is given full support by the school’s
management because it is cheap and nutritious.
Current Supply

Name of Competitor Location No. of Customers Served

(per day)
Nery Ponce’s magtataho **address
**c/o edison ***

Most of Aling Nery Ponce’s taho vendors are not competitors of Taho Blends
because of the location where those vendors choose to sell. Most of them preferred to sell
in schools that are far from the city proper, others choose to sell in nearby municipalities.

For the whole duration of the owners’ research in taho business, they have only
identified 3 taho vendors who choose to sell in the city proper. The first vendor seldom
sells within the vicinity where Taho Blends will be located, the second vendor sells in the
city proper but does not regularly makes taho because he has other source of income. Only
one taho vendor consistently roams around the city proper.

Marketing Strategies

Product

 Taho Blends banks on quality and health benefits.

Consumers today are continuously becoming health conscious. They buy food that
could keep them healthy and fit. Good for taho, the product of Taho Blends, that it has a lot
of health benefits:

 It lowers bad cholesterol

 It reduces heart attack and stroke risk
 It boosts immune system
 It provides protection from cancer
 It helps prevent osteoporosis
 It helps control diabetic condition and kidney disease
 It is a good source of protein

Our flavors does not only offers delightful taste but also refreshing health benefits that
won’t leave you the “guilty feeling” once you satisfy your cravings for sweets and flavorful
snacks.

Strawberry **mam nikki pasuyo po ng health benefits of strawberry**

Mango **health benefits of mango**

 Chocolate and mallows **health benefits of chocolate**

Packaging and labeling

 Taho Blends’ Innovative Packaging and Labeling

****insert picture of product with pakckaging and

labeling***

Taho Blends comes in two (2) cup sizes, an 8 oz cup and a 12 oz cup. Since taho is
best served when hot, it will be served in a paper cup with with sleeve that shows our logo,
sealed with transparent plastic and is served with a straw. This will help the customers to
hold the product comfortably and consume the product with ease. Taho Blend’s logo will be
printed in the cup sleeves and plastic seal to promote brand retention to our customers.

Taho Blends is the first in the industry to offer taho in an improved and more
attractive packaging. We chose to use paper cups instead of clear plastic cups to give
customers a different taho experience- that Taho Blends is not their ordinary taho snack.

We want them to appreciate taho in a different way; that taho can be classy and
enjoyable. Our packaging will give them a sense of pride. They can take out our taho and
drink it outside the store without hesitations and awkward feeling of being cheap.

We will take part to the society’s call for environment protection, thus we made sure
that we use packaging materials that offers less or no impact to the environment. We
preferred that our cups and cup sleeves are made of paper. Instead of using plastic cup lids,
we chose to seal or cups with thin sheets of plastic cup seal.

Pricing Strategies

We will use cost plus mark up method of pricing to cover up expenses. Our mark up
is 150% of the cost of the product.

Flavor Description Size Price

TahO’rig Especial Taho mixed with original syrup 8oz **cost will be from
of Arnibal and sago toppings. fs**
12oz
 TahO’berry Taho mixed with strawberry 8oz **cost will be from
syrup and topped with real fs**
strawberry fruit 12oz
TahO’mango Taho mixed with mango puree 8oz **cost will be from
and real riped mango tidbits fs**
12oz
TahO’choco Taho mixed with chocolate 8oz **cost will be from
syrup and topped with tiny fs**
marshmallows 12oz

Distribution

Taho Blends will be strategically located at RJM Building Mabini Extension

Cabanatuan City, near universities, elementary and secondary schools, and other business
establishments. Since the store is located at the highway, it can attract curiosity among the
passers by who can be possible customers.
Taho Blends will also put up a kiosk in east Central school, an integrated school with
the largest student population in Cabanatuan City. This business-to-business partnership
with the school canteen gives us a captured market, which are the students who are not
allowed to buy outside the school premises for the whole duration of their whole-day class
schedule.

Promotion

Pre-operating marketing activities:

Taho Blends will put streamers in front of the store, in East Central School’s gate,
and another two streamers on the high way of Mabini Street one month before the opening.
This should give enough suspense and feeling of curiosity to our target customers.

One week before the opening, the crews will conduct flyering activities in front of
Taho Blend store, near universities and schools and business establishments. The teasers
will also be replaced with new streamers stating that Taho Blends is opening soon. This
activities will help excite target customers with what our store has to offer.
 On the opening day of Taho Blends there will be a short ceremony that involves
blessing and ribbon cutting. Sound system will be hired to help create a joyous atmosphere
in the store. There will be free tastes in tiny cups and 30% discount will be given to the first
50 customers.

For the East Central School branch opening, we will collaborate with the school’s
activity for the month by sponsoring an

Competitive Comparison

Name of Competitors Marketing Strategies

Name of Competitors Market Share

*Can also be presented thru pie chart or graph

Projected Revenues (Sales, service income)

Year Annual Sales

1
2
3
4
5

Proposed Marketing Program/Strategy

Product/service strategy (design/sizes/colors, materials, specification, quality,

labelling and packaging, brand, after sales service)

Pricing Strategy (detailed prices for each product, payment terms/methods,

discount structure, prices for service and spares)
 Place (Distribution) Strategy (outlet selection- retail/wholesale, mail
order/telephone order/internet order, physical distribution methods, delivery terms,
delivery frequency)

Promotion Strategy (personal selling, advertising, brochures/data sheets, gifts/sales

aids, public relations, exhibitions)

*cite literatures abttaho (example: health benefits)

*include observance of good manufacturing processes (proper waste disposal)

*identify customer served per day

*mobile
Financial Plan

Project Cost

Particulars Equity Other Sources Total

Fixed Capital Costs – land, Site preparations and development, structurals, Technology
costs, Machinery and Equipment and Accessories, Furniture and Fixtures, contingencies

Pre-operating capital – pre-investment studies, Management of Pre-project Operations,

Initial Working Capital/ Operating Production Costs – Current Assets (Inventories, cash on
hand, accounts receivables), pre operating production costs (salaries and wages, raw
materials, overheads)

Source of Funds

Source Amount

Projected Cash Flow

Projected Income Statement

Projected Balance Sheet

Financial Analysis (Liquidity, Solvency, And Profitability)

Financial Statements
Growth Plan
Appendix