Collected Info For CUEGIS

Links:
 Apple:
https://www.scribd.com/document/333333203/cuegis
https://ibgps2018.files.wordpress.com/2016/08/sample-pages.pdf
https://www.ukessays.com/essays/business/an-analysis-of-the-coca-cola-company-business-
essay.php
 McDonalds:
https://www.scribd.com/document/346890687/McDonald-s-Cuegis-for-Section-C
 50 essays document:
essay.php
Information gathered:
 Apple:
https://www.scribd.com/document/333333203/cuegis
https://ibgps2018.files.wordpress.com/2016/08/sample-pages.pdf
essay.php
 McDonalds:
Change: McDonalds regularly changes its strategy to keep up with the market demand and
also to remain competitive in this large market. Over the last year, it has made many changes,
for example, making major changes to its menu. Adding and removing various dishes all
around the world. They also plan to add more dishes for breakfast and begin serving ‘healthy’
breakfast, every day of the month!
Culture: McDonalds has changed there company a lot according to the culture here in India.
Before they decided to enter the market in India, they had decided to omit beef and pork from
the menu to aid in preventing the Indian citizens from being offended. research shows that in
2003, of 100 meals that people ate in a month, only three were eaten out. They introduced a
20 rupees (20p) burger called Aloo Tikki Burger, a burger with a cutlet made of mashed
potatoes, peas and flavoured with Indian spices. "It's something you would find on Indian
streets; it was essentially the McDonald's version of street food. The price and the taste
together, the value we introduced, was a hit. It revolutionised the industry in India," he says.
Now eating out has gone up to 9-10 times per 100 meals and McDonald's in India has more
than 320 million customers a year. The entire menu has been customised after extensive
market research. Now over 70% of the menu has been changed to vegetarian to cater to
customers. Even competitors such as burger king and subway have followed by dropping
beef and pork. They have greatly changed the way they plan, make decisions and implement
strategies because of the country they are entering. Ethics In ethics, CSR comes into play,
which every business must do as part of its social responsibility. In India specifically, to
remain ethical, McDonalds has begun investing in a eye care hospital, to create an image that
is socially responsible, thus making it stand out from its competitors. However there are
ethical issues with McDonalds as well. People have been fighting for there working rights
due to cases such as wage theft, poor management and bad working conditions. Ethical issues
with the food also comes in. There have been cases where McDonalds have given the cows
steroids to make more beef. All of these worsen the image of McDonalds.
Globalisation: McDonalds is a prime example of globalisation. Originating in USA, and

slowly expanding into markets and regions where the concept of fast food was not yet
discovered. It targeted the middle class segment since it saw a niche, and kept the same
interior design, service, and quality of food throughout the world, generating its amazing
band image. These things allowed seamless globalisation to take place! Making it one of the
largest MNC running today.
Innovation: Innovation is key to remaining competitive. Nearly all the dishes in the menu of
McDonalds have been innovated and designed completely by them! Many trends have begun
just by McDonalds. These trends aid in creating the brand image of McDonalds, which highly
compliment the sales. Strategy The company deals with 3 strategic issues.
1. How to deal with the growing competition

2. How to deal with financial issues such as high franchisee fees in contrast with
geographical expansion goals
3. How to deal with the worldwide economic crisis They deal with competition by using
aggressive marketing strategies. You will never go a day without noticing a sign that
leads you to McDonalds or viewing an ad about it. Financial issues are dealt with the
spreading of risk through globalisation. There are so many franchises that if one goes
into loss, there are hundreds of others ready to cover up the loss and make a
remarkable profit. The worldwide economic crisis is something that affects every
business, therefore it is not much of a problem for McDonalds as it is already
established. It can actually prove to be advantageous as competition is killed off and it
is very difficult for new competition to arise. As this affects every business, even the
competitors deal with the same struggle, evening out the ‘battlefield’
 50 essays document:
essay.php
 Definitions:
Change - Driving forces and restraining forces creates change in a business so that they
can move forward and remain competitive.
Culture - the norms of an organisation, a country, or other social grouping. Culture shapes
the values, beliefs, and customs of people. (Internal and External sections of the
organisation)
Ethics - the socially accepted moral principles that guide decision making, based on the
collective belief of what is right and what is wrong.
Globalisation - worldwide movement toward economic, financial, trade,
and communications integration.
Innovation - Innovation generally refers to changing or creating more effective processes,
products and ideas, and can increase the likelihood of a business succeeding.
Strategy - devising plans to achieve the long-term goals of an organisation.

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Globalisation: McDonalds is a prime example of globalisation. Originating in USA, and

1. How to deal with the growing competition

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