BR AND COLOR GUIDELINES

A B B O T T B R A N D C O L O R PA L E T T E

ABBOT T PRIM ARY COLORS

Abbott Light Blue and Abbott Black are our primary colors. When our brand colors are used on-screen, they should
They are used for our signature and carry significant brand visually match as closely as possible to our printed colors.
equity to our new visual system. Whenever possible, Abbott Use the RGB breakdown or Hex value indicated here for
Light Blue and Black should be our dominant colors. screen applications.

COLOR CONSISTENCY I M P O R TA N T N O T E


For consistency across the board, we have listed color For exterior signage, vendors should match colors to the
references within the graph below for printing offset spot special (or spot) colors listed here. Please contact marketing
colors (PANTONE®), process colors (CMYK), and for and public relations to ensure quality and consistency.
on-screen applications (RGB and Hex). Contact Global Marketing if you have any questions.

COAT ED U N COAT ED O N -S C R E E N

PRIMARY Abbott Light Blue For Abbott Light Blue, use: For Abbott Light Blue, use: R:0 G:156 B:222
PANTONE® 2925 C PANTONE® 2995 U HEX: 009CDE
C:85 M:21 Y:0 K:0 C:89 M:0 Y:1 K:0*

Black C:0 M:0 Y:0 K:100* C:0 M:0 Y:0 K:100* R:0 G:0 B:0
HEX: 000000

CORE Abbott Dark Blue for Abbott Dark Blue, use: for Abbott Dark Blue, use: R:0 G:42 B:58
PANTONE® 303 C PANTONE® 303 U HEX: 002A3A
C:100 M:47 Y:22 K:89 C:95 M:35 Y:21 K:52

Abbott Blue for Abbott Blue, use: for Abbott Blue, use: R:0 G:79 B:113
PANTONE® 3025 C PANTONE® 3015 U HEX: 004F71
C:100 M:27 Y:10 K:56 C:100 M:15 Y:4 K:24

Abbott Mint for Abbott Mint, use: for Abbott Mint, use: R:100 G:204 B:201
PANTONE® 325 C PANTONE® 324 U HEX: 64CCC9
C:53 M:0 Y:23 K:0 C:52 M:0 Y:24 K:0

ENERGY Abbott Purple* for Abbott Purple, use: for Abbott Purple, use: R:71 G:10 B:104
PANTONE® 2617 C PANTONE® 2617 U HEX: 3C1053
C:84 M:99 Y:0 K:12* C:57 M:79 Y:0 K:2*

Abbott Magenta* for Abbott Magenta, use: for Abbott Magenta, use: R:170 G:0 B:97
PANTONE® 227 C PANTONE® 227 U HEX: AA0061
C:7 M:100 Y:10 K:21* C:18 M:89 Y:4 K:3*

Abbott Coral* for Abbott Coral, use: for Abbott Coral, use: R:224 G:106 B:84
PANTONE® 7416 C PANTONE® 7416 U HEX: E56A54
C:0 M:72 Y:70 K:0* C:1 M:62 Y:73 K:0*

Abbott Gold for Abbott Gold, use: for Abbott Gold, use: R:238 G:179 B:59
PANTONE® 143 C PANTONE® 141 U HEX: EEB33B
C:0 M:32 Y:87 K:0* C:0 M:23 Y:70 K:0*

Abbott Yellow for Abbott Yellow, use: for Abbott Yellow, use: R:255 G:209 B:0
PANTONE® 109 C PANTONE® 108 U HEX: FFD100
C:0 M:9 Y:100 K:0* C:0 M:4 Y:95 K:0*

Abbott Medium Green for Abbott Medium Green, use: for Abbott Medium Green, use: R:0 G:154 B:23
PANTONE® 2272 C PANTONE® 2272 U HEX: 009A17
C:87 M:0 Y:100 K:2* C:73 M:0 Y:100 K:0*

Abbott Light Green for Abbott Light Green, use: for Abbott Light Green, use: R:121 G:217 B:124
PANTONE® 2268 C PANTONE® 2268 U HEX: 79D97C
C:42 M:0 Y:51 K:0* C:45 M:0 Y:59 K:0*

NEUTRAL S Abbott Charcoal for Abbott Charcoal, use: for Abbott Charcoal, use: R:34 G:39 B:49
PANTONE® 432C PANTONE® 433U HEX: 222731
C:65 M:43 Y:26 K:78 C:76 M:63 Y:55 K:24

Abbott Dark Gray for Abbott Dark Gray, use: for Abbott Dark Gray, use: R:99 G:102 B:106
PANTONE® Cool Gray 10 C PANTONE® Cool Gray 10 U HEX: 63666A
C:40 M:30 Y:20 K:66 C:26 M:16 Y:9 K:43

Abbott Gray for Abbott Gray, use: for Abbott Gray, use: R:136 G:139 B:141
PANTONE® Cool Gray 8C PANTONE® Cool Gray 8U HEX: 888B8D
C:23 M:16 Y:13 K:46 C:20 M:11 Y:12 K:32

Abbott Light Gray for Abbott Light Gray, use: for Abbott Light Gray, use: R:217 G:217 B:214
PANTONE® Cool Gray 1C PANTONE® Cool Gray 1U HEX: D9D9D6
C:4 M:2 Y:4 K:8 C:4 M:3 Y:6 K:7

The colors shown on this page and throughout these guidelines have not been evaluated by
Pantone, Inc., for accuracy and may not match the PANTONE Color Standards. Consult current
PANTONE Publications for accurate color. PANTONE® is the property of Pantone, Inc. VERSION 1.0 | © A B B OT T L A B O R ATO R I E S